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All Journal Kinerja Proceeding Seminar LPPM UMP Tahun 2014 DERIVATIF Jurnal Pengabdian UntukMu NegeRI Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto International Journal of Economics, Business and Accounting Research (IJEBAR) Dinamika Journal : Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Jurnal ABDINUS : Jurnal Pengabdian Nusantara International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Proceedings Series on Physical & Formal Sciences East Asian Journal of Multidisciplinary Research (EAJMR) Media Ekonomi Master: Jurnal Manajemen dan Bisnis Terapan Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Paradoks : Jurnal Ilmu Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IJMA Jurnal Pengabdian Kepada Masyarakat Kalam Journal of Ekonomics, Finance, and Management Studies Journal of Society, Community and Business Development
Tri Septin Muji Rahayu, Tri Septin
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Purwokerto
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THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, AND BRAND AWARENESS ON PURCHASE DECISIONS FOR MIXUE ICE CREAM & TEA Salsa Bila, Meisya Noor; Rachmawati, Erny; Rahayu, Tri Septin Muji; Utami, Restu Frida
Derivatif : Jurnal Manajemen Vol 18, No 2 (2024): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v18i2.2375

Abstract

This research aims to analyze the influence of product quality, promotion and brand awareness on purchasing decisions for Mixue products in Purwokerto. The research method used is quantitative, and the data analysis method is descriptive statistics. Samples were taken using the Accidental Sampling technique, based on the lemeshow formula, 96.4 respondents were obtained, while the results of obtaining respondents were 125 respondents. Data collection used questionnaires distributed offline. From the data that has been obtained and processed using SPPS26, the results show that product quality has a negative and insignificant effect on purchasing decisions. While the promotion and brand awareness variables have a positive and significant effect on purchasing decisions.Keywords: Product quality, Promotion, Brand awareness, Purchasing Decisions
PENGARUH KUALITAS WEBSITE, KEPERCAYAAN, DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOP SHOPEE Setiawan, Miko; Randikaparsa, Irawan; Rahayu, Tri Septin Muji; Widyaningtyas, Dian
IJMA (Indonesian Journal of Management and Accounting) Vol 6, No 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2025.6(1).13-28

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Kualitas Website, Kepercayaan, dan E-Service Quality terhadap keputusan pembelian online pada toko online shopee di kalangan pelajar. Jenis penelitian ini adalah kuantitatif dengan Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel 246 responden. Analisis data menggunakan metode Structural Equition Modeling Partial Least Squares (SEM-PLS) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa kualitas website, kepercayaan, kualitas layanan elektronik mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian toko online shopee.
The Influence of Online Customer Reviews, Online Customer Ratings, Brand Image, and Price Perceptions on the Decision to Purchase Ventela Shoes on Shopee Marketplace Rizqullah, Naufal Khosyi; Haryanto, Totok; Rahayu, Tri Septin Muji; Kharismasyah, Alfato Yusnar
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13359

Abstract

This study examines the effect of online customer reviews, online customer ratings, brand image, and price perceptions on purchasing decisions for Ventela shoes on the Shopee marketplace. The research subjects were the general public, with sampling using purposive sampling method, with a total sample size of 102 people. Data analysis was carried out using multiple linear regression. The results showed that 1) online customer review has a positive and significant influence on purchasing decisions, 2) online customer rating has a significant positive influence on purchasing decisions, 3) brand image has a positive and significant influence on purchasing decisions and 4) price perception has no influence on purchasing decisions.
Analysis of Trust, Convenience, Financial Literacy, and Risk Perception on Shopee Pay Later Purchasing Decisions Rizqullah, Naufal Arkan; Rahayu, Tri Septin Muji; Haryanto, Totok; Purnadi, Purnadi
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13446

Abstract

The purpose of this research was to analyze the effect of trust, convenience, financial literacy, and risk perception Shopee PayLater purchasing decisions in the Kemangkon District community. The study employed a purposive sampling technique to select 105 respondents who actively use Shopee PayLater. The Roscoe method was used to determine the sample size, while data analysis was conducted using multiple linear regression. The results revealed that trust, convenience, and financial literacy have a positive and significant influence on purchasing decisions. However, perceived risk does not significantly affect purchasing decisions. This research highlights the importance of fostering trust, improving user convenience, and enhancing financial literacy to encourage the adoption of financial technology services like Shopee PayLater.
The Influence of Fear of Missing Out, Hedonic Shopping Motivation, and Flash Sales on Impulsive Buying during Shopee's Twin Date Promo Event (A Study on Students of Muhammadiyah University Purwokerto) Najri Aziz; Randikaparsa, Irawan; Rahayu, Tri Septin Muji; Kharismasyah, Alfato Yusnar
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13582

Abstract

The purpose of this research is to analyze the influence of Fear of Missing Out, Hedonic Shopping Motivation, and Flash Sales on Impulsive Buying during the Shopee Twin Date Promo Event among Students. This type of research is quantitative, using a purposive sampling technique involving 244 respondents. Data were analyzed using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method to test the relationships between variables. The research results show that fear of missing out, hedonistic shopping motivation, and flash sales positively and significantly impact impulsive buying. The implication of this research is to assist companies in designing effective marketing strategies by leveraging the emotional appeal triggered by FoMO, creating enjoyable shopping experiences to enhance consumers' hedonistic shopping motivation, and utilizing flash sale-based promotions.
ORGANIZATIONAL DYNAMIC : THE ROLE OF PERCEIVED SUPPORT, EMPLOYEE ENGAGEMENT, COMMITMENT AND PROFESSIONALISM ON PERFORMANCE Wiranti, Elza Devi; Darmawan, Akhmad; Muji Rahayu, Tri Septin; Haryanto, Totok
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12459

Abstract

This study aims to analyze the effect of perceived organizational support, employee engagement, organizational commitment and professionalism on the performance of Banyumas Health Office employees. The population in this study were all employees of the Banyumas Health Office, totaling 145 employees. The sampling technique used a non-probability samp ling method with data collection using purposive sampling with the criteria that employees do not have a leadership position and must have worked at the institution for at least one year. therefore Data were collected through a questionnaire containing Likert scale questions with values from 1 to 5. SmartPLS 3.2.9 was used to analyze the data that had been collected. The results showed that the perceived organizational support variable had an insignificant effect on employee performance, employee engagement had an insignificant effect on employee performance, organizational commitment had no effect on employee performance, and professionalism had a positive and significant effect on employee performance. Keywords: Perceived Organizational Support, Employee Engagement, Organizational Commitment, Performance
The Influence of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Facetology Sunscreen in Generation Z Rahayu, Tri Septin Muji; Aulia, Putri Rizky; Widyaningtyas, Dian; Fauziridwan, Meydy
Jurnal Internasional Bisnis, Humaniora, Pendidikan dan Ilmu Sosial Vol 7 No 1 (2025): International Journal of Business, Humanities, Education and Social Sciences
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/ijbhes.v7i1.485

Abstract

This study aims to examine the impact of influencer marketing, electronic word of mouth, and brand trust on the purchasing decisions of Facetology sunscreen among Generation Z in East Purwokerto. Data were collected through questionnaires targeting Generation Z in East Purwokerto. A purposive sampling method with a non-probability approach was used. Data analysis was conducted using multiple linear regression tests. Influencer marketing showed a positive but insignificant effect on purchasing decisions. In contrast, electronic word of mouth and brand trust had a significant positive influence on the purchasing decisions for Facetology Sunscreen.
The Influence of Brand Image, Celebrity Endorser, Electronic Word of Mouth and Communication Media on Purchase Decisions Syifaramadan, Choiruddin; Rahayu, Tri Septin Muji; Utami, Restu Frida; Purwidianti, Wida
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14775

Abstract

This study aims to analyze the influence of brand image, celebrity endorser, electronic word of mouth and communication media on purchasing decisions for skincare brand S products in Indonesia. The population in this study was the general public of Kembaran sub-district. The sampling method used was purposive sampling. The formula for determining the minimum sample used Slovin with a minimum sample of 100 respondents. The instrument used was a questionnaire with a Likert scale. This study used multiple linear regression test analysis tools. The results showed that brand image had a positive and significant effect on purchasing decisions, celebrity endorsers had a significant positive effect on purchasing decisions, electronic word of mouth had a negative effect on purchasing decisions and communication media had no impact on purchasing decisions.
FACTORS FROM #RACUNTIKTOK TRENDS, ONLINE CUSTOMER REVIEWS, ONLINE CUSTOMER RATINGS, AND FLASH SALES TO PURCHASE DECISIONS ON TIKTOK MARKETPLACE Nurhikmah, Salma Tiana; Rahayu, Tri Septin Muji; Tubastuvi, Naelati Tubastuvi; Utami, Restu Frida Utami
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3298

Abstract

Introduction This study aims to analyze the influence of #racuntiktok trends, online customer reviews, online customer ratings, and flash sales on purchasing decisions. Methods: The type of research using quantitative data was obtained through the distribution of questionnaires using Google Forms which were distributed through various social media platforms, with the student population of the University of Muhammadiyah Purwokerto. The technique used is purposive sampling as a method of retrieval to consider that the researcher sets special criteria such as TikTok users and have made purchases through the platform. The number of respondents as many as 158 people was determined using the roscoe formula. Furthermore, the collected data was analyzed using the Structural Equation Modeling (SEM) method using the Partial Least Square (PLS) approach through SmartPLS 3 software. Results: The results showed that online customer reviews, online customer ratings, and flash sales had a positive and significant effect on purchase decisions, while #racuntiktok trends had no significant effect. Based on the results of research to increase sales on TikTok, sellers pay more attention to online customer reviews, online customer ratings and flash sales. Keywords: Trend #Racuntiktok, Customer Reviews, Online Customer Branches, Flash Sale, Purchase Results
The Influence of Product Quality, Brand Image, and Online Consumer Review on Purchasing Decision for The Originote Products Febrianti, Esa Rahmah; Utami , Restu Frida; Rahayu, Tri Septin Muji; Purnadi, Purnadi
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.10756

Abstract

This study aims to determine the effect of product quality, brand image, and online consumer reviews on purchasing decisions. This research approach uses quantitative. The sample used was 100 respondents taken based on the purposive sampling technique. Tests include descriptive statistical tests, validity tests, reliability tests, and classical assumption tests, including normality tests, multicollinearity tests, and heteroscedasticity tests. The next test is the model fit test, multiple regression analysis, hypothesis testing, and the coefficient of determination R2. The study's findings show that decisions about what to buy are posively and significantly influenced by brand perception, and positively but no significantly ifluenced by online consumer reviews The Originote product is a beauty product from China. These findings imply that new brands like Originote should focus on improving product quality and branding strategies. Although online consumer reviews are currently playing less of a role in purchasing decisions, they are still crucial for long-term reputation. This finding provides direction for corporate strategy.
Co-Authors Abiansyah, Iqbal Nafis Agnes Hidiani Akbar Rakhman Akhmad Darmawan Alfalisyado Alfalisyado Alifa, Nadya Nur Annisa Ilma Hartikasari Aqila Jihan Putri Rahardin Rahardin Ari Ardi Susanto Arini Hidayah, Arini Aulia, Putri Rizky Bagis, Fatmah Biky, Muh Amir Dumasari Dumasari, Dumasari Erny Rachmawati Fatmah Bagis Fauzan Fananny Fauziridwan, Meydy Febrianti, Esa Rahmah Handayani, Erna Hartika, Aliza Dwi Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti Ika Yustina Rahmawati Kharismasyah, Alfato Yusnar Kurnia Widi Setianingsih Lusiana Suprapti Luthfi Zamakhsyari Maulana, Muhammad Fadhiil Miftahuddin, Muchammad Agung Mudjiyanti, Rina Muhammad Agung Miftahuddin Muhammad Fadhiil Maulana Najri Aziz Nisa Hidayah Hidayah Nurhikmah, Salma Tiana Pangesti, Navrila Aida Purnadi, Purnadi Randikaparsa, Irawan Resti Handayani, Resti Restu Frida Utami Retno Dwiyanti Ridho Nurrohman Nurrohman Rizqullah, Naufal Arkan Rizqullah, Naufal Khosyi Rosita, Ai Sinta Salsa Bila, Meisya Noor Selamat Eko Budi Santoso Setiawan, Miko Slamet Budi Santoso Sulistyani Budiningsih Sururiyah, Mar'atun Suyoto Suyoto Syifaramadan, Choiruddin Triana, Prisca Restu Tubastuvi, Naelati Tubastuvi Utami , Restu Frida Utami, Restu Frida Utami Vyna Monicca Widiastuty Watemin, Watemin Wida Purwidianti Wida Purwidiyanti, Wida Widyaningtyas, Dian Wiranti, Elza Devi Zakiyah, Hanifa Shafa Zamakhsyari, Luthfi