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The Application of Inquiry Intelligent Tutoring System in Biology Practicum Muhammad Lukman Baihaqi Alfakihuddin; Surahman, Ence; Haryani, Faradillah
Journal of Education Technology Vol. 6 No. 4 (2022): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jet.v6i4.48466

Abstract

Implementing Distance Learning (PJJ) caused by the COVID-19 pandemic in Indonesia has triggered a shift in education from traditional to digital on various fronts, including practicum. The virtual laboratory can be an alternative to practical learning. It still has several areas for improvement, such as the unavailability of direct feedback. It is not optimal for improving higher-order thinking skills. This study aims to analyze the effectiveness of the Inquiry Intelligent Tutoring System (Inq-ITS) in improving Biology learning outcomes. This research is quantitative and uses quasi-experimental techniques. This research will be applied to students of the Faculty of Engineering, Sampoerna University. Quasi-experimental research methods were used to answer research questions. Data collection techniques use several instruments: pretest, posttest, and practicum results reports. Data analysis using N-gain. From the results of calculating the product's effectiveness, an N-gain of 0.76 is obtained. Therefore, Inq-ITS is very effective in improving Biology learning outcomes. This research is still limited to the Inq-ITS application. It is necessary to carry out further research on ITS by measuring using other applications. This research implies that students are better able to solve HOTs questions and make better practicum reports.
The Impact of Social Media and Digital Marketing on Consumer Preferences for Organic Vegetables Alfakihuddin, Muhammad Lukman Baihaqi; Jayaputra, Trimardi; Arthawati, Sri Ndaru; Oktavera, Rini; Ovrillia Praditha, Muhril Ardiansyah,
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6744

Abstract

The consumption of organic veggies has undergone a tremendous growth in recent years. Digital marketing and social media have developed as powerful channels for content transmission and consumer involvement. Despite the growing trend for organic veggies, there remains a limited understanding of how digital marketing and social media influence customer choices in this industry. The research purpose to identify the impact of digital marketing and social media on the choices and preferences of customers in the organic vegetable industry. This research employs a quantitative method. The sample comprised of 69 people who buy organic veggies in the city of Malang. The questionnaire was shared through Facebook groups. The selection of respondents was based on a non-probability sampling technique, specifically convenience sampling. F-test results reveal that Digital Marketing and Social Media greatly influence Consumer Preference. The R-Squared value of 0.956 suggests that 95.6% of the variance in Consumer Preferences can be explained by Digital Marketing and Social Media. T-test results, Social Media has a considerable influence on Consumer Preferences. Digital Marketing does not greatly affect Consumer Preferences. Digital Marketing and Social Media collectively influence Consumer Preferences, with 95.6% of the variation being explained by these factors; yet, while Social Media has a large impact, Digital Marketing does not. Kata Kunci: Impact, Social Media, Digital Marketing, Consumer Preferences, Organic Vegetables
Science, Technology, and Opportunity: An Unmanned Aerial Vehicle (UAV) Seminar Prasetyo, Ilham; Alfakihuddin, Muhammad Lukman Baihaqi; Lestari, Tika Endah; Setiawan, Iwan; Maindratama, Abdullah
Journal of Community Services: Sustainability and Empowerment Vol. 4 No. 02 (2024): September 2024
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v4i2.498

Abstract

UAVs, known as drones, are operated with no onboard pilot. In the last decade, there has been a rapidly growing improvement in the drones pertinency in multiple areas. The use of UAVs has increased in the science, technology, engineering, and mathematics (STEM) professions. There is a growing need to integrate UAV training into STEM education. Several studies have been conducted on UAVs, and some opportunities could be gained from this area. These opportunities were good to share and discuss with the teachers, and later, teachers could share this with the students. SMP Negeri 174 Jakarta is a community service school partner. A seminar about this UAV, its technology, science, and opportunities was held in this school to disseminate knowledge on how the UAV has become important to pay attention to in the near future.
Dampak dari Pemasaran Hijau dan Iklan Hijau pada Niat Beli Produk Kecantikan pada Generasi Z Alfakihuddin, Muhammad Lukman Baihaqi
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5597

Abstract

Belakangan ini, tren di bidang pemasaran dan iklan hijau meningkat, trend ini menekankan promosi produk dan layanan yang berkelanjutan dan ramah lingkungan. Strategi pemasaran semacam itu tidak hanya membantu bisnis dalam mencapai kebutuhan finansial mereka, tetapi juga dalam memenuhi komitmen lingkungan mereka. Namun, ada kesenjangan pengetahuan yang terlihat mengenai dampak langsung dan tidak langsung dari pemasaran hijau dan iklan hijau terhadap niat pembelian konsumen. Hanya sedikit penelitian yang menyelidiki hubungan antara sikap konsumen terhadap pemasaran hijau dan perilaku pembelian mereka. Untuk menjembatani kesenjangan ini, sebuah penelitian dilakukan untuk menguji pengaruh pemasaran dan iklan hijau terhadap niat untuk membeli produk kecantikan, dengan menggunakan survei cross-sectional terhadap pembeli kosmetik ramah lingkungan. Pengambilan sampel berdasarkan kenyamanan digunakan untuk pengumpulan data. Temuan awal menunjukkan bahwa pemasaran ramah lingkungan memberikan pengaruh positif yang kuat terhadap niat pembelian. Sebaliknya, iklan ramah lingkungan tampaknya memiliki tidak memiliki dampak pada niat pembelian konsumen. Secara kolektif, pemasaran dan periklanan hijau menyumbang 32% dari variabilitas dalam pembelian.
Emotional storytelling in building global brand loyalty: a cb-sem model approach Baihaqi Alfakihuddin, Muhammad Lukman
Enrichment : Journal of Management Vol. 15 No. 4 (2025): October: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i4.2367

Abstract

In the digital era, emotional storytelling has emerged as a strategic tool for global brands to foster deeper consumer relationships and long-term loyalty. This study investigates the effects of Emotional Brand Attachment (EBA), Brand Love (BL), Electronic Word-of-Mouth (eWOM), and Psychological Brand Ownership (PBO) on Brand Identity (BI) and Consumer Loyalty (CL). Using Covariance-Based Structural Equation Modeling (CB-SEM), data from 395 Indonesian respondents were analyzed. Results indicate that EBA and PBO significantly influence both BI and CL, while BL and eWOM primarily drive CL. BI is also shown to mediate these relationships, reinforcing its role in sustaining consumer loyalty. The model demonstrates strong fit (RMSEA = 0.035, CFI = 0.970, TLI = 0.981) and explanatory power (R² = 96.5% for BI; R² = 98.1% for CL). These findings highlight the critical role of emotionally rich, digital brand narratives in shaping consumer-brand relationships, offering practical insights for marketers to design emotionally resonant strategies that build identity, ownership, and loyalty in competitive global markets
Sustainability In NFT: Discrepancies Between The Discussion and Actualization Of Environmental Friendly NFT Muhammad Lukman Baihaqi Alfakihuddin; Feby Theresia; Aurelia Adyarini Kacaya; Innaya Putri Munandar
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 4 No. 2 (2024): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v4i2.84

Abstract

As the globe faces difficulties in 2019, NFT grew popular in making, buying, selling, and trading more efficient while lowering the possibility of fraud. [1] This study aims to examine the claims made in academic literature regarding the sustainability of non-fungible tokens for the environment. Despite the growth of NFTs in 2019, the environmental impact of this technology has received little attention. Using a qualitative exploratory approach, this research analyzes relevant academic journals to understand the theoretical sustainability of NFTs and how that aligns, or fails to align, with the reality. The goal is to raise awareness about the environmental implications of NFTs and provide a critical assessment of the existing claims surrounding their sustainability.
Pengaruh Phase Change Material Jenis Dry Ice Gel Terhadap Variasi Temperatur pada Dinding Freezer Sena, Boni; Suhendra, Bobie; Amanah, Nadia; Setiawan, Reza; Baihaqi Alfakihuddin, Muhammad Lukman
Science Tech: Jurnal Ilmu Pengetahuan dan Teknologi Vol 10 No 1 (2024): Februari
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/st.vol10.no1.a16206

Abstract

The increasing population growth in cities will cause environmental detriments such as global warming and ozone depletion. The electricity need will increase in the future due to the higher temperature in the cities, leading to the higher usage of cooling equipment such as freezers. The current study proposed a method to improve the freezer's energy efficiency by using phase change material of dry ice gel. Most of previous studies only focused on the impact of position of phase change materials on the temperature of wall freezer while no previous studies consider the detailed methodology of measurement and the impact of phase change material based on dry ice gel to the variance of wall temperature. The sensor thermocouple type T and data logger ADAM 6018+ were used to measure the wall temperature of the freezer. The results showed that the sensor thermocouple was verified to the calibrated thermometer with R2 = 0.99. The installation of phase change material based on dry ice gel on the wall freezer could maintain the temperature around 1-2oC while the freezer was turned off for 4, 6, and 8 hours. The efficiency of freezer could be increased from 10% to 30% due to using dry ice gel phase change material. The future study should investigate the various types of phase change materials and the new combination of phase change materials.
MENGELOLA SAMPAH PLASTIK DENGAN MENINGKATKAN KESADARAN MASYARAKAT TERHADAP PERILAKU DAUR ULANG Muhammad Lukman Baihaqi Alfakihuddin; Azalia Putri Budi; Dina Kartika; Silvira Trijayati
Jurnal Inovasi Pendidikan dan Sains Vol 3 No 3 (2022): December
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jips.v3i3.1227

Abstract

Many sea and land animals have died as a result of plastic waste, which has contributed to climate change. Plastic has the characteristic of being hard to decompose and hazardous to burn. There are many efforts being made to reduce the impact of plastic waste on the environment because of this problem. Plastic waste awareness has been raised as part of these efforts. While there is existing research regarding the topic, detailed information regarding plastic waste in Jakarta seems to be lackluster, especially considering the ineffectiveness of the government ban on plastic usage without proper education for the people. This study used a quantitative survey as a form of quantitative research. According to the results of the study, attitudes, behavioral control, moral norms, and intentions are significant factors that influence recycling behavior. This research will benefit the people in Semarang, as they will have a cleaner environment. Also, the reduction of plastic waste would benefit the world's climate and ecosystem, benefiting the Indonesian people and humanity in general.
Training on The Use of Telang Flowers as Food Coloring for Women Who Sell Traditional Foods in Kotagede Herni Setyawati; Muhammad Lukman Baihaqi Alfakihuddin; Nurhidayati; Heriani; Wuri Ratna Hidayani; Rini Oktavera; Lina Maulidiana; Prety Diawati; Siti Nurhayati; Resy Nirawati
Jurnal Medika: Medika Vol. 4 No. 3 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/9mypw495

Abstract

This community engagement project aimed to empower ten traditional food vendors in Kotagede, Yogyakarta, by training them to utilize butterfly pea (Clitoria ternatea) flowers as natural food coloring. Employing a participatory approach, the training covered health risks of synthetic dyes, the benefits and cultivation of butterfly pea plants, natural dye extraction techniques, and basic product branding. Data were collected through pre- and post-tests, observation, and semi-structured interviews. Results showed a significant increase in participants’ knowledge and practical skills, with post-test scores rising across all indicators. Most participants successfully applied the extract in traditional dishes and reported improved consumer interest due to the natural and visually appealing color. Some began cultivating the plants and branding their products with natural labels. Despite minor challenges regarding shelf life and packaging, the training effectively promoted innovation, health awareness, and entrepreneurship among women food vendors. This program highlights the potential of locally sourced natural ingredients in supporting sustainable, health-conscious food businesses.
Inovasi Pakan dan Penguatan Digital Branding Pada Usaha Budidaya Lele di Kelurahan Pancoran, Jakarta Selatan Santo Tjhin; Muhammad Lukman Baihaqi Alfakihuddin; Iwan Setiawan; Ilham Prasetyo
Open Community Service Journal Vol. 4 No. 2 (2025): Open Community Service Journal
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/ocsj.v4i2.163

Abstract

Latar Belakang: Petani kecil di Pancoran, Jakarta Selatan menghadapi berbagai kendala, antara lain ketergantungan pada pakan komersial yang mahal, keterbatasan teknologi produksi, minimnya inovasi produk turunan, serta lemahnya kapasitas branding dan pemasaran digital. Kondisi ini membatasi peluang untuk berkembang dan menembus pasar baru.Tujuan: Penelitian bertujuan untuk mendokumentasikan dan menganalisis hasil program optimasi rantai nilai lele di Kelurahan pancoran dengan fokus pada tiga aspek: efisiensi produksi, perubahan struktur biaya melalui substitusi pakan, serta peningkatan kapasitas branding dan pemasaran di kalangan UMKM.Metode: Universitas Sampoerna bekerja sama dengan pemerintah dan kelurahan Pancoran Jakarta Selatan melaksanakan program pengabdian masyarakat pada Juli 2025 dengan pendekatan Participatory Action Research (PAR). Kegiatan melibatkan 30 peserta (20 petani lele, pelaku UMKM, Pihak kelurahan, dan tim universitas). Tahapan program mencakup: (1) pelatihan pembuatan pakan alternatif berbasis limbah roti; (2) bimbingan teknis penggunaan mesin produksi pakan; serta (3) pelatihan branding dan pemasaran digital. Data kami peroleh menggunakan survei yang diberikan saat acara berlangsung.Hasil : Sebanyak 80% peserta mampu memproduksi pakan alternatif secara mandiri dan menurunkan biaya pakan sekitar 25% melalui pemanfaatan pakan alternatif. Selain itu, 60% peserta berhasil menciptakan variasi produk baru, dan 70% memahami strategi branding digital. Temuan ini menegaskan bahwa kolaborasi antara universitas, pemerintah lokal, dan masyarakat mampu menghasilkan solusi praktis dan berkelanjutan. Program Pancoran ini tidak hanya memperkuat kapasitas petani lele, tetapi juga menawarkan model PkM berbasis circular economy dan inovasi branding digital yang dapat direplikasi di komunitas urban lain di Indonesia.