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All Journal EKONOBIS (JURNAL EKONOMI DAN BISNIS) Unram Law Review Convergence : The Journal of Economic Development Elastisitas Jurnal Ekonomi Pembangunan Jurnal Abdimas Sangkabira ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Mandiri Tsaqofah: Jurnal Penelitian Guru Indonesia Jurnal Pepadu Jurnal Konstanta : Ekonomi Pembangunan Experimental Student Experiences Jurnal Ilmu Ekonomi West Science Business and Management Jurnal Riset Ekonomi dan Akuntansi International Journal of Tourism Business Research Jurnal Oportunitas : Ekonomi Pembangunan Journal of Finance, Economics, and Business International Journal of Management Science Socio-Economic and Humanistic Aspects for Township and Industry West Science Social and Humanities Studies Jurnal Abdi Anjani Jurnal Pengabdian dan Pemberdayaan Banyuwangi
Adhitya Bagus Singandaru
Fakultas Ekonomi Dan Bisnis, Universitas Mataram, Indonesia
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Journal : Convergence : The Journal of Economic Development

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Strategic Development of Tourism Based on Local Wisdom in Regional Planning: A Case Study of North and Central Lombok Regencies Anggara, Jaka; Singandaru, Adhitya Bagus; Husni, Vici Handalusia; Kartikasari, Nungki; Shalehah, Siti Raehanun
Convergence: The Journal of Economic Development Vol.6 No.2 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/convergencejep.v6i2.38932

Abstract

Abstract This study aims to design a strategic development plan for tourism based on local wisdom in North Lombok and Central Lombok Regencies, focusing on Sade and Bayan Villages. The research emphasizes the importance of considering the implications of the findings in tourism policies and digital promotion strategies. Data were collected using a mixed-method approach, including in-depth interviews, questionnaires, and field observations. The analysis was conducted using the SWOT and AHP methods to determine strategic priorities. The findings indicate that the main weakness lies in inadequate infrastructure conditions, while the primary strength is the unique appeal of local cultural attractions. Recommended key strategies include improving infrastructure, enhancing public facilities, optimizing digital promotion, and providing training for the local community. These findings offer concrete recommendations for local governments, stakeholders, and tourism business operators in supporting the sustainable management of local wisdom-based tourism. Keywords : Local Wisdom-Based Tourism, Regional Planning, SWOT Analysis, AHP Analysis. Abstrak Penelitian ini bertujuan untuk merancang rencana pengembangan strategis pariwisata berbasis kearifan lokal di Kabupaten Lombok Utara dan Kabupaten Lombok Tengah, dengan fokus pada Desa Sade dan Desa Bayan. Studi ini menekankan pentingnya mempertimbangkan implikasi temuan dalam kebijakan pariwisata serta strategi promosi digital. Pengumpulan data dilakukan dengan pendekatan metode campuran (mixed-method), yang mencakup wawancara mendalam, kuesioner, dan observasi lapangan. Analisis data dilakukan menggunakan metode SWOT dan AHP untuk menentukan prioritas strategis. Hasil penelitian menunjukkan bahwa kelemahan utama terletak pada kondisi infrastruktur yang kurang memadai, sementara kekuatan utama adalah daya tarik unik dari budaya lokal. Strategi utama yang direkomendasikan mencakup peningkatan infrastruktur, pengembangan fasilitas publik, optimalisasi promosi digital, serta pemberian pelatihan bagi masyarakat lokal. Temuan ini memberikan rekomendasi konkret bagi pemerintah daerah, pemangku kepentingan, dan pelaku usaha pariwisata dalam mendukung pengelolaan pariwisata berbasis kearifan lokal secara berkelanjutan. Kata kunci: Pariwisata Berbasis Kearifan Lokal, Perencanaan Wilayah, Analisis SWOT, Analisis AHP.
Co-Authors Adhitya Bayu Suryantara Akung Daeng Akung Daeng Alfan, Muhammad Alloh, Risky Ridho Alpianingsih, Depi Anggara, Jaka Arini, Gusti Ayu Ariyadi, Ahmad Akhsan Atmayanti, Tati Azhari, Rudi B. Busaini, B. Baiq Nikmatul Ulya Baiq Nikmatul Ulya Baiq Nikmatul Ulya Baiq Saripta Wijimulawiani Budiatiningsih , Baiq Nikmatul Ulya Budiatiningsih , Mahmudah Budiatiningsih, Mahmudah Bustaomi, Yazid Devi Febriana Diswandi Diswandi Diswandi EMI SALMAH Emi Yulia Hasanah Fadliyanti, Luluk Furkan, Lalu M. Gina Fitria Prihatin Hak, Muhamad Bai'ul Hak, Muhamad Bai’ul Handalusia Husni, Vici Hasnia Minanda Hasnia Minanda Hidayat, Ali Akbar Hulfa, Ihyana Husni, Vici Handalusia Jaka Anggara Jaka Anggara Jr, Bun Bun Judandi Rizky Pratomo Kartikasari, Nungki M. Firmansyah Mahmudah Mahmudah Masrun Maulana Malik Irsyad Maulana, M. Reza Agista Maulana, Yodi Minanda, Hasnia Minanda.docx, Hasnia MUAIDY YASIN, MUAIDY Muhammad Afif Muhammad Alwi Muhammad Dzul Fadlli Muhammad Firmansyah, Muhammad Muhammad Syafiuddin Na'ilah, Na'ilah Nira Devi Poudel Nisa Salsabila Nur aeda Nurwahyudi, Ilham Nuryanti Pahlevvi Dwi Syahputra, Meidio Prayitno Basuki Prayitno Basuki, Prayitno Putra, Taufan Handika Rahmad Danang Prayogo Rahman Rahman Ratna Wati Riyan Azis Firmansyah Rizal Kurniansah Rizal Kurniansah Kurniansah Rizki, Dwi M Rizki, Zainul Rizkia, Ahmad Rojabi, Siti Hamdiah Ro’is, Ihsan Rudi Azhari Sahri Sahri Sahri, H. Septari, Indri Shalehah, Siti Raehanun Siti Hamdiah Rojabi Siti Hamdiah Rojabi Siti Maolida Yulianti Siti Sriningsih St. Maryam Sudiarto Sudiarto Syafrani Ningsih teguh_arya_bakti Vianti, Rinda Astri Vici Handalusia Husni Wafik, Ahmad Zaenal Wahidin Wahidin Wahidin Widari, Baiq Wijaya, Zaradiska Mutiara Yeni Dama Yanti Yulianti, Siti Maolida Yunia Ulfa Variana