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All Journal EKONOBIS (JURNAL EKONOMI DAN BISNIS) Unram Law Review Convergence : The Journal of Economic Development Elastisitas Jurnal Ekonomi Pembangunan Jurnal Abdimas Sangkabira ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Mandiri Tsaqofah: Jurnal Penelitian Guru Indonesia Jurnal Pepadu Jurnal Konstanta : Ekonomi Pembangunan Experimental Student Experiences Jurnal Ilmu Ekonomi West Science Business and Management Jurnal Riset Ekonomi dan Akuntansi International Journal of Tourism Business Research Jurnal Oportunitas : Ekonomi Pembangunan JPNM : Jurnal Pustaka Nusantara Multidisiplin Journal of Finance, Economics, and Business International Journal of Management Science Socio-Economic and Humanistic Aspects for Township and Industry West Science Social and Humanities Studies Jurnal Abdi Anjani Jurnal Pengabdian dan Pemberdayaan Banyuwangi Journal of Economics and Management
Adhitya Bagus Singandaru
Fakultas Ekonomi Dan Bisnis, Universitas Mataram, Indonesia
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Journal : journal of economics and management

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Evaluating Homestay Management Training Using the Kirkpatrick Model in Kuta Village, SEZ Mandalika-Indonesia Kurniansah, Rizal; Masrun; Singandaru, Adhitya Bagus; Siti Hamdiah Rojabi
Journal of Economics and Management Vol. 4 No. 1 (2026): Journal of Economics and Management, March 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i1.420

Abstract

The development of community-based tourism increasingly relies on training programs to enhance local capacity; however, their effectiveness often remains limited to short-term learning outcomes. This study evaluates the effectiveness of homestay management training in Kuta Village, Mandalika Special Economic Zone, by addressing the gap between learning outcomes and business performance. Using a convergent mixed-methods design based on the Kirkpatrick Model, quantitative data were collected from 50 homestay managers through Likert-scale questionnaires, complemented by in-depth interviews with 15 key stakeholders. The results show high participant satisfaction (Level 1) and strong learning outcomes (Level 2), with 66%–70% of respondents rating training on guest service, room cleanliness, and food management as effective to highly effective. However, effectiveness declines in strategic competencies, with only 42% reporting effectiveness in digital marketing and 34% in foreign language skills. At the behavioral level (Level 3), improvements are evident in service and cleanliness practices, but remain inconsistent in business management and in digital marketing adoption, with 52% of respondents still facing difficulties with digital promotion. At the results level (Level 4), training contributes to improved service quality and homestay image. Nevertheless, its impact on occupancy and income remains moderate, as 48% of respondents report constraints related to infrastructure and capital. This study offers a novel contribution by empirically demonstrating the training transfer gap (Level 2 to Level 3) in community-based homestay contexts within a super-priority tourism destination. It extends the Kirkpatrick Model by integrating structural constraints into training evaluation. Practically, the findings highlight the need to combine training with continuous mentoring and institutional support to achieve sustainable tourism outcomes.
Co-Authors Adhitya Bayu Suryantara Akung Daeng Akung Daeng Alfan, Muhammad Alloh, Risky Ridho Alpianingsih, Depi Anggara, Jaka Arini, Gusti Ayu Ariyadi, Ahmad Akhsan Atmayanti, Tati Azhari, Rudi B. Busaini, B. Baiq Nikmatul Ulya Baiq Nikmatul Ulya Baiq Nikmatul Ulya Baiq Saripta Wijimulawiani Budiatiningsih , Baiq Nikmatul Ulya Budiatiningsih , Mahmudah Budiatiningsih, Mahmudah Bustaomi, Yazid Cantika Amanda Rahman Devi Febriana Diswandi Diswandi Diswandi EMI SALMAH Emi Yulia Hasanah Fadliyanti, Luluk Furkan, Lalu M. Gina Fitria Prihatin Hak, Muhamad Bai'ul Hak, Muhamad Bai’ul Handalusia Husni, Vici Hasnia Minanda Hasnia Minanda Hidayat, Ali Akbar Hulfa, Ihyana Husni, Vici Handalusia Indriyani Rahma Jaka Anggara Jaka Anggara Jr, Bun Bun Judandi Rizky Pratomo Kartikasari, Nungki M. Firmansyah Mahmudah Mahmudah Masrun Maulana Malik Irsyad Maulana, M. Reza Agista Maulana, Yodi Minanda, Hasnia Minanda.docx, Hasnia MUAIDY YASIN, MUAIDY Muhammad Afif Muhammad Alwi Muhammad Dzul Fadlli Muhammad Firmansyah, Muhammad Muhammad Syafiuddin Na'ilah, Na'ilah Nira Devi Poudel Nisa Salsabila Nur aeda Nurwahyudi, Ilham Nuryanti Pahlevvi Dwi Syahputra, Meidio Prayitno Basuki Prayitno Basuki, Prayitno Putra, Taufan Handika Rahmad Danang Prayogo Rahman Rahman Ratna Wati Riyan Azis Firmansyah Rizal Kurniansah Rizal Kurniansah Kurniansah Rizki, Dwi M Rizki, Zainul Rizkia, Ahmad Rojabi, Siti Hamdiah Ro’is, Ihsan Rudi Azhari Sahri Sahri Sahri, H. Septari, Indri Shalehah, Siti Raehanun Siti Hamdiah Rojabi Siti Hamdiah Rojabi Siti Hamdiah Rojabi Siti Maolida Yulianti Siti Sriningsih St. Maryam Sudiarto Sudiarto Syafrani Ningsih teguh_arya_bakti Vianti, Rinda Astri Vici Handalusia Husni Wafik, Ahmad Zaenal Wahidin Wahidin Wahidin Widari, Baiq Wijaya, Zaradiska Mutiara Yeni Dama Yanti Yulianti, Siti Maolida Yunia Ulfa Variana