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All Journal Kinerja Proceeding Seminar LPPM UMP Tahun 2014 DERIVATIF Jurnal Pengabdian UntukMu NegeRI Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto International Journal of Economics, Business and Accounting Research (IJEBAR) Dinamika Journal : Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal ABDINUS : Jurnal Pengabdian Nusantara International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Jurnal Ilmu Manajemen Advantage Proceedings Series on Physical & Formal Sciences East Asian Journal of Multidisciplinary Research (EAJMR) Media Ekonomi Master: Jurnal Manajemen dan Bisnis Terapan Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IJMA Jurnal Pengabdian Kepada Masyarakat Kalam EKOBIMA Ekonomi Bisnis dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Journal of Society, Community and Business Development
Tri Septin Muji Rahayu, Tri Septin
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Purwokerto
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PENGARUH LABEL HALAL, PROMOSI DI MEDIA SOSIAL, DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN MS GLOW DI CILACAP Rahayu, Tri Septin Muji; Handayani, Resti
Derivatif : Jurnal Manajemen Vol 17, No 1 (2023): April
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v17i1.977

Abstract

Tujuan penelitian ini adalah menganalisis variabel label halal, promosi di media sosial dan word of mouth (WOM) terhadap keputusan pembelian MS Glow di Cilacap. Sampel dalam penelitian ini adalah konsumen pengguna MS Glow di Cilacap. Pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling. Jumlah sampel dalam penelitian ini adalah 120 responden. Hasil penelitian mengungkapkan bahwa variabel label halal tidak berpengaruh positif signifikan terhadap keputusan pembelian. Promosi di media sosial berpengaruh positif signifikan terhadap keputusan pembelian. Word of mouth berpengaruh positif signifikan terhadap keputusan pembelian.Kata kunci : Label Halal, Promosi di Media Sosial, Word of Mouth, dan Keputusan Pembelian
THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, AND BRAND AWARENESS ON PURCHASE DECISIONS FOR MIXUE ICE CREAM & TEA Salsa Bila, Meisya Noor; Rachmawati, Erny; Rahayu, Tri Septin Muji; Utami, Restu Frida
Derivatif : Jurnal Manajemen Vol 18, No 2 (2024): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v18i2.2375

Abstract

This research aims to analyze the influence of product quality, promotion and brand awareness on purchasing decisions for Mixue products in Purwokerto. The research method used is quantitative, and the data analysis method is descriptive statistics. Samples were taken using the Accidental Sampling technique, based on the lemeshow formula, 96.4 respondents were obtained, while the results of obtaining respondents were 125 respondents. Data collection used questionnaires distributed offline. From the data that has been obtained and processed using SPPS26, the results show that product quality has a negative and insignificant effect on purchasing decisions. While the promotion and brand awareness variables have a positive and significant effect on purchasing decisions.Keywords: Product quality, Promotion, Brand awareness, Purchasing Decisions
Co-Authors Agnes Hidiani Ahmad Musyaffa` Ai Sinta Rosita Aisya Fadyla Akbar Rakhman Akhmad Darmawan Alfalisyado Alfalisyado Amalia Romadhani Anggara, Ali Akbar Annisa Ilma Hartikasari Aqila Jihan Putri Rahardin Rahardin Ari Ardi Susanto Arini Hidayah, Arini Aulia, Putri Rizky Biky, Muh Amir Dian Widyaningtyas Dumasari Dumasari, Dumasari Ekta Ratri Pramudita Erny Rachmawati Fatmah Bagis Fauzan Fananny Fauziridwan, Meydy Febrianti, Esa Rahmah Handayani, Erna Haryanto, Totok Hermin Endratno Herni Justiana Astuti Ika Yustina Rahmawati Kharismasyah, Alfato Yusnar Lusiana Suprapti Luthfi Zamakhsyari Mar'atun Sururiyah Maulida Nurul Inayah Maulida Nurul Innayah Meydy Fauziridwan Miftahuddin, Muchammad Agung Muchammad Agung Miftahuddin Mudjiyanti, Rina Muhammad Agung Miftahuddin Muhammad Fadhiil Maulana Mutiara Fitri Rahmadani Nadya Nur Alifa Najri Aziz Nisa Hidayah Hidayah Nurhikmah, Salma Tiana Prisca Restu Triana Purnadi Purnadi Purnadi, Purnadi Putri Rizky Aulia Randikaparsa, Irawan Resti Handayani, Resti Restu Frida Utami Retno Dwiyanti Ridho Nurrohman Nurrohman Rizqullah, Naufal Arkan Rizqullah, Naufal Khosyi Salsa Bila, Meisya Noor Selamat Eko Budi Santoso Setiawan, Miko Slamet Budi Santoso Sulistyani Budiningsih Suyoto Suyoto Syifaramadan, Choiruddin Totok Haryanto Tubastuvi, Naelati Tubastuvi Utami , Restu Frida Utami, Restu Frida Utami Vyna Monicca Widiastuty Watemin, Watemin Wida Purwidianti Wida Purwidiyanti, Wida Widyaningtyas, Dian Wiranti, Elza Devi Zakiyah, Hanifa Shafa