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All Journal JOURNAL ONLINE OF PHYSICS Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Omni-Akuatika Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Chart Datum Jurnal Ilmiah Wahana Pendidikan Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis Jurnal Hidrografi Indonesia KINERJA : Jurnal Ekonomi dan Bisnis
Amron Amron, Amron
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Physics Social Sciences Other

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Pengaruh Lokasi, Pemasaran, dan Pelayanan terhadap Kepuasan Wisatawan Lokal Curug Lawe Benowo Kalisidi Pradipta, Amrizal Eka; Amron, Amron; Wardhani, Masitha Fahmi; Purusa, Nanda Adhi
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6194

Abstract

This study aims to analyze the influence of location, marketing, and service on the satisfaction of tourists at Curug Lawe Benowo Kalisidi. The data used in this study comes from the distribution of questionnaires via Google Form and obtained with a total of 118 respondents. The sampling method in this study uses a purposive sampling method with the criteria that visitors have visited at least 2 times in the last 6 months. The analysis tool for processing data uses the SPSS 25.0 testing application. The method for analyzing this study is based on quantitative primary data, the use of multiple linear research methods, then the testing stages carried out are: validity test, reliability, classical assumption test, multiple linear regression, t test, F test and coefficient of determination. The results of the study show that: (1) Location contributes positively and significantly to the satisfaction of tourists at Curug Lawe Benowo Kalisidi. (2) Marketing has a positive and significant contribution to the satisfaction of tourists at Curug Lawe Benowo Kalisidi. (3) Service contributes positively and significantly to increasing the satisfaction of tourists at Curug Lawe Benowo Kalisidi.
Pengaruh Budaya, E-WOM, dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Tolak Angin Hidayatullah, Hanif; Amron, Amron; Purwatiningsih, Aris Puji; Oktoriza, Linda Ayu
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6200

Abstract

This study aims to analyze the influence of culture, E-WOM, and product quality perception on the purchase decision of Tolak Angin products in Semarang Regency. The use of data in this study came from the distribution of questionnaires through Google Form with purposive sampling techniques and obtained a sample of 112 samples. Data analysis using the SPSS 23.0 device. The use of quantitative methods based on primary data. The statistical analysis technique uses the data quality test method, multiple linear regression, hypothesis test, and F. test which results in (1) culture has a positive and significant effect on the purchase decision of Tolak Angin products. (2) E-WOM has a positive and significant effect on the purchase decision of Tolak Angin products. (3) Product quality perception has a positive and significant effect on the purchase decision of the Wind Repellent product. (4) culture, E-WOM, and product quality perception have a positive and significant effect simultaneously on the purchase decision of Tolak Angin products.
Pengaruh Influencer, Online Customer Review, dan Viral Marketing terhadap Keputusan Pembelian Produk Skincare Skintific di Kota Semarang Oktavina, Radifajna Annis; Amron, Amron; Safitri, Maria; Oktavia, Vicky
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6790

Abstract

This study aims to examine the influence of influencers, online customer reviews, and viral marketing on purchasing decisions for Skintific skincare products in Semarang. The approach used was quantitative with a survey method, where data was obtained by distributing questionnaires to respondents who had knowledge or experience with the product. Furthermore, the data was analyzed using Partial Least Squares (PLS) to identify the relationship and level of influence between the research variables. The results showed that all three variables had a positive and significant influence on purchasing decisions, with online customer reviews emerging as the strongest factor in driving consumer choice. This indicates that reviews shared by other users can increase trust, provide an overview of product quality, and help consumers reduce risk before making a purchase. Furthermore, the presence of influencers and the widespread dissemination of information through viral marketing also strengthened purchasing interest by providing greater exposure to the product. Overall, these findings emphasize the importance of utilizing an integrated digital marketing strategy oriented towards consumer information needs. By optimizing these three aspects, companies have the opportunity to increase purchasing tendencies, strengthen brand positioning, and face increasingly competitive market competition.
Co-Authors Aditama, Yogi Sofiyan Chaesa Agustin, Nurul AisNandi, Gusti Akbari, Hafsarizka Andhyka Rizki Al Barkah Ani Haryati, Ani Aristi Dian Purnama Fitri Aurellia, Gita Diana Puspitasari Dwi Eko Waluyo Eka Putra, I Wayan Sumardana Fatmawati, Elia Resha Gentio Harsono Hartoyo Hartoyo Hidayat, Rizqi Rizaldi Hidayatullah, Hanif Husni, Iqbal Ali Khoirunnisa, Kamelia Mahmud Mahmud Masitha Fahmi Wardhani Nur Hanifah Oktavia, Vicky Oktavina, Radifajna Annis Oktoriza, Linda Ayu Piji Pakarti Pradipta, Amrizal Eka Puji Purwatiningsih, Aris Purusa, Nanda Adhi puspita, Vinata dyan Puspitasari, Dyah C. Putri, Kinanti Nabila Roymon Panjaitan Safitri, Maria Setiawan, Aries Suryananda, Triska Marta Syafa'at, Andi Tusanputri, Alyasinta Viela Wiranto, Hardiy Yohan Wismantoro YS Darmanto Zamani, Daffa Ulya