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All Journal MEDIA KONSERVASI SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGROMIX Agriecobis : Journal of Agricultural Socioeconomics and Business Agribusiness Journal Journal Science Innovation and Technology (SINTECH) Agrifo: Jurnal Agribisnis Universitas Malikussaleh
NI MADE CLASSIA SUKENDAR
Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Journal Science Innovation and Technology (SINTECH)

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Pengaruh Atribut dan Layanan Terhadap Keputusan Berkunjung dan Kepuasan Wisatawan di Agrowisata Subak Jatiluwih Tabanan: Pengaruh Atribut dan Layanan Terhadap Keputusan Berkunjung dan Kepuasan Wisatawan di Agrowisata Subak Jatiluwih Tabanan Maharani, Sherina Agatha; Sukendar, Ni Made Classia
Journal Science Innovation and Technology (SINTECH) Vol. 6 No. 1 (2025): SINTECH JURNAL BULAN NOVEMBER 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/t4fcy339

Abstract

Jatiluwih Subak Agrotourism is a leading tourist destination in Bali, renowned for its terraced rice fields and traditional subak irrigation system, which has been recognized by UNESCO as a world cultural heritage site. This study aims to (a) analyze the influence of attributes and services on the decision to visit; (b) analyze the influence of attributes and services on satisfaction; (c) analyze the influence of the decision to visit on satisfaction; (d) analyze the influence of attributes on satisfaction through the decision to visit as a mediating variable; (e) analyze the influence of services on satisfaction through the decision to visit as a mediating variable. This study used qualitative and quantitative approaches, using a survey method using questionnaires distributed to 100 tourist respondents visiting Jatiluwih Subak Agrotourism. Technique analysis used was Structural Equation Modeling with SmartPLS 4.1.1 software. The results showed that (a) attributes significantly influenced the decision to visit; (b) services significantly influenced the decision to visit; (c) attributes significantly influenced satisfaction; (d) services had no significant effect on satisfaction; (e) the decision to visit significantly influenced satisfaction. (f) attributes do not significantly influence satisfaction through the decision to visit as a mediating variable; (g) services significantly influence satisfaction through the decision to visit as a mediating variable. Thus, it is suggested that attribute management and improving service quality are important to increase tourist attractiveness and satisfaction.
Pengaruh Atribut dan Layanan dalam Membentuk Kepercayaan dan Keputusan Berkunjung ke Agrowisata Subak Jatiluwih Tabanan: Pengaruh Atribut dan Layanan dalam Membentuk Kepercayaan dan Keputusan Berkunjung ke Agrowisata Subak Jatiluwih Tabanan Oktaryanti, Ni Made Nita Dwi; Sukendar, Ni Made Classia
Journal Science Innovation and Technology (SINTECH) Vol. 6 No. 1 (2025): SINTECH JURNAL BULAN NOVEMBER 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/2bjyqw37

Abstract

Jatiluwih Subak Agrotourism is known for its stunning natural panorama, especially its unique terraced rice fields and traditional irrigation system which has been recognized as a UNESCO World Cultural Heritage. This study aims to examine the influence between variables, namely: (a) attributes on tourists' trust and visiting decisions; (b) service quality on trust and visiting decisions; (c) trust on visiting decisions; (d) the role of trust as a mediating variable in the relationship between attributes and visiting decisions; and (e) the role of trust as a mediating variable in the relationship between services and visiting decisions. The approach used is qualitative and quantitative with a survey method by distributing questionnaires to 100 tourist respondents who visited Jatiluwih Subak Agrotourism. Data analysis was carried out using Structural Equation Modeling (SEM) using SmartPLS 4.1 software. The results of the study show that: (a) attributes have a positive and significant effect on trust; (b) services have a positive and significant effect on trust; (c) attributes have a positive and significant effect on visiting decisions; (d) services have a positive and significant effect on visiting decisions; (e) trust has a positive and significant influence on the decision to visit; (f) attributes are not proven to have a significant influence on the decision to visit through trust as a mediating variable; and (g) service has a significant influence on the decision to visit with trust as a mediating variable. Suggestions that can be given to managers include arranging parking areas, conducting routine evaluations, and providing consistency in services to maintain tourists' trust and decisions.
Pengaruh Atribut, Citra, dan Layanan Dalam Membentuk Kepercayaan Pengunjung Agrowisata di Subak Jatiluwih Tabanan: Pengaruh Atribut, Citra, dan Layanan Dalam Membentuk Kepercayaan Pengunjung Agrowisata di Subak Jatiluwih Tabanan Patricia, Desak Gede Fitri; Sukendar, Ni Made Classia
Journal Science Innovation and Technology (SINTECH) Vol. 6 No. 1 (2025): SINTECH JURNAL BULAN NOVEMBER 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/ardxd108

Abstract

Agrotourism of Subak Jatiluwih is an agrotourism located in Tabanan Regency, renowned for its unique terracing system and its preservation of traditional irrigation methods, which has been recognized as a UNESCO World Heritage Site since 2012. The purpose of this research is to (a) analyze the influence of attributes on visitor trust at Subak Jatiluwih Agrotourism; (b) analyze the influence of image in shaping visitor trust at Subak Jatiluwih Agrotourism; (c) analyze the influence of service quality in shaping visitor trust at Subak Jatiluwih Agrotourism. This study employs both qualitative and quantitative approaches through a survey method by distributing questionnaire to 100 visitors at Subak Jatiluwih Agrotourism. The data analysis technique used is Structural Equation Modeling with the SmartPLS 4.1.1 software. The result show that (a) agrotourism attributes significant effect on visitor trust; (b) the agrotourism image insignificant effect on visitor trust; (c) the quality of agrotourism services significant effect on visitor trust. Therefore, it is recommended to pay more attention to and improve the existing agrotourism image to influence visitor trust.
Co-Authors A.A.A. Wulandira Sawitri Djelantik Agung Prijanto Anak Agung Gede Sugianthara Anak Agung Keswari Krisnandika Dina Lare Dunensa DWI PUTRA DARMAWAN FREDERICK GERALDI WIWAHA Gede Mekse Korri Arisena I Gde Pitana, I Gde I Gede Bagus Dera Setiawan I GUSTI AGUNG AYU AMBARAWATI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Bagus Ananta Wijaya Putra I Ketut Surya Diarta I NYOMAN GEDE ASTAWA I PUTU SUDANA KETUT BUDI SUSRUSA Maharani, Sherina Agatha NI LUH MADE INDAH MURDYANI DEWI NI NYOMAN ARI MAYADEWI NI WAYAN FEBRIANA UTAMI NURUL SOLEKAH Nyoman Tri Lukpitasari Korri Oktaryanti, Ni Made Nita Dwi Patricia, Desak Gede Fitri Putra, I Putu Iwan Pramana PUTU AYU WINDA PRASETYANING EKASUCI Setiawan, I Gede Bagus Dera THERESIA I GUSTI AGUNG BULAN WIDHIANTHINI WIDHIANTHINI