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Agustinus Mantong
Prodi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja, Indonesia
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Journal : Forum Agribisnis

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Identifikasi Faktor – Faktor Yang Memengaruhi Keberhasilan Usaha Kopi Jantan Toraja (Studi Kasus Pada UMKM Kopi 1000 Nurhidayah) Dwi Prasetyawati Thana; Gidion Aryo Nugraha Pongdatu; Agustinus Mantong; Hariadi Hariadi
Forum Agribisnis Vol 11 No 1 (2021): FA VOL 11 NO 1 MARET 2021
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.11.1.13-25

Abstract

A source of income for farmers would be 'Kopi Jantan Toraja' (Peaberry coffee). The growing demand due to changes in the lifestyles of people makes today's coffee more popular. 'Kopi Jantan Toraja' is one of the interesting business options to be produced to boost the farmers' economy. This study aims to define and evaluate the internal and external factors of the "Kopi Jantan Toraja" company in the hope that the internal conditions examined can enable farmers to explore the strengths and weaknesses as well as the opportunities or challenges and threats to be addressed in the company. Internal and external environmental analysis is the type of data collection and analysis used in this study. IFE and EFE in the early phases (Internal and External Factor Evaluation). In the next step, the status of the "Kopi Jantan Toraja" company was calculated by the IE Matrix analysis method. 19 (nineteen) internal factors (8 strengths and 11 weaknesses) and 14 (fourteen) external factors were seen in the IFE and EFE study (8 opportunities and 6 threats). Based on the IE matrix, UMKM Kopi 1000 Nurhidayah's "Kopi Jantan Toraja" company is in a position to keep and sustain, suggesting that a viable approach used by UMKM Kopi 1000 Nurhidayah is market penetration and product growth strategy.
Co-Authors Abedneigo C. Rambulangi Ade Lisa Matasik Agus Masola Ahmad Ahmad Alda Jenice Palittin Alprida Tandi Ayu Althon K. Pongtuluran Althon Karaman Pongtuluran Andrew Ridow Johanis M Andri Yanto Saul Andri Yanto Saul Anjelin Anjelin Anna Pertiwi Ari Paembonan, Asriani Azril Tangke Sombolinggi Belo, Yordan Bungan, Rati Chrismesi Pagiu Damayanti, Irene Devi Debora Rayo Dian Intan Tangkeallo Dina Ramba' Doping, Milan Rante Dwi Prasetyawati Thana Dwibin Kannapadang Elisabet Pali Gafthari Rumindan Gidion Aryo Nugraha Pongdatu Grace Siriati Mengga Grace Sriati Mengga Gregorius Edy Hariadi Hariadi Helba Rundupadang Ichin Rante Allo Javita, Laurensia Jens Batara Marewa Jufri Manga Kala’padang, Escher Ketnita Marampa Kudu, Jian Lebang Somalinggi, Yusriani Leony Bara’ Tau Pasang Leony Bara’ Tau Pasang Lisa Kurniasari Wibisono Lisa Kurniasari Wibisono3 Makaba, Selbin Limbu Marchelin Marchelin Maria Salda Tangke Bandaso Marniati Marniati Merlina Verawati Tasik Bua’ Mince Batara Mitha Alya Sanda’ Monica Ba’dung, Grace Natasya Bua’Langi OKTAVIANUS PASOLORAN Olivia Devi Yulian Pompeng Pakabu, Herman Palan, Markus Pasorong, Ardeli Pattiasina, Cristin Feni Prajman.E.Pasambo Prima Panggalo Randi Tangdialla Richard Loloran Langkun Rilva Toding Bua' Rosa Linda Mallisa Rosalina Tako Shelin Baby Zhuntania Wijaya Soladisa Madeten Srisetyawanie Bandaso Stefani Marina Palimbong Susanna Vonny N. Rante Tandirau, Wahyudi Tangkelallo, Dian Intan Tapparan, Samuel Randy To’alla’, Verti Vitriani, Yunita Wanie Bandaso Westerini Lusdani Wilma Dian Ardiyanti Winta Panimba Yohanis L. Ta’dung Yohanis Lotong Ta'dung Yusris Pakiding