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Keputusan Pembelian Natural Cosmetics dengan Predicator Green Awareness dan Green Brand Trust Suroso, Iwan; Hesty, Ratih; Kuncoro, Amin
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 2 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v6i2.122

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel green brand awareness dan green brand trust terhadap keputusan pembelian natural cosmetics product Sariayu di Kabupaten Kudus. Desain penelitian menggunakan penelitian deskriptif kuantitatif dengan menggunakan data primer. Populasi dalam penelitian ini konsumen produk Sariayu Martha Tilaar. Hasil dari pengujian yang telah dilakukan dinyatakan bahwa ada pengaruh positif dan signifikan antara variabel green brand awareness dan green brand image terhadap keputusan pembelian secara parsial. Namun secara parsial variabel green brand trust tidak berpengaruh terhadap keputusan pembelian natural cosmetics product.
The Impact of Positive Emotions of Purchasing Mediated Sales Promotion for Lifestyle and Hedonic Shopping Motivation Kuncoro, Amin; Samekto, Agus AJi; Astuti, Widji -
EQUILIBRIUM Vol 11, No 1 (2023): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v11i1.21583

Abstract

The aim of this research is to examine and analyze sales mediation promotions on the effect of lifestyle and hedonic shopping motivation on positive emotions. The research design uses a quantitative descriptive research with causality. The population and sample are students who use online purchasing applications in the City of Kudus, totaling 248 respondents. The results of the study explain that promotion mediates sales on the influence of lifestyle and hedonic shopping motivation. Because the role of sales promotion thereby increasing positive emotions. This proves that in essence sales promotion, especially sales using online applications, is able to foster hedonic shopping motivation.
KINERJA KEUANGAN SESUDAH DAN SEBELUM SPIN OFF UNIT USAHA SYARIAH KE BANK UMUM SYARIAH Kuncoro, Amin; Yulianto, Heru
EQUILIBRIUM Vol 6, No 2 (2018): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v6i2.4784

Abstract

 This study aims to distinguish between conventional banks and Islamic banks before and after Spin Off. The population and samples are Islamic banks in 2011 - 2013 before spin off and 2013 - 2016 after the spin off totaling 5 banks. The design of this study uses descriptive analytics, with the results of the study there are differences in Islamic banks that do spin offs.
Green Human Resource Management Syariah as a Transformation of the Concept of Sustainable Human Resource Management Kristiyanti, Mariana; Kuncoro, Amin
EQUILIBRIUM Vol 13, No 1 (2025): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v13i1.31882

Abstract

The purpose of this research is to explain the concept of implementing Green Human Resources Management Sharia (GHRMS) as a company strategy in the form of efforts to increase productivity and the company's commitment to maintaining sustainability, then quantified to strengthen the research findings so that they are more comprehensive. This research produces the latest concept; the success of an organization in implementing green human resources management sharia which is reflected in the performance of Islamic-based employees able to encourage more concern for the environment and apply it in everyday life; training and development facilitated by the organization so that employees can understand better with the training accompanied by development carried out by the organization; compensation and benefits for employees by providing awards and compensation as a form of concern for greening the environment, and organizational culture is able to support green human resources management sharia activities so that a resilient organizational life is created because it is supported by intense spirituality. In the future, research can be developed to increase productivity and company commitment to maintaining environmental sustainability based on Islamic values.
PRODUK BANK SYARIAH SEBAGAI UPAYA UNTUK MENINGKATKAN LOYALITAS NASABAH KSPS PATI Nailal Muna, Muhammad Afif; Kuncoro, Amin
EQUILIBRIUM Vol 4, No 1 (2016): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v4i1.1839

Abstract

This study aimed to test the loyalty of KSPS customers by maximizing the product of sharia banks. It used descriptive quantitative research to collect primary data as the data source. The populations of this study were all KSPS clients, while the sample collection technique used non-probability sampling with accidental sampling type, so the respondents were 100 active customers. The results of this study showed that the products of sharia banks are able to give contribution to the customers’ loyalty in KSPS. Empirically,t-value is greater than t table and significant value is less than 5%. It proves that customers dare to give information to friends, especially if they would make a transaction, either saving or borrowing using the contract in accordance with Islam so it will bee free from usury things.