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All Journal Jurnal Mirai Management JURNAL INSTEK (Informatika Sains dan Teknologi) SEIKO : Journal of Management & Business Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Jurnal Pengabdian Masyarakat UNIPOL Jurnal Manajerial dan Bisnis Tanjungpinang Jurnal Bisnis dan Kewirausahaan Maneggio Journal of Golden Generation Abdimas Maneggio
Asnia Minarti
Universitas Lamappapoleonro
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Marketing Information System for Maize Commodities in Soppeng Regency to Increase Agricultural Productivity and National Food Security Minarti, Asnia; Ismail, Ismail; Nursakti, Nursakti
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vxww9w34

Abstract

Maize in Soppeng Regency is a strategic commodity and has bright marketing prospects. Therefore, efforts to increase maize production need to receive great attention, because with sufficient availability, maize is one of the main food needs in the world after rice. It is expected that the community's need for maize can be met and the selling price remains stable. This research aims to increase the productivity of corn commodity marketing in Soppeng Regency based on the application of online marketing information systems, so that the market world can be wider and make it easier for farmers to sell their corn commodity products and become corn crop production centers, in order to increase the productivity of food crops, especially in Soppeng Regency. This study uses preliminary data on corn production from villages and sub-districts sourced from the Office of Food Crops, Horticulture, Plantations, and Food Security of Soppeng Regency which consists of 49 villages, 21 sub-districts and 8 sub-districts. The system development method uses the SDLC (System Development Life Cycle) system development technique, the application of this method starts from the field condition analysis stage, the system design stage, the system creation stage, the system testing stage, the system usage stage in the field. In addition, to meet the sustainability of the program, technical guidance on the use of the system will be provided to each user at the sub-district level. The results of this research are in the form of using an online-based corn commodity marketing information system    
PENERAPAN SISTEM INFORMASI PEMASARAN UNTUK PENGEMBANGAN DAN PENINGKATAN PRODUKTIFITAS BUMDES DESA WATU ASNIA MINARTI; MOH. ALI WARDANA
Jurnal INSTEK (Informatika Sains dan Teknologi) Vol 9 No 1 (2024): APRIL
Publisher : Department of Informatics Engineering, Faculty of Science and Technology, Universitas Islam Negeri Alauddin, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/instek.v9i1.46404

Abstract

Penentuan jenis usaha yang dilakukan oleh BUMDes maka perlu dilakukan peninjauan terhadap kebutuhan masyarakat kab. Soppeng pada umumnya dan masyarakat desa Watu pada khususnya. Penguasaan internet merupakan hal wajib yang harus diketahui oleh para pelaku usaha yang tergabung di dalam BUMDes tersebut. Salah satu sarana promosi yang bisa dilakukan adalah promosi melalui website BUMDes. Tujuan Penelitian ini untuk membuat sistem informasi pemasaran berbasis web. Keberadaan website ini sangat mendukung kegiatan promosi produk usaha agar masyarakat bisa mengenal dan melakukan transaksi pembelian melalui website tersebut. Mengingat masyarakat Desa Watu memiliki BUMDes. Akan tetapi, belum berkembang sesuai dengan yang diharapkan karena produk-produk yang mereka dihasilkan belum terlalu masif dipromosikan melalui internet. Metode yang digunakan dalam merancang sistem ini adalah metoda RAD (Rapid Application Development) yang terdiri dari Requirement Planning, Design System dan Implementation. Berdasarkan hasil implementasi sistem informasi pemasaran sangat memudahkan proses pemasaran produk Bumdes secara online dan jangkauan semakin luas
Pengaruh Promosi Online Terhadap Peningkatan Jumlah Pelanggan Pada Galery Café Soppeng Surianti Surianti; Puji Rahmah; Asnia Minarti; Muchlis Abbas; Amrial Amrial
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 2 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i2.340

Abstract

Penelitian ini untuk mengetahui pengaruh Promosi Online melalui Facebook terhadap Peningkatan jumlah Pelanggan pada Galery Cafe Soppeng.dan untuk mengetahui pengaruh Promosi Online melalui Instagram terhadap Peningkatan jumlah Pelanggan pada Galery Cafe Soppeng. Jenis penelitian yang digunakan adalah penelitian survei adalah suatu penelitian untuk mengumpulkan informasi.. Populasi dalam penelitian ini adalah seluruh pelanggan Galery Cafe Soppeng, Pemilihan sampel menggunakan metode non probability sampling . Jumlah sampel adalah 60 responden,. Metode pengumpulan data yang digunakan adalah dokumentasi dan kuesioner (angket).. Uji analisis data yang digunakan dalam menguji hipotesis pada penelitian ini menggunakan analisis regresi berganda. Dari hasil pengujian dengan regresi linear berganda maka dapat disimpulkan bahwa Iklan Online melalui Facebook berpengaruh positif dan signifikan terhadap Peningkatan jumlah Pelanggan pada Galery Cafe Soppeng dan Iklan Online melalui Instagram berpengaruh positif dan signifikan terhadap Peningkatan jumlah pelanggan pada Galery Cafe Soppeng
Inovasi Teknologi dalam Upaya Peningkatan Nilai Jual melalui Diversifikasi Produk Olahan Jagung pada Kelompok Tani di Kabupaten Soppeng Ismail, Ismail; Rahmah, Puji; Minarti, Asnia
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2024): Volume 4 Nomor 3 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i3.4732

Abstract

Maize commodities in Watu toa Village are still widely managed as raw materials for animal feed and are generally marketed in primary form either in the form of dried corn flakes or sold in the form of fresh corn at low prices. This is due to the limited knowledge of the community in applying technology to develop the potential of maize, resulting in low income for farmers. Maize price Daily transactions Maize is traded at USD490.25 per bushel. In rupiah terms, this is equivalent to IDR 2,992.5 per kg.  Despite the abundant maize harvest in Watutoa village, this has not been able to increase farmers' income. This is because the processing of corn for selling value is still very limited where farmers only sell their corn agricultural products directly at low prices and on the other hand the marketing method is also still limited to the area around Watutoa village. to help solve the existing problems, community service is carried out to apply diversified corn processing technology. The purpose of the implementation of the service activities carried out is to increase the value of processed corn production into selling value by verifying processed corn based on the application of appropriate technology. The implementation methods carried out are socialisation, training, evaluation and mentoring. The results of the community service activities of corn processed diversification can increase community knowledge about corn diversification, increase the type of processed corn production into three processed corn in the form of popcorn, corn flour, and corn sugar. The results of processed corn diversification of 1 kg of raw materials at a price of 2500 rupiah are processed into popcorn as much as 1800 grams or 18 plastic packs of 100 grams with an increase in income from 2500 rupiah to Rp.90,000. for the results of corn flour diversification from raw materials as much as 142 grams at a price of 370 rupiah into flour as much as 100gram at a price of 4500 rupiah. And for the diversification of corn sugar from 1 Kg of corn raw material processed into liquid sugar produces 700 ML at a price of 17,000 rupiah.
EFEKTIVITAS STRATEGI PEMASARAN DIGITAL TERHADAP PENINGKATAN DAYA SAING UMKM DI ERA TRANSFORMASI TEKNOLOGI (STUDI PADA UMKM DI KOTA SOPPENG): Analisis Implementasi Media Digital dalam Meningkatkan Kinerja Usaha Minarti, Asnia
Manajerial dan Bisnis Tanjungpinang Vol. 8 No. 2 (2025): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 8 no 2 2025
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/manajerial.v8i2.2538

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas strategi pemasaran digital dalam meningkatkan daya saing usaha mikro, kecil, dan menengah (UMKM) di era transformasi teknologi. Perkembangan teknologi informasi telah mengubah cara perusahaan berinteraksi dengan konsumen, termasuk dalam memasarkan produk dan membangun loyalitas pelanggan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi linier berganda. Data diperoleh melalui penyebaran kuesioner kepada 100 pelaku UMKM yang aktif menggunakan media digital sebagai sarana promosi. Hasil penelitian menunjukkan bahwa penerapan strategi pemasaran digital berpengaruh positif dan signifikan terhadap peningkatan daya saing UMKM, baik secara langsung maupun melalui variabel mediasi berupa brand awareness dan customer engagement. Hasil ini menegaskan bahwa digitalisasi menjadi faktor kunci dalam memperluas pasar dan memperkuat posisi bersaing pelaku UMKM di tengah perubahan teknologi yang cepat.
Marketing Information System for Maize Commodities in Soppeng Regency to Increase Agricultural Productivity and National Food Security Asnia Minarti; Ismail Ismail; Nursakti Nursakti
Maneggio Vol. 1 No. 4 (2024): Maneggio-Aug
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/vxww9w34

Abstract

Maize in Soppeng Regency is a strategic commodity and has bright marketing prospects. Therefore, efforts to increase maize production need to receive great attention, because with sufficient availability, maize is one of the main food needs in the world after rice. It is expected that the community's need for maize can be met and the selling price remains stable. This research aims to increase the productivity of corn commodity marketing in Soppeng Regency based on the application of online marketing information systems, so that the market world can be wider and make it easier for farmers to sell their corn commodity products and become corn crop production centers, in order to increase the productivity of food crops, especially in Soppeng Regency. This study uses preliminary data on corn production from villages and sub-districts sourced from the Office of Food Crops, Horticulture, Plantations, and Food Security of Soppeng Regency which consists of 49 villages, 21 sub-districts and 8 sub-districts. The system development method uses the SDLC (System Development Life Cycle) system development technique, the application of this method starts from the field condition analysis stage, the system design stage, the system creation stage, the system testing stage, the system usage stage in the field. In addition, to meet the sustainability of the program, technical guidance on the use of the system will be provided to each user at the sub-district level. The results of this research are in the form of using an online-based corn commodity marketing information system    
PENDAMPINGAN PENERAPAN TRANSPARANSI DAN AKUNTABILITAS NON-FINANSIAL BUMDES BERBASIS DASHBOARD LAPORAN KINERJA DAN LAYANAN PUBLIK A. Jenni Indriakati; Nur Achriaty Achmar; A. Zulkifli Nusri; Asnia Minarti; Umar
Journal of Golden Generation Abdimas Vol. 2 No. 1 (2026): Maret 2026 : Journal of Golden Generation Abdimas
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jgga.v2i1.532

Abstract

BUMDes memegang peran penting dalam penguatan ekonomi desa, namun tantangan yang sering muncul adalah keterbatasan sistem pelaporan non-finansial (kinerja layanan, kualitas program, dampak sosial, kepuasan masyarakat, dan tata kelola) yang mudah dipahami publik. Kondisi ini dapat menurunkan kepercayaan sosial dan menyulitkan pengambilan keputusan berbasis data. Kegiatan pengabdian ini bertujuan mendampingi BUMDes dalam menerapkan transparansi dan akuntabilitas non-finansial melalui penyusunan indikator kinerja, SOP pelaporan, serta pengembangan dashboard sederhana yang menampilkan capaian kinerja dan layanan publik secara periodik. Metode pelaksanaan meliputi: (1) asesmen awal kebutuhan dan kesiapan data; (2) penyusunan indikator kinerja non-finansial dan format laporan; (3) pelatihan pengelola BUMDes; (4) pembangunan dan uji coba dashboard; (5) pendampingan pengisian data dan publikasi ringkasan informasi; serta (6) evaluasi pemahaman dan keberterimaan sistem. Hasil kegiatan menunjukkan terbentuknya dokumen indikator kinerja non-finansial, SOP dan template pelaporan, serta dashboard yang dapat digunakan untuk monitoring internal dan transparansi publik. Peserta (pengurus BUMDes, perangkat desa, dan perwakilan masyarakat) menunjukkan peningkatan pemahaman mengenai transparansi dan akuntabilitas, serta kemampuan mengoperasikan dashboard untuk input dan rekap laporan bulanan. Rekomendasi tindak lanjut meliputi penguatan disiplin input data, penetapan jadwal publikasi informasi, dan integrasi layanan pengaduan/aspirasi masyarakat.
Co-Authors A. Jenni Indriakati A. Zulkifli Nusri Agra F.R. Wulandari Ahmad Hamid, Wiwin Sultraeni, Ria Rezky Amalia, Sumrani, Yacob Breemer Amrial Amrial Amrial Amrial Andi Adawiah Asmini Asmini Baharuddin Dammar Erpiana Erpiana Firda Furwanindi Fitriadi - Fitriadi Fitriadi Fitriadi Fitriadi Hj. A. Nurhidayati Imriani Idrus Ismail Ismail Ismail Ismail M Afdal Tahir Mattalatta Mattalatta Misveria Villa Waru Moh. Ali Wardana Muchlis Abbas Muh. Alamsyah Ramli Muh. Rayhan Nanna Amriana Nur Achriaty Achmar Nurindah Novianti Nurlaila Nurmilasari Nurmilasari Nurmilasari Nurmilasari Nursakti Nursakti Nurul Fausiah Puji Rahma Puji Rahmah Puji Rahmah Puji Rahmah Puji Rahmah Rafida bangki Rahmah, Puji Rani Murwani Ria Putriani Rusliandi Rusliandi Salwa Salwa Surianti Surianti Surianti Surianti Surianti Surianti Surianti Surianti Umar Umrah T Verry Ginoga Yulia Atmasari