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Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Visual Merchandising Terhadap Impulse Buying (Pada Produk Fashion Mahasiswa Universitas Muhammadiyah Purwokerto) Agnes Hidiani; Tri Septin Muji Rahayu
Master: Jurnal Manajemen dan Bisnis Terapan Vol 1, No 1 (2021): Juni
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.761 KB) | DOI: 10.30595/jmbt.v1i1.10404

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Hedonic Shopping Motivation, Shopping Lifestyle dan Visual Merchandising Terhadap Impulse Buying. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah Mahasiswa Universitas Muhammadiyah Purwokerto.Teknik pengambilan sampel menggunakan purposive sampling. Sampel pada penelitian ini adalah sebesar 110 responden. Alat analisis yang digunakan dalam penelitian ini adalah regresi berganda. Hasil dari penelitian ini menunjukkan bahwa variabel Hedonic Shopping Motivation, Shopping Lifestyle, dan Visual Merchandising secara parsial dan simultan berpengaruh positif dan signifikan terhadap Impulse Buying.
Tingkat Kewirausahaan Pengrajin Gula Serbuk Organik di Desa Bumisari Kabupaten Purbalingga Sulistyani Budiningsih; Watemin Watemin; Tri Septin Muji Rahayu
Proceedings Series on Physical & Formal Sciences Vol. 4 (2022): Prosiding Seminar Nasional Fakultas Pertanian dan Perikanan
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pspfs.v4i.501

Abstract

Tujuan penelitian adalah mengidentifikasi tingkat kewirausahaan pengrajin gula sebuk organik di Desa Bumisari Kecamatan Bojongsari Kabupaten Purbalingga. Metode penelitian yang digunakan pada tahap pertama berupa survey (Participation Action Research) dan FGD (Focus Group Discussion). Penetapan lokasi penelitian dilakukan secara sengaja (Purposive Sampling) di Desa Bumisari Kecamatan Bojongsari Kabupaten Purbalingga. Penetapan responden secara sengaja (Purposive Sampling) sebanyak 30 pengrajin gula serbuk organik. Teknik pengolahan data penelitian dengan pendekatan secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa tingkat kewirausahaan pengrajin gula serbuk organik di Desa Bumisari Kecamatan Bojongsari Kabupaten Purbalingga termasuk kategori tinggi dengan skor total > 56,0 – 72,0 pada 22 responden pengrajin (73,33%), yang artinya secara keseluruhan memenuhi 8 indikator tingkat kewirausahaan mencakup tujuan berprestasi, independensi (independence), penerimaan terhadap resiko (risk taking), kreativitas, pengetahuan usaha, ketrampilan usaha, kepercayaan diri (self confident), dan orientasi pasar. Sementara itu terdapat 8 responden (26,67%) pengrajin gula serbuk organik tergolong kategori sedang dengan skor total > 40,0 – 56,0.
PENINGKATAN LITERASI KEUANGAN DAN AKUNTANSI UNTUK EFEKTIFITAS DAN EFISIENSI ORGANISASI AISYIYAH Restu Frida Utami; Tri Septin Muji Rahayu; Wida Purwidianti; Eko Hariyanto; Slamet Budi Santoso; Annisa Ilma Hartikasari
PROSIDING SEMINAR NASIONAL LPPM UMP Vol 3 (2021): PROSIDING SEMINAR NASIONAL LPPM UMP 2021
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.726 KB)

Abstract

Semua organisasi membutuhkan manajemen keuangan dan akuntansi termasuk organisasi nirlaba. Berdasarkan temuan, permasalahan mitra berkaitan dengan terbatasnya pengetahuan manajemen keuangan dan akuntansi pada pengelola Pimpinan Cabang Aisiyah (PCA) di Kabupaten Banyumas sehingga pengelolaan keuangan belum optimal dan proses akuntansi yang kurang transparan dan akuntabel. Tujuan yang akan dicapai dalam kegiatan pengabdian ini adalah1). Memberikan pengetahuan tentang manajemen keuangan, 2). Memberikan pengetahuan akuntansi kepada pengurus PCA di Kabupaten Banyumas. Meningkatnya literasi keuangan dan akuntansi diharapkan menjadi bekal bagi pengurus PCA di Kabupaten Banyumas dalam mengelola organisasi secara berdaya guna (efisien) dan berhasil guna (efektif).Kegiatan pengabdian ini berupa pelatihan dengan menggunakan metode ceramah dan diskusi. Pengabdian ini dilaksanakan secara daring (dalam jaringan) melalui media zoom. Selain itu mitra bergabung dalam grup whatssapp untuk memudahkan berkomunikasi, berdiskusi dan mengevaluasi kegiatan. Pengabdian kepada masyarakat dilaksanakan pada hari minggu tanggal 25 Juli 2021. Peserta kegiatan berjumlah 34 orang yang berasal dari 23 Pimpinan Cabang Aisyiyah (PCA) di Kabupaten Banyumas. Hasil yang dicapai adalah tersusunnya materi yang terkait dengan literasi keuangan dan akuntansi.
MINAT BERWIRAUSAHA DAN FAKTOR-FAKTOR PENENTUNYA Tri Septin Muji Rahayu; Wida Purwidianti
PROSIDING SEMINAR NASIONAL LPPM UMP Vol 3 (2021): PROSIDING SEMINAR NASIONAL LPPM UMP 2021
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

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Abstract

Pengembangan kewirausahaan masih perlu ditingkatkan di Indonesia setidaknya empat juta wirausaha baru agar dapat mendorong penguatan ekonomi. Kewirausahaan menjadi hal sangat penting bagi suatu negara. Tujuan penelitian ini adalah menguji pengaruh pengetahuan kewirausahaan, sikap mandiri, norma subjektif , efikasi diri dengan minat berwirausaha mahasiswa. Populasi penelitian ini adalah mahasiswa Perguruan Tinggi Di Purwokerto. Sampel  diteliti sebanyak 176 mahasiswa. Metode analisis menggunakan analsis regresi linier berganda . Hasil penelitian menunjukkan pengetahuan kewirausahaan, sikap mandiri, norma subjektif ,  efikasi diri  berpengaruh signifikan secara parsial terhadap minat berwirauasaha mahasiswa.
PENGARUH ELECTRONIC WORD OF MOUTH, KUALITAS PELAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN BERKUNJUNG KE OWABONG DI PURBALINGGA Kurnia Widi Setianingsih; Tri Septin Muji Rahayu
JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi Vol. 3 No. 1 (2023): Vol. 3 No. 1 (2023): JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan Bisnis,
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jemba.v3i1.7898

Abstract

The purpose of this study is to analyze the variables of electronic word of mouth, quality of service, and promotion of visiting decisions to Owabong visitors in Purbalingga Regency. The sample in the study was tourists who had made a visit to Owabong. Sampling in this study used a purposive sampling approach. Based on the criteria, the sample number of 120 respondents was obtained. The results explained that the variables of electronic word of mouth, quality of service, and promotion simultaneously have a significant effect on visiting decisions. The electronic word of mouth partially had a positive and significant effect on visiting decisions. The quality of service partially affects positively and significantly on visiting decisions. Promotion partially affects positively and insignificantly on visiting decisions. keyword :Electronic Word of Mouth, Quality of Service, Promotion and Visiting Decisions
Strategi Penguatan Kinerja Umkm Melalui Peran Optimalisasi Financial Teknologi (FINTECH) Ika Yustina Rahmawati; Wida Purwidianti; Tri Septin Muji Rahayu; Retno Dwiyanti; Alfalisyado Alfalisyado
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 2 No. 2 (2023): Mengedukasi Masyarakat Untuk Siap Menghadapi Tatanan Ekonomi Baru
Publisher : Prisani Cendekia

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Abstract

This service activity is carried out for UMKM players in the Regency. Banyumas. Based on the survey results, there are two general issues related to empowering MSMEs in Banyumas, namely: alternative access to capital/funds and a lack of capacity for financial management skills among MSME actors. This activity aims to convey insights regarding alternative micro business financing (MSMEs) outside of bank finance and provide insight into Islamic financial literacy. Against this background, follow-up activities on Fintech and Islamic financial literacy were held. Fast-growing fintech will help achieve the three main objectives of the Indonesian financial services sector master plan. (1) Contribution, encouraging accelerated growth of the national economy through optimizing functions in the financial services sector, (2) Resilience, sustainable development driven by good management of financial system stability; (3) Inclusive, namely providing a way of convenience in finance with the aim of improving people's lives for the better in the future. Furthermore, financial literacy is carried out with sharia financial literacy training to provide insight into knowledge, abilities and beliefs that influence attitudes and behavior to improve the quality of decision-making and financial management in achieving a better level of life, develop materials on how to optimize the financing of production activities and direct MSME actors to always operate in accordance with sharia principles.
PENGARUH LABEL HALAL, PROMOSI DI MEDIA SOSIAL, DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN MS GLOW DI CILACAP Rahayu, Tri Septin Muji; Handayani, Resti
Derivatif : Jurnal Manajemen Vol 17, No 1 (2023): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v17i1.977

Abstract

Tujuan penelitian ini adalah menganalisis variabel label halal, promosi di media sosial dan word of mouth (WOM) terhadap keputusan pembelian MS Glow di Cilacap. Sampel dalam penelitian ini adalah konsumen pengguna MS Glow di Cilacap. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling. Jumlah sampel dalam penelitian ini adalah 120 responden. Hasil penelitian mengungkapkan bahwa variabel label halal tidak berpengaruh positif signifikan terhadap keputusan pembelian. Promosi di media sosial berpengaruh positif signifikan terhadap keputusan pembelian. Word of mouth berpengaruh positif signifikan terhadap keputusan pembelian.Kata kunci : Label Halal, Promosi di Media Sosial, Word of Mouth, dan Keputusan Pembelian
Analisis Profitabilitas Pelaku Usaha Gula Semut di Desa Serayu Larangan Budiningsih, Sulistyani; Watemin, Watemin; Rahayu, Tri Septin Muji; Biky, Muh Amir
Proceedings Series on Physical & Formal Sciences Vol. 7 (2024): Prosiding Seminar Nasional Fakultas Pertanian dan Perikanan
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pspfs.v7i.1291

Abstract

Research objectives a) Identify the internal and external factors of ant sugar business actors in Serayu Larangan Village, Mrebet District, b) Find out the level of production, production costs, profits and profitability of ant sugar business actors in Serayu Larangan Village, Mrebet District. The research method used was a survey with location determination carried out purposively in Serayu Larangan Village, Mrebet District with a total of 3,831 productive coconut trees managed by 169 craftsmen with an average production reaching 115,050 kg. The sample was determined purposively as many as 20 ant sugar business actors who were considered to represent those who had been working in this profession for more than 3 years and also as their main livelihood. The type of data collected is primary and secondary data through interview, observation and documentation techniques. Qualitative and quantitative data processing techniques. Profitability is the ratio between profit/profit from sales of ant sugar. The results of the research show the identification of internal and external factors in the ant sugar business, including availability of land, availability of raw materials, skills of the perpetrator, availability of labor in the family and sources of capital, market demand, prices of ant sugar products tend to be high, technological developments, and the presence of competitors. from outside villages, and collaboration with outside. Ant sugar business actors in Serayu Larangan Village, Mrebet District have an average total cost structure of IDR 94,952.37,- with an average of IDR 159,732.50,-. The gain or profit was IDR 64,780.13, - with a profitability value of the ant sugar business actor of 68.22%, meaning that every time IDR 1.00 of production input is used, it will produce a profit of IDR 68.22.
Model Perilaku Perpindahan Merek Pada Beauty Clinic muji rahayu, tri septin; Lusiana Suprapti
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.745 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 4.1162

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The purpose of this study is to determine the effect of independent variables are which post-consumption dissatisfaction, switching costs and word of mouth on towards brand switching. Data collection techniques this research used is purposive sampling metodh with 100 respondents. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that the variables of post-consumer dissatisfaction, switching cost and word of mouth simultaneously have a positive and significant effect on the brand's switching decision to move to the Reta Beauty Clinic. Post-consumption dissatisfaction, switching cost variable partially has no effect on brand switching decisions. Word of mouth variabels partially have a positive and significant effect on brand switching decisions.
Pelatihan Penyusunan Capital Budgeting pada Pelaku Usaha Kecil Menengah di Kabupaten Banyumas Purwidianti, Wida; Watemin, Watemin; Rahayu, Tri Septin Muji
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 2 (2024): Volume 8 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i2.22645

Abstract

Micro, small and medium enterprises (MSMEs) are considered the engine that drives a country's economy. The research results showed that as many as 45% of MSMEs failed to continue their business. This community service partner is the Banyumas Regency Micro, Small and Medium Enterprises Association (ASPIKMAS) which has a membership of more than 5000 MSMEs. There are three problems faced by MSMEs, namely organizational management, fixed asset investment decisions and preparing capital budgeting. The solution offered to service partners is to carry out lectures and training activities on managing MSMEs, fixed asset investment and preparing capital budgeting. The results of this community service show an increase in partners' knowledge regarding management knowledge, fixed asset investment and capital budgeting methods. The results of community service also show an increase in partners' skills in preparing capital budgeting. The results of the partner satisfaction survey regarding the implementation of community service showed a very good assessment.