Article Per Year (5 Year)
p-Index From 2021 - 2026
3.987
P-Index
This Author published in this journals
All Journal MAJALAH ILMIAH GEMA PROSIDING Benefit: Jurnal Manajemen dan Bisnis Gema Prosiding Seminar Nasional JISIP: Jurnal Ilmu Sosial dan Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam JIHAD : Jurnal Ilmu Hukum dan Administrasi Jurnal Bisnisman : Riset Bisnis dan Manajemen RIO LAW JURNAL Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Manajemen dan Akuntansi Proceeding of International Conference Health, Science And Technology (ICOHETECH) Bengawan :Jurnal Pengabdian Masyarakat Implikasi: Jurnal Manajemen Sumber Daya Manusia International Journal of Economics, Business Management and Accounting Journal of Economic and Economic Education Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Indra Hastuti, Indra
Universitas Duta Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : Proceeding of International Conference Health, Science And Technology (ICOHETECH)

 1 
Increasing Customers In Craft Businesses Post Covid-19 Pandemic With E-Prospects Hastuti, Indra; Purnomo, Singgih; Thi Thu Hang, Nguyen; Sopingi, Sopingi
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4138

Abstract

After the Covid pandemic, the digitalization era has developed more rapidly. The E-Prospects-based entrepreneurship development model can be an alternative for the recovery of business actors to increase customers and increase profits so that business actors can recover more quickly and develop. This research aims to analyze the implementation of the E-Prospect application towards increasing customers in Craft Businesses after the Covid-19 Pandemic. The results of this research can be used as a model for developing Craft Businesses to get new customers more quickly and increase profits. This research was carried out with a descriptive research approach, using the case study method on Lintang Kejora Solo crafts and action research and explanatory research, then carrying out educational actions on E-Prospects and Digital Marketing as well as analyzing the increase in profits obtained and continuing with observation actions on the use of E information technology -Prospects as a means of managing prospective customers so that customer retention increases and ends with analyzing the development of the Lintang Kejora craft business in terms of number of customers, turnover and profit. The research results show that after the Lintang Kejora craft business used the website-based E-Prospek application, the increase in customers was 35% and the profit increase rate was 25%. E-Prospect can improve digital-based customer relationship management and can help craft businesses recover after the Covid-19 pandemic.
Why Does Organizational Citizenship Behaviour Affect The Organizational Sustainability Performance Of Msmes With The Role Individual Work Behaviour? saryadi, saryadi; Purnomo, Singgih; Hastuti, Indra; Sentosa, Ilham
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4145

Abstract

A person's behavioural condition will affect the continuity of work and activity. This study seeks to understand how organizational citizenship behaviour will affect the organizational sustainability performance of MSMEs with the role of individual work behaviour directly or indirectly. Research with sample of 266 MSMEs is considered sufficient in a study. Data analysis is carried out through data quality tests, path analysis, statistical tests and determination coefficients equipped with Sobel tests. The results in this study show that 1) organizational citizen behaviour has a positive significant effect on individual work behaviour; 2) organizational citizen behaviour has a positive significant effect on organizational sustainability performance; 3) individual work behaviour has a positive significant effect on organizational sustainability performance; 4) individual work behaviour as an intervening of affect organizational citizen behaviour influence on organizational sustainability performance; 5) the indirect influence of organizational citizen behaviour on organizational sustainability performance through individual work behaviour is more effective than the direct influence. 6) total determination coefficient value= 0.8206. this means that 82.06% of the organizational citizen behaviour variable affects organizational sustainability performance with individual work behaviour as an intervening. other factors outside the model influence the remaining 17.94%.
INCREASING SALES WITH THE ROLES OF MARKETING MIX (A STUDY OF THE COSMETICS BUSINESS) Nur Muftiyanto1, R.Taufiq; Hastuti, Indra
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3433

Abstract

Marketing mix is one method of winning an edge that makes sense for both organizations producing labor and products. The advertising mix is intended to determine the direction, the purpose of promotional options in the business related to market division, the idea of the target market, and the components of the marketing mix. Sometimes business in cosmetics tends to continue to grow. The growing interest in beautifying themselves has become a basic human need, having an impact on increasing the supply of cosmetic products. In the promotional role, the most difficult condition is to restrain the buyer from continuing to use the goods of the merchant, or it is often alluded to as client devotion. To ensure customer constancy, business people must have the right marketing procedures in promoting their products. One type of marketing techniques is a marketing mix system that combines products, prices, promotions, and places. If buyers are satisfied with the goods sold, they will be loyal. Assuming the reliability of the client is understood, it will affect the expansion of the deal.
Increasing Customers In Craft Businesses Post Covid-19 Pandemic With E-Prospects Hastuti, Indra; Purnomo, Singgih; Thi Thu Hang, Nguyen; Sopingi, Sopingi
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4138

Abstract

After the Covid pandemic, the digitalization era has developed more rapidly. The E-Prospects-based entrepreneurship development model can be an alternative for the recovery of business actors to increase customers and increase profits so that business actors can recover more quickly and develop. This research aims to analyze the implementation of the E-Prospect application towards increasing customers in Craft Businesses after the Covid-19 Pandemic. The results of this research can be used as a model for developing Craft Businesses to get new customers more quickly and increase profits. This research was carried out with a descriptive research approach, using the case study method on Lintang Kejora Solo crafts and action research and explanatory research, then carrying out educational actions on E-Prospects and Digital Marketing as well as analyzing the increase in profits obtained and continuing with observation actions on the use of E information technology -Prospects as a means of managing prospective customers so that customer retention increases and ends with analyzing the development of the Lintang Kejora craft business in terms of number of customers, turnover and profit. The research results show that after the Lintang Kejora craft business used the website-based E-Prospek application, the increase in customers was 35% and the profit increase rate was 25%. E-Prospect can improve digital-based customer relationship management and can help craft businesses recover after the Covid-19 pandemic.
Why Does Organizational Citizenship Behaviour Affect The Organizational Sustainability Performance Of Msmes With The Role Individual Work Behaviour? saryadi, saryadi; Purnomo, Singgih; Hastuti, Indra; Sentosa, Ilham
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4145

Abstract

A person's behavioural condition will affect the continuity of work and activity. This study seeks to understand how organizational citizenship behaviour will affect the organizational sustainability performance of MSMEs with the role of individual work behaviour directly or indirectly. Research with sample of 266 MSMEs is considered sufficient in a study. Data analysis is carried out through data quality tests, path analysis, statistical tests and determination coefficients equipped with Sobel tests. The results in this study show that 1) organizational citizen behaviour has a positive significant effect on individual work behaviour; 2) organizational citizen behaviour has a positive significant effect on organizational sustainability performance; 3) individual work behaviour has a positive significant effect on organizational sustainability performance; 4) individual work behaviour as an intervening of affect organizational citizen behaviour influence on organizational sustainability performance; 5) the indirect influence of organizational citizen behaviour on organizational sustainability performance through individual work behaviour is more effective than the direct influence. 6) total determination coefficient value= 0.8206. this means that 82.06% of the organizational citizen behaviour variable affects organizational sustainability performance with individual work behaviour as an intervening. other factors outside the model influence the remaining 17.94%.
Co-Authors Adirangga, Ihsan Kandung Agus Suyatno Akhmad, Khabib Alia Annisa Ita Yulianti Ardiyanto, Marta Arfandi Prasetyo Aris Prio Agus Santoso Asnawi, Khabib Cahyaningrum, Adinda Destiana, Tesa Frida Destyarini, Normalita Evi Elisanti, Evi Gunaningrat, Rayhan Hentriawan, Luki Latifa, Miftahul Nur Maharani, Novita Risma Manullang, Jus Marsondang Marni Marni, Marni Ningsih, Lili Mulya Nur Muftiyanto, R. Taufiq Nur Muftiyanto1, R.Taufiq NURAENI, RANI Nurul Hidayatullah, Nurul Pamungkas, Zanuar Bayu Pramudya, Andhika Purwandari, Suci Putri, Andhita Kusuma Rahmat Hidayat Rina Arum Prastyanti, Rina Arum Santoso, Aris Priyo Agus Saputri, Lisa Nur Savira Dewi Saryadi Saryadi Sasando, Adam Sentosa, Ilham Setianingsih, Wiwik Shalihah, Ulfa Roihanahtus Simanungkalit, Jo Brinson Singgih Purnomo Soenoto, Danudiraja Sopingi Sopingi Sopingi, Sopingi Suhatmi, Erna Chotidjah Suwoto Suwoto Thi Thu Hang, Nguyen Trya Deo Damayanti, Lista Tua, Maruli Utami, Devi Tri Utami, Indah Wahyu Widi Nugrahaningsih Widyawati, Aap