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All Journal BIOTROPIA - The Southeast Asian Journal of Tropical Biology JOURNAL ONLINE OF PHYSICS Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Omni-Akuatika Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Chart Datum Economics and Digital Business Review Jurnal Ilmiah Wahana Pendidikan Journal of Management and Digital Business Dinamika Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Hidrografi Indonesia KINERJA : Jurnal Ekonomi dan Bisnis
Amron Amron, Amron
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Physics Social Sciences Veterinary Other

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Pengaruh Harga Produk, Review Konsumen, Dan Kesadaran Merek Terhadap Pembelian Produk (Studi Kasus Produk Kecantikan Implora Pada Marketplace Shopee) Aurellia, Gita; Amron, Amron
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 15 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13824616

Abstract

Penelitian ini bertujuan untuk menganalisis dampak harga produk, ulasan konsumen, dan penggunaan kesadaran merek terhadap keputusan pembelian produk kecantikan merek Implora melalui platform Shopee. Data dikumpulkan untuk penelitian ini melalui survei online terhadap 100 responden yang merupakan konsumen produk kecantikan di Shopee. Analisis regresi linear berganda digunakan untuk menguji hubungan antara variabel independen (harga produk, ulasan konsumen, dan kesadaran merek) dan variabel dependen (keputusan pembelian). Hasil penelitian menunjukkan bahwa kebijakan harga produk, ulasan konsumen, dan kesadaran merek memiliki pengaruh yang positif signifikan terhadap keputusan pembelian produk kecantikan merek Implora di Shopee. Maka dari itu untuk meningkatkan keputusan pembelian produk disarankan kepada Implora untuk meningkatkan performa ketiga variabel tersebut.
Pengaruh Perceived Quality, Customer Experience dan Customer Satisfaction Terhadap Loyalitas Pelanggan This Is April di Semarang puspita, Vinata dyan; amron, amron; safitri, maria; fatmawati, elia resha
Jurnal Mirai Management Vol 10, No 1 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i1.8745

Abstract

Industri fesyen Indonesia berkembang seiring perubahan perilaku konsumen yang semakin progresif. Minat yang meningkat membuka peluang bisnis, namun juga memperkuat persaingan. Maka, perlu dilakukan strategi agar loyalitas pelanggan tetap tinggi. Riset ini bertujuan guna menganalisis dampak Perceived Quality, Customer Experience serta Customer Satisfaction pada Loyalitas Pelanggan This Is April di Semarang. Penelitian ini menggunakan pendekatan kuantitatif, serta teknik purposive sampling untuk mengumpulkan data dari kuesioner dengan jumlah sampel 101 responden, yakni pelanggan This Is April Semarang. Analisis data menggunakan aplikasi IBM SPSS Statistics 26 melalui metode analisis regresi linear berganda. Hasil riset mengungkapkan yakni Perceived Quality serta Customer Experience berpengaruh pada Loyalitas Pelanggan This Is April, sedangkan Customer Satisfaction tidak berpengaruh pada Loyalitas Pelanggan This Is April. Temuan ini menunjukkan pentingnya Perceived Quality dan Customer Experience dalam membangun loyalitas, sementara Customer Satisfaction bukan menjadi penentu utama. Kata Kunci: Perceived Quality, Customer Experience, Customer Satisfaction, Loyalitas Pelanggan
GENETIC IDENTIFICATION OF SEA HOLLY (Acanthus ilicifolius) THROUGH DNA BARCODING FROM COASTAL CILACAP, CENTRAL JAVA, INDONESIA Harisam, Taufan; Haryono, Florencius Eko Dwi; Marhaeni, Bintang; Amron, Amron; Prayogo, Norman Arie; Sukardi, Purnama
BIOTROPIA Vol. 27 No. 1 (2020): BIOTROPIA Vol. 27 No. 1 April 2020
Publisher : SEAMEO BIOTROP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11598/btb.2020.27.1.1105

Abstract

Sea holly (Acanthus ilicifolius) is an important true mangrove species commonly growing in wetlands at river mouths and coastal areas. Very limited information is available on the molecular taxonomy of sea holly growing along the coasts of Cilacap, Central Java, Indonesia. The present study aimed to identify sea holly in coastal Cilacap and to produce a reference library on the molecular characteristics of the species. The recently recorded species were utilized for the barcoding investigation. Genetic identification was evaluated using the rbcL and matK genes. Young leaf samples of A. ilicifolius were collected for DNA extraction, isolation, and amplification using rbcL and matK primers. The length of the rbcL gene was 608 bp and the matK gene was 970 bp. The evolutionary history was constructed using the Neighbor-Joining method. The barcode sequences of rbcL and matK were analyzed using BLAST and MULTALIN. The sequences were also submitted to NCBI. Genus Acanthus (Acanthaceae) and other genera were clustered in the same clade with high bootstrap values. The results indicated that the rbcL and matK loci cannot be used for species differentiation within Acanthus; however, these genes can be used to distinguish the genus level within Acanthaceae.
THE ROLE OF CELEBRITY ENDORSEMENT AND ONLINE CUSTOMER REVIEWS OF PURCHASE INTENTION OF MAKE OVER COSMETIC PRODUCTS WITH PURCHASES ON SHOPEE THROUGH BRAND TRUST AS AN INTERVENING VARIABLE Suryananda, Triska Marta; Mahmud, Mahmud; Amron, Amron; Pakarti, Piji
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the effect of celebrity endorsement and online customer review on purchase intention of Make Over cosmetic products, with brand trust as an intervening variable on the Shopee platform. The research is based on the growing consumption of cosmetics through e-commerce and the crucial role of public figures and consumer reviews in influencing buying intentions. The study employs a quantitative method using the Partial Least Square (PLS) approach and purposive sampling of 126 respondents who have purchased Make Over products via Shopee. The results show that celebrity endorsement and online customer review have a significant positive effect on brand trust, which in turn affects purchase intention. Both factors also have an indirect effect through brand trust. These findings highlight the importance of building brand trust through appropriate endorser selection and active management of consumer reviews.
Dampak Social Media Marketing, Influencer Marketing, dan Live Streaming Shopping Terhadap Keputusan Pembelian Cetaphil pada Tiktok Shop Ayu Khairani, Nazwa; Amron, Amron; Febriana, Artha; Ikasari, Hertiana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10991

Abstract

The research aims to examine how Social Media Marketing, Influencer Marketing, and Live Streaming Shoppings on consumers’ purchasings decision regarding Cetaphil product on TikTok Shop platform. The sampling technique employed was purposive sampling, targeting respondents who actively use TikTok, have been exposed to promotional content for Cetaphil products, and have prior experience purchasing through TikTok Shop. This data collected using questionnaires, also the analysis is conducted with SmartPLS 4.0 utilizing Partials Least Squares Structural Equations Modeling (PLS-SEM) method. The result indicate the Social Media Marketing, Influencer Marketing, and Live Streaming Shopping exert a positive and significant effect on purchasing decisions. These finding suggest thats marketing efforts delivered through creative social media content, the involvement of highly credible influencers, and real-time interaction facilitated by live streaming effectively encourage consumers to purchase Cetaphil products on TikTok Shop. Consequently, the integration of social media marketing, influencer marketing, and live streaming strategies is considered increasingly effective in enhancing consumer purchasing decision for Cetaphil products onTikTok Shop platform.
COMMUNITY STRUCTURE OF BENTHIC FORAMINIFERA IN EASTERN WATERS OF SEGARA ANAK LAGOON IN CILACAP Winanto, Tjahjo; Tjahja, Petrus Hary; Amron, Amron; Harisan, Taufan; Hendrayana, Hendrayana
BIOTROPIA Vol. 29 No. 2 (2022): BIOTROPIA Vol. 29 No. 2 Agustus 2022
Publisher : SEAMEO BIOTROP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11598/btb.2022.29.2.1703

Abstract

Benthic foraminifera are types of organisms that are sensitive to environmental changes, so they are often used as a bioindicator for aquatic environmental conditions. The purpose of this study was to determine the community structure of benthic foraminifera community, sediment types and the relationship between the abundance of foraminifera with the sediment types in the eastern waters of Segara Anakan Lagoon in Cilacap. Method used in this study was a survey method. Samples were taken by using random sampling method. The study was conducted at 5 stations with 3 repetitions. Laboratory observations carried out included the types and numbers of benthic foraminifera. Community structure of foraminifera among stations were analyzed using one-way ANOVA, while the relationship between community structures and water quality parameters was analyzed using Pearson correlation. The results showed that in the the eastern waters of Segara Anakan Lagoon there were 58 species of foraminifera which abundance ranged from 532 ind/m2 to 927 ind/m2. The diversity index of foraminifera was in the medium to high diversity categories. The uniformity index of foraminifera was in the high uniformity in a stable community. The dominance index of foraminifera was in the low category. The sediment types was fine sand, medium sand and coarse sand. The relationship between the abundance of foraminifera with the sediment types was strong with high R values (0.763-0.809).
Exploring The Pseudo-Transformational Leadership Style That Causes The Decline of Companies in Indonesia Prayitno, Prayitno; Amron, Amron; Astuti, Sih Darmi
Journal of International Conference Proceedings Vol 8, No 2 (2025): 2025 ICPM Thailand Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i2.4616

Abstract

Companies in Indonesia experience high pressure from the government and society who at all times use strict control over organizers. The government uses control tools in the form of supervision with its regulations, while the public uses social media to monitor the behavior of company administrators, both state-owned and private-owned enterprises in Indonesia. This research focuses on the pseudo-transformational leadership style, which they (organizers) claim to be transformational, the difference in claims between the organizers and the government and society is proven by the final results received by the organizers as a result of their actions towards individuals and companies. Research approach/design and methods: An exploratory sequential method research design was used in this research. Qualitative research, data from BUMN annual reports and unstructured interviews with 6 human resource (HR) managers selected purposively. Main findings: This study reveals that the setbacks experienced by state-owned and private enterprises are caused by unethical behavior of leaders, despotic leaders, leaders who are explorative towards employees, greedy nature, acting on personal goals and high moral abandonment
Pengaruh Lokasi, Pemasaran, dan Pelayanan terhadap Kepuasan Wisatawan Lokal Curug Lawe Benowo Kalisidi Pradipta, Amrizal Eka; Amron, Amron; Wardhani, Masitha Fahmi; Purusa, Nanda Adhi
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6194

Abstract

This study aims to analyze the influence of location, marketing, and service on the satisfaction of tourists at Curug Lawe Benowo Kalisidi. The data used in this study comes from the distribution of questionnaires via Google Form and obtained with a total of 118 respondents. The sampling method in this study uses a purposive sampling method with the criteria that visitors have visited at least 2 times in the last 6 months. The analysis tool for processing data uses the SPSS 25.0 testing application. The method for analyzing this study is based on quantitative primary data, the use of multiple linear research methods, then the testing stages carried out are: validity test, reliability, classical assumption test, multiple linear regression, t test, F test and coefficient of determination. The results of the study show that: (1) Location contributes positively and significantly to the satisfaction of tourists at Curug Lawe Benowo Kalisidi. (2) Marketing has a positive and significant contribution to the satisfaction of tourists at Curug Lawe Benowo Kalisidi. (3) Service contributes positively and significantly to increasing the satisfaction of tourists at Curug Lawe Benowo Kalisidi.
Pengaruh Budaya, E-WOM, dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Tolak Angin Hidayatullah, Hanif; Amron, Amron; Purwatiningsih, Aris Puji; Oktoriza, Linda Ayu
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6200

Abstract

This study aims to analyze the influence of culture, E-WOM, and product quality perception on the purchase decision of Tolak Angin products in Semarang Regency. The use of data in this study came from the distribution of questionnaires through Google Form with purposive sampling techniques and obtained a sample of 112 samples. Data analysis using the SPSS 23.0 device. The use of quantitative methods based on primary data. The statistical analysis technique uses the data quality test method, multiple linear regression, hypothesis test, and F. test which results in (1) culture has a positive and significant effect on the purchase decision of Tolak Angin products. (2) E-WOM has a positive and significant effect on the purchase decision of Tolak Angin products. (3) Product quality perception has a positive and significant effect on the purchase decision of the Wind Repellent product. (4) culture, E-WOM, and product quality perception have a positive and significant effect simultaneously on the purchase decision of Tolak Angin products.
Pengaruh Influencer, Online Customer Review, dan Viral Marketing terhadap Keputusan Pembelian Produk Skincare Skintific di Kota Semarang Oktavina, Radifajna Annis; Amron, Amron; Safitri, Maria; Oktavia, Vicky
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6790

Abstract

This study aims to examine the influence of influencers, online customer reviews, and viral marketing on purchasing decisions for Skintific skincare products in Semarang. The approach used was quantitative with a survey method, where data was obtained by distributing questionnaires to respondents who had knowledge or experience with the product. Furthermore, the data was analyzed using Partial Least Squares (PLS) to identify the relationship and level of influence between the research variables. The results showed that all three variables had a positive and significant influence on purchasing decisions, with online customer reviews emerging as the strongest factor in driving consumer choice. This indicates that reviews shared by other users can increase trust, provide an overview of product quality, and help consumers reduce risk before making a purchase. Furthermore, the presence of influencers and the widespread dissemination of information through viral marketing also strengthened purchasing interest by providing greater exposure to the product. Overall, these findings emphasize the importance of utilizing an integrated digital marketing strategy oriented towards consumer information needs. By optimizing these three aspects, companies have the opportunity to increase purchasing tendencies, strengthen brand positioning, and face increasingly competitive market competition.
Co-Authors Aditama, Yogi Sofiyan Chaesa Adrianto, Dian Agustin, Nurul AisNandi, Gusti Akbari, Hafsarizka Andhyka Rizki Al Barkah Ani Haryati, Ani Aristi Dian Purnama Fitri Aulia, Della Isti Aurellia, Gita Ayu Khairani, Nazwa Diana Puspitasari Dwi Eko Waluyo Eka Putra, I Wayan Sumardana Fatmawati, Elia Resha Febriana, Artha Gentio Harsono Harisam, Taufan Harisan, Taufan Hartoyo Hartoyo Haryono, Florencius Eko Dwi Hendrayana Hendrayana, Hendrayana Herry Subagyo Hertiana Ikasari Hidayat, Rizqi Rizaldi Hidayatullah, Hanif Husni, Iqbal Ali Khoirunnisa, Kamelia Mahmud Mahmud Marhaeni, Bintang Masitha Fahmi Wardhani Nila Tristiarini, Nila Norman Arie Prayogo, Norman Arie Novi Susetyo Adi, Novi Susetyo Nur Hanifah Oktavia, Vicky Oktavina, Radifajna Annis Oktoriza, Linda Ayu Piji Pakarti Pradipta, Amrizal Eka Prayitno Prayitno Puji Purwatiningsih, Aris Purnama Sukardi Purusa, Nanda Adhi puspita, Vinata dyan Puspitasari, Dyah C. Putra, I Wayan Sumardana Eka Putri, Kinanti Nabila Ratulia, Ronaa Harwa Roymon Panjaitan Safitri, Maria Santoso, Agus Iwan Setiawan, Aries Sih Darmi Astuti Suryananda, Triska Marta Syafa'at, Andi Tjahja, Petrus Hary Tjahjo Winanto, Tjahjo Tusanputri, Alyasinta Viela Wijaya, Aisyah Ayu Sigit Wiranto, Hardiy Yohan Wismantoro YS Darmanto Zamani, Daffa Ulya