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Digital Literacy Among Communication Studies Students in Denpasar in the Age of Deepfakes Felicianus Jaya Pranata; I Nyoman Indra Kumara
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5589

Abstract

The rapid advancement of digital technology and artificial intelligence has reshaped the landscape of mass communication, transforming audiences from passive recipients into active content producers. This shift has heightened both the opportunities and the risks associated with digital media use, particularly with the emergence of deepfake technology—AI-generated audio or video designed to mimic real individuals. Deepfakes have introduced new challenges related to misinformation, reputational harm, privacy violations, and declining public trust. In this context, digital literacy becomes essential, especially for Communication Science students who occupy a strategic position as both active media users and future information gatekeepers. This study investigates the digital literacy of Communication Science students in Denpasar in responding to deepfake phenomena. Using a descriptive qualitative method, data were collected through observations, semi-structured interviews, and documentation to explore students’ skills, critical understanding, ethical awareness, and participation in digital environments. The findings reveal that students possess strong digital literacy in terms of technical ability, critical evaluation of information, and ethical considerations when engaging with digital content. However, their involvement in digital literacy advocacy remains limited, indicating the need for more structured educational initiatives. Overall, the study highlights the importance of integrating deepfake awareness and ethical digital literacy into communication education to strengthen students’ resilience against AI-driven media manipulation and to promote a more responsible and informed digital society.
AI-Based Digital Marketing Communication in Hotel Masa Inn Advertising Wilbert William Jeff Jonathan; I Nyoman Indra Kumara
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6558

Abstract

This study examined the implementation of AI-based digital marketing communication in Hotel Masa Inn advertisements by applying the AIDA model. The study purpose was to analyze how artificial intelligence was utilized in digital advertising content to attract attention, build interest, stimulate desire, and encourage action among audiences on Instagram. This research employed a qualitative descriptive approach. Materials and methods involved field research conducted at Hotel Masa Inn, Kuta, Bali, using observation of Instagram content, in-depth interviews with hotel management, marketing staff, and consumers, as well as documentation of AI-based promotional materials. Data were collected through purposive sampling and analyzed inductively to capture patterns in audience responses and communication strategies across the AIDA stages. The results showed that AI played a strategic role throughout the communication process. At the attention stage, AI-supported visuals, voice-over narration, and consistent posting frequency successfully highlighted Balinese identity and created a calming first impression. At the interest stage, AI-generated storytelling maintained narrative consistency and strengthened audience engagement by presenting the hotel experience as warm and familiar. At the desire stage, AI-based copywriting emphasized comfort, historical value, and credibility, reinforced by organic audience testimonials that increased trust. At the action stage, clear AI-generated calls to action contributed to increased direct messages and story replies, indicating active audience responses. However, findings also revealed limitations, as some audiences perceived reduced emotional depth compared to human-generated communication. In conclusion, AI-based digital marketing communication at Hotel Masa Inn effectively supported all AIDA stages by enhancing message consistency, efficiency, and audience engagement. Nevertheless, human involvement remains essential to preserve emotional authenticity and strengthen long-term relationships with consumers
The Role of TikTok Social Media in Shaping Consumptive Behavior among Generation Z in Denpasar City I Gede Indra Adi Prasetya; I Nyoman Indra Kumara
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7288

Abstract

This study aims to analyze the role of TikTok social media in shaping consumptive behavior among Generation Z in Denpasar City. Along with the rapid development of digital communication, TikTok has transformed from an entertainment platform into a persuasive medium that promotes consumption through lifestyle representation, influencer content, and integrated shopping features. This research employs a qualitative descriptive approach with a case study design. Data were collected through in-depth interviews with Generation Z TikTok users and a local influencer, supported by observations and document analysis. The analysis is guided by the Uses and Gratifications Theory, the Circular Model of SOME (Share, Optimize, Manage, and Engage), and Consumer Behavior theory. The findings indicate that TikTok encourages consumptive behavior through continuous exposure to promotional content, algorithmic reinforcement, emotional appeal, and social validation. Generation Z actively uses TikTok to fulfill cognitive needs such as product information, affective needs such as entertainment and emotional satisfaction, and social needs related to belonging and identity. As a result, purchasing decisions are often driven by emotions, trends, and fear of missing out (FoMO), rather than rational evaluation of needs. This study concludes that TikTok plays a significant role not only in stimulating impulsive buying behavior but also in shaping long-term consumptive lifestyles among Generation Z in Denpasar City.
Identification and control of Occupational Health and Safety (OHS) risks in the slope and drainage reinforcement project on the Paksebali – Selat Provincial Road Section Kumara, I Nyoman Indra; Suparta, I Gede Agus; Ariana, I Komang Agus; Tapa, I Gede Fery Surya
Priviet Social Sciences Journal Vol. 6 No. 3 (2026): March 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i3.1502

Abstract

The slope and drainage reinforcement project on the Paksebali–Selat Provincial Road section involves a relatively high potential for Occupational Health and Safety (OHS) risks due to excavation works, concrete casting, the use of heavy equipment, and hazardous working environment conditions. This study aims to identify extreme and high risks that may lead to work accidents and to determine appropriate OHS risk control measures for the project. The research method employed is a quantitative descriptive approach, with data collected through field observations, interviews, questionnaires, and documentation studies. Risk assessment was conducted based on the AS/NZS 4360 standard by multiplying the probability and severity levels, whereas risk control was analyzed using the Plan–Do–Check–Act (PDCA) cycle approach. The results indicated that the risks identified in this project fell into the extreme and high-risk categories, particularly in excavation works, road shoulder concrete casting, and heavy equipment mobilization. Potential hazards included landslides, being struck by equipment, and accidents caused by improper work methods. Risk control measures were implemented through improvements in work methods, enforcement of Personal Protective Equipment (PPE) usage, enhanced supervision, installation of safety signs, and the regular implementation of training and safety meetings. The application of appropriate risk control measures is expected to minimize workplace accidents and improve overall project safety performance.
Analysis of the application of value engineering in the building construction project of State Elementary School 1 Padang Sambian Matung, Ronaldi; Kumara, I Nyoman Indra; Indrashwara, Decky Cipta; Wedagama, Dewa Ayu Trisna Adhiswari
Priviet Social Sciences Journal Vol. 6 No. 3 (2026): March 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i3.1258

Abstract

Cost efficiency is an important aspect of project planning. One common approach to increasing cost efficiency is value engineering. This study applies Value Engineering to the Padang Sambian 1 Public Elementary School Building Construction Project with a total planned budget of IDR. 10,019,488,000.00. The analysis was conducted using the Dell'Isola method, which consists of four stages: information, creative, analytical, and recommendation. Based on the results of the study, the items carried out by Value Engineering include concrete work items on floors 1, 2, 3 and the roof, wooden plank truss work and roof tiles (roof work), door window hanging and locking work on floors 1, 2, and 3, masonry and plastering work (wall work) on floors 1, 2, and 3, paving block installation, ceramic floor and wall installation on floors 1, 2, and 3, and ceiling work on floor 3. The cost efficiency obtained using the Dell’Isola theory value engineering method is IDR. 224,566,091.39 or 2.24% of the total project cost with details of savings of IDR. 69,226,207.23 on concrete work on floors 1, 2, 3, and roof, IDR. 58,015,626.87 on truss work, wooden planks and roof tiles (roof work), IDR. 6,890,888.88 on door and window hanging and locking work on floors 1, 2, and 3, IDR. 1,160,097.63 on masonry and plastering work (wall work) on floors 1, 2, and 3, IDR. 48,561,507.2 on paving block masonry, IDR. 18,528,260.2 on ceramic floor and wall masonry on floors 1, 2, and 3, and IDR. 22,183,503.3 on the 3rd floor ceiling work. The benefits of applying value engineering are that it can reduce project costs without reducing the function, quality, and performance of the building, while providing a more efficient technical basis for decision-making at the planning and construction implementation stages.
Performance Analysis Of Urban Transport Network In Denpasar City I Gede Fery Surya Tapa; I Ketut Sutapa; Gede Teguh Prasetya Muttiwijaya; I Nyoman Indra Kumara; Decky Cipta Indrashwara
Civilla : Jurnal Teknik Sipil Universitas Islam Lamongan Vol 11 No 1 (2026): MARET
Publisher : Program Studi Teknik Sipil, Fakultas Teknik, Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/cvl.v11i1.1419

Abstract

Denpasar City has experienced many changes in the use of public transportation. In the previous year 18 active routes operating, while currently there are only 5 active routes. Therefore, an analysis of the performance of transportation, route network plans, and operational systems of the transportation is needed. Primary data was obtained from headway surveys, interview surveys, and on-board surveys. Vehicle Operating Cost (VOC) calculations, route network planning, and operational systems used the Department of Transportation method. The results of the analysis showed that almost all routes did not meet the standards of both operational performance and service quality. In this study, 6 routes were planned centered on the east parking lot of Renon field. The results of the new route planning are: Renon-Penatih with a route length of 18.7 km, a circulation time of 61.5 minutes and a total of 13 vehicles; Renon-Ubung with a route length of 22 km, a circulation time of 69.8 minutes and a total of 46 vehicles; Renon-Sanur with a route length of 14.3 km, a circulation time of 45.6 minutes and a total of 3 vehicles.
Evaluation of parking space efficiency and sustainable land management strategies at Puri Raharja General Hospital in Denpasar Decky Cipta Indrashwara; Dewa Ayu Putu Adhiya Garini Putri; Dewa Ayu Trisna Adhiswari Wedagama; I Gede Fery Surya Tapa; I Nyoman Indra Kumara
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.996

Abstract

Puri Raharja General Hospital, one of the primary healthcare facilities in Denpasar City, faces challenges related to insufficient parking. This study investigates the parking characteristics and requirements to support the planning of a multilevel parking facility as an alternative solution for optimizing limited parking areas. Data were collected through parking inventories, cordon, and patrol surveys. The analysis revealed the following characteristics for light vehicles and motorcycles in both on-street and off-street parking areas: total parking volumes of 326 light vehicles and 1,646 motorcycles; peak accumulations of 37 and 252 vehicles per hour; average parking durations ranging from 1.034–3.484 hours and 1.289–3.250 hours; peak duration distributions of 74.60% and 77.18%; turnover rates of 0.650 and 1.236 vehicles per parking space unit (PSU) per hour; maximum parking capacities of 18 and 74 PSUs per hour; parking provisions of 265 light vehicles and 1,071 motorcycles; and parking indices of 2.891 and 8.782, respectively. Based on these findings, the total parking area requirements are estimated at 1,090.63 m² for light vehicles and 1,517.89 m² for motorcycles. The proposed construction of a motorcycle parking building on the south side of the hospital and redesign of off-street parking parallel to Gadung Street are expected to reduce the motorcycle parking demand to approximately 1,127.89 m².
Analysis of the application of value engineering in the building construction project of State Elementary School 1 Padang Sambian Ronaldi Matung; I Nyoman Indra Kumara; Decky Cipta Indrashwara; Dewa Ayu Trisna Adhiswari Wedagama
Priviet Social Sciences Journal Vol. 6 No. 3 (2026): March 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i3.1258

Abstract

Cost efficiency is an important aspect of project planning. One common approach to increasing cost efficiency is value engineering. This study applies Value Engineering to the Padang Sambian 1 Public Elementary School Building Construction Project with a total planned budget of IDR. 10,019,488,000.00. The analysis was conducted using the Dell'Isola method, which consists of four stages: information, creative, analytical, and recommendation. Based on the results of the study, the items carried out by Value Engineering include concrete work items on floors 1, 2, 3 and the roof, wooden plank truss work and roof tiles (roof work), door window hanging and locking work on floors 1, 2, and 3, masonry and plastering work (wall work) on floors 1, 2, and 3, paving block installation, ceramic floor and wall installation on floors 1, 2, and 3, and ceiling work on floor 3. The cost efficiency obtained using the Dell’Isola theory value engineering method is IDR. 224,566,091.39 or 2.24% of the total project cost with details of savings of IDR. 69,226,207.23 on concrete work on floors 1, 2, 3, and roof, IDR. 58,015,626.87 on truss work, wooden planks and roof tiles (roof work), IDR. 6,890,888.88 on door and window hanging and locking work on floors 1, 2, and 3, IDR. 1,160,097.63 on masonry and plastering work (wall work) on floors 1, 2, and 3, IDR. 48,561,507.2 on paving block masonry, IDR. 18,528,260.2 on ceramic floor and wall masonry on floors 1, 2, and 3, and IDR. 22,183,503.3 on the 3rd floor ceiling work. The benefits of applying value engineering are that it can reduce project costs without reducing the function, quality, and performance of the building, while providing a more efficient technical basis for decision-making at the planning and construction implementation stages.