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All Journal Althea Medical Journal Journal of Nursing Care JISIP: Jurnal Ilmu Sosial dan Pendidikan MEDIALOG: Jurnal Ilmu Komunikasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Ilmu Komunikasi Network Media Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Ilmu Komunikasi Dan Media J-CEKI
Muhammad Ramdhani, Muhammad
Faculty of Medicine, Universitas Padjadjaran Jalan Raya Bandung-Sumedang Km. 21, Sumedang, Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Strategi Komunikasi Persuasif Member Bisnis MLM Millionaire Club Indonesia(MCI) untuk Meningkatkan Penjualan di Kabupaten Karawang Nurlela, Nurlela; Ramdhani, Muhammad; Budhiarti, Tri Widya
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3984

Abstract

Multi-Level Marketing (MLM) is a branch of direct selling, in which sellers are expected to have persuasive communication skills to influence consumer attitudes and generate interest in the offered products. Millionaire Club Indonesia (MCI) is one model of Multi Level Marketing (MLM) business that sells and produces health and beauty products and has been established since 2010. Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) are spread across Indonesia, including in Karawang Regency. The objective of this research is to understand the persuasive communication strategies used by MLM members of Millionaire Club Indonesia (MCI) to enhance sales in Karawang Regency, West Java. The theory employed in this study is the AIDDA Theory proposed by Wilbur Schramm. The research findings indicate that Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) employ various persuasive communication strategies such as promoting on social media with appealing captions, sharing testimonials, providing direct consumer education, delivering excellent customer service, offering promotions and easy payment solutions. This aligns with the AIDDA theory, as Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) engage in communication to generate consumer interest (Interest). Once consumers show interest in knowing about the products offered by Millionaire Club Indonesia (MCI) members, the members must strive to cultivate desire (Desire) in the consumers' minds, as interest serves as the starting point for generating the decision (Decision) to purchase the offered products. This is followed by the consumers making the decision to take (Action). Keywords: Multi-Level Marketing (MLM), Millionaire Club Indonesia (MCI), AIDDA
Komunikasi Pembangunan Program Pasar Tertib Ukur di Pasar Tradisional Johar Karawang Hamzah, Khalid; Ramdhani, Muhammad; Nurkinan, Nurkinan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.5259

Abstract

The presence of modern markets has had an impact on decreasing the turnover of traditional market traders in Karawang Regency. The government responded to this problem by creating a program called Pasar Tertib Ukur to improve the image of traditional markets and increase public visits to shop at traditional markets. One of the implementations of this program occurred at the Johar Karawang Market in 2017.This research aims to find out how communication occurs in the Pasar Tertib Ukur Program at Johar Karawang Market. Then, this research also finds out what changes occurred after the implementation of the Orderly Market Program in that market. Qualitative methods using data collection techniques with interviews, observation and documentation have been carried out in this research. Researchers linked the findings using the Diffusion and Innovation theory and the economic growth development model theory. The research results show that the development communication that occurs lies in the content of the program. The program focuses on guaranteeing measuring and weighing equipment at the Johar Karawang Market and consumer protection. The change that occurred after the program was implemented was an increase in the number of buyers at Johar Karawang Market. The conclusion of this research shows that the Orderly Measurement Market Program has succeeded in bringing about a change in the Johar Karawang Market and increasing its existence so that it is no less competitive with modern markets.
Pengaruh Unggahan Pada Media Sosial Instagram @Prabowo Terhadap Citra Politik Prabowo Subianto Aprine, Nurisgiah Dwi; Tayo, Yanti; Ramdhani, Muhammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

The motivation for this study stemmed from the frequent posts on the Instagram social media account @prabowo, which has become a popular subject of discussion among individuals in Indonesia. The objective is to determine the extent to which posts on the Instagram account @prabowo impact Prabowo Subianto's political image. This study employs quantitative methodologies, namely an explanatory survey. The study use the Image Formation Theory as its main theoretical framework, supplemented by the media exposure theory. The research population consisted of individuals who followed the Instagram account @prabowo. The sample was selected using a Non-Probability Sampling approach, namely the purposive sampling method. The data gathering method used was a survey conducted via the use of Google Form. Additionally, the data analysis approach employs a Likert scale. The findings of this study demonstrated that the frequency, substance, and level of attention in posts on the social media platform Instagram, namely the account @prabowo, had a substantial impact on the political image of Prabowo Subianto.
Strategi Komunikasi Pemasaran Pada Kaze Hairstudio Karawang Nuraghani, Arya; Ramdhani, Muhammad; Oxcygentri, Oky
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 2.B (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

This research is entitled Marketing Communication Strategy at Kaze Hairstudio Karawang. The purpose of this study was to determine the Marketing Communication Strategy of Kaze Hairstudio Karawang in increasing sales. This research uses the 4P Marketing Mix theory. The object of this research is Kaze Hairstudio which is located on Jl. HS. Ronggowauyo No. 88, East Teluk Jambe, Karawang Regency. Data collection techniques through observation, interviews and documentation. The results of this study can be concluded that the most effective marketing communication carried out by Kaze Hairstudio is promotion, namely providing discounts and vouchers that aim to attract customers. In addition to the most effective promotion, namely advertising (advertising) and also endorsement have an effect on Kaze Hairstudio's marketing communication strategy, namely by publishing content on Instagram social media.
Strategi Komunikasi Pemasaran Milenial Studio Melalui Media Sosial TikTok Soraya, Nabilla Dwi; Ramdhani, Muhammad; Oxygentri, Oky
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2183

Abstract

As time goes by, TikTok social media now occupies the top rank in the category of most social media usage time. TikTok is widely used by people today because it is easy to access. That's why almost every group has social media. TikTok's reach is very wide so that the information and content created spreads more easily and quickly. Therefore, TikTok social media information technology is widely used by business or company users to promote their products and services. One of the companies in the field of photo and video services is the Milenial Studio photo studio. This research aims to determine the marketing communication strategy for the Milenial Studio photo studio via TikTok social media. The subject of this research was a photo studio located in Karawang and consisted of 4 informants. The data collection techniques used were in-depth interviews, observation, documentation and literature study.The research results show that the marketing communication strategy is very effective and important for the Milenial Studio photo studio to promote and sell its photo and video services. Some of the strategies that have been identified include the marketing mix and what the owner of Milenial Studio himself said was that they also collaborate with schools by providing photo and video services for school yearbooks.
PEMAKNAAN OOTD (OUTFIT OF THE DAY) PADA MAHASISWI UNSIKA Putri, Hilvi Monica; Ramdhani, Muhammad; Oxygentri, Oxy
Jurnal Network Media Vol 8, No 2 (2025): NETWORK MEDIA
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jnm.v8i2.5548

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dan memahami konstruksi makna yang dibangun oleh individu sebagai pecinta dunia fashion. Metode penelitian ini menggunakan metode kualitatif dengan menggunakan pendekatan fenomenologi, penelitian ini berfokus pada pengalaman subyektif individu fashionista dalam memaknai kegiatan fenomenal dalam dunia fashion. Penelitian dilakukan dengan metode observasi, wawancara mendalam dan studi pustaka. Fokus penelitian ini adalah untuk mengetahui apa motif, makna dan pengalaman bagi para mahasiswi Universitas Singaperbangsa Karawang yang memposting foto OOTD di akun media Instagramnya. Hasil penelitian menunjukkan bahwa makna yang dikonstruksi oleh individu fashionista beragam, dipengaruhi beberapa faktor seperti , hobi, pekerjaan, identitas diri, personal branding dan bahkan hanya sekedar iseng saja. Sebagian besar individu memaknai peran mereka sebagai bentuk citra diri, dalam postingan Instagram mereka menyadari bahwa postingan tersebut mempengaruhi citra mereka. Kata kunci: OOTD, Fenomenologi, Kontruksi Makna
Pemaknaan Interaksi Parasosial dalam Livestreaming antara Membership Youtube dan Streamer di Platform Youtube Gojek Dota2 Putra Sandy, Adam; Fitriana Poerana, Ana; Ramdhani, Muhammad
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.10548

Abstract

The purpose of this study is to describe in detail the parasocial interaction between Gojek Dota2 streamers and their fans through the Youtube platform. What motivations do Gojek Dota2 youtube memberships have and their implications for the parasocial interaction between Gojek Dota2 streamers and their youtube memberships. This study uses a qualitative research method to explore the phenomenon of interaction between viewers and streamers in live streaming. The data sources in this study come from two main types of data, namely primary data and secondary data. Data analysis techniques in this study consist of data reduction, data display, and drawing conclusions. Based on the results of the study, the motives for becoming a Gojek Dota 2 YouTube membership are influenced by the desire to support streamers, interest in Dota 2 content, and the need for a community with similar interests. The informant stated that the decision was driven by emotional closeness, the intention to help, and the added value of the educational and entertainment content presented by Bang Fahri. Membership for them is not just a paid subscription, but a symbol of emotional involvement and a form of appreciation. They feel closer, involved in the community, and recognized through direct interactions on live streams and other platforms. Parasocial interactions in this community show strong emotional connections, although not entirely reciprocal, such as through name-calling, chat responses, donations, and play sessions together. Streamers play an important role in building these relationships. Bang Fahri not only presents content, but creates a family atmosphere and pays attention to members, so they feel comfortable, appreciated, and part of something bigger
Co-Authors Adiprawira, Hardy Afgani, Wangi Pradana Pandu Briyan Amalia, Fany Amartha, Handhika Trian Aprine, Nurisgiah Dwi Arindawati, Weni Azizah, Levina Bambang Aditya Nugraha Budhiarti, Tri Widya Dicky Mulyadi Fitriana Poerana, Ana Hamzah, Khalid Hariyanto, Fajar Herman, Regina Indah Wahyuni Karina, Grashiva Khairunnisa, Nisrina Kusumaningrum, Rastri Lubis, Flori Mardiani Nita Arisanti Nuraghani, Arya nurfitri Nurjanah, Ismirani nurkinan, nurkinan Nurlela Nurlela Nursalma, Aisyah OKY OXCYGENTRI Oxygentri, Oky Oxygentri, Oxy Putra Sandy, Adam Putri, Hilvi Monica Ramadhan, Ahmad Fahri Salwa, Sayyidah Sandra Pebrianti Soraya, Nabilla Dwi Sri Hartati Pratiwi Suyono, Nourma Arifa Ananda Suyono Tanjung, Rifani Tayo, Yanti Utamidewi, Wahyu Wati, Putri Weni A. Arindawati Wijonarko, Dimas Zainal Abidin