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All Journal MAJALAH ILMIAH GEMA PROSIDING Benefit: Jurnal Manajemen dan Bisnis Gema Prosiding Seminar Nasional JISIP: Jurnal Ilmu Sosial dan Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam JIHAD : Jurnal Ilmu Hukum dan Administrasi Jurnal Bisnisman : Riset Bisnis dan Manajemen RIO LAW JURNAL Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Manajemen dan Akuntansi Proceeding of International Conference Health, Science And Technology (ICOHETECH) Implikasi: Jurnal Manajemen Sumber Daya Manusia International Journal of Economics, Business Management and Accounting Journal of Economic and Economic Education Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Indra Hastuti, Indra
Universitas Duta Bangsa
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Journal : NUSANTARA: Jurnal Pengabdian Kepada Masyarakat

 1 
Pemberdayaan UMKM Wedang Rempah 3 Putri melalui Pemanfaatan Platform Prospek Digital untuk Peningkatan Daya Saing Global Hastuti, Indra; Sopingi Sopingi; Singgih Purnomo; Annisa Ita Yulianti; Arfandi Prasetyo
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6769

Abstract

This Community Service Program (PKM) was implemented at UMKM Wedang Rempah 3 Putri Sukoharjo with the aim of enhancing competitiveness through the application of e-prospek, strengthening digital marketing, and product diversification into ready-to-drink (RTD) beverages. The program employed mentoring, training, and hands-on practice, engaging UMKM actors actively from the planning stage to implementation. The results show that the use of the e-prospek application successfully expanded market access, digital marketing improved promotional effectiveness, and RTD product diversification attracted modern consumers who value practicality and health benefits. Beyond the economic impact of increased sales, the program fostered digital awareness, local leadership, and community independence. Theoretically, these findings reinforce the literature on the significance of digital transformation and product innovation in community-based MSME empowerment. This program is recommended for sustainable development through enhanced digital literacy, stronger local branding, and multi-stakeholder collaboration to establish an adaptive, innovative, and competitive MSME empowerment model.
Co-Authors Adirangga, Ihsan Kandung Agus Suyatno Akhmad, Khabib Alia Annisa Ita Yulianti Ardiyanto, Marta Arfandi Prasetyo Aris Prio Agus Santoso Asnawi, Khabib Cahyaningrum, Adinda Destiana, Tesa Frida Destyarini, Normalita Evi Elisanti, Evi Gunaningrat, Rayhan Hentriawan, Luki Latifa, Miftahul Nur Maharani, Novita Risma Manullang, Jus Marsondang Ningsih, Lili Mulya Nur Muftiyanto, R. Taufiq Nur Muftiyanto1, R.Taufiq NURAENI, RANI Pamungkas, Zanuar Bayu Pramudya, Andhika Purwandari, Suci Putri, Andhita Kusuma Rina Arum Prastyanti, Rina Arum Santoso, Aris Priyo Agus Saputri, Lisa Nur Savira Dewi Saryadi Saryadi Sasando, Adam Sentosa, Ilham Setianingsih, Wiwik Simanungkalit, Jo Brinson Singgih Purnomo Sopingi Sopingi Sopingi, Sopingi Suhatmi, Erna Chotidjah Suwoto Suwoto Thi Thu Hang, Nguyen Trya Deo Damayanti, Lista Tua, Maruli Utami, Devi Tri Utami, Indah Wahyu Widi Nugrahaningsih Widyawati, Aap