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All Journal Ilmu Administrasi Publik FIKRI : Jurnal Kajian Agama, Sosial dan Budaya JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Airlangga Journal of Innovation Management Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Ekonomi Efektif Ekonomi dan Bisnis Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Peradaban Masyarakat (JPM) Jurnal Manajemen dan Pemasaran Jasa Return : Study of Management, Economic and Bussines Jurnal Pengabdian Masyarakat Bangsa Jurnal Inovasi Pengabdian Masyarakat Pasundan Community Service Development
Marissa Grace Haque, Marissa Grace
Program Studi Pengelolaan Sumberdaya Alam dan Lingkungan, Sekolah Pascasarjana Institut Pertanian Bogor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Halal Tourism and the Islamic Socio-Cultural Responsibilities of Domestic Tourists in Indonesia Azhar Alam; Eka Lutfia Khoirun Nisa; Haque, Marissa Grace; Abdelsalam Adam Hamid
Fikri : Jurnal Kajian Agama, Sosial dan Budaya Vol. 9 No. 2 (2024): Fikri : Jurnal Kajian Agama, Sosial dan Budaya
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/jf.v9i2.4794

Abstract

This study aims to identify and analyze the impact of implementing halal principles and Islamic morality on perceptions of socio-cultural responsibility in halal tourism destinations. The research employs a qualitative descriptive method with a phenomenological approach, incorporating surveys and in-depth interviews with Muslim tourists. The findings reveal that halal principles—such as the provision of halal-certified food, adequate prayer facilities, and environments free from prohibited activities—significantly enhance socio-cultural responsibility. Furthermore, Islamic morality, which emphasizes modesty, honesty, justice, and social care, promotes positive interactions and respect among visitors. This research underscores the importance of integrating Islamic values into tourism management to cultivate socially and culturally responsible destinations. Contributing to the literature on halal tourism and socio-cultural responsibility, the study offers practical insights for destination managers seeking to improve service quality and develop effective marketing strategies. Recommendations include enhancing halal facilities, promoting local economic empowerment, and educating tourists about Islamic values to boost satisfaction and loyalty among Muslim travelers.
Benefits of SWOT Analysis in Marketing Strategy for Sustainable Business Management Haque, Marissa Grace; Yasir, Muhammad; Suradji, Robertus; Istianingsih, Istianingsih
Return : Study of Management, Economic and Bussines Vol. 3 No. 4 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i3.218

Abstract

By developing the right marketing strategy based on a thorough SWOT analysis, the company can improve its performance and achieve sustainable growth according to targets. Especially when business competition in the world is getting tighter, and geopolitical shifts significantly influence geoeconomics, which has an impact on the national economy. Company management needs to implement marketing strategies more vigilantly, so that they remain effective and efficient, on an ongoing basis. In this context, SWOT analysis is used as a tool to reveal strengths, weaknesses, internal opportunities as well as external threats and opportunities. SWOT analysis can help company management to develop increasingly precise marketing strategies, with the aim of increasing sales volume. The results of the research show that the use of SWOT analysis supports company management in developing more effective and efficient marketing strategies, so as to increase the sales volume of products and services in an increasingly competitive world market.
Among Muslim Consumers in The World and Indonesia: Boycotting Israel-Affiliated Products’ Spirit Haque, Marissa Grace; Sulistyowati, Sulistyowati; Andriani, Meta; Komara, Edi; Zulkifli, Zulkifli
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.225

Abstract

It begins by exploring the historical and religious context of the boycott among the Muslim community, related to the situation in Medina and the impact of religious values on consumer behavior. This study discusses the reasons behind consumers' protests against foreign brands, emphasizing national identity, economic concerns, ethical factors, societal support, and perception factors that influence their behavior. Several characteristics of Muslim individuals, related to peer influence and group behavior, such as community and social ties, religious identity, influence of religious authority, solidarity with the global Muslim cause, sharing of information within the community, and a sense of responsibility. In addition, it explores the impact of religious motivation, intrinsic and extrinsic on consumer behavior, discusses the role of Islamic marketing and the use of symbols in influencing consumer behavior, emphasizes the global identity of the Ummah, and tailored marketing strategies. This methodology outlines the data collection and analysis process, highlighting the use of qualitative methods, to gain insight into consumer attitudes and motivations that drive boycotts across groups. Vosviewers is used for data analysis, to extract meaningful concepts and patterns from collected journals, identifying important themes and patterns. In conclusion, this research provides a comprehensive exploration of the motivations and dynamics of boycotts among Muslim consumers, highlighting the historical, religious, and socio-economic factors that influence consumer behavior and activism, a thorough investigation of the complex phenomenon of boycotts, insights into the dynamics of religion, culture, and social factors that shape consumer behavior.
PT. CIMB Niaga TBK. Bersaing Menjadi Pemenang Pemasaran KPR Syariah: Sebuah Tinjauan Stratejik Haque, Marissa Grace; Madihah, Siham; Rimadias, Santi; Fitriyah, Hadiah
Jurnal Ekonomi Efektif Vol. 6 No. 1 (2023): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v6i1.34519

Abstract

Pasca pandemi COVID19, sektor perumahan pada kuartal ketiga tahun 2020, mulai pulih setelah. KPR iB (Kredit kepemilikan rumah syariah) adalah bisnis yang rentan mengalami pasang surut. Pasca pandemi, kondisi persaingan antar lembaga keuangan yang bergerak di bidang yang sama, menjadi sangat ketat.  Diperlukan inovasi dengan menciptakan produk KPR iB yang mudah diterima pasar, Analisis SWOT digunakan untuk mengetahui posisi aktor dan faktor, sisi kompetitifnya ditentukan melalui uji Matriks IE pada kuadran (sel IV), pada strategi pertumbuhan konsentrasi berdasarkan integrasi horizontal. Hasil dan diskusi berfokus pada: (1) kemampuan bersaing; (2) kekuatan; (3) kelemahan; (4) peluang; dan (5) ancaman. Dalam hal ini, P.T Bank CIMB Niaga Tbk harus menerapkan strategi sebagai berikut: (1) penetrasi pasar; (2) pengembangan pasar; dan (3) strategi integrasi horizontal, selain pengembangan inovasi kreatif.
Implementation of Competitive Adaptation and Resilience Strategies Post Covid-19 Pandemic in Halal Food SMEs Haque, Marissa Grace
Airlangga Journal of Innovation Management Vol. 5 No. 1 (2024): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v5i1.55966

Abstract

SME industry saves the nation's economy, 10.79 million people (7.71 percent) of the Indonesian population work in providing accommodation and food. Knowing the survival ability of industry players on a mike scale is very important. This study used a mixed method, with descriptive analysis to determine the survival ability of the "Pempek Bicik Nina", Palembang, company post-pandemic. Using the SWOT analysis, and internal-external weighting, the Four Step Strategy determines the most appropriate strategy, to be able to overcome challenges by taking advantage of all possible opportunities. Results showed that several weaknesses must be immediately corrected to optimize revenue potential, in the form of more extensive digital marketing, and innovation in product variants, including embracing more public figures as catalysts to leverage. Innovation in product variants is also needed to maintain the attractiveness so that it can continue to attract old customers, as well as attract the interest of new consumers. The cost leadership strategy was maintained. The ability to control costs, and operational efficiency, is very important to maintain profitability and competitiveness. By adapting to all digital world business developments and its product innovation, "PBN", can maintain business continuity. In particular, by combining digital marketing strategies, product innovation, embracing more public figures, and cost leadership strategies, halal SMEs "PBN" can continue to develop and succeed in the halal SME culinary market.
From flexing to community engagement and repurchase intention: An Indonesian Muslimah luxury brand approach Haque, Marissa Grace; Rimadias, Santi; Ernaningsih, Indria
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.18048

Abstract

Starting from the flexing phenomenon, transforming into an exclusive group emotional bond, ending with the intention to buy back Indonesian luxury fashion products, used as a marketing approach for "Buttonscarves." It is broken down into utilitarian values, hedonic values, and brand community engagement on customer satisfaction, the implications for repurchase intention, then tested and analyzed for each roles. A muslimah community created with an appropriate use called "BS Lady." 61 members joined the survey, fill-in the a 1-6 scale structured online questionnaire, analyzed with PLS-SEM through SmartPLS 3.0 software. Research conducted in March 2023. Results show that brand community engagement and customer satisfaction have proven to have a positive effect on repurchase intention. Utilitarian value is proven to have a positive effect on customer satisfaction. Indirectly, hedonic values affect repurchase intention through customer satisfaction. Finally, it was found that utilitarian values and hedonic values have no on repurchase intention. Keywords: brand community engagement; customer satisfaction; hedonic values; repurchase intention; utilitarian value
ALA LAMPUNG RASA PALEMBANG: STRATEGI PEMASARAN “PEMPEK TARISA” HALAL Haque, Marissa Grace
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 2 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i2.854

Abstract

Pempek is very synonymous with Palembang, it is said that it was first sold by Chinese traders in 1916 in Palembang. However, with the large diaspora of Palembang people nationally and internationally, Lampung is now also producing Pempek with flavors that are very competitive with the original producing city in Palembang. The research uses a mixed-method, with descriptive analysis to determine the existence of the company's survival ability "Pempek Tarisa Lampung." A special business strategy is needed in this halal-certified industry. Using the SWOT analysis measuring tool, internal-external weighting, the Four Step Strategy, determines the most appropriate strategy, in order to be able to overcome challenges by taking advantage of all possible opportunities. The results show several weaknesses that must be immediately corrected in order to optimize revenue potential, in the form of more extensive digital marketing, innovation in product variants, including embracing more public figures as catalysts to leverage. "PTL" will be more powerful in expanding marketing reach and increasing engagement with its customers. Apart from that, innovation in product variants is also needed to maintain the attractiveness and relevance of the business, so that it is able to continue to attract old customers, as well as attract the interest of new consumers. The cost leadership strategy, which had been successful previously, was maintained. In particular, by combining digital marketing strategies, product innovation, embracing more public figures, and cost leadership strategies, halal SMEs "PTL" can continue to develop and succeed in the halal SME culinary market which is now increasingly competitive. MSMEs (halal) are indeed an industry that saves the nation's economy, 10.79 million people (7.71 percent) of the Indonesian population work in providing accommodation and food and drink (BPS, 2023). So knowing the survival ability of industry players on a micro scale is very important to think about for sustainability.
Literature Review: Strategi Pemasaran Meningkatkan Daya Saing bagi Produk Halal, Kedai-UMKM Halal, dan Pariwisata Halal Haque, Marissa Grace
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i5.15402

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu penopang utama perekonomian Indonesia, termasuk sektor kuliner, yang dianggap sebagai salah satu aspek penting yang mempengaruhi kepuasan pengunjung terhadap suatu destinasi, khususnya bagi ummat Islam. Wisata kuliner dan kedai-UMKM di Jabotabek kini menjadi tren, khususnya ketika telah dilabeli seritifikasi halal. Tujuan dari tinjauan literatur ini adalah untuk mengidentifikasi strategi pemasaran yang dapat digunakan untuk meningkatkan daya saing kedai-UMKM halal nan syar’i. Penelitian ini menggunakan metode literatur review jurnal dari ScienceDirect, Researchgate, dan Google Scholar. Hasil tinjauan pustaka menunjukkan terdapat 20 artikel yang menjelaskan beberapa strategi pemasaran yang dapat diterapkan untuk meningkatkan daya saing produk halal, kedai-UMKM halal, dan destinasi wisata halalnya. Strategi pemasaran yang relevan meliputi penerapan pemasaran digital, segmentasi pasar dan penargetan yang tepat, branding dan diferensiasi produk, pemasaran jaringan dan aliansi strategis, penggunaan media sosial, pemasaran berbasis nilai, promosi dan komunikasi pemasaran yang efektif, serta pemasaran pengalaman. Selain itu, dengan memahami nilai-nilai halal nan syar’i dan mempromosikannya secara efektif, peoduk halal, kedai-UMKM halal, dan destinasi halalnya, agar dapat membuat para pesaing menjadi tidak relevan termasuk mampu menciptakan pengalaman unik bagi pelanggannya. Keterbatasan penelitian dengan sampel yang mana hanya dibatasi dengan produk, kedai- UMKM halal, serta wisata halalnya saja.
Co-Authors Abdelsalam Adam Hamid Agus Purwanto Andriani, Meta Apriyanthi, Rezky Arumi, Putri As-Syifa, Salsabila Nur Asbari, Masduki Azhar Alam Babun Suharto Chairunnisa, Greisa Eka Lutfia Khoirun Nisa Ernaningsih, Indria Fatmawati, Erma Hadiah Fitriyah Haryanti, Enny Istianingsih Istianingsih, Istianingsih Komara, Edi Lifa, Vito Madihah, Siham Martiza, Annisa Dwimarya Muhammad Yasir Nelmida, Nelmida Puspita Puspita Putra, Rama Aldian Putri, Vidiyanna Rizal Santi Rimadias Saville, Ramadhona Simatupang, Batara Maju Sparta, Sparta Sulistyowati Sulistyowati Sunarsi, Denok Suradji, Robertus Teguh Iman Santoso Zaidan, Zaid Muhammad ZULFISON, ZULFISON Zulkifli Zulkifli