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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Chart Datum Journal of Management and Digital Business Dinamika KINERJA : Jurnal Ekonomi dan Bisnis
Amron Amron, Amron
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Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Social Sciences Other

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Pengaruh iklan dan program gratis ongkir terhadap keputusan pembelian Tusanputri, Alyasinta Viela; Amron, Amron
FORUM EKONOMI Vol 23, No 4 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jfor.v23i4.10213

Abstract

Belanja online saat ini menjadi trend masyarakat indonesia. Perkembangan teknologi yang kian pesat memberikan perubahan pada perilaku konsumen dalam melakukan pembelian. Salah satunya melakukan pembelian secara online, seperti berbelanja menggunakan platform e-commerce. Tujuan dari penelitian ini adalah untuk mengetahui seberapa krusial serta seberapa besarnya pengaruh program gratis ongkir terhadap keputusan pembelian pada platform e-commerce Tiktok Shop. Metode yang digunakan pada penelitian ini adalah metode penelitian kuantitatif asosiatif kausal. Dimana sampel yang digunakan adalah sebanyak 100 responden yang sebelumnya telah dihitung menggunakan rumus Rao Purba, dengan karakteristik minimal berusia 17 tahun, sudah pernah belanja atau melakukan transaksi menggunakan Tiktok Shop, dan pernah menggunakan program gratis ongkir milik TikTok Shop. Penelitian ini menggunakan teknik skala likert dengan dilakukan beberapa uji seperti Uji validitas, Uji reliabilitas, Uji koefisien determinan / R square, dan Uji analisis jalur dalam pengujian hipotesis dilakukan Uji T dan Uji F dengan taraf signifikansi sebesar 0,05. Dapat disimpulkan hasil dari penelitian ini bahwa semua hipotesis diterima, Iklan dan Program Gratis Ongkir memberi pengaruh yang positif dan signifikan terhadap Keputusan Pembelian. Secara stimulan Iklan dan Program Gratis Ongkir juga berpengaruh terhadap Keputusan Pembelian. 
Peran media sosial, citra merek, dan persepsi harga dalam meningkatkan minat beli Konsumen Produk Eiger di Kota Semarang Wiranto, Hardiy; Amron, Amron
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1018

Abstract

The development of outdoor equipment products has recently experienced very rapid development. This condition can be seen from the increasing competition of similar products, such as imported and domestic products. Outdoor equipment products on the market affect a person's buying interest because of their price and quality. This study aimed to determine the effect of brand image, social media, and price perception on buying interest in Eiger Adventure products in Semarang City. This research method uses quantitative methods, and the population is consumers who have purchased Eiger Adventure products in Semarang City. The sample consisted of 100 respondents selected using purposive sampling, with the condition that consumers were 17 to 50 years old. The data collection technique used was a questionnaire. The data analysis used was multiple linear regression. The results of this study indicate that social media and price perception affect buying interest, while the brand image does not affect buying interest in Eiger products.
Pengaruh Citra Merek, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Semarang AisNandi, Gusti; Amron, Amron
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2358

Abstract

This study aimed to analyze the influence of brand image, price, and product quality on the purchase decision of Samsung smartphones in Semarang City. A quantitative approach was employed, involving 100 respondents who were Samsung smartphone users residing in Semarang. Data were collected through questionnaires and analyzed using classical assumption tests and multiple linear regression analysis. The results revealed that brand image, price, and product quality positively and significantly influenced the purchase decision of Samsung smartphones. This implies that the better the brand image, the more affordable the price, and the higher the product quality, the more it will increase consumer purchase decisions toward Samsung smartphones in Semarang. This research provides practical implications for companies to continuously build a positive brand image, set competitive prices, and improve product quality to attract consumer purchase interest.
Pengaruh Bauran Pemasaran (Produk, Harga, Tempat, Promosi) Terhadap Loyalitas Konsumen Pada Kedai Kopi Matada Di Brebes Syafa'at, Andi; Amron, Amron; Wismantoro, Yohan; Setiawan, Aries
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2691

Abstract

The marketing mix is a of factors that a firm my manipulate in order toachievethe desired level of sales in its target market. In other words, the four Ps stand for product, pricing, place and promotion. This study used a statistical series technique with a population of 120 Matada coffe shop customers in Brebes. The study’s participants were Brebes residents who had made purchasesat Matada coffe shops. The purposive sampling method was used. Statistical tests, classical assumption tests, and linear regression tests are used to evaluate data. These statistics may be analyzed with IMB SPSS 24 sofware. The purpose of this study was to determine the influence of product, pricing, location  and market impact consumer loyalty t Matada Coffe Shops in Brebes City. The conclusion of this study show that product, pricing, and promotion all have positive and substantial impact. While the location has a negative and minor impact. Keywords: product; price; place; promotion dan consumer loyalty
Pengaruh Variasi Produk, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Barang Preloved Di Pasar Thrift, Stadion Diponegoro, Kota Semarang Zamani, Daffa Ulya; Amron, Amron; Waluyo, Dwi Eko; Puspitasari, Diana
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2766

Abstract

The purpose of this study is to examine how product quality, price, and variety affect consumers' decisions to buy used items in Pasar Murah, Diponegoro Stadium, Semarang City. One hundred customers at Pasar Murah, Diponegoro Stadium, Semarang City, participated in a quantitative study. Questionnaires were used to gather data, and multiple linear regression analysis and traditional assumption tests were used for analysis. The findings demonstrated that when it came to purchasing used products at Pasar Murah, product variety, price, and quality all had a favorable and substantial impact. This implies that customers are more likely to buy used items when the product variety is more diverse, the pricing is more competitive, and the product quality is higher. In order to enhance client purchase decisions, this study offers sellers of pre-owned items practical recommendations for how to keep developing more diverse product variants, more competitive pricing, and higher product quality.  
DAMPAK PROMOSI, DAYA TARIK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN GENERASI-Z DI SUSAN SPA BANDUNGAN Andhyka Rizki Al Barkah; Amron, Amron
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/635vqy80

Abstract

This study aims to analyze the influence of promotional differentiation, attractiveness, and location on purchasing decisions at Susan Spa Bandungan. The population and sample of this study were done by purposive sampling technique on Susan Spa Bandungan consumers who were at least 17 years old and a maximum of 24 years old. In this study using a sample based on the formula N = (5 × number of indicators) = 5 × 18 = 90 respondents, but the researcher decided to use all the results obtained as many as 103 respondents to increase accuracy and anticipate invalid data. The research method applied is a quantitative approach and multiple linear regression analysis used to test the hypothesis with the IBM SPSS Statistic application. This study shows that promotion, attractiveness, and location have a positive and significant impact on purchasing decisions. These results are supported by data analysis which shows a strong relationship between these three factors and consumer decisions in choosing a product or service.
Identifikasi Perubahan Garis Pantai di Kawasan Reklamasi Pantai Karnaval Ancol, Jakarta Utara: Identification of Shoreline Changes in The Reclaimed Area of Karnaval Beach, Ancol, North Jakarta Eka Putra, I Wayan Sumardana; Khoirunnisa, Kamelia; Amron, Amron; Haryati, Ani
Jurnal Chart Datum Vol. 11 No. 1 (2025): Jurnal Chart Datum
Publisher : Sekolah Tinggi Teknologi Angkatan Laut (STTAL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37875/chartdatum.v11i1.369

Abstract

Perubahan garis pantai merupakan fenomena dinamis yang terjadi akibat faktor alami dan aktivitas manusia, seperti reklamasi pantai. Penelitian ini bertujuan untuk mengidentifikasi perubahan garis pantai di kawasan reklamasi Pantai Karnaval Ancol, Jakarta Utara, menggunakan GPS Geodetik Trimble R8s dan R12i. Metode yang digunakan meliputi survei lapangan dengan teknik Stop and Go Kinematic, pengolahan data menggunakan Microsoft Excel, serta analisis perubahan garis pantai dengan ArcGIS 10.3 menggunakan alat Near Distance dan buffer sejauh 45 meter. Hasil penelitian menunjukkan bahwa terdapat pergeseran garis pantai dengan perubahan terbesar mencapai 34,47 meter, terutama di wilayah reklamasi. Perbandingan antara hasil pengukuran dengan Peta Laut Indonesia mengungkapkan bahwa perubahan garis pantai didominasi oleh aktivitas reklamasi, dengan faktor alami seperti abrasi dan akresi yang turut berkontribusi. Evaluasi alat menunjukkan bahwa GPS Trimble R8s lebih efektif dalam survei garis pantai karena tingkat akurasi yang lebih tinggi dalam mengukur perubahan kecil. Penelitian ini memberikan wawasan mengenai dampak reklamasi terhadap dinamika garis pantai serta pentingnya pemantauan berkala untuk pengelolaan wilayah pesisir secara berkelanjutan Shoreline changes are dynamic phenomena influenced by natural factors and human activities, such as coastal reclamation. This study aims to identify shoreline changes in the reclaimed area of Karnaval Beach, Ancol, North Jakarta, using Trimble R8s and R12i Geodetic GPS. The method involves field surveys with the Stop and Go Kinematic technique, data processing using Microsoft Excel, and shoreline change analysis with ArcGIS 10.3, utilizing the Near Distance tool and a 45-meter buffer. The results indicate significant shoreline shifts, with the largest reaching 34.47 meters, primarily in reclaimed areas. Comparison with the Indonesian Nautical Chart reveals that shoreline changes are mainly driven by reclamation activities, with natural factors such as abrasion and accretion also playing a role. The evaluation shows that the Trimble R8s GPS is more effective for shoreline surveys due to its higher accuracy in detecting minor changes. This study provides insights into the impacts of reclamation on shoreline dynamics and highlights the importance of regular monitoring for sustainable coastal management.
Peran Product Innovation, Brand Awareness dan Price Discount Terhadap Purchase Desicion (Studi Kasus Brand Fashion Colorbox Semarang). Putri, Kinanti Nabila; Panjaitan, Roymon; Amron, Amron; Fatmawati, Elia Resha
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 2 (2025): Artikel Riset Juli 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i2.2002

Abstract

Riset ini bertujuan guna mengeksplorasi hubungan antara Product Innovation, Brand Awareness serta Price Discount pada Purchase Desicion. Penelitian ini menggunakan pendekatan kuantitatif. Jumlah sampel penelitiian yang diperoleh sebanyak 103 responden yang merupakan pelanggan Colorbox atau pengguna aktif Colorbox. Data dikumpulkan melalui penyebaran kuesioner dengan memakai purposive sampling guna pengambilan sampel dan SmartPLS 4.0 sebagai teknik analisis data. Hasil penelitian mengetahui bahwa Product Innovation serta Brand Awareness berpengaruh positif signifikan pada Purchase Desicion tetapi Price Discount tidak berpengaruh positif serta tidak signifikan pada Purchase Desicion. Berdasarkan temuan ini, pengelola disarankan untuk lebih memfokuskan pada Product Innovation serta meningkatkan Brand Awareness dari pada semata-mata mengandalkan strategi diskon harga.
PENGARUH INFLUENCER MARKETING DAN PERSEPSI HARGA TERHADAP MINAT BELI SKINCARE PADA TIKTOK SHOP Agustin, Nurul; Amron, Amron
Kinerja Vol 5 No 02 (2022): KINERJA : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v5i02.2243

Abstract

Research on the influence of influencer marketing and price perceptions on buying interest in skincare at Tiktok Shop was made to determine the effect partially or simultaneously using quantitative methods by distributing questionnaires in the form of a Google form to 100 people. The sample in this study are users of the Tiktok application who have bought skincare at the Tiktok Shop in Semarang City. The data analysis technique used to process the data is multiple linear analysis and is equipped with classic assumption tests in the form of normality, multicollinearity and heteroscedasticity tests and is calculated using SPSS 25. This study provides information both partially and simultaneously that the influencer marketing variables and price perception has a significant relationship or influence on buying interest.
Akurasi Pemetaan Garis Pantai Berbasis Citra Udara UAV di Pantai Karnaval Ancol, Jakarta Utara : Accuracy of Coastline Mapping Based on UAV Aerial Imagery at Ancol Carnival Beach, North Jakarta Ratulia, Ronaa Harwa; Putra, I Wayan Sumardana Eka; Amron, Amron; Adrianto, Dian; Santoso, Agus Iwan; Adi, Novi Susetyo; Haryati, Ani
Jurnal Chart Datum Vol. 11 No. 2 (2025): Jurnal Chart Datum
Publisher : Sekolah Tinggi Teknologi Angkatan Laut (STTAL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37875/chartdatum.v11i2.386

Abstract

Perubahan garis pantai akibat abrasi, sedimentasi, dan aktivitas manusia memerlukan metode pemetaan yang akurat dan efisien. Penelitian ini bertujuan untuk mengevaluasi potensi penggunaan teknologi Unmanned Aerial Vehicle (UAV) dalam pemetaan garis pantai di kawasan Pantai Karnaval Ancol, Jakarta Utara. Metode yang digunakan meliputi akuisisi citra udara melalui UAV dan pengukuran titik kontrol tanah (Ground Control Points/GCP) menggunakan GPS tipe R8s. Data citra diproses dengan perangkat lunak fotogrametri untuk menghasilkan ortophoto, sedangkan analisis keakuratan dilakukan menggunakan metode Root Mean Square Error (RMSE). Pendekatan ini dinilai mampu meningkatkan ketelitian spasial pemetaan dan memberikan alternatif yang efisien dibandingkan metode konvensional, terutama di wilayah yang sulit dijangkau. Penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan metode pemetaan garis pantai yang responsif terhadap dinamika lingkungan pesisir.
Co-Authors Adrianto, Dian Agustin, Nurul AisNandi, Gusti Andhyka Rizki Al Barkah Ani Haryati, Ani Diana Puspitasari Dwi Eko Waluyo Eka Putra, I Wayan Sumardana Fatmawati, Elia Resha Khoirunnisa, Kamelia Novi Susetyo Adi, Novi Susetyo Putra, I Wayan Sumardana Eka Putri, Kinanti Nabila Ratulia, Ronaa Harwa Roymon Panjaitan Santoso, Agus Iwan Setiawan, Aries Syafa'at, Andi Tusanputri, Alyasinta Viela Wiranto, Hardiy Yohan Wismantoro Zamani, Daffa Ulya