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All Journal International Journal of Artificial Intelligence Research IJBE (Integrated Journal of Business and Economics) Jurnal Ilmiah Matrik MBIA Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Information Technology Ampera Ilomata International Journal of Management International Journal of Marketing and Human Resource Research Forum Bisnis dan Kewirausahaan Jurnal Ekonomi Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Velocity: Journal of Sharia Finance and Banking Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Benefit : Journal of Bussiness, Economics, and Finance Velocity: Journal of Sharia Finance and Banking Ekonomia Data : Journal of Information Systems and Management Journal of Current Studies in SDGs Journal of Current Studies in SDGs
Sulaiman Sulaiman
Universitas Bina Darma
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Pengaruh Word of Mouth terhadap Keputusan Pembelian Produk Fashion Online Generasi Z dengan Lifestyle sebagai Variabel Mediasi Dian Yulvia Indriana; Sulaiman Helmi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1445

Abstract

This study aims to analyze the influence of Word of Mouth on the Purchase Decision of online fashion products, with Lifestyle as a mediating variable, among Generation Z students at Universitas Bina Darma. The research employed a quantitative method by distributing questionnaires and analyzing the data using Partial Least Square–Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings reveal that recommendations from others play an important role, as they are considered more trustworthy than advertisements, while lifestyles that follow trends and intensive activities on social media encourage consumptive behavior in online fashion shopping. Both variables were proven to make a significant contribution to purchase decisions, although other factors outside this study also influence consumer behavior. The implications highlight the need for online fashion businesses to develop marketing strategies based on consumer recommendations and to adapt their products to the digital lifestyle of young consumers. Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Word of Mouth terhadap Keputusan Pembelian produk fashion online dengan Lifestyle sebagai variabel mediasi, pada mahasiswa Generasi Z di Universitas Bina Darma. Metode yang digunakan adalah kuantitatif dengan penyebaran kuesioner dan analisis melalui model persamaan struktural berbasis Partial Least Square menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa rekomendasi dari orang lain berperan penting karena dianggap lebih dapat dipercaya dibandingkan iklan, sedangkan gaya hidup yang mengikuti tren serta aktivitas intens di media sosial mendorong perilaku konsumtif dalam berbelanja fashion online. Kedua variabel tersebut terbukti berkontribusi besar dalam memengaruhi keputusan pembelian, meskipun masih ada faktor lain di luar penelitian yang juga berpengaruh. Implikasi penelitian ini menekankan perlunya pelaku usaha fashion daring mengembangkan strategi pemasaran berbasis rekomendasi dan menyesuaikan produk dengan gaya hidup digital konsumen muda. Kata Kunci: Word of Mouth, Keputusan Pembelian, Gaya Hidup.
Pengaruh Gaya Kepemimpinan Transformasional Terhadap Kinerja Pegawai Melalui Disiplin Kerja Sebagai Variabel Mediasi Pada Sekretariat Daerah Kabupaten Musi Banyuasin Monica Niken Aprilianti; Sulaiman Helmi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1456

Abstract

This study aims to analyze the effect of transformational leadership style on employee performance with work discipline as a mediating variable at the Regional Secretariat of Musi Banyuasin Regency. Human resources are strategic assets in determining the success of the agency, so it is important to ensure that leadership and work discipline run optimally. This research uses a quantitative approach with the Structural Equation Modeling-Partial Least Square (SEM-PLS) method through SmartPLS 4.1. The study population was Civil Servants (PNS) with a sample of 123 respondents determined using the Slovin formula. The results showed that transformational leadership style has a significant effect on work discipline (path coefficient 0.875; p-value 0.000), and work discipline has a significant effect on employee performance (path coefficient 0.580; p-value 0.000). Leadership style also has a direct effect on employee performance (path coefficient 0.233; p-value 0.008), and work discipline mediates the relationship (indirect path coefficient 0.507; p-value 0.000). These findings confirm the important role of transformational leadership and work discipline in improving employee performance. Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan transformasional terhadap kinerja pegawai dengan disiplin kerja sebagai variabel mediasi pada Sekretariat Daerah Kabupaten Musi Banyuasin. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling-Partial Least Square (SEM-PLS) menggunakan SmartPLS 4.1. Populasi penelitian adalah Pegawai Negeri Sipil dengan sampel sebanyak 123 responden yang ditentukan menggunakan rumus Slovin. Hasil penelitian menunjukkan bahwa gaya kepemimpinan transformasional berpengaruh signifikan terhadap disiplin kerja (koefisien jalur 0,875; p-value 0,000), dan disiplin kerja berpengaruh signifikan terhadap kinerja pegawai (koefisien jalur 0,580; p-value 0,000). Gaya kepemimpinan juga berpengaruh langsung terhadap kinerja pegawai (koefisien jalur 0,233; p-value 0,008), dan disiplin kerja memediasi hubungan tersebut (koefisien jalur tidak langsung 0,507; p-value 0,000). Temuan ini menegaskan pentingnya peran kepemimpinan transformasional dan disiplin kerja dalam meningkatkan kinerja pegawai. Kata kunci: Gaya Kepemimpinan Transformasional, Kinerja Pegawai, Disiplin Kerja
OPTIMALISASI EMPLOYEE VALUE PROPOSITON DALAM MENINGKATKAN RETENSI KARYAWAN PADA BANK SYARIAH INDONESIA KANTOR FINANCING CHANNEL KOTA PALEMBANG Annisa Rizky Utami; Trisninawati Trisninawati; Sulaiman Helmi; Siti Nurhayati Napsiah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 4 (2026): Vol. 7 No. 4 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i4.60316

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman karyawan Generasi Z mengenai Employee Value Proposition dan Workplace Wellbeing sebagai upaya mendukung retensi karyawan serta mengurangi kecenderungan turnover intention di Bank Syariah Indonesia (BSI) Financing Channel Kota Palembang. Metode yang digunakan dalam kegiatan ini adalah metode partisipatif yang terdiri atas tahapan observasi kebutuhan mitra, penyusunan materi, sosialisasi, pelatihan, diskusi interaktif, dan evaluasi kegiatan. Materi yang diberikan meliputi konsep Employee Value Proposition, Workplace Wellbeing, karakteristik Generasi Z di dunia kerja, serta strategi pengelolaan sumber daya manusia yang adaptif terhadap kebutuhan generasi muda. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman mengenai pentingnya Employee Value Proposition yang mencakup penghargaan terhadap karyawan, peluang pengembangan karier, budaya organisasi, dan lingkungan kerja yang positif. Selain itu, peserta juga memahami pentingnya Workplace Wellbeing dalam mendukung kesehatan fisik, psikologis, sosial, dan produktivitas kerja. Kegiatan ini memberikan dampak positif berupa meningkatnya kesadaran peserta terhadap pentingnya kesejahteraan kerja, peningkatan pemahaman mengenai faktor-faktor yang memengaruhi turnover intention, serta tersusunnya rekomendasi perbaikan lingkungan kerja yang lebih mendukung kebutuhan karyawan Generasi Z. Dengan demikian, penguatan Employee Value Proposition dan Workplace Wellbeing dapat menjadi salah satu strategi yang efektif dalam meningkatkan loyalitas dan retensi karyawan di lingkungan perbankan syariah.
Analysis Of The Effectiveness Of Marketing Strategies On Bamboo Fan Crafts In Tanjung Tambak Village, Tanjung Batu District, Ogan Ilir Regency Dian Yulvia Indriana; Sulaiman Helmi
Forum Bisnis Kewirausahaan Vol 15 No 2 (2026): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v15i2.10374

Abstract

This study analyzes the effectiveness of marketing strategies for bamboo fan crafts in Tanjung Tambak Village, Tanjung Batu District, Ogan Ilir Regency. Using a qualitative approach and field research methods, the study explores how local artisans implement marketing strategies to enhance product competitiveness and reach broader markets. Data were collected through in-depth interviews with craftsmen, distributors, and consumers, as well as direct observations of production and sales processes. The findings reveal that traditional marketing methods, such as direct selling and local market participation, are dominant but face challenges in expanding customer reach. Social media and digital platforms are underutilized, despite their potential to improve market penetration. The study highlights the need for training and support in digital marketing to empower artisans and enhance the visibility of bamboo fan crafts. Furthermore, collaborative efforts with local government and tourism initiatives are identified as strategic steps to promote these crafts as cultural and economic assets. This research contributes to understanding effective marketing strategies for sustaining and developing local craft industries in rural areas, emphasizing the importance of innovation and adaptability in overcoming market challenges. Keywords: English: Marketing strategies, bamboo crafts, rural artisans, market development, Ogan Ilir.
Analisis Loyalitas Kerja Terhadap Kinerja Karyawan Dimediasi Employee Engagement Pada PT Kereta Api Indonesia Ahmad Dewantara; Trisninawati; Sulaiman Helmi; Heriyanto
Ekonomia Vol. 16 No. 2 (2026): September Ekonomia
Publisher : Universitas Lembah Dempo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54342/itbis-e.v16i2.522

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Loyalitas Kerja terhadap Kinerja Karyawan dengan Employee Engagement sebagai variabel mediasi pada masinis PT Kereta Api Indonesia (Persero) Divisi Regional III Palembang. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Sampel berjumlah 171 responden dari populasi 300 masinis aktif, ditentukan dengan rumus Slovin dan teknik purposive sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa Loyalitas Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan (β = 0,428; p = 0,000) dan terhadap Employee Engagement (β = 0,738; p = 0,000). Employee Engagement juga berpengaruh positif dan signifikan terhadap Kinerja Karyawan (β = 0,358; p = 0,002), serta terbukti memediasi secara parsial pengaruh Loyalitas Kerja terhadap Kinerja Karyawan (p = 0,006). Loyalitas Kerja menjelaskan 54,4% variasi Employee Engagement, sedangkan Loyalitas Kerja bersama Employee Engagement menjelaskan 53,8% variasi Kinerja Karyawan. Penelitian ini menyimpulkan bahwa penguatan loyalitas kerja dan keterikatan karyawan merupakan faktor penting untuk meningkatkan kinerja karyawan.
Factors Affecting the Quality of Palembang Regional Government Financial Reports in South Sumatra, Indonesia Bakti Setyadi; Sulaiman Helmi; Isna Khorul Azizah; Dewi Sartika
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1250

Abstract

This research aims to identify the factors influencing the quality of the Palembang regional government's financial reports. The factors examined include the application of Government Accounting Standards, the Internal Control System, Human Resources Competency, and the Role of Internal Audit. The study employs a qualitative research method with data collected through interviews. The findings reveal that the application of Government Accounting Standards, the Internal Control System, Human Resources Competency, and the Role of Internal Audit significantly affect the quality of the financial reports. The implications of this research suggest that local governments should enhance the implementation of Government Accounting Standards, strengthen the Internal Control System, improve Human Resources Competency, and optimize the role of internal audit to elevate the quality of financial reports.
The Impact of Internal Marketing on Educators' Satisfaction and Loyalty in Private Universities Sulaiman Helmi; Dewi Sartika; Shafira Fitri Ramadhina; Rosha Fitriani
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1637

Abstract

This study examines the impact of Internal Marketing on customer satisfaction and loyalty, emphasizing its role in fostering long-term customer relationships. The research addresses the extent to which Internal Marketing influences these outcomes, particularly in competitive markets. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze survey data. Validity and reliability tests were conducted to ensure the robustness of the results. Findings indicate that Internal Marketing significantly influences both customer satisfaction and loyalty, with a stronger effect on satisfaction. These results underscore the strategic importance of Internal Marketing in enhancing customer-related outcomes. Businesses can utilize these insights to develop more effective internal marketing strategies aimed at improving customer satisfaction and loyalty.
Co-Authors Ade Kemala Jaya Adelia Afina Aninnas Ahmad Dewantara Andries Anwar Annisa Rizky Utami Ayu Lestari Bakti Setyadi Bungsu Widias Wati Citra Mayu Wulandari Dewi Sartika Dian Rianawati Dian Yulvia Indriana Efan Elpanso Fero Triando Fitriasuri, Fitriasuri Heriyanto Isna Khorul Azizah Karmila Utari Leli Halimah Lena Mariska Masayu Siti Fatimah Merrieayu Puspita Hannah Monica Niken Aprilianti Muh. Asriadi AM Nina Paramithya Noer Fadzri Perdana Dinata Noviardy, Andrian Rasmila Ratna Sesotya Wedadjati Ratna Sesotya Wedadjati Reza Wijaya Rizki Allia Septiana Rosha Fitriani Sabeli Aliya Shafira Fitri Ramadhina Siti Nurhayati Napsiah Sri Rahayu Sunda Ariana, Sunda Suzi Oktavia Kunang Syaril Rizal Syed Ismail Syed Mohamad Timur Dali Purwanto Trisninawati Ulfa Kurniasih Ulfa Kurniasih Ve Rinda Febrika Aulia Wiwik Puspita Yanti Pasmawati