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All Journal Jurnal Spektran Jurnal Teknik Sipil Jurnal Ilmiah Poli Rekayasa JURNAL SIPIL SAINS Journal of Geoscience, Engineering, Environment, and Technology Jurnal Pengabdian UntukMu NegeRI SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Astonjadro Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Abdi Masyarakat (JAM) Jurnal Abdimas Mandiri Civilla : Jurnal Teknik Sipil Universitas Islam Lamongan Jurnal Teknik Sipil dan Teknologi Konstruksi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung Jurnal Abdidas BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Publikasi Riset Orientasi Teknik Sipil (Proteksi) Journal of Civil Engineering and Planning (JCEP) JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal ComunitA Servizio Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Telsinas Elektro, Sipil dan Teknik Informasi Jurnal Abdi Masyarakat Indonesia Journal Of Human And Education (JAHE) Formosa Journal of Science and Technology (FJST) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) MATRIX : JURNAL MANAJEMEN TEKNOLOGI DAN INFORMATIKA Logic : Jurnal Rancang Bangun Dan Teknologi Formosa Journal of Computer and Information Science Reinforcement Review In Civil Engineering Studies and Management Journal of Communication Studies and Society Journal of Innovative and Creativity Jurnal Teknik Sipil dan Perencanaan
I Nyoman Indra Kumara
Faculty Of Engineering And Informatics, Universitas Pendidikan Nasional, Denpasar, Indonesia
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AI-Based Digital Marketing Communication in Hotel Masa Inn Advertising Jonathan, Wilbert William Jeff; Kumara, I Nyoman Indra
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6558

Abstract

This study examined the implementation of AI-based digital marketing communication in Hotel Masa Inn advertisements by applying the AIDA model. The study purpose was to analyze how artificial intelligence was utilized in digital advertising content to attract attention, build interest, stimulate desire, and encourage action among audiences on Instagram. This research employed a qualitative descriptive approach. Materials and methods involved field research conducted at Hotel Masa Inn, Kuta, Bali, using observation of Instagram content, in-depth interviews with hotel management, marketing staff, and consumers, as well as documentation of AI-based promotional materials. Data were collected through purposive sampling and analyzed inductively to capture patterns in audience responses and communication strategies across the AIDA stages. The results showed that AI played a strategic role throughout the communication process. At the attention stage, AI-supported visuals, voice-over narration, and consistent posting frequency successfully highlighted Balinese identity and created a calming first impression. At the interest stage, AI-generated storytelling maintained narrative consistency and strengthened audience engagement by presenting the hotel experience as warm and familiar. At the desire stage, AI-based copywriting emphasized comfort, historical value, and credibility, reinforced by organic audience testimonials that increased trust. At the action stage, clear AI-generated calls to action contributed to increased direct messages and story replies, indicating active audience responses. However, findings also revealed limitations, as some audiences perceived reduced emotional depth compared to human-generated communication. In conclusion, AI-based digital marketing communication at Hotel Masa Inn effectively supported all AIDA stages by enhancing message consistency, efficiency, and audience engagement. Nevertheless, human involvement remains essential to preserve emotional authenticity and strengthen long-term relationships with consumers
The Role of TikTok Social Media in Shaping Consumptive Behavior among Generation Z in Denpasar City Adi Prasetya, I Gede Indra; Kumara , I Nyoman Indra
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7288

Abstract

This study aims to analyze the role of TikTok social media in shaping consumptive behavior among Generation Z in Denpasar City. Along with the rapid development of digital communication, TikTok has transformed from an entertainment platform into a persuasive medium that promotes consumption through lifestyle representation, influencer content, and integrated shopping features. This research employs a qualitative descriptive approach with a case study design. Data were collected through in-depth interviews with Generation Z TikTok users and a local influencer, supported by observations and document analysis. The analysis is guided by the Uses and Gratifications Theory, the Circular Model of SOME (Share, Optimize, Manage, and Engage), and Consumer Behavior theory. The findings indicate that TikTok encourages consumptive behavior through continuous exposure to promotional content, algorithmic reinforcement, emotional appeal, and social validation. Generation Z actively uses TikTok to fulfill cognitive needs such as product information, affective needs such as entertainment and emotional satisfaction, and social needs related to belonging and identity. As a result, purchasing decisions are often driven by emotions, trends, and fear of missing out (FoMO), rather than rational evaluation of needs. This study concludes that TikTok plays a significant role not only in stimulating impulsive buying behavior but also in shaping long-term consumptive lifestyles among Generation Z in Denpasar City.
Sosialisasi pengelolaan sampah sebagai upaya peningkatan peran masyarakat di desa Sukawati Tapa, I Gede Fery Surya; Putra, I Ketut Anzas Dwi Anggara; Kumara, I Nyoman Indra; Indrashwara, Decky Cipta; Mahaswari, Ida Ayu Mirah
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.26140

Abstract

Abstrak Program Sosialisasi Pengelolaan Sampah Sebagai Upaya Peningkatan Peran Masyarakat di Desa Sukawati bertujuan untuk memperbaiki pengelolaan sampah di desa tersebut melalui pendekatan edukasi dan aksi lingkungan. Desa Sukawati, yang dikenal dengan potensi seni dan budayanya, menghadapi tantangan serius terkait pengelolaan sampah akibat kurangnya kesadaran dan pengetahuan masyarakat. Metode pelaksanaan yang digunakan yaitu, melibatkan tiga tahap utama. Pertama, tahap sosialisasi dan edukasi akan dilakukan melalui seminar dan lokakarya. Selanjutnya, tahap implementasi aksi lingkungan akan mencakup kegiatan gotong royong membersihkan lingkungan. Terakhir, evaluasi dan keberlanjutan program akan dilakukan dengan survei dan observasi untuk menilai dampak program serta pembentukan tim pengelola lingkungan desa yang akan mengawasi pelaksanaan dan memastikan program berjalan berkelanjutan. Melalui tahap sosialisasi dan edukasi, masyarakat menunjukkan peningkatan pemahaman tentang pentingnya pemilahan sampah dan cara melakukannya. Implementasi aksi lingkungan, termasuk gotong royong, lomba kebersihan, dan pembentukan bank sampah, memperlihatkan partisipasi aktif warga dalam pengelolaan sampah, yang berdampak positif pada penurunan volume sampah yang dibuang ke TPA dan peningkatan daur ulang. Kata kunci: sosialisasi; pengelolaan sampah; desa sukawati Abstract Program Sosialisasi Pengelolaan Sampah Sebagai Upaya Peningkatan Peran Masyarakat di Desa Sukawati bertujuan untuk memperbaiki pengelolaan sampah di desa tersebut melalui pendekatan edukasi dan aksi lingkungan. Desa Sukawati, yang dikenal dengan potensi seni dan budayanya, menghadapi tantangan serius terkait pengelolaan sampah karena kurangnya kesadaran dan pengetahuan masyarakat. Metode pelaksanaannya yaitu melibatkan tiga tahap utama. Pertama, tahap sosialisasi dan edukasi akan dilakukan melalui seminar dan lokakarya. Selanjutnya tahap implementasi aksi lingkungan akan mencakup kegiatan gotong royong membersihkan lingkungan. Terakhir, evaluasi dan penghentian program akan dilakukan dengan survei dan observasi untuk menilai dampak program serta pembentukan tim pengelola lingkungan desa yang akan mengawasi pelaksanaan dan memastikan program berjalan berkelanjutan. Melalui tahap sosialisasi dan edukasi, masyarakat menunjukkan peningkatan pemahaman tentang pentingnya pemilahan sampah dan cara melakukannya. Implementasi aksi lingkungan, termasuk gotong royong, lomba kebersihan, dan pembentukan bank sampah, menampilkan partisipasi aktif warga dalam pengelolaan sampah, yang berdampak positif pada penurunan volume sampah yang dibuang ke TPA dan peningkatan daur ulang. Keywords: socialization; waste management; sukawati village
Co-Authors Adi Prasetya, I Gede Indra Agus Ariana, I Komang Anak Agung Sagung Mirah Pertiwi Ariawan, Putu Bestari, Ni Made Prasiwi Decky Cipta Indrashwara Dewa Ayu Putu Adhiya Garini Putri Dewa Ayu Trisna Adhiswari Wedagama Fernanda, Maria Erica Widyadini Fery Surya Tapa, I Gede Hampur, Oktavianus Harefa, Pandu Sambuaga Hermawan, Yudi I Gede Fery Surya Tapa I Gusti Ngurah Putu Dharmayasa I Ketut Sutapa I Komang Suta Wijaya I Made Yuliana Mahendra I Nengah Darma Susila I Nengah Darma Susila, I Nengah Darma I Nengah Riana I Nengah Riana Ida Bagus Putu Adnyana Indrashawara, Decky Cipta Indrawan, I Made Adi Jonathan, Wilbert William Jeff Kenny Christovorus Manek Kirani, Luh Ketut Lovika Sesha Komang Agus Ariana Latupeirissa, Jonathan Jacob Paul Lestari, Ni Kadek Adelia Mahaswari, Ida Ayu Mirah Matung, Ronaldi Melati Budi Srikandi Melati Mediana Tobing N. Martha Jaya Nadun, Paskalis Aprianto Nuning Indah Pratiwi Nuraga, Ketut Pancane, I Wayan Dikse Pranata, Felicianus Jaya Predana, Made Aryatirta Putra, I Ketut Anzas Dwi Anggara Putra, I Made Pratista Dwi Putri, Luh Putu Merta Karunia Putu Indah Dianti Putri Ratih Suwarningsih, Ketut Ayu Setiawan, I Kadek Ega Sheilani, Ni Putu Silva Singgih Sasongko Stefani Eldis Nathalia Gole Wedagama, Dewa Ayu Trisna Wirawan, Ni Putu Mirah Sukmadewi Putri Yasa, P. Adi