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All Journal Humaniora Nusa: Jurnal Ilmu Bahasa dan Sastra Jurnal Bahasa dan Sastra Semantik : Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indonesia Jurnal Arbitrer KEMBARA JURNAL PENGABDIAN KEPADA MASYARAKAT IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature JURNAL ILMU BUDAYA Journal of Language and Literature Diglosia Dinamisia: Jurnal Pengabdian Kepada Masyarakat Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Jurnal Madah Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Jurnal Masyarakat dan Budaya Linguistik Indonesia Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia Suar Betang Metahumaniora Ethical Lingua: Journal of Language Teaching and Literature Mimesis Jurnal Bastrindo: Kajian Pendidikan Bahasa dan Sastra Indonesia Jurnal Ilmiah Teunuleh: The International Journal of Social Sciences International Journal of Forensic Linguistic Jurnal Pertahanan dan Bela Negara Jurnal bahasa, sastra, seni, dan pengajarannya Bakti Budaya: Jurnal Pengabdian kepada Masyarakat Deskripsi Bahasa LingPoet: Journal of Linguistics and Literary Research Sewagati: Jurnal Pengabdian Masyarakat Indonesia Widyaparwa Worksheet : Jurnal Akuntansi Jurnal Multidisiplin West Science Riwayat: Educational Journal of History and Humanities TENANG : Teknologi, Edukasi, dan Pengabdian Multidisiplin Nusantara Gemilang Ekopedia: Jurnal Ilmiah Ekonomi Rainbow : Journal of Literature, Linguistics and Culture Studies Jurnal bahasa, sastra, seni, dan pengajarannya
Sailal Arimi
Universitas Gadjah Mada
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : JURNAL ILMU BUDAYA

 1 
PEMANFAATAN KOSAKATA VIRAL SEBAGAI STRATEGI PENULISAN JEBAKAN KLIK DALAM SINIAR Unggul Putro Sambodo; Sailal Arimi
JURNAL ILMU BUDAYA Vol. 11 No. 2 (2023): Jurnal Ilmu Budaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v11i2.28443

Abstract

This study aims to explain the use of viral vocabulary as a keyword in a strategy of creating clickbait in a podcast video. This study employed a descriptive qualitative methodology. The data are the linguistic features in the title and thumbnail of the podcast videos as well as the number of views it gets obtained from the Deddy Corbuzier and CURHAT BANG Denny Sumargo YouTube channels that was taken from July to December 2022 using reading and note-taking techniques. The process of data analysis consisted of selecting the vocabulary associated with a viral issue as a clickbait keyword. Then, the data will be compared with the 2022 search trend results. The study's findings indicate a connection between the use of viral keywords in clickbait and the amount of views a podcast video receives. The choice of keywords and when to utilize them are crucial factors in getting viewers.
Co-Authors Adelawati, Munzila Aditya Wicaksono Ainia Arum Novitasari Al Fiansyah, Muhammad Azmi Ali Kusno Amaliah Fatonah, Astri Amelia, Sonya Sri Andhita Hatmawan, Aglis Assayyidah Bil Ichromatil Ilmi Astri Amaliah Fatonah Azim, Nur Santriani Utari Chasanah, Lisa Nur Fahmi Sirma Pelu Fajria, Ranti Fardan Mahmudatul Imamah Fardan Mahmudatul Imamah Farizal, Teuku Fatonah, Astri Amaliah Ferdiansa, Deni Ghazali, Fikri Hafdhallah, Hafdhallah Harmaini Harmaini Harmaini Harmaini Haryanto Haryanto Herlina Nur, Andi Huzaena, Mifta I Dewa Putu Wijana I Putu Ari Putra Maulana Icuk Prayogi Imam Musyayyab Imam Musyayyab Imamah, Fardan Mahmudatul Jihan Riza Islami M Hafidh Wahidiyas mahdani, said Mahrizal Mahrizal Mailawati Mailawati, Mailawati Mashud Maulia, Dini Moh Hanafi Muhammad Hanafi Murhaban Musyayyab, Imam Muzakir Muzakkir Nada Fadhilah Nofrianto, Noke Noor Amalia Utami Novi Eka Susilowati Novi Eka Susilowati, Novi Eka Nur, Andi Herlina Nurwulan, Zulhilda Putri Ambarwati Rahmat Hidayat Ridha, Ismu Rozi, Anhar Salsabilla, Rika Septiyatik, Dyta Sudarman Sudarman Suhandano Suhandano Surahmat Surahmat Surahmat Surahmat Surahmat, Surahmat Tatang Hariri Unggul Putro Sambodo Uniawati Uniawati Uniawati Utari Azim, Nur Santriani Valiana Sashita Yasrizal Zhafira Ramadhyanti, Zahra