Article Per Year (5 Year)
p-Index From 2021 - 2026
4.976
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management JURNAL INSTEK (Informatika Sains dan Teknologi) SEIKO : Journal of Management & Business Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Pengabdian Masyarakat UNIPOL Jurnal Manajerial dan Bisnis Tanjungpinang Jurnal Bisnis dan Kewirausahaan Maneggio Journal of Golden Generation Abdimas Maneggio GENTARA: Management and Accounting Research
Asnia Minarti
Universitas Lamappapoleonro
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
Factors of the Service Marketing Mix Considered by Students in Choosing a University (A Case Study at Universitas Lamappapoleonro Soppeng) Amrial Amrial; Puji Rahmah; Asnia Minarti; Surianti Surianti
GENTARA: management and accounting research Vol. 1 No. 1 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition among universities is increasingly intense, making it essential to understand the factors that influence prospective students’ decisions. This study aims to analyze the factors of the service marketing mix considered by students when choosing Universitas Lamappapoleonro Soppeng. The research employs a quantitative approach with a descriptive-analytical design. The population consists of all active students at Universitas Lamappapoleonro Soppeng, and samples were selected using purposive sampling. Data were collected through questionnaires measuring students’ perceptions of service marketing mix elements, namely product, price, place, promotion, people, process, and physical evidence. Data analysis was conducted descriptively and inferentially using simple linear regression analysis. The results indicate that all elements of the service marketing mix significantly influence students’ university choice, with price, promotion, and people being the most dominant factors. These findings suggest that effective management of the service marketing mix can enhance the university’s attractiveness to prospective students and foster student loyalty
The Influence of Social Media Marketing on Consumer Purchasing Decisions at Wilietta Store in Soppeng Regency Puji Rahmah; Widia Widia; Nurul Awalia Ramadani; Asnia Minarti
GENTARA: management and accounting research Vol. 1 No. 2 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of social media marketing on consumer purchasing decisions at Wilietta Store in Soppeng Regency. Wilietta Store is a fashion business targeting women, especially young people who are active on social media. The use of social media as a marketing tool is considered important in attracting consumer attention and influencing purchasing behavior. This research uses a quantitative approach with a survey method by distributing questionnaires to Wilietta Store consumers. The independent variable in this study is social media marketing, while the dependent variable is purchasing decisions. The data were analyzed using statistical techniques to determine the relationship and influence between variables. The results of the study show that social media marketing has a positive and significant effect on consumer purchasing decisions. This indicates that the better the social media marketing strategy implemented, the higher the likelihood of consumers making a purchase. Therefore, social media marketing is an important factor in increasing sales and attracting consumer interest in the fashion industry
The Influence of Content Marketing on Consumer Preferences for Healthy and Sustainable Food Products in Soppeng Regency Surianti Surianti; Andi Nurhidayati; Asnia Minarti; Puji Rahmah; Amrial Amrial
GENTARA: management and accounting research Vol. 1 No. 2 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing consumption of healthy and sustainable food products has become a strategic issue in supporting regional food security, including in Soppeng Regency. Amid changes in consumer behavior and the dominance of digital media, content marketing has emerged as an effective marketing communication strategy to build consumer knowledge, interest, and preferences toward healthy food products. However, understanding of the extent to which content marketing influences consumer preferences for sustainable food products in Soppeng remains limited. This study aims to analyze the influence of content marketing elements, including information quality, content creativity, message consistency, and source credibility, on consumer preferences for healthy and sustainable food products. This study employed a quantitative approach using a survey design. Data were collected through questionnaires distributed to consumers who had consumed or followed promotions of healthy food products in Soppeng Regency. The analysis technique used was multiple linear regression to examine the influence of content marketing variables on consumer preferences. The results of the study indicate that content marketing has a significant influence on consumer preferences for healthy and sustainable food products in Soppeng Regency
The Effect of Organizational Behavior on Experience-Based Strategies at Cafe Utton Asnia Minarti; Nur Alisyah; Ratih Pratidina; Puji Rahmah; Surianti Surianti
GENTARA: management and accounting research Vol. 1 No. 2 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of organizational behavior on experience-based strategy at Café Utton. In the current competitive business environment, cafés are required not only to offer products and services but also to create meaningful customer experiences. Organizational behavior plays an important role in shaping employee attitudes, communication patterns, teamwork, and service quality, which ultimately contribute to the implementation of an effective experience-based strategy. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to employees and customers of Café Utton. The variables in this study consist of organizational behavior as the independent variable and experience-based strategy as the dependent variable. Data analysis was conducted using statistical techniques to determine the relationship and influence between variables. The results of the study indicate that organizational behavior has a positive and significant effect on experience-based strategy at Café Utton. This shows that better organizational behavior within the workplace leads to improved customer experience, which strengthens customer satisfaction and loyalty. Therefore, organizational behavior is an important factor in supporting the successful implementation of experience-based strategies in the café industry
Co-Authors A. Jenni Indriakati A. Zulkifli Nusri Agra F.R. Wulandari Ahmad Hamid, Wiwin Sultraeni, Ria Rezky Amalia, Sumrani, Yacob Breemer Amrial Amrial Amrial Amrial Andi Adawiah Andi Nurhidayati Andi Patappari Andi Rahma Nur Alam Asmini Asmini Baharuddin Dammar Cahyati, Putri Enang Suherman Erpiana Erpiana Firda Furwanindi Fitriadi - Fitriadi Fitriadi Fitriadi Fitriadi Hj. A. Nurhidayati Imriani Idrus Ismail Ismail Ismail Ismail Khairunnisa, Andi M Afdal Tahir Mattalatta Mattalatta Misveria Villa Waru Moh. Ali Wardana Muchlis Abbas Muh. Alamsyah Ramli Muh. Rayhan Nanna Amriana Nur Achriaty Achmar Nur Alisyah Nurindah Novianti Nurlaila Nurmilasari Nurmilasari Nurmilasari Nurmilasari Nursakti Nursakti Nurul Awalia Ramadani Nurul Fausiah Puji Rahma Puji Rahmah Puji Rahmah Puji Rahmah Puji Rahmah Rafida bangki Rahmah, Puji Rani Murwani Ratih Pratidina Ria Putriani Rina Muliana Ismail Rusliandi Rusliandi Safitri, Erlina Salwa Salwa Surianti Surianti Surianti Surianti Surianti Surianti Surianti Surianti Surianti Surianti, Surianti Umar Umrah T Verry Ginoga Widia Widia Yulia Atmasari