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All Journal Jurnal Mirai Management Jurnal Manajemen & Keuangan Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Journal of Management and Digital Business Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Mutiara : Jurnal Ilmiah Multidisiplin Indonesia International Journal of Islamic Business and Economics (IJIBEC) Ulil Albab Menulis: Jurnal Penelitian Nusantara Jurnal Dinamika Manajemen
Erna Listiana
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Social Media Marketing and Product Quality on Purchase Decision Trough Brand Image Erwin, Erwin; Barkah, Barkah; Ahmadi, Ahmadi; Erna Listiana; Ana Fitriana
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 8: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i8.10124

Abstract

Perkembangan media sosial telah mengubah lanskap pemasaran modern, termasuk dalam industri fashion dan olahraga. Nike sebagai salah satu brand global memanfaatkan media sosial dan kualitas produk untuk memengaruhi perilaku konsumen, khususnya dalam membentuk citra merek dan keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan product quality terhadap purchase decision dengan brand image sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM) terhadap 200 responden yang merupakan konsumen Nike di Indonesia. Hasil penelitian menunjukkan bahwa social media marketing dan product quality berpengaruh positif dan signifikan terhadap brand image dan purchase decision. Selain itu, brand image juga terbukti memediasi secara signifikan hubungan antara social media marketing serta product quality terhadap purchase decision. Temuan ini memberikan implikasi penting bagi strategi pemasaran digital dan pengelolaan mutu produk dalam memperkuat daya saing merek di pasar yang kompetitif.
Development of Halal Tourism in West Kalimantan: Analysis Using NVIVO Nurcholifah, Ita; Barkah; Erna Listiana; Fachrurazi
International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v7i1.6845

Abstract

This study aims to determine the prospect of halal tourism that must be developed in order to capture opportunities in West Kalimantan. This study uses a qualitative method with a phenomenological approach. Data collection tools by conducting interviews, observations, and documentation by analysis using NVivo 12 Plus. The prospect of halal tourism in West Kalimantan Province is seen from the development of four aspects of development, namely: destinations, marketing, industry, and institutions. The high prospect of halal tourism in West Kalimantan which is so promising, of course, must be the main focus of development as well. Several aspects of the direction of development such as Destinations, Marketing, Industry, and Institutions need to be studied immediately, namely the inclusion of a clearer plan into the Regional Tourism Master Plan (RIPDA) which of course in this case also has an impact on funding, facilities, certification so that halal tourism in West Kalimantan can be realized maximally and develop rapidly. So that in turn it can increase income for the region in order to develop regional development more broadly and evenly to realize the welfare of the community, especially in West Kalimantan Province.
Pengaruh Social Media Marketing dan Lifestyle terhadap Purchase Decisions melalui Brand Awareness Chandra; Wendy; Ahmadi; Erna Listiana; Ana Fitriana
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 3 (2025): JIMI - JULI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i3.401

Abstract

This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Sustainable Brand Engagement: Bridging Gamification and Dual-Dimensional Loyalty in Coffee Shops Audisty Prana Hardayu; Nur Afifah; Erna Listiana
Jurnal Dinamika Manajemen Vol. 16 No. 2 (2025): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i2.25227

Abstract

This study examines the impact of gamification on customer loyalty through sustainable brand engagement in Indonesia’s coffee shop industry. Despite rapid industry growth, customer loyalty remains relatively low, prompting an investigation into how gamification elements influence sustainable brand engagement and both transactional and non-transactional loyalty dimensions. Employing a quantitative approach, data were collected from 350 respondents who are customers of local coffee shops across Indonesia’s five main islands. Partial Least Squares analysis was utilized to test inter-variable relationships. Results demonstrate that gamification significantly influences sustainable brand engagement, which subsequently exhibits strong effects on both loyalty dimensions. Notably, gamification shows no direct significant impact on loyalty, indicating full mediation through sustainable brand engagement. This study contributes theoretically by developing an integrative model that analyzes gamification’s influence on two distinct loyalty dimensions within Indonesia’s socio-cultural context. Findings imply the importance of designing gamification elements that build emotional connections and brand communities, rather than focusing solely on transactional aspects.
THE IMPACT OF FOOD QUALITY AND PRICE DISCOUNT TOWARD BRAND IMAGE AND PURCHASE DECISION Fadilah, Putri; Barkah, Barkah; Erna Listiana; Hasanudin, Hasanudin; Rizky Fauzan
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's globalized world, business rivalry is becoming more intense on both a domestic (national) and international level. Currently, the business sector that continues to experience rapid growth is the fast food industry. With the increasing population in Indonesia, the demand for fast food also continues to increase. One example of a fast food product that is popular in Indonesia is KFC. The Indonesian public's view of KFC as a food that has high standards of quality safety, and health has become very strong. When asked about the best place to enjoy fried chicken in Indonesia, KFC always comes up as one of the first choices in their minds. Products produced by this international company offer the assurance of superior food quality. KFC's food quality is an important factor that influences consumer purchase decisions, and this must be the company's focus on improving the quality of its products to win competition in the fast food industry. This study will examine the extent to which the impact food quality and price discounts on purchase decisions, with the brand image as a mediating variable at KFC in Indonesia. In collecting data, this research applied a questionnaire method involving 219 respondents selected through a purposive sampling technique. In data analysis, Structural Equation Modeling (SEM) was used with the help of the AMOS 24 tool. The results of this research reveal that food quality and price discounts have a significant influence on purchase decisions, which are mediated by brand image.
Co-Authors AHMADI Ana Fitriana Ana Fitriana Ariqoh, Daffa Asri Audisty Prana Hardayu Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Chandra Dody Pratama Marumpe Efa Irdhayanti Erwin Erwin Fachrurazi Fadilah, Putri Fahruna, Yulyanti Fauzan, Rizky Fiola Okta Ningtias Giriati Hansen Tandra Hasanudin Hasanudin Ilzar Daud Ita Nurcholifah, Ita Mikhael Candra Priadi Mochammad Imron Awalludin Muhammad Afif Nisrina Amalia Nova Claudya Elliza Nur Afifah Nur Afifah Ramadania Rosalia Syarifah Siti Wartini Welim Hansen Wendy Wenny Pebrianti