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H. Mukran Roni, H. Mukran
Binadarma
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Pengaruh Kompetensi Terhadap Kinerja Pengrajin Pada Usaha Mikro Kecil Menengah (UMKM) Galeri Songket Warna Alam Kota Palembang Putri, Miska Giananda; Roni, Mukran; Fitriasuri, Fitriasuri; Darwin, Darwin
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15284

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi terhadap kinerja pengrajin di UMKM Galeri Songket Warna Alam Kota Palembang. Kompetensi yang meliputi pengetahuan, keterampilan, kemampuan, sifat, dan motif dianggap sebagai faktor utama dalam menentukan kinerja individu di tempat kerja. Dalam industri songket, keberhasilan memerlukan kombinasi keterampilan teknis, seperti produksi dan desain, serta keterampilan non-teknis, termasuk komunikasi dan kewirausahaan. Data yang dikumpulkan pada bulan Januari hingga Juni 2024 menunjukkan adanya peningkatan penggunaan bahan kain kempa sutra dan spunsilk serta teknik pembuatan songket. Namun fluktuasi penerapan teknik coban dan penurunan jumlah pegawai yang mengikuti pelatihan menunjukkan adanya tantangan dalam penguasaan teknik dan materi. Penelitian ini mengidentifikasi perlunya pengembangan kompetensi lebih lanjut untuk meningkatkan kinerja pegawai, dengan fokus pada aspek teknis dan pelatihan. Hasil penelitian ini diharapkan dapat memberikan wawasan bagaimana kompetensi mempengaruhi kinerja dalam konteks UMKM dan memberikan rekomendasi peningkatan melalui pengembangan kompetensi yang lebih efektif.
Pengaruh Kualitas Produk Dan Content Marketing Terhadap Keputusan Pembelian Produk Wardah Pada Gen-Z Di Kota Palembang Samosir, Lidia Karunia May; Helmi, Sulaiman; Roni, Mukran; septayuda, Irwan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 5 (2025): September-Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i5.3594

Abstract

This study aims to analyze the influence of product quality and content marketing on the purchasing decisions of Wardah products among Generation Z consumers in Palembang City. The phenomenon observed is that Gen Z tends to make purchasing decisions based on social media content rather than product quality, as they are a generation highly active on social media. Therefore, digital marketing strategies through content marketing are highly relevant. The research employed a quantitative approach using the SEM-PLS technique on 104 Gen Z respondents who had previously purchased Wardah products and engaged with its social media content. The findings reveal that both product quality and content marketing significantly influence purchasing decisions, with product quality exerting a more dominant effect. This study provides practical contributions for companies in developing effective and relevant digital marketing strategies, as well as serving as an academic reference in the study of digital consumer behavior.
Co-Authors ., Alviona ., Trisninawati Afriansyah, A. Afriansyah, Fikri Akib, Zuraida Anggraeni, Marisa Apriliani, Rahmi Ariyani, Arika Arsyad, Sholahuddin Asiah, Pitri Darwin Darwin Erwinsyah Erwinsyah Fatmawati, Etina Fitri, Septa Yunanda Fitriasuri, Fitriasuri Frameshella, Windy Julaiha Gagan Ganjar Resmi, Gagan Ganjar Gins, Putri Shenia Tsabitha Heriyanto ., Heriyanto Heriyanto Heriyanto Hutami, Peni Indriani, Silvia Irwan Septayuda Jemakmun, Jemakmun Jhody, Muhammad Setiawan Marlina, Sherly Martiana, Selpi Miftahul Huda Noviardy, Andrian Noviardy Poppy Indriani Pratama, Rama Imam Primansyah, Elgi Putri, Miska Giananda Putri, Mutiya Resti Rahmatullah, M.Taufik Raihan, M. Rifqi, Muhamad Arry Naufal Romadon, Satria Rosa, Alkirma Rosyad, Farlin Samosir, Lidia Karunia May Sati, Laras Sendri, Sendri Situmorang, Maria Ernita Suherman, Ayu Sulaiman Helmi Tamsir Ariyadi Trisnawati Trisninawati, Trisninawati Wicaksono, Muhammad Wahyu Dwi Wiwin Agustian