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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Bisnis Eka Prasetya Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Eksos Journal of Entrepreneurship & Business Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan International Journal of Management Science and Information Technology (IJMSIT) SENTRI: Jurnal Riset Ilmiah Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Economos : Jurnal Ekonomi dan Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management JER Jurnal Simki Economic
Moechammad Nasir
Universitas Muhammadiyah Surakarta
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Analysis of the Effect of Brand Equity Elements on Brand Loyalty through Brand Trust on Instant Noodle Products of Local and International Brand on Generation Z in Solo Raya Windi Nur Azizah; Moechammad Nasir
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study primarily aims to examine the impact of brand equity components on brand loyalty, with brand trust functioning as a mediating variable, within the context of local and international instant noodle brands consumed by Generation Z in the Solo Raya region. A total of 250 respondents were purposively selected based on predetermined criteria, particularly those who regularly purchase or consume both local (Indomie) and international (Samyang) instant noodle brands. Data were collected using a structured questionnaire based on a Likert scale, and analyzed through Partial Least Squares (PLS) modeling utilizing SMARTPLS software version 3.2.9. The analysis included both measurement and structural model evaluations. The results revealed that Brand Association, Brand Awareness, and Perceived Quality all have a positive and statistically significant influence on Brand Trust for both brands. Moreover, among all variables, Perceived Quality was the only factor consistently demonstrating a significant effect on Brand Loyalty. In contrast, the direct impact of Brand Trust on Brand Loyalty was found to be statistically insignificant. Nevertheless, Brand Trust was identified as an essential mediating construct in fostering Brand Loyalty, although its direct effect may not always be substantial.
Analysis of the Effect of Brand Equity Elements on Brand Loyalty through Brand Trust on Instant Noodle Products of Local and International Brand on Generation Z in Solo Raya Windi Nur Azizah; Moechammad Nasir
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study primarily aims to examine the impact of brand equity components on brand loyalty, with brand trust functioning as a mediating variable, within the context of local and international instant noodle brands consumed by Generation Z in the Solo Raya region. A total of 250 respondents were purposively selected based on predetermined criteria, particularly those who regularly purchase or consume both local (Indomie) and international (Samyang) instant noodle brands. Data were collected using a structured questionnaire based on a Likert scale, and analyzed through Partial Least Squares (PLS) modeling utilizing SMARTPLS software version 3.2.9. The analysis included both measurement and structural model evaluations. The results revealed that Brand Association, Brand Awareness, and Perceived Quality all have a positive and statistically significant influence on Brand Trust for both brands. Moreover, among all variables, Perceived Quality was the only factor consistently demonstrating a significant effect on Brand Loyalty. In contrast, the direct impact of Brand Trust on Brand Loyalty was found to be statistically insignificant. Nevertheless, Brand Trust was identified as an essential mediating construct in fostering Brand Loyalty, although its direct effect may not always be substantial.
The Effect of Brand Image, Product Quality, and Halal Labeling on Junkfood Product Purchase Decision (Case Study of FEB Students of Universitas Muhammadiyah Surakarta) Trisno, Rafi; Nasir, Moechammad
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.434

Abstract

This study explores the influence of Brand Image, Product Quality, and Halal Labeling on the purchase decisions of junk food products among students of the Faculty of Economics and Business at Universitas Muhammadiyah Surakarta. Using a quantitative approach, data were obtained from 150 purposively selected active consumers through structured questionnaires with a 5-point Likert scale. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Brand Image and Product Quality significantly and positively influence purchase decisions, indicating that favorable brand perception and perceived quality drive student preferences for junk food. Conversely, Halal Labeling does not show a significant effect, despite the predominantly Muslim student population. This surprising result suggests a possible shift in consumer priorities or limited awareness of halal concepts, warranting further qualitative research. Methodologically, the use of PLS-SEM is appropriate; however, the sample’s restriction to one faculty and purposive selection limits generalizability. The study provides valuable insights for marketers to improve product appeal while maintaining halal certification. Future research should broaden the sample scope, include additional variables such as price and promotion, and consider mixed-method approaches to deepen understanding of consumer behavior.
The Effect of Brand Image, Product Quality, and Halal Labeling on Junkfood Product Purchase Decision (Case Study of FEB Students of Universitas Muhammadiyah Surakarta) Trisno, Rafi; Nasir, Moechammad
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.434

Abstract

This study explores the influence of Brand Image, Product Quality, and Halal Labeling on the purchase decisions of junk food products among students of the Faculty of Economics and Business at Universitas Muhammadiyah Surakarta. Using a quantitative approach, data were obtained from 150 purposively selected active consumers through structured questionnaires with a 5-point Likert scale. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Brand Image and Product Quality significantly and positively influence purchase decisions, indicating that favorable brand perception and perceived quality drive student preferences for junk food. Conversely, Halal Labeling does not show a significant effect, despite the predominantly Muslim student population. This surprising result suggests a possible shift in consumer priorities or limited awareness of halal concepts, warranting further qualitative research. Methodologically, the use of PLS-SEM is appropriate; however, the sample’s restriction to one faculty and purposive selection limits generalizability. The study provides valuable insights for marketers to improve product appeal while maintaining halal certification. Future research should broaden the sample scope, include additional variables such as price and promotion, and consider mixed-method approaches to deepen understanding of consumer behavior.
Studi Komparasi Brand Characteristic dan Consumer Brand Characteristic terhadap Brand Loyalty dengan Trust Based Brand Credibility and Resonance (TBBCR) sebagai Variabel Intervening pada Dua UMKM Susu Segar di Wilayah Solo Raya Nikmatussholekha, Nur Fitriani; Nasir, Moechammad
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8930

Abstract

Penelitian ini bertujuan untuk menguji pengaruh brand characteristic dan consumer brand characteristic terhadap brand loyalty dengan Trust Based Brand Credibility and Resonance (TBBCR) sebagai variabel intervening pada dua UMKM susu segar di wilayah Solo Raya, yaitu Shi Jack dan Mom Milk. Permasalahan utama yang diangkat dalam penelitian ini adalah bagaimana karakteristik merek dan persepsi konsumen terhadap merek dapat membentuk loyalitas konsumen, serta peran kepercayaan dan resonansi merek dalam memediasi hubungan tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Data diperoleh melalui penyebaran kuesioner kepada 260 responden yang merupakan konsumen susu Shi Jack dan Mom Milk, menggunakan teknik purposive sampling. Analisis data dilakukan dengan metode Partial Least Square (PLS) melalui software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa brand characteristic dan consumer brand characteristic berpengaruh positif dan signifikan terhadap TBBCR dan brand loyalty. Selain itu, TBBCR terbukti memediasi secara signifikan hubungan antara brand characteristic dan consumer brand characteristic terhadap brand loyalty. Temuan ini memperkuat model TBBCR dengan mengintegrasikan indikator service quality sebagai komponen dalam membangun brand credibility dan resonance. Penelitian ini memberikan kontribusi teoritis dalam pengembangan konsep loyalitas merek di sektor UMKM, serta rekomendasi praktis bagi pelaku usaha dalam merancang strategi branding berbasis kepercayaan dan keterikatan emosional konsumen.
Analisis Pengaruh Indikator Brand Resonance Terhadap Brand Loyalty pada Pengguna Motor Vespa di Solo Raya Pratiwi, Dinda Shindi Putri; Nasir, Moechammad
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8931

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengevaluasi pengaruh brand credibility, service quality, consumer expected, dan brand knowledge terhadap brand loyalty pada pengguna motor Vespa di Solo Raya. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 200 responden yang merupakan pengguna motor Vespa di wilayah Solo Raya. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) versi 3. Hasil penelitian menunjukkan bahwa keempat variabel independen, yaitu brand credibility, service quality, consumer expected, dan brand knowledge, memiliki pengaruh positif dan signifikan terhadap brand loyalty. Temuan ini menunjukkan bahwa kredibilitas merek yang kuat, kualitas layanan yang baik, kesesuaian harapan konsumen dengan pengalaman, serta pengetahuan merek yang tinggi dapat memperkuat keterikatan emosional dan loyalitas konsumen terhadap Vespa. Hasil ini memberikan kontribusi praktis bagi pelaku industri otomotif dalam merancang strategi pemasaran yang berfokus pada penguatan ikatan emosional konsumen guna meningkatkan loyalitas merek secara berkelanjutan.
Manifestation of the Assael Model on Consumer Purchase Decisions with Modern Life Style as an Intervening Variable on Three International Fast-Food Brands in Soloraya Kusuma, Sofia Anida; Nasir, Moechammad
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.627

Abstract

This study aims to analyze and discuss the significant influence of brand awareness, brand association, and brand assets on lifestyle; the significant influence of brand awareness, brand association, and brand assets on brand loyalty; and the significant influence of brand awareness, brand association, and brand assets on brand loyalty mediated by lifestyle. The population in this study consists of all customers who have purchased international products, namely KFC and McDonald’s, as well as national products, namely Restoran Taman Sari and Dapur Solo in Surakarta, with a sample of 200 respondents. Data were collected through the distribution of questionnaires. The sampling technique used in this research was non-probability sampling with a purposive sampling method. Data analysis was conducted using Smart PLS 3, which included the outer model tests comprising convergent validity, discriminant validity, composite reliability, Cronbach’s alpha, and multicollinearity tests and the inner model tests comprising coefficient of determination, goodness of fit, effect size (f²) test, and hypothesis testing. The results of this study indicate that brand loyalty toward fast-food restaurants in Surakarta is significantly influenced by brand awareness, brand association, and brand assets, with lifestyle serving as a moderating variable that strengthens this relationship. These findings support the idea that shifts in contemporary lifestyles have an increasing impact on fast food consumption patterns. Practically, the results provide insights for fast-food restaurant operators on how to better tailor their marketing strategies to align with the lifestyle patterns of consumers.
Manifestation of the Assael Model on Consumer Purchase Decisions with Modern Life Style as an Intervening Variable on Three International Fast-Food Brands in Soloraya Kusuma, Sofia Anida; Nasir, Moechammad
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.627

Abstract

This study aims to analyze and discuss the significant influence of brand awareness, brand association, and brand assets on lifestyle; the significant influence of brand awareness, brand association, and brand assets on brand loyalty; and the significant influence of brand awareness, brand association, and brand assets on brand loyalty mediated by lifestyle. The population in this study consists of all customers who have purchased international products, namely KFC and McDonald’s, as well as national products, namely Restoran Taman Sari and Dapur Solo in Surakarta, with a sample of 200 respondents. Data were collected through the distribution of questionnaires. The sampling technique used in this research was non-probability sampling with a purposive sampling method. Data analysis was conducted using Smart PLS 3, which included the outer model tests comprising convergent validity, discriminant validity, composite reliability, Cronbach’s alpha, and multicollinearity tests and the inner model tests comprising coefficient of determination, goodness of fit, effect size (f²) test, and hypothesis testing. The results of this study indicate that brand loyalty toward fast-food restaurants in Surakarta is significantly influenced by brand awareness, brand association, and brand assets, with lifestyle serving as a moderating variable that strengthens this relationship. These findings support the idea that shifts in contemporary lifestyles have an increasing impact on fast food consumption patterns. Practically, the results provide insights for fast-food restaurant operators on how to better tailor their marketing strategies to align with the lifestyle patterns of consumers.
Analisis Elemen Brand Equity terhadap Brand Loyalty Pasta Gigi Merek Pepsodent di Soloraya Ramanto, Muhammad Fadli; Nasir, Moechammad
Indonesian Research Journal on Education Vol. 5 No. 1 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i1.2002

Abstract

Penelitian ini bertujuan untuk mengetahui analisis elemen brand equity terhadap brand loyality pasta gigi merek pepsodent di Soloraya, Penggunaan pasta gigi sebagai alat untuk menjaga kebersihan gigi dan mulut telah menjadi bagian tak terpisahkan dari kehidupan sehari-hari masyarakat. Meskipun Pepsodent sudah menjadi merek yang dikenal dan dipercayai oleh masyarakat Indonesia, perusahaan tetap perlu mempertahankan dan meningkatkan loyalitas konsumennya dalam persaingan yang semakin ketat. Salah satu cara untuk meningkatkan brand loyalty adalah dengan memperkuat brand equity. Penelitian ini menggunakan jenis penelitian eksplanatori dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah masyarakat di Surakarta, Karanganyar dan Sukoharjo yang menggunakan pasta gigi merek pepsodent. batas minimal sampel sejumlah 170 responden. Untuk memperoleh hasil analisis yang lebih baik, peneliti menambah jumlah sampel sebanyak 30 responden, sehingga total sampel dalam penelitian ini menjadi 200 responden. dalam penelitian ini adalah data primer data yang diperoleh langsung dari sumbernya. Data tersebut diperoleh dari responden di wilayah Solo Raya melalui kuesioner Google Form. Hasil penelitian ini menunjukkan brand awareness memiliki pengaruh positif dan signifikan terhadap brand loyalty. Sesuai dengan hasil uji hipotesis yang menunjukkan nilai t statsitik sebesar 4.816, yang lebih besar dari 1,967 dengan P value < 0,05 yaitu sebesar 0,000 yang menyatakan bahwa brand awareness berpengaruh positif dan signifikan terhadap brand loyalty. brand association memiliki pengaruh positif dan signifikan terhadap brand loyalty. Sesuai dengan hasil uji hipotesis yang menunjukkan nilai t-statistik sebesar 2.122, yang lebih besar dari 1,967 dengan P value < 0,05 yaitu sebesar 0,017 yang berarti brand association berpengaruh positif dan signifikan terhadap brand loyalty. perceived quality berpengaruh positif dan signifikan terhadap brand loyalty. Sesuai dengan hasil uji hipotesis yang menunjukkan nilai t-statistik sebesar 1,969, yang lebih besar dari 1,967 dengan P value < 0,05 yaitu sebesar 0,025 yang berarti perceived quality berpengaruh positif dan signifikan terhadap brand loyalty.
Pengaruh Orientasi Karir Protean terhadap Keputusan Karir yang Dimediasi oleh Kemampuan Adaptasi Karir dan Efikasi Diri Echsanudin, Echsanudin; Nasir, Moechammad
Indonesian Research Journal on Education Vol. 5 No. 1 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i1.2142

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi karir protean terhadap keputusan karir dengan mediasi kemampuan adaptasi karir dan efikasi diri. Pendekatan yang digunakan adalah Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan melibatkan 173 responden mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta. Hasil penelitian menunjukkan bahwa orientasi karir protean memiliki pengaruh positif dan signifikan terhadap keputusan karir mahasiswa. Hal ini mengindikasikan bahwa individu dengan orientasi karir protean yang tinggi cenderung lebih mandiri dalam mengambil keputusan karir mereka. Namun, hasil juga menunjukkan bahwa efikasi diri berpengaruh negatif signifikan terhadap keputusan karir, yang mengindikasikan bahwa tingkat efikasi diri yang lebih rendah dapat menghambat pengambilan keputusan karir yang optimal. Sementara itu, kemampuan adaptasi karir berperan sebagai mediator dalam hubungan antara orientasi karir protean dan keputusan karir, yang berarti mahasiswa dengan orientasi karir protean yang tinggi akan lebih adaptif terhadap perubahan dan tantangan karir, sehingga meningkatkan kualitas keputusan karir mereka. Temuan ini memberikan implikasi bagi institusi pendidikan dalam merancang program pengembangan karir yang dapat meningkatkan efikasi diri dan kemampuan adaptasi karir mahasiswa guna mendukung keputusan karir yang lebih baik.
Co-Authors Afiftama, Ilham Annisa Noviana Ramadhani Anton Agus Setyawan Aprilia, Natasya Eka Ardy Wijaya Arya Purwa Nugraha Ayu, Nandani Dwi Sukmaning Belva Ivana Ardiyanti Brutal Wijaya Bunga Agustina Perdani Chairulloh, Muhammad Rafly Chalvin Septianarditya Delfiya Anggraini Devia Putri Dewi Probowati Setyaningrum Dhea Amelia Oktariana Dian Sholikhin, Raflinda Dila Aristantia Kartika Sari Dilla Nur Rahma Dita Ristiyana Dwi Siti Sholikah Echsanudin Echsanudin Edy Purwo Saputro Fadli, Mohammad Khoirul Ihwan Susila Ikka Wijayanti Imronudin Imronudin Ivan, Muhammad Ivana Ardiyanti, Belva Kumala, Paramita Dewi Kussudyarsana Kusuma, Sofia Anida M. Sholahuddin Ma’rifah Ma’rifah Muhammad Dzaki Abdillah Muhammad Rafly Chairulloh Muhammad Rivaldo Darmawan Muhammad Sholahuddin Muhammad Zuhri Muzakar Isa Nanda Meisya Putri Nikmatussholekha, Nur Fitriani Nisa, Pramesti 'Ainun Nurhaliza, Nadila Okta Bella Fatin Permata, Burhan Pratiwi, Dinda Shindi Putri Puro, Intan Widia Putra, Apriliano Rofi Pradana Putri Febriqa Khairun Nisa’ RACHMAT RAMADHAN Ramadhani, Dhifa Rifky Ramanto, Muhammad Fadli Rina Rohmantiana Rini Kuswati Rizcho Louistama Setyana Putra Romadhoni Khoiruddin Salsabila, Shafiyah Samalla, Vieda Saphira Wahyu Novitasari Sari, Dila Aristantia Kartika Sejati, Silvi Prasetyo Setyaningrum, Dewi Probowati Silfiana Melisa Anjani Silvi Prasetyo Sejati Sirda Sirda Sirda, Sirda Soepatini Sri Murwanti Sri Padmantyo Sugiyanto Sugiyanto Trisno, Rafi wahyu saputra, Aan Widiyana, Hetty Windi Nur Azizah Wiyadi Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Zulfa Irawati Zulfa Irawati, Zulfa