Articles
<![CDATA[PERBANDINGAN CITA RASA DAN KERAGAMAN MENU TERHADAP KEPUASAN KONSUMEN PADA KFC DAN RICHEESE FACTORY AHMAD YANI BANJARMASIN ]]>
<![CDATA[Maulidatul Huda]]>;
<![CDATA[Maryono]]>;
<![CDATA[Nurul Wahyuni]]>;
<![CDATA[Fitriyadi]]>
<![CDATA[ Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025 ]]>
Publisher : <![CDATA[Business Administration, FISIP ULM ]]>
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<![CDATA[Industri restoran cepat saji di Banjarmasin terus berkembang, dengan KFC dan Richeese Factory menjadi dua merek yang paling disukai. Rasa dan keragaman menu dianggap sebagai faktor kunci yang memengaruhi pengalaman dan kepuasan konsumen. Studi ini bertujuan untuk membandingkan persepsi konsumen tentang rasa, keragaman menu, dan tingkat kepuasan pelanggan antara kedua restoran tersebut. Penelitian ini menerapkan metode kuantitatif komparatif menggunakan pendekatan survei. Sampel penelitian terdiri dari 100 responden, yang terdiri dari 50 pelanggan KFC dan 50 pelanggan Richeese Factory yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan menerapkan statistik deskriptif dan uji t sampel independen. Hasil penelitian menunjukkan tidak ada perbedaan signifikan antara KFC dan Richeese Factory dalam hal rasa, keragaman menu, dan kepuasan pelanggan, dengan semua variabel dikategorikan sebagai sangat baik. Temuan ini menekankan pentingnya menjaga konsistensi rasa dan inovasi menu sebagai strategi inti untuk mempertahankan kepuasan pelanggan di tengah industri makanan cepat saji yang kompetitif di Banjarmasin.]]>
<![CDATA[PENGARUH DUTA MEREK NCT DREAM DAN PROMOSI PENJUALAN TERHADAP MINAT BELI SNACK TOSTOS TORTILLA CHIPS PADA NCTZEN DI KOTA BANJARMASIN ]]>
<![CDATA[Kamilia Wulan Nadira]]>;
<![CDATA[Nurul Wahyuni]]>;
<![CDATA[Saladin Ghalib]]>;
<![CDATA[Taharuddin]]>
<![CDATA[ Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025 ]]>
Publisher : <![CDATA[Business Administration, FISIP ULM ]]>
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<![CDATA[This research seeks to analyze the effect of NCT Dream as a brand ambassador and sales promotion on consumers’ purchase intention toward TosTos Tortilla Chips. The study involved 96 respondents who are fans of NCT Dream (NCTzen) in Banjarmasin City, selected through purposive sampling, which determines samples based on predetermined criteria. Data were analyzed using multiple linear regression techniques. The findings indicate that the brand ambassador variable has a significant partial influence on purchase intention, while sales promotion also shows a significant partial effect on purchase intention. Furthermore, both brand ambassador and sales promotion simultaneously exert a significant influence on the purchase intention of TosTos Tortilla Chips in Banjarmasin City.]]>
<![CDATA[PENGARUH GAYA HIDUP DAN HARGA TERHADAP MINAT BELI PAKAIAN THRIFTING DI PASAR PAGI MINGGU KOTA BANJARMASIN ]]>
<![CDATA[Alma Puteri Hafsari]]>;
<![CDATA[Nurul Wahyuni]]>;
<![CDATA[Siti Rusidah]]>;
<![CDATA[Novia Nour Halisa]]>
<![CDATA[ Smart Business Journal (SBJ) Vol. 5 No. 2 (2025): Juli- Desember 2025 ]]>
Publisher : <![CDATA[Business Administration, FISIP ULM ]]>
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DOI: 10.20527/sbj.v5i2.71
<![CDATA[This study aims to examine the influence of lifestyle and price on the purchase intention of thrifting clothes, both partially and simultaneously. This research uses a quantitative explanatory method. The study was conducted at Pasar Pagi Minggu in Banjarmasin City, involving 100 respondents selected through accidental sampling. Data were collected using questionnaires and analyzed with multiple linear regression. The results show that lifestyle has a positive and significant partial effect on purchase intention, and price also has a positive and significant partial effect on purchase intention. Simultaneously, both lifestyle and price have a significant influence on the purchase intention of thrifting clothes at Pasar Pagi Minggu in Banjarmasin City.]]>
<![CDATA[Pengaruh electronic word of mouth (e-wom) dan customer engagement terhadap keputusan pembelian pada urban & co di banjarmasin ]]>
<![CDATA[Juwita Wardani]]>;
<![CDATA[Devi Rusvitawati]]>;
<![CDATA[Muhammad Fathoni]]>;
<![CDATA[Nurul Wahyuni]]>
<![CDATA[ Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026 ]]>
Publisher : <![CDATA[Business Administration, FISIP ULM ]]>
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<![CDATA[This study seeks to analyze the effect of Electronic Word of Mouth and Customer Engagement, both individually and simultaneously, on purchasing decisions at Urban & Co in Banjarmasin. A quantitative research approach was applied with a total of 105 respondents. The sample was selected using purposive sampling based on the Cochran formula. Data were collected through questionnaires and then examined using multiple linear regression analysis with the assistance of SPSS version 22 software. The findings indicate that Electronic Word of Mouth and Customer Engagement significantly influence purchasing decisions, both partially and simultaneously, at Urban & Co in Banjarmasin..]]>
<![CDATA[Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Smartphone Merek Samsung di Kota Banjarmasin ]]>
<![CDATA[Riska Maulida Corneliani]]>;
<![CDATA[Muhammad Hasanur Arifin]]>;
<![CDATA[Rizki Muslim Hidayat]]>;
<![CDATA[Nurul Wahyuni]]>
<![CDATA[ Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026 ]]>
Publisher : <![CDATA[Business Administration, FISIP ULM ]]>
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DOI: 10.20527/sbj.v6i1.85
<![CDATA[This study aims to analyze the influence of product quality and brand image on purchasing decisions of Samsung smartphone s in Banjarmasin City using a quantitative approach with an explanatory research type. The population in this study consists of people in Banjarmasin City who use Samsung smartphone s as their primary smartphone . The sample size in this study was 100 respondents. Data collection was carried out through the distribution of questionnaires to respondents who met the research criteria, and the data were analyzed using the SPSS program. The results of the study indicate that product quality has a significant effect on purchasing decisions. Brand image also has a significant effect on purchasing decisions. In addition, simultaneously product quality and brand image have a significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Kelas Sosial dan Gaya Hidup terhadap Keputusan Pembelian Hijab Buttonscarves di Kota Banjarmasin ]]>
<![CDATA[Emilia]]>;
<![CDATA[Novia Nour Halisa]]>;
<![CDATA[Nurul Wahyuni]]>;
<![CDATA[Devi Rusvitawati]]>
<![CDATA[ Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026 ]]>
Publisher : <![CDATA[Business Administration, FISIP ULM ]]>
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<![CDATA[This study aims to determine and examine the partial significant effect of social class on purchasing decisions of Buttonscarves Hijab in Banjarmasin City, to determine and examine the partial significant effect of lifestyle on purchasing decisions of Buttonscarves Hijab in Banjarmasin City, and determine and examine the simultaneous significant effect of social class and lifestyle on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. The research employed a quantitative approach with an Explanatory Research design. The study was conducted in Banjarmasin City. The population consisted of consumers who had purchased and used Buttonscarves Hijab more than once within the last year. The sample size comprised 100 respondents selected using purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of SPSS version 23 software. The results showed that social class has a partially significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Lifestyle also has a partially significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Furthermore, social class and lifestyle simultaneously have a significant effect on purchasing decisions of Buttonscarves Hijab in Banjarmasin City. Keywords: Social Class, Lifestyle, Purchasing Decision]]>
<![CDATA[PENGARUH GAYA HIDUP DAN LITERASI KEUANGAN DIGITAL TERHADAP KEPUTUSAN PENGGUNAAN LAYANAN SHOPEE PAYLATER PADA GENERASI Z DI KOTA BANJARMASIN ]]>
<![CDATA[Nur Lathifah]]>;
<![CDATA[Novia Nour Halisa]]>;
<![CDATA[Setio Utomo]]>;
<![CDATA[Nurul Wahyuni]]>
<![CDATA[ Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026 ]]>
Publisher : <![CDATA[Business Administration, FISIP ULM ]]>
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<![CDATA[The rapid digitalization of finance, manifested through the development of financial technology (fintech), has opened up access to more inclusive financial services for the public, including Buy Now Pay Later (BNPL)-based payment services such as Shopee PayLater. This service has been widely utilized by Generation Z in Banjarmasin City, where the decision to use the service is inseparable from various factors, such as their lifestyle patterns and their digital financial literacy. This study was conducted with the aim of identifying and testing these two factors as determinants influencing Generation Z in Banjarmasin City's decision to use Shopee PayLater services. This study applied a quantitative approach with an explanatory research design, a non-probability sampling technique in the form of an accidental sampling method. This study involved 100 Generation Z who had actively used Shopee PayLater services at least twice within the six months prior to the study. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software version 32. The findings demonstrate that lifestyle and digital financial literacy are significant factors influencing Generation Z in Banjarmasin City in their decision to use Shopee PayLater services, both partially and simultaneously.]]>
<![CDATA[PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN BANK KALSEL KANTOR CABANG UTAMA BANJARMASIN ]]>
<![CDATA[Raissa Shiba Ramadhan]]>;
<![CDATA[Nurul Wahyuni]]>;
<![CDATA[Fitriyadi]]>;
<![CDATA[Devi Rusvitawati]]>
<![CDATA[ Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026 ]]>
Publisher : <![CDATA[Business Administration, FISIP ULM ]]>
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DOI: 10.20527/sbj.v6i1.108
<![CDATA[Raissa Shiba Ramadhan. 2210412320002. (2026). The Influence of Occupational Drive and Institutional Climate on the Performance Outcomes of Staff Members at the Main Office of Bank Kalsel Located in Banjarmasin. Supervisor: Nurul Wahyuni. This research is constructed with the primary objective of examining the magnitude to which occupational motivation alongside the workplace setting contributes to and Exerts a determinative effect on the magnitude of personnel performance. The participants involved in this investigation are staff members stationed at the Central Branch Office of Bank Kalsel located in Banjarmasin. Respondent selection was executed by employing a saturated sampling technique, in which the totality of the population was encompassed as the research sample. Data collection procedures were undertaken via the distribution of systematically constructed questionnaires, whereas the analytical method implemented involved multiple linear regression modeling. The results demonstrate that, in a concurrent manner, both vocational impetus and the organizational milieu exert a statistically meaningful influence on the performance of employees. When assessed individually, work-related motivation exhibits a positive influence on employee performance. Likewise, the workplace environment also presents a favorable and positive contribution toward employee performance.]]>
<![CDATA[PENGARUH VISUAL MERCHANDISING DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA KONSUMEN OH!SOME DI DUTAMALL BANJARMASIN ]]>
<![CDATA[Nur Asiyah]]>;
<![CDATA[Nurul Wahyuni]]>;
<![CDATA[Devi Rusvitawati]]>;
<![CDATA[Humaidi]]>
<![CDATA[ Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026 ]]>
Publisher : <![CDATA[Business Administration, FISIP ULM ]]>
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DOI: 10.20527/sbj.v6i1.109
<![CDATA[ABSTRACT This research is undertaken to examine the partial as well as concurrent influences of visual merchandising and store atmosphere on impulse buying behavior among customers at OH!SOME Duta Mall Banjarmasin. A quantitative methodological design was implemented, encompassing 100 participants determined through an accidental sampling method. Data acquisition was conducted by means of a systematically arranged questionnaire and subsequently processed using multiple linear regression analysis with IBM SPSS Statistics version 25. The results reveal that both visual merchandising and store atmosphere independently demonstrate a statistically significant positive impact on impulse buying. Moreover, these two variables collectively exhibit a significant effect on impulse buying behavior among customers at OH!SOME Duta Mall Banjarmasin.]]>
<![CDATA[The PENGARUH RETURN ON ASSETS (ROA) DAN EARNING PER SHARE (EPS) TERHADAP HARGA SAHAM PERUSAHAAN INDEKS LQ45 YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2021-2025 ]]>
<![CDATA[Aida Rosyi]]>;
<![CDATA[Noor Hidayati]]>;
<![CDATA[Nurul Wahyuni]]>;
<![CDATA[Rizki Muslim Hidayat]]>
<![CDATA[ Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026 ]]>
Publisher : <![CDATA[Business Administration, FISIP ULM ]]>
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<![CDATA[This study examines the effect of Return on Assets (ROA) and Earnings Per Share (EPS) on stock prices of companies listed on the LQ45 index of the Indonesia Stock Exchange during the 2021–2025 period. This study uses an exploratory quantitative design with secondary data obtained from annual financial reports. The sample was selected using purposive sampling, resulting in 50 observations from 10 LQ45 companies over five years. Data were analyzed using descriptive statistics, classical assumption tests, and multiple linear regression analysis. The results show that ROA and EPS have a significant effect on stock prices, both partially and simultaneously. These results indicate that ROA and EPS are important financial indicators that investors can use to make investment decisions and are factors that influence stock prices.]]>
