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All Journal JDM (Jurnal Dinamika Manajemen) Dinamika Pendidikan Jurnal Bulletin Proceeding SENDI_U Jurnal Analisa Akuntansi dan Perpajakan Jurnal STIE Semarang (Edisi Elektronik) Jurnal Peduli Masyarakat Jurnal Bingkai Ekonomi (JBE) Jurnal Ilmiah Ekonomika & Sains Journal of Economics and Public Health Prosiding Seminar Nasional Pengabdian Kepada Masyarakat: Peduli Masyarakat
Amin Kuncoro, Amin
Institut Pesantren Mathaliul Falah (IPMAFA) Pati
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Keputusan Pembelian Natural Cosmetics dengan Predicator Green Awareness dan Green Brand Trust Suroso, Iwan; Hesty, Ratih; Kuncoro, Amin
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 2 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v6i2.122

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel green brand awareness dan green brand trust terhadap keputusan pembelian natural cosmetics product Sariayu di Kabupaten Kudus. Desain penelitian menggunakan penelitian deskriptif kuantitatif dengan menggunakan data primer. Populasi dalam penelitian ini konsumen produk Sariayu Martha Tilaar. Hasil dari pengujian yang telah dilakukan dinyatakan bahwa ada pengaruh positif dan signifikan antara variabel green brand awareness dan green brand image terhadap keputusan pembelian secara parsial. Namun secara parsial variabel green brand trust tidak berpengaruh terhadap keputusan pembelian natural cosmetics product.
Regional Economic Development through Halal Tourism: An Entrepreneurship Model Based on Local Wisdom Husnurrosyidah, Husnurrosyidah; Irawan, Arya Andi; Kuncoro, Amin
Journal of Economics and Public Health Vol 4 No 4 (2025): Journal of Economics and Public Health: December 2025
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v4i4.7503

Abstract

In the context of the rapid global growth of the halal tourism industry, this study examines the role of halal tourism in fostering regional economic development in Pati Regency, Central Java, Indonesia. The research focuses on two prominent spiritual tourism sites: the Tomb of Sheikh Ahmad Mutamakkin in Kajen and the Tomb of Sheikh Ronggo Kusumo, which serve as significant pilgrimage destinations rooted in Islamic heritage. This qualitative field study employs in-depth interviews with key informants including officials from the Pati Regency Youth, Sports and Tourism Office and Trade Office, tomb caretakers, village government representatives and local traders supplemented by secondary data sources. Findings reveal that the presence of these halal tourism destinations has significantly enhanced local economic activity through increased trade, service provision and micro, small and medium enterprise (MSME) development. Both sites comply with the Global Muslim Travel Index (GMTI) halal tourism criteria including the provision of Muslim-friendly facilities, halal food availability and cultural preservation. Furthermore, the study identifies a distinct local wisdom-based entrepreneurship model practiced by traders around these sites, characterized by values such as religiosity, honesty, discipline, hard work, creativity, innovation, independence, responsibility, cooperation, leadership, perseverance, risk-taking propensity, commitment, realism, curiosity, effective communication, strong achievement motivation, generosity and action orientation. The integration of local wisdom into entrepreneurial practices emerges as an effective and sustainable strategy for developing inclusive halal tourism, thereby contributing to regional economic growth and community welfare in Pati Regency.
Co-Authors Astuti, Widji - Daniel Manek Febra Robiyanto Goudia, Amel Dawod Kamel Hardiyanto, Ari Heru Yulianto Hesty, Ratih Husnurrosyidah, Husnurrosyidah Hutomo Rusdianto, Hutomo Irawan, Arya Andi Iwan Gunawan Iwan Suroso Kadar Kadar, Kadar Kholil, Masrukhan Krisnawati, Hani Kuncoro, Berlin Setya Livana Ph, Livana Muhyiddin Taufiq Ardhiyan, Muhyiddin Taufiq Nailal Muna, Muhammad Afif Nanik Ermawati, Nanik Nour Sriyanah P, Ratih Hesty Pamungkas, Fajar Pandi Afandi Pramono, Endro Putri, Dian Utama Pratiwi Sambriong, Maria Samekto, Agus Aji Santoso, Dona Yanuar agus Siti Amaroh Sri Mulyani Sudarman Sudarman Suwarso, Iwan Suwarto Suwarto Titik Suerni Wijaya, Indra Adhi Y. Sutomo