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Nurul Wahyuni
Universitas Lambung Mangkurat

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PENGARUH HARGA, LOKASI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIXUE ICE CREAM AND TEA DI KOTA BANJARMASIN Salwa Noor Azizah; Novia Nour Halisa; Nurul Wahyuni; Rizky Muslim Hidayat
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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This study describes how the levels of price, location, product quality and purchasing decisions. In addition, this study also aims to examine the effect of price, location and product quality on purchasing decisions. The research location was chosen in Banjarmasin City. This research uses a quantitative approach. A sample of 100 respondents was selected by insidental sampling with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by IBM SPSS Statistic Version 26.0. The results showed that Price has a partially significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City, Location has a partially significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City, Product Quality has a partially significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City. Price, Location and Product Quality simultaneously have a significant effect on the Purchase Decision of Mìxuě Ice Cream & Tea in Banjarmasin City.
PENGARUH DISKON DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN OLEH KONSUMEN HOUSE OF SMITH DI KOTA BANJARMASIN Gusti M. Ananda Fitriyandi; Nurul Wahyuni; M. Hasanur Arifin
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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This research aims to find out and test the significant effect partially or simultaneously Discount and Product Quality on Purchasing Decisions by Consumers At The House Of Smith In The City Of Banjarmasin. This research method have been used a quantitative approach with the type of research used is explanatory research. The type of research is associative research. The study population is the entire consumer house of Smith whose exactness is not known for certain. The number of salmpels in this study was as much as 75 respondents from House of Smith Banjarmasin customers with Purposive sampling technique. The research instrument used a questionnaire. Data analysis have used multiple linear regression analysis, data collection technique F test and T test. The results showed that there was an effect of discount on purchasing decisions at the House of Smith Banjarmasin with the results of the t test that t (count) = 6.784 > t (table) = 1.674 with a sig level of 0.000 < 0.05. There is an effect of product quality on purchasing decisions at the House of Smith Banjarmasin with the results of the t test that t(count) = 14,989> t(table) = 1,674 with a sig level of 0.000 < 0.05. There is an effect of discount and product quality on purchasing decisions by consumers at the House of Smith in Banjarmasin from the test results F (table) = 3.18 < F (count) = 132.452 with a sig level of 0.000 < 0.05.
PENGARUH HARGA DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA SOCIAL E-COMMERCE TIK TOK DI KOTA BANJARMASIN Honey Ike A’isyah; Noor Hidayati; Nurul Wahyuni; Setio Utomo
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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This ponder points to decide and test mostly and at the same time the impact of Cost and Customer Believe on Item Buy Choices on Social E-Commerce Tik Tok in Banjarmasin City. This inquire about may be a quantitative inquire about, this investigate plan is acquainted. Examining in this think about utilized a purposive examining strategy, in arrange to get 140 respondents who were utilized as inquire about tests utilizing the Ferdinand equation with a least number of tests of 110. The information utilized was taken from a survey. Information investigation utilizing numerous direct relapse investigation. The comes about appeared that (1) the sig X1 esteem was 0.000 <0.05, so there was a fractional noteworthy impact on Cost on Item Acquiring Choices on Social E-Commerce Tik Tok in Banjarmasin City, (2) sig X2 value was 0.000 <0, 05, at that point there's a fractional noteworthy impact on Buyer Trust on Item Obtaining Choices on Social E-Commerce Tik Tok within the City of Banjarmasin, (3) the sig esteem on the synchronous test is 0.000 <0.05, at that point there's a simultaneous significant impact on Cost and Customer Believe Against Item Obtaining Choices on Social E-Commerce Tik Tok within the City of Banjarmasin.
PENGARUH DEBT TO EQUITY RATIO (DER) DAN RETURN ON ASSETS (ROA) TERHADAP HARGA SAHAM BANK BUSN YANG TERDAFTAR PADA BURSA EFEK INDONESIA (BEI) PERIODE 2017-2021 Nurul Husna; Noor Hidayati; Nurul Wahyuni; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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This study aims to test how much influence DER and ROA have on share prices partially and simultaneously. In this case uses quantitative research with explanatory research. The populations of this research is the financial reports of BUSN banks which are in IDX., the sample used is the financial reports of BUSN banks which are listed IDX and continuously report or publish their financial reports in the 2017-2021 period with using sampling techniques. used was purposive. The data used type is secondary data in the form of company annual reports from the IDX. The techniques used is through documentation. The data analysis technique in this study uses multiple liner analysis. The final results showed that the DER partially had a significancy effect on stock prices with a sig value of 0.001 under 0.05. ROA partially has a significancy effect on stock prices with a sig value of 0.001 under 0.5. Then the DER and Return On Assets (ROA) simultaneously have a significant effect on stock prices with a sig value of 0.001 under 0.5.
PENGARUH RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE) DAN NET PROFIT MARGIN (NPM) TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR HEALTHCARE PAPAN UTAMA DI BURSA EFEK INDONESIA PERIODE 2016-2022 M. Zainuddin; Novia Nour Halisa; Noor Hidayati; Nurul Wahyuni
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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The study aimed to investigate the individual as well as combined effects of Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) on the stock prices of primary healthcare companies listed on the Indonesia Stock Exchange from 2016 to 2022. A quantitative approach using an explanatory research design was employed for this study. The research analyzed the financial statements of prominent healthcare companies listed on the Indonesia Stock Exchange as its population. The sample consisted of financial reports from the years 2016 to 2022, selected through purposive sampling. The dataset included secondary data sourced from financial reports provided by the IDX, gathered through documentation and literature review. The data analysis involved multiple regression analysis conducted using SPSS version 26.0 software. The results suggest that there could be times when Return on Assets (ROA) significantly affects stock prices, but this impact may not be constant. Conversely, the influence of Return on Equity (ROE) on stock prices might not always be significant. Similarly, Net Profit Margin (NPM) may not consistently affect stock prices in certain situations. However, when taken together, Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM) collectively demonstrate a notable influence on stock prices.
PENGARUH GAYA HIDUP, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KOTA BANJARMASIN Alya Sofiyanti; Sugiharto; Nurul Wahyuni; Saladin Ghalib
Smart Business Journal (SBJ) Vol. 4 No. 1 (2024): Januari-Juni 2024
Publisher : Business Administration, FISIP ULM

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This study attempts to investigate, partially and concurrently, the effects of Lifestyle, Brand Image, and Product Quality on iPhone Product Purchase Decisions in Banjarmasin City. This study used multiple linear regression using SPSS version 26.0 to examine data from 75 respondents who were chosen through probability sampling approaches. The research was conducted utilizing quantitative methods with a causal explanatory research type. The study's findings indicate that while brand image and product quality have a somewhat substantial influence on purchasing decisions, lifestyle has no discernible impact. These three factors all have a strong impact on purchase decisions at the same time and have a strong correlation with one another
PENGARUH EARNING PER SHARE (EPS) DAN PRICE EARNING RATIO (PER) TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR PERBANKAN YANG TERGABUNG DI LQ45 PERIODE 2016-2021 Cherly Dwi Meivia; Nurul Wahyuni; Noor Hidayati
Smart Business Journal (SBJ) Vol. 4 No. 2 (2024): Juli - Desember 2024
Publisher : Business Administration, FISIP ULM

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Indonesia's economic growth experienced ups and downs. An area that assumes a significant part in building the Indonesian economy is the financial business and the securities exchange. Share prices of banking companies in LQ45 that have experienced significant movement or volatility for the last six years. The identification and verification of the effect that EPS and PER have on stock prices is the focus of this review. This is a quantitative as well as a descriptive type of explanation. The population of this study is all the financial statements of banking companies that are members of LQ45. The financial statements of the LQ45 banking industry for the years 2016 to 2021 were used as the sample size, and objective sampling was used as the sampling method. This study utilized financial reports from the Indonesia Stock Exchange (IDX) as secondary data. a method for compiling reports with information. The data were analyzed using the method of multiple linear regression. The consequences of this study demonstrate that EPS affects stock costs. Stock prices are significantly impacted by PER. Stock prices are greatly influenced by EPS and PER.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN EMINA GLOSSY STAIN (LIPTINT) DI KOTA BANJARMASIN Noor Hidayati; Novia Nour Halisa; Nurul Wahyuni; Meilisa Anggreni Saragih
Smart Business Journal (SBJ) Vol. 4 No. 2 (2024): Juli - Desember 2024
Publisher : Business Administration, FISIP ULM

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This study aims to examine the impact of Price Perception and Product Quality on Purchasing Decisions for Emina Glossy Stain in Banjarmasin. Using a quantitative approach, the research targets consumers in Banjarmasin who have purchased Emina Glossy Stain. The sampling technique is non-probability sampling, specifically accidental sampling, with 100 respondents selected. Data was gathered through questionnaires, and multiple linear regression was used for analysis. The results show that Price has a significant partial effect on purchasing decisions, while Product Quality does not have a significant influence.
PENGARUH CURRENT RATIO (CR) DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PADA PERUSAHAAN SUB SEKTOR TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2017-2024 Nuraliza Nabila Rahmah; Siti Rusidah; Nurul Wahyuni; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Nuraliza Nabila Rahmah, 2110412220015, 2025. The Influence of CR and EPS on Stock Prices in Telecommunication Sub Sector Companies Listed on the IDX 2017-2024, under the guidance of: Siti Rusidah. This research aims to analyze the partial and simultaneous influence of the CR and EPS on stock prices in telecommunication sub sector companies listed on the IDX 2017-2024. A quantitative research desaign, the study utilized purposive sampling to select 32 samples. Secondary data were collected from financial reports, and analyzed through multiple linear regression. The result reveal that the CR does not have a significant partial effect on stock prices in telecommunication sub sector companies listed on the IDX during the period 2017-2024. EPS has a significant partial effect on stock prices in the same companies. Furthermore, CR and EPS simultaneously have a significant effect on stock prices in telecommunication sub sector companies listed on the IDX 2017-2024.
PENGARUH INFLUENCER MARKETING DAN IKLAN TERHADAP BRAND AWARENESS SKINCARE SKINTIFIC DI KOTA BANJARMASIN Annisa Salsabela; Nurul Wahyuni; Irwansyah; M. Hasanur Arifin
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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The Influence of Influencer Marketing and Advertising on Brand Awareness of Skintific Skincare in Banjarmasin City. This study aims to examine the partial and simultaneous effects of influencer marketing and advertising on brand awareness of Skintific skincare in Banjarmasin City.This study uses a quantitative approach, with the research location in Banjarmasin City. A sample of 100 respondents who are familiar with Skintific skincare in Banjarmasin City was selected using non-probability sampling with purposive sampling. Data analysis was performed using multiple linear regression. The results of this study prove that Influencer Marketing has a significant influence on Brand Awareness of Skincare Skintific in Banjarmasin City. Advertising has a significant influence on Brand Awareness of Skincare Skintific in Banjarmasin City. Additionally, Influencer Marketing and Advertising have a significant influence on Brand Awareness of Skincare Skintific in Banjarmasin City.
Co-Authors Aida Rosyi Alma Puteri Hafsari Alya Sofiyanti Annisa Salsabela Cherly Dwi Meivia Devi Rusvitawati Emilia Fitriyadi Gusti M. Ananda Fitriyandi Honey Ike A’isyah Humaidi Irwansyah Juwita Wardani Kamilia Wulan Nadira M. Hasanur Arifin M. Zainuddin Maryono Maulidatul Huda Meilisa Anggreni Saragih Muhammad Fathoni Muhammad Hasanur Arifin Noor Hidayati Novia Nour Halisa Nur Asiyah Nur Lathifah Nuraliza Nabila Rahmah Nurul Husna Raissa Shiba Ramadhan Riska Maulida Corneliani Rizki Muslim Hidayat Rizky Muslim Hidayat Saladin Ghalib Salwa Noor Azizah Setio Utomo Siti Rusidah Sugiharto Taharuddin