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All Journal International Journal of Artificial Intelligence Research IJBE (Integrated Journal of Business and Economics) Jurnal Ilmiah Matrik MBIA Journal of Information Technology Ampera International Journal of Marketing and Human Resource Research Jurnal Ekonomi Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Velocity: Journal of Sharia Finance and Banking Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Benefit : Journal of Bussiness, Economics, and Finance Velocity: Journal of Sharia Finance and Banking Data : Journal of Information Systems and Management Journal of Current Studies in SDGs Journal of Current Studies in SDGs
Sulaiman Sulaiman
Universitas Bina Darma
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Pengaruh Word of Mouth terhadap Keputusan Pembelian Produk Fashion Online Generasi Z dengan Lifestyle sebagai Variabel Mediasi Dian Yulvia Indriana; Sulaiman Helmi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1445

Abstract

This study aims to analyze the influence of Word of Mouth on the Purchase Decision of online fashion products, with Lifestyle as a mediating variable, among Generation Z students at Universitas Bina Darma. The research employed a quantitative method by distributing questionnaires and analyzing the data using Partial Least Square–Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings reveal that recommendations from others play an important role, as they are considered more trustworthy than advertisements, while lifestyles that follow trends and intensive activities on social media encourage consumptive behavior in online fashion shopping. Both variables were proven to make a significant contribution to purchase decisions, although other factors outside this study also influence consumer behavior. The implications highlight the need for online fashion businesses to develop marketing strategies based on consumer recommendations and to adapt their products to the digital lifestyle of young consumers. Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Word of Mouth terhadap Keputusan Pembelian produk fashion online dengan Lifestyle sebagai variabel mediasi, pada mahasiswa Generasi Z di Universitas Bina Darma. Metode yang digunakan adalah kuantitatif dengan penyebaran kuesioner dan analisis melalui model persamaan struktural berbasis Partial Least Square menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa rekomendasi dari orang lain berperan penting karena dianggap lebih dapat dipercaya dibandingkan iklan, sedangkan gaya hidup yang mengikuti tren serta aktivitas intens di media sosial mendorong perilaku konsumtif dalam berbelanja fashion online. Kedua variabel tersebut terbukti berkontribusi besar dalam memengaruhi keputusan pembelian, meskipun masih ada faktor lain di luar penelitian yang juga berpengaruh. Implikasi penelitian ini menekankan perlunya pelaku usaha fashion daring mengembangkan strategi pemasaran berbasis rekomendasi dan menyesuaikan produk dengan gaya hidup digital konsumen muda. Kata Kunci: Word of Mouth, Keputusan Pembelian, Gaya Hidup.
Pengaruh Gaya Kepemimpinan Transformasional Terhadap Kinerja Pegawai Melalui Disiplin Kerja Sebagai Variabel Mediasi Pada Sekretariat Daerah Kabupaten Musi Banyuasin Monica Niken Aprilianti; Sulaiman Helmi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1456

Abstract

This study aims to analyze the effect of transformational leadership style on employee performance with work discipline as a mediating variable at the Regional Secretariat of Musi Banyuasin Regency. Human resources are strategic assets in determining the success of the agency, so it is important to ensure that leadership and work discipline run optimally. This research uses a quantitative approach with the Structural Equation Modeling-Partial Least Square (SEM-PLS) method through SmartPLS 4.1. The study population was Civil Servants (PNS) with a sample of 123 respondents determined using the Slovin formula. The results showed that transformational leadership style has a significant effect on work discipline (path coefficient 0.875; p-value 0.000), and work discipline has a significant effect on employee performance (path coefficient 0.580; p-value 0.000). Leadership style also has a direct effect on employee performance (path coefficient 0.233; p-value 0.008), and work discipline mediates the relationship (indirect path coefficient 0.507; p-value 0.000). These findings confirm the important role of transformational leadership and work discipline in improving employee performance. Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan transformasional terhadap kinerja pegawai dengan disiplin kerja sebagai variabel mediasi pada Sekretariat Daerah Kabupaten Musi Banyuasin. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling-Partial Least Square (SEM-PLS) menggunakan SmartPLS 4.1. Populasi penelitian adalah Pegawai Negeri Sipil dengan sampel sebanyak 123 responden yang ditentukan menggunakan rumus Slovin. Hasil penelitian menunjukkan bahwa gaya kepemimpinan transformasional berpengaruh signifikan terhadap disiplin kerja (koefisien jalur 0,875; p-value 0,000), dan disiplin kerja berpengaruh signifikan terhadap kinerja pegawai (koefisien jalur 0,580; p-value 0,000). Gaya kepemimpinan juga berpengaruh langsung terhadap kinerja pegawai (koefisien jalur 0,233; p-value 0,008), dan disiplin kerja memediasi hubungan tersebut (koefisien jalur tidak langsung 0,507; p-value 0,000). Temuan ini menegaskan pentingnya peran kepemimpinan transformasional dan disiplin kerja dalam meningkatkan kinerja pegawai. Kata kunci: Gaya Kepemimpinan Transformasional, Kinerja Pegawai, Disiplin Kerja
Co-Authors Ade Kemala Jaya Adelia Afina Aninnas Andries Anwar Ayu Lestari Bakti Setyadi Bungsu Widias Wati Citra Mayu Wulandari Dewi Sartika Dian Rianawati Dian Yulvia Indriana Efan Elpanso Fero Triando Fitriasuri, Fitriasuri Karmila Utari Leli Halimah Lena Mariska Masayu Siti Fatimah Merrieayu Puspita Hannah Monica Niken Aprilianti Muh. Asriadi AM Nina Paramithya Noer Fadzri Perdana Dinata Noviardy, Andrian Rasmila Ratna Sesotya Wedadjati Ratna Sesotya Wedadjati Reza Wijaya Rizki Allia Septiana Sabeli Aliya Sri Rahayu Sunda Ariana, Sunda Suzi Oktavia Kunang Syaril Rizal Syed Ismail Syed Mohamad Timur Dali Purwanto Trisninawati Ulfa Kurniasih Ulfa Kurniasih Ve Rinda Febrika Aulia Wiwik Puspita Yanti Pasmawati