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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Dinamika Ekonomi dan Bisnis Journal on Education Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi Jurnal Manajemen dan Profesional Jurnal Manajemen Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Jurnal Ekonomi, Bisnis dan Manajemen Proceedings of The International Conference on Business and Economics Journal of Student Research Eduvest - Journal of Universal Studies Jurnal Abdimas Indonesia Science and Education Journal Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif JEBD Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Value Management Research Indonesian Journal of Innovation Multidisipliner Research Jurnal Ekonomi, Manajemen, Akuntansi
Bayu Kurniawan
Department Of Management, Faculty Of Economics And Business, Universitas PGRI Semarang
Aerospace Engineering Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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The Impact of Subjective Norms and Entrepreneurship Education on Student Entrepreneurial Intentions Bayu Kurniawan; Mita Umitahrizah; Qristin Violinda
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, January 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.62

Abstract

This study aims to measure the effect of subjective norms, entrepreneurship education, on student entrepreneurial intentions mediated by self-efficacy. This paper proposes a resolution to these discrepancies and tests these hypotheses in a university setting. This type of research is quantitative research, which uses a research instrument in the form of a questionnaire that has been compiled I n several statements and is measured using a Likert scale of 1-5. The population used in this research is the 2020-2022 Management Study faculty of economic and business. The sampling technique used the Cochran formula which obtained 309 samples. This study uses Structural Equation Modeling (SEM) which is run through AMOS 24 as an analysis tool. The results of the hypothesis test show that subjective norms have an effect on entrepreneurial intentions, while the entrepreneurship education variable has an effect on entrepreneurial intentions. Subjective norms affect entrepreneurial intentions mediated by self-efficacy. While very insightful, this paper is limited by the use of a within-subjects survey research design and the inherent limitations with such research. Additionally, using college students as respondents limits the ability to generalize the results to any population outside similar college-age populations. Keywords: entrepreneurial intentions, subjective norms, entrepreneurship education, self efficacy, student
Pengaruh Profitabilitas terhadap PBV dengan Firm Size sebagai Variabel Kontrol Tahun 2020-2024 Galuh Dwi Wahyu Ningsih; Bayu Kurniawan; Liyandri Rasbina Tarigan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.15918

Abstract

Perubahan kebijakan suku bunga selama periode pascapandemi COVID-19 telah memengaruhi dinamika industri perbankan dan mendorong perlunya evaluasi terhadap faktor-faktor yang menentukan nilai perusahaan. Penelitian ini bertujuan menganalisis pengaruh profitabilitas yang diproksikan dengan Return on Assets (ROA), Return on Equity (ROE), dan Net Interest Margin (NIM) terhadap Price to Book Value (PBV) dengan firm size sebagai variabel kontrol pada perusahaan perbankan yang terdaftar di Bursa Efek Indonesia periode 2020–2024. Penelitian menggunakan pendekatan kuantitatif kausal dengan data sekunder yang dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa indikator profitabilitas tidak memberikan pengaruh yang signifikan terhadap nilai perusahaan selama periode pengamatan. Sebaliknya, ukuran perusahaan terbukti berkontribusi signifikan dalam menjelaskan variasi Price to Book Value, yang mengindikasikan bahwa karakteristik struktural perusahaan lebih menentukan persepsi pasar dibandingkan kinerja profitabilitas jangka pendek pada masa pemulihan ekonomi. Temuan ini memberikan implikasi bahwa strategi peningkatan nilai perusahaan perlu mempertimbangkan faktor fundamental di luar rasio profitabilitas, khususnya dalam menghadapi ketidakpastian makroekonomi.
The Influence of Promotion, Price, and Brand Image on Purchasing Decisions on Vivo Smartphone Products Meishella Sismi Indah Rahayu; Bayu Kurniawan; Heri Prabowo
Value Management Research Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66955/vmr.v1i2.22

Abstract

This study aims to examine the influence of promotion, price, and brand image on purchasing decisions for Vivo smartphone products. The research was conducted with a sample of 100 respondents, specifically students from PGRI University Semarang. The sampling technique employed in this study is non-probability sampling with a purposive sampling approach, targeting individuals who meet specific criteria. Data collection was carried out using questionnaires to gather information about respondents' perceptions of the variables studied. The analysis was performed using the SPSS software application, which facilitated the processing of quantitative data and the testing of hypotheses. The findings of this study reveal that promotion does not have a significant effect on purchasing decisions for Vivo smartphones. In contrast, price has a significant influence, indicating that consumers consider pricing as a critical factor when deciding to purchase Vivo products. Additionally, brand image also significantly affects purchasing decisions, highlighting the importance of maintaining a positive perception of the brand to attract potential buyers. These results suggest that while promotional activities may not directly impact purchasing decisions in this context, pricing strategies and brand positioning play a crucial role in influencing consumer behavior. This research provides valuable insights for marketers and business practitioners in the smartphone industry, emphasizing the need to focus on competitive pricing and strong brand image development to enhance purchasing decisions among the target market.
Analisis Kinerja Keuangan Terhadap Nilai Perusahaan Sektor Energy Yang Terdaftar Di Bursa Efek Indonesia Valadeva Izzulhaq; Bayu Kurniawan; Rita Meiriyanti
Value Management Research Vol. 2 No. 2 (2025)
Publisher : Yayasan Al Ma'arif Dawuhan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66955/vmr.v2i2.58

Abstract

This study explores the relationship between financial performance and company value in the energy sector listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. The goal is to assess how various financial performance indicators impact firm value, as measured by the Price to Book Value (PBV). The financial performance indicators used in this study include Current Ratio (CR), Return on Assets (ROA), Return on Equity (ROE), Total Asset Turnover (TATO), Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), and firm size (Size). To examine this relationship, the study employs panel data regression, using data sourced from the IDX and analyzed with Excel and E-Views software. This methodology helps identify the degree to which financial performance metrics influence company value in the energy sector. The results reveal that certain financial indicators significantly impact company value. Specifically, ROA, TATO, and DAR were found to have a meaningful effect on PBV during the 2020–2023 period. These findings suggest that the efficiency of asset management, the ability to generate profits from assets, and the level of debt relative to assets play critical roles in determining a company’s value. Conversely, other factors such as CR, ROE, DER, and firm size did not show a significant relationship with PBV during the study period. This study highlights the importance of selecting the right financial performance metrics when evaluating the value of companies in the energy sector, offering valuable insights for investors, analysts, and corporate managers aiming to optimize firm performance and valuation.
Peran Minat Beli dalam Memediasi Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian pada Angkringan Hitam Putih Handayani; Bayu Kurniawan; Aditiya Pratama Nugroho
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 5 No. 1 (2026): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/78k6c547

Abstract

This study aims to analyze the effect of Price and Product Quality on Purchase Decision at Angkringan Hitam Putih with Purchase Intention as a mediating variable. This study employs a quantitative approach with a causal design to examine both direct and indirect relationships among variables. Data were collected through a questionnaire using purposive sampling method, targeting consumers aged above 17 years who had made a purchase at Angkringan Hitam Putih. The total sample consisted of 160 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) with the assistance of AMOS software. The results indicate that Price and Product Quality have a positive and significant effect on Purchase Intention, but do not have a significant effect on Purchase Decision. Purchase Intention also does not significantly affect Purchase Decision, thus failing to mediate the relationship between Price and Product Quality toward Purchase Decision. These findings suggest that consumers' perceptions of Price and Product Quality are capable of shaping Purchase Intention, but are not sufficient to drive Purchase Decision either directly or through mediation.
Pengaruh Citra Perusahaan, Kualitas Layanan, Harga Dan Kepercayaan Terhadap Keputusan Pembelian Mobil Bekas Berkualitas Di Nasmoco Auto Gallery B. Jessediaz Ryswara Hati; Bayu Kurniawan; Noni Setyorini
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study stems from the decline in sales at Nasmoco Auto Gallery amidst highly competitive conditions. The research aims to identify the factors influencing purchasing decisions at the Nasmoco Auto Gallery Semarang quality used car showroom. The independent variables studied are Corporate Image, Service Quality, Price, and Trust, which influence Purchasing Decisions as the dependent variable. Based on these issues, the study is empirically tested using a quantitative approach with multiple linear regression analysis techniques utilizing SmartPLS 4. The results of the analysis show that Price and Trust variables significantly affect purchasing decisions, whereas Corporate Image and Service Quality variables do not significantly impact the purchasing decision for quality used cars at Nasmoco Auto Gallery Semarang.
Ethnocentrism in Multinational Corporations: A Bibliometric Mapping of Cross-Cultural Management and Workforce Diversity Studies Qristin Violinda; Rr. Hawik Ervina; Bayu Kurniawan; Chadyan Faturohman
Proceeding of The International Conference on Business and Economics Vol 4 No 1 (2026): Vol. 4 No. 1 (2026): March : Proceeding of The International Conference on Busine
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbe-untagsmg.v4i1.3527

Abstract

This study explores the intellectual structure and research trends surrounding ethnocentrism in multinational corporations (MNCs) through a bibliometric mapping approach, with particular attention to cross-cultural management and workforce diversity studies. An initial dataset of 200 records was retrieved using Publish or Perish from Google Scholar and Crossref, of which 96 peer-reviewed journal articles published between 2020 and 2025 were retained following a PRISMA guided screening process. Bibliometric analysis was conducted using VOSviewer to examine keyword co occurrence, network relationships, and thematic density. The results indicate that ethnocentrism functions as a central organizing concept within the literature, closely associated with cultural differences, expatriation, workforce diversity, and organizational practices in multinational contexts. Temporal patterns observed in overlay and density visualizations suggest a growing scholarly emphasis on practice-oriented and context-specific perspectives, particularly in relation to managerial and organizational implications in global operations. Overall, this study offers a structured synthesis of existing research, highlights emerging thematic directions, and provides a foundation for future empirical and comparative inquiries into cultural diversity management in multinational corporations.
The Effect of Work-Life Balance, Compensation, and Work Stress on Turnover Intention with Job Satisfaction as an Intervening Variable in PO Bejeu Jepara Hesti Futukhatun Nu’ma; Bayu Kurniawan; Noni Setyorini
Jurnal Manajemen dan Profesional Vol. 7 No. 1 (2026): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v7i1.2943

Abstract

This study aims to examine the effects of work-life balance, compensation, and job stress on turnover intention, with job satisfaction as a mediating variable at PO Bejeu Jepara. Using a sample of 146 drivers and covariance-based SEM analysis with AMOS 22, the findings show that work-life balance and compensation have a significant negative effect on turnover intention, while job stress has a significant positive effect. Job satisfaction itself has a significant negative effect on turnover intention. Work-life balance and compensation have a significant positive effect on job satisfaction, but job stress does not have a significant effect. Furthermore, work-life balance influences turnover intention indirectly through job satisfaction, whereas compensation and job stress do not show a significant mediating effect through job satisfaction.
Pengaruh Customer Experience Dan Customer Review Terhadap Kepuasan Pelanggan Sepatu Urban & Co Dengan Keputusan Pembelian Sebagai Variabel Intervening Septia Nur Pramesti; Bayu Kurniawan; Henry Casandra Gultom
Science and Education Journal (SICEDU) Vol 5 No 3 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i3.1140

Abstract

Penelitian ini menganalisis pengaruh customer experience dan customer review terhadap kepuasan pelanggan sepatu Urban & Co, dengan keputusan pembelian sebagai variabel intervening, pada mahasiswa Universitas PGRI Semarang. Penelitian dilatarbelakangi oleh kesenjangan antara aktivitas pemasaran digital Urban & Co yang tinggi dan kepuasan pelanggan yang belum sepenuhnya konsisten, sebagaimana tercermin dari beragamnya ulasan mengenai ketepatan ukuran, kecepatan pengiriman, dan kualitas produk. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan metode survei terhadap 347 mahasiswa yang pernah membeli produk Urban & Co, ditentukan melalui purposive sampling dan proportional random sampling berdasarkan rumus Slovin. Data dikumpulkan melalui kuesioner skala Likert lima poin dan dianalisis menggunakan Structural Equation Modeling Partial Least Squares (SEM-PLS) dengan SmartPLS 4.0. Hasil menunjukkan customer experience berpengaruh positif dan signifikan terhadap kepuasan pelanggan, namun tidak terhadap keputusan pembelian. Sebaliknya, customer review berpengaruh positif dan signifikan terhadap keputusan pembelian, namun tidak terhadap kepuasan pelanggan. Keputusan pembelian berpengaruh positif dan signifikan terhadap kepuasan pelanggan, tetapi belum mampu memediasi pengaruh customer experience maupun customer review terhadap kepuasan pelanggan secara statistik. Penelitian ini memberikan kontribusi empiris bagi pengembangan strategi pemasaran digital merek sepatu lokal, khususnya dalam pengelolaan pengalaman pelanggan dan ulasan daring untuk meningkatkan keputusan pembelian dan kepuasan pelanggan.
Co-Authors Aditiya Pratama Nugroho Alfionita Cindy Shelena Aulia Zulfa B. Jessediaz Ryswara Hati Chadyan Faturohman Diah Dwi Ayuni Efriyani Sumastuti G. Gunawan Galuh Dwi Wahyu Ningsih Gultom, Henry Casandra Handayani Hanifa hidayaningsih Hanifa Nur Hidayaningsih Hendro Cahyono Henry C Goeltom Heri Prabowo Hesti Futukhatun Nu’ma Ika Suci Wulandari Laily Ummayatul Aprilia Sari Lina Sofi Lailatul Dewi Liyandri Rasbina Tarigan Meishella Sismi Indah Rahayu Mindi Permata Mita Umitahrizah Noventia Karina Putri Prianka Ratri Nastiti Qristin violinda Rita Meiriyanti Rita Meiriyanti Rosalina Ginting Rr Hawik Ervina Indiworo Rr. Hawik Ervina Salsabila, Unik Hanifah Septia Nur Pramesti Setyorini, Noni Sijabat, Rauly Sutrisno, Sutrisno Syifa Annisa Yasmin Zain Tasbicha Nur Fitriani Ulul Azmi Valadeva Izzulhaq Wahyu Ika Pramono Yanuar Yulianto Yoga Suryaputra Soeroso