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All Journal Jurnal Keteknikan Pertanian SEIKO : Journal of Management & Business Jurnal Pendidikan dan Konseling Cendekia : Jurnal Pengabdian Masyarakat Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Inovasi Pendidikan dan Sains Jurnal UNITEK Jurnal Ekonomi Open Community Service Journal Journal of Community Services: Sustainability and Empowerment Jurnal Medika: Medika
Muhammad Lukman Baihaqi Alfakihuddin
Sampoerna University
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Impact of Social Media and Digital Marketing on Consumer Preferences for Organic Vegetables Alfakihuddin, Muhammad Lukman Baihaqi; Jayaputra, Trimardi; Arthawati, Sri Ndaru; Oktavera, Rini; Ovrillia Praditha, Muhril Ardiansyah,
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6744

Abstract

The consumption of organic veggies has undergone a tremendous growth in recent years. Digital marketing and social media have developed as powerful channels for content transmission and consumer involvement. Despite the growing trend for organic veggies, there remains a limited understanding of how digital marketing and social media influence customer choices in this industry. The research purpose to identify the impact of digital marketing and social media on the choices and preferences of customers in the organic vegetable industry. This research employs a quantitative method. The sample comprised of 69 people who buy organic veggies in the city of Malang. The questionnaire was shared through Facebook groups. The selection of respondents was based on a non-probability sampling technique, specifically convenience sampling. F-test results reveal that Digital Marketing and Social Media greatly influence Consumer Preference. The R-Squared value of 0.956 suggests that 95.6% of the variance in Consumer Preferences can be explained by Digital Marketing and Social Media. T-test results, Social Media has a considerable influence on Consumer Preferences. Digital Marketing does not greatly affect Consumer Preferences. Digital Marketing and Social Media collectively influence Consumer Preferences, with 95.6% of the variation being explained by these factors; yet, while Social Media has a large impact, Digital Marketing does not. Kata Kunci: Impact, Social Media, Digital Marketing, Consumer Preferences, Organic Vegetables
Science, Technology, and Opportunity: An Unmanned Aerial Vehicle (UAV) Seminar Prasetyo, Ilham; Alfakihuddin, Muhammad Lukman Baihaqi; Lestari, Tika Endah; Setiawan, Iwan; Maindratama, Abdullah
Journal of Community Services: Sustainability and Empowerment Vol. 4 No. 02 (2024): September 2024
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v4i2.498

Abstract

UAVs, known as drones, are operated with no onboard pilot. In the last decade, there has been a rapidly growing improvement in the drones pertinency in multiple areas. The use of UAVs has increased in the science, technology, engineering, and mathematics (STEM) professions. There is a growing need to integrate UAV training into STEM education. Several studies have been conducted on UAVs, and some opportunities could be gained from this area. These opportunities were good to share and discuss with the teachers, and later, teachers could share this with the students. SMP Negeri 174 Jakarta is a community service school partner. A seminar about this UAV, its technology, science, and opportunities was held in this school to disseminate knowledge on how the UAV has become important to pay attention to in the near future.
Challenges in the Implementation of Internet of Things (IoT) in Irrigation and Fertilizer Management System in Indonesia Saptaji, Kushendarsyah; Tumada, Azahri; Baihaqi Alfakihuddin, Muhamad Lukman; Ayu Wardani, Dilla; Kusuma Dewi, Tiara; Adiati Junaisih, Octarina; Rausyan Fikri, Muhamad; Hendrawan Achmad, Muhammad Sobirin
Jurnal Keteknikan Pertanian Vol. 13 No. 2 (2025): Jurnal Keteknikan Pertanian
Publisher : PERTETA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19028/jtep.013.2.265-283

Abstract

Agriculture is critical to many countries' economies, especially related to gross domestic products (GDP) and employment. However, as a result of industrialization, leading to a problem in fulfilling the expanding global food supply demand. The Internet of Things (IoT) can enhance automatic data transfer in agricultural, improve production, increase quality, improve cost-effectiveness, and reduce environmental impact. However, the obstacles related to IoT application in agriculture have received little discussion especially in the development countries such as Indonesia. This research seeks to fill that gap by investigating the specific issues of adopting the Internet of Things (IoT) in the context of an irrigation and fertilizer management system in Indonesia. To fully study this, a stratified multistage random sampling was conducted to acquire significant insights and data. According to the interview results, respondents voiced worries regarding IoT deployment in agriculture, including, costs implementation (CI), their own knowledge (perceived knowledge (PK)), user experiences with the technology (perceived ease of use (PEU)) and intention of use (IU). The study finds weak CI-IU and PK-IU links but a strong PEU-IU correlation, underscoring the multifaceted factors influencing IoT adoption in agriculture. It is found that the easiness of the use of IoT is the main factors that influence Indonesian farmers to implement the IoT in their farmers. Although the cost of the implementation is an essential factor, easiness to use IoT is the most significant factor. Lastly, researchers, policymakers, and agricultural stakeholders can leverage these insights to advance IoT integration and sustainability in farming practices.
Training on The Use of Telang Flowers as Food Coloring for Women Who Sell Traditional Foods in Kotagede Setyawati , Herni; Alfakihuddin , Muhammad Lukman Baihaqi; Nurhidayati; Heriani; Hidayani , Wuri Ratna; Oktavera , Rini; Maulidiana , Lina; Diawati , Prety; Nurhayati , Siti; Nirawati , Resy
Jurnal Medika: Medika Vol. 4 No. 3 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/9mypw495

Abstract

This community engagement project aimed to empower ten traditional food vendors in Kotagede, Yogyakarta, by training them to utilize butterfly pea (Clitoria ternatea) flowers as natural food coloring. Employing a participatory approach, the training covered health risks of synthetic dyes, the benefits and cultivation of butterfly pea plants, natural dye extraction techniques, and basic product branding. Data were collected through pre- and post-tests, observation, and semi-structured interviews. Results showed a significant increase in participants’ knowledge and practical skills, with post-test scores rising across all indicators. Most participants successfully applied the extract in traditional dishes and reported improved consumer interest due to the natural and visually appealing color. Some began cultivating the plants and branding their products with natural labels. Despite minor challenges regarding shelf life and packaging, the training effectively promoted innovation, health awareness, and entrepreneurship among women food vendors. This program highlights the potential of locally sourced natural ingredients in supporting sustainable, health-conscious food businesses.
Inovasi Pakan dan Penguatan Digital Branding Pada Usaha Budidaya Lele di Kelurahan Pancoran, Jakarta Selatan Tjhin, Santo; Alfakihuddin , Muhammad Lukman Baihaqi; Setiawan, Iwan; Prasetyo, Ilham
Open Community Service Journal Vol. 4 No. 2 (2025): Open Community Service Journal
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/ocsj.v4i2.163

Abstract

Latar Belakang: Petani kecil di Pancoran, Jakarta Selatan menghadapi berbagai kendala, antara lain ketergantungan pada pakan komersial yang mahal, keterbatasan teknologi produksi, minimnya inovasi produk turunan, serta lemahnya kapasitas branding dan pemasaran digital. Kondisi ini membatasi peluang untuk berkembang dan menembus pasar baru.Tujuan: Penelitian bertujuan untuk mendokumentasikan dan menganalisis hasil program optimasi rantai nilai lele di Kelurahan pancoran dengan fokus pada tiga aspek: efisiensi produksi, perubahan struktur biaya melalui substitusi pakan, serta peningkatan kapasitas branding dan pemasaran di kalangan UMKM.Metode: Universitas Sampoerna bekerja sama dengan pemerintah dan kelurahan Pancoran Jakarta Selatan melaksanakan program pengabdian masyarakat pada Juli 2025 dengan pendekatan Participatory Action Research (PAR). Kegiatan melibatkan 30 peserta (20 petani lele, pelaku UMKM, Pihak kelurahan, dan tim universitas). Tahapan program mencakup: (1) pelatihan pembuatan pakan alternatif berbasis limbah roti; (2) bimbingan teknis penggunaan mesin produksi pakan; serta (3) pelatihan branding dan pemasaran digital. Data kami peroleh menggunakan survei yang diberikan saat acara berlangsung.Hasil : Sebanyak 80% peserta mampu memproduksi pakan alternatif secara mandiri dan menurunkan biaya pakan sekitar 25% melalui pemanfaatan pakan alternatif. Selain itu, 60% peserta berhasil menciptakan variasi produk baru, dan 70% memahami strategi branding digital. Temuan ini menegaskan bahwa kolaborasi antara universitas, pemerintah lokal, dan masyarakat mampu menghasilkan solusi praktis dan berkelanjutan. Program Pancoran ini tidak hanya memperkuat kapasitas petani lele, tetapi juga menawarkan model PkM berbasis circular economy dan inovasi branding digital yang dapat direplikasi di komunitas urban lain di Indonesia.
Co-Authors Adiati Junaisih, Octarina Aprila Paratih Arlis Dewi Kuraesin Arthawati, Sri Ndaru Asni Asni Asni Asni Ayu Wardani, Dilla Azalia Putri Budi Bahagia Dito Mangkuluhur Boni Sena Boni Sena Diawati , Prety Diawati, Prety Dina Kartika Einjella Patsy Heriani Hidayani , Wuri Ratna Ilham Prasetyo islam, sri susilawati Iwan Setiawan Kushendarsyah Saptaji Kusuma Dewi, Tiara Lestari, Tika Endah Liman, Surya Danusaputro Lina Maulidiana M.S. Hendriyawan Achmad Maindratama, Abdullah Mavianti, Mavianti Muhammad Asmuni Hasyim Natasha Angelica Butar Butar Nirawati , Resy Nurhayati , Siti Nurhidayati Ovrillia Praditha, Muhril Ardiansyah, Priscilla Nethania Putra, Trimardi Jaya Radjawane, Louise Elizabeth Rausyan Fikri, Muhamad Rini Oktavera Santo Tjhin Santo Tjhin Setyawati , Herni Silvira Trijayati Sosiawati, Endang Sapta Hari Tri Sulistyani Tridanisa, Nyayu Rohaya Tumada, Azahri Wandy Wandy