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All Journal JOURNAL ONLINE OF PHYSICS Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Omni-Akuatika Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Chart Datum Jurnal Ilmiah Wahana Pendidikan Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Jurnal Hidrografi Indonesia KINERJA : Jurnal Ekonomi dan Bisnis
Amron Amron, Amron
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Physics Social Sciences Other

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Pengaruh Bauran Pemasaran (Produk, Harga, Tempat, Promosi) Terhadap Loyalitas Konsumen Pada Kedai Kopi Matada Di Brebes Syafa'at, Andi; Amron, Amron; Wismantoro, Yohan; Setiawan, Aries
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2691

Abstract

The marketing mix is a of factors that a firm my manipulate in order toachievethe desired level of sales in its target market. In other words, the four Ps stand for product, pricing, place and promotion. This study used a statistical series technique with a population of 120 Matada coffe shop customers in Brebes. The study’s participants were Brebes residents who had made purchasesat Matada coffe shops. The purposive sampling method was used. Statistical tests, classical assumption tests, and linear regression tests are used to evaluate data. These statistics may be analyzed with IMB SPSS 24 sofware. The purpose of this study was to determine the influence of product, pricing, location  and market impact consumer loyalty t Matada Coffe Shops in Brebes City. The conclusion of this study show that product, pricing, and promotion all have positive and substantial impact. While the location has a negative and minor impact. Keywords: product; price; place; promotion dan consumer loyalty
Pengaruh Variasi Produk, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Barang Preloved Di Pasar Thrift, Stadion Diponegoro, Kota Semarang Zamani, Daffa Ulya; Amron, Amron; Waluyo, Dwi Eko; Puspitasari, Diana
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2766

Abstract

The purpose of this study is to examine how product quality, price, and variety affect consumers' decisions to buy used items in Pasar Murah, Diponegoro Stadium, Semarang City. One hundred customers at Pasar Murah, Diponegoro Stadium, Semarang City, participated in a quantitative study. Questionnaires were used to gather data, and multiple linear regression analysis and traditional assumption tests were used for analysis. The findings demonstrated that when it came to purchasing used products at Pasar Murah, product variety, price, and quality all had a favorable and substantial impact. This implies that customers are more likely to buy used items when the product variety is more diverse, the pricing is more competitive, and the product quality is higher. In order to enhance client purchase decisions, this study offers sellers of pre-owned items practical recommendations for how to keep developing more diverse product variants, more competitive pricing, and higher product quality.  
STUDY ON DOPPLER EFFECT BASED ON FREQUENCY AND VELOCITY OF SOUND SOURCE IN THE WATERS Husni, Iqbal Ali; Akbari, Hafsarizka; Hidayat, Rizqi Rizaldi; Hartoyo, Hartoyo; Amron, Amron
JOURNAL ONLINE OF PHYSICS Vol. 9 No. 3 (2024): JOP (Journal Online of Physics) Vol 9 No 3
Publisher : Prodi Fisika FST UNJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jop.v9i3.34573

Abstract

The Doppler effect is an important factor in studying marine resources using hydroacoustic technology. Several factors that influence the Doppler effect in waters are the frequency and velocity of the sound source. This research aimed to study the characteristics of sound received based on the frequency and velocity of the sound source as a representation of the Doppler effect. The research was designed using 5 lines as a variation in frequency (1000 and 5000 Hz) and velocity of sound source. The result showed that the Doppler effect was determined by changes in frequency, but was not significantly measured by changes in sound intensity. The frequency of the sound was increased as the frequency of the sound source increased. The receiver frequency also be higher if the angle between the receiver and the sound source was smaller or if the sound source was further away from the receiver.
PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP MINAT BELI ULANG MIXUE KOTA SEMARANG Aditama, Yogi Sofiyan Chaesa; Amron, Amron
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3676

Abstract

Penelitian ini bertujuan untuk menguji pengaruh produk, harga, promosi dan tempat terhadap minat beli ulang di Mixue Kota Semarang. Mempergunakan medote kuantitatif dengan tujuan guna melihat pengaruh produk, harga, promosi serta tempat terhadap minat beli ulang. Data primer penelitian ini berasal dari penyebaran survei Google Form. Konsumen yang pernah membeli Mixue di Kota Semarang dijadikan sebagai populasi. Purposive sampling yang digunakan untuk pengambilan sampel non-probably sesuai dengan kriteria yang sudah ditetapkan. Responden dalam penelitian ini berjumlah 200 orang, merupakan konsumen Mixue di Kota Semarang, berusia sedikitnya 17 tahun dan telah melakukan sekitar tiga kali pembelian Mixue. Data yang di olah mempergunakan aplikasi SPSS 25 dengan metode analisis berganda. Temuan penelitian menjelaskan bahwasanya minat beli ulang Mixue dipengaruhi secara positif dan signifikan oleh produk, harga, promosi serta tempat.
Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Hijab Rabbani Hanifah, Nur; Amron, Amron
Jurnal Ecoment Global Vol. 8 No. 2 (2023): Edisi Agustus 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v8i2.2770

Abstract

This study examines and analyze the effect of Brand Image, Product Quality, and Price of purchasing decisions. The population used in this study are customers who use Rabbani product in Pemalang. This study uses multiple regression analysis method. The result of this study that the product quality variable have no direct effect on purchasing decision. However, brand image and price directly affects purchasing decisions. And the results of the study show that the overall all variables have a significant effect and have a simultaneous contribution on Rabbani’s purchasing decisions.Penelitian ini menguji dan menganalisis pengaruh Citra Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian. Populasi yang digunakan dalam penelitian ini adalah pelanggan yang menggunakan produk Rabbani di Pemalang. Penelitian ini menetapkan metode analisis regresi berganda. Hasil penelitian menunjukkan jika variabel kualitas produk tidak berpengaruh langsung terhadap keputusan pembelian. Namun, citra merek dan harga secara langsung memengaruhi keputusan pembelian. Namun, secara simultan semua variabel berpengaruh signifikan dan memiliki kontribusi secara simultan terhadap keputusan pembelian Rabbani.
Sound Productivity of Spiny Lobster Panulirus homarus (Linnaeus, 1758) due to Crude Oil Contamination Hartoyo, Hartoyo; Amron, Amron; Fitri, Aristi Dian Purnama; Darmanto, YS
Journal Omni-Akuatika Vol 18, No 1 (2022): Omni-Akuatika May
Publisher : Fisheries and Marine Science Faculty - Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.oa.2022.18.1.964

Abstract

Anthropogenic activities have the potential to put pressure on the marine environment. Crude oil was one of the pressure that give rise to any response of the aquatic organism, such as sound. This study aimed to analyze the sound productivity of spiny lobster Panulirus homarus (Linnaeus, 1758) in waters contaminated with crude oil. Observation of lobster sound was carried out on a laboratory scale using the passive acoustic method. A hydrophone and Closed Circuit Television (CCTV) camera coupled with a decoder and personal computer used to record the movements and sounds of P. homarus during the treatment of crude oil at concentrations 1; 5; 10 and 100 mgL-1. The result showed that crude oil contamination in water was impacted the sound productivity of P. homarus. In the low concentration of crude oil (1 - 5 mgL-1), P. homarus was responded with more sound produced. Afterwar, until concentration off 10 mgL-1, the response of P homarus showed different between individuals. In the 100 mgL-1 concentration, the sound productivity of all P. homarus was decreased. Based on this study, we concluded that the sound of P. homarus has the potential as an indicator of water pollution.Keywords: Panulirus houmarus, crude oil, fish sound
Hubungan Kondisi South Equatorial Current (SEC) Dengan Indeks Nino 3.4 di Samudra Pasifik Tahun 2010 – 2014: The Relationship of South Equatorial Current (SEC) Conditions with The Nino Index 3.4 In The Pacific Ocean, 2010 – 2014 Puspitasari, Dyah C.; Amron, Amron; Harsono, Gentio
Jurnal Hidrografi Indonesia Vol 4 No 1 (2022): Jurnal Hidrografi Indonesia
Publisher : Pusat Hidro-Oseanografi TNI Angkatan Laut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62703/jhi.v4i1.38

Abstract

Samudera Pasifik merupakan tempat berkumpulnya massa air yang datang dari belahan bumi selatan melalui South Equatorial Current (SEC), sebelah utara Samudera Pasifik melalui North Equatorial Current (NEC), dan North Equatorial Counter Current (NECC). Penelitian ini bertujuan untuk menganalisis kondisi SEC saat ini di Samudera Pasifik dan menganalisis hubungan antara kondisi SEC saat ini dengan Nino3.4. Metode yang digunakan untuk penelitian ini adalah metode laboratorium. Data yang diambil adalah data TRITON bouy 4 di garis khatulistiwa 156°BT. Hasil analisis harmonik dan analisis korelasi silang dalam suatu gambar grafik data. Hasil penelitian ini menunjukkan bahwa arus SEC Samudera Pasifik pada bouy TRITON 4 menunjukkan bahwa pada bulan Januari 2010 – Februari 2011 mempunyai kecepatan tertinggi sebesar 2,1 cm/s dengan arah arus dominan ke arah timur laut dan timur. Pada bulan Maret 2011 – Februari 2012 kecepatan arus tertinggi sebesar 1,5 cm/s dengan arah arus dominan ke arah timur dan berubah arah ke tenggara. Pada bulan Maret 2012 – Oktober 2013 kecepatan arus mulai menurun yaitu 1,5 cm/s dan arah arus menuju ke selatan kemudian membelok ke barat. Pada bulan November 2013 – Desember 2014 kecepatan tertinggi 3,8 cm/s dan arah arus berubah dari barat ke utara. Hasil korelasi silang SEC dengan NINO 3.4 menunjukkan level positif 0,62 dengan jeda waktu 2 bulan. Hal ini dapat diartikan bahwa NINO 3.4 mempengaruhi aliran SEC.
Pengaruh Harga Produk, Review Konsumen, Dan Kesadaran Merek Terhadap Pembelian Produk (Studi Kasus Produk Kecantikan Implora Pada Marketplace Shopee) Aurellia, Gita; Amron, Amron
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 15 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13824616

Abstract

Penelitian ini bertujuan untuk menganalisis dampak harga produk, ulasan konsumen, dan penggunaan kesadaran merek terhadap keputusan pembelian produk kecantikan merek Implora melalui platform Shopee. Data dikumpulkan untuk penelitian ini melalui survei online terhadap 100 responden yang merupakan konsumen produk kecantikan di Shopee. Analisis regresi linear berganda digunakan untuk menguji hubungan antara variabel independen (harga produk, ulasan konsumen, dan kesadaran merek) dan variabel dependen (keputusan pembelian). Hasil penelitian menunjukkan bahwa kebijakan harga produk, ulasan konsumen, dan kesadaran merek memiliki pengaruh yang positif signifikan terhadap keputusan pembelian produk kecantikan merek Implora di Shopee. Maka dari itu untuk meningkatkan keputusan pembelian produk disarankan kepada Implora untuk meningkatkan performa ketiga variabel tersebut.
Pengaruh Perceived Quality, Customer Experience dan Customer Satisfaction Terhadap Loyalitas Pelanggan This Is April di Semarang puspita, Vinata dyan; amron, amron; safitri, maria; fatmawati, elia resha
Jurnal Mirai Management Vol 10, No 1 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i1.8745

Abstract

Industri fesyen Indonesia berkembang seiring perubahan perilaku konsumen yang semakin progresif. Minat yang meningkat membuka peluang bisnis, namun juga memperkuat persaingan. Maka, perlu dilakukan strategi agar loyalitas pelanggan tetap tinggi. Riset ini bertujuan guna menganalisis dampak Perceived Quality, Customer Experience serta Customer Satisfaction pada Loyalitas Pelanggan This Is April di Semarang. Penelitian ini menggunakan pendekatan kuantitatif, serta teknik purposive sampling untuk mengumpulkan data dari kuesioner dengan jumlah sampel 101 responden, yakni pelanggan This Is April Semarang. Analisis data menggunakan aplikasi IBM SPSS Statistics 26 melalui metode analisis regresi linear berganda. Hasil riset mengungkapkan yakni Perceived Quality serta Customer Experience berpengaruh pada Loyalitas Pelanggan This Is April, sedangkan Customer Satisfaction tidak berpengaruh pada Loyalitas Pelanggan This Is April. Temuan ini menunjukkan pentingnya Perceived Quality dan Customer Experience dalam membangun loyalitas, sementara Customer Satisfaction bukan menjadi penentu utama. Kata Kunci: Perceived Quality, Customer Experience, Customer Satisfaction, Loyalitas Pelanggan
THE ROLE OF CELEBRITY ENDORSEMENT AND ONLINE CUSTOMER REVIEWS OF PURCHASE INTENTION OF MAKE OVER COSMETIC PRODUCTS WITH PURCHASES ON SHOPEE THROUGH BRAND TRUST AS AN INTERVENING VARIABLE Suryananda, Triska Marta; Mahmud, Mahmud; Amron, Amron; Pakarti, Piji
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the effect of celebrity endorsement and online customer review on purchase intention of Make Over cosmetic products, with brand trust as an intervening variable on the Shopee platform. The research is based on the growing consumption of cosmetics through e-commerce and the crucial role of public figures and consumer reviews in influencing buying intentions. The study employs a quantitative method using the Partial Least Square (PLS) approach and purposive sampling of 126 respondents who have purchased Make Over products via Shopee. The results show that celebrity endorsement and online customer review have a significant positive effect on brand trust, which in turn affects purchase intention. Both factors also have an indirect effect through brand trust. These findings highlight the importance of building brand trust through appropriate endorser selection and active management of consumer reviews.
Co-Authors Aditama, Yogi Sofiyan Chaesa Agustin, Nurul AisNandi, Gusti Akbari, Hafsarizka Andhyka Rizki Al Barkah Ani Haryati, Ani Aristi Dian Purnama Fitri Aurellia, Gita Diana Puspitasari Dwi Eko Waluyo Eka Putra, I Wayan Sumardana Fatmawati, Elia Resha Gentio Harsono Hartoyo Hartoyo Hidayat, Rizqi Rizaldi Hidayatullah, Hanif Husni, Iqbal Ali Khoirunnisa, Kamelia Mahmud Mahmud Masitha Fahmi Wardhani Nur Hanifah Oktavia, Vicky Oktavina, Radifajna Annis Oktoriza, Linda Ayu Piji Pakarti Pradipta, Amrizal Eka Puji Purwatiningsih, Aris Purusa, Nanda Adhi puspita, Vinata dyan Puspitasari, Dyah C. Putri, Kinanti Nabila Roymon Panjaitan Safitri, Maria Setiawan, Aries Suryananda, Triska Marta Syafa'at, Andi Tusanputri, Alyasinta Viela Wiranto, Hardiy Yohan Wismantoro YS Darmanto Zamani, Daffa Ulya