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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Bisnis Eka Prasetya Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Eksos Journal of Entrepreneurship & Business Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan MALLOMO: Journal of Community Service International Journal of Management Science and Information Technology (IJMSIT) SENTRI: Jurnal Riset Ilmiah Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Economos : Jurnal Ekonomi dan Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management JER Jurnal Simki Economic
Moechammad Nasir
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Analysis of the Effect of Brand Equity Elements on Brand Loyalty through Brand Trust on Instant Noodle Products of Local and International Brand on Generation Z in Solo Raya Windi Nur Azizah; Moechammad Nasir
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study primarily aims to examine the impact of brand equity components on brand loyalty, with brand trust functioning as a mediating variable, within the context of local and international instant noodle brands consumed by Generation Z in the Solo Raya region. A total of 250 respondents were purposively selected based on predetermined criteria, particularly those who regularly purchase or consume both local (Indomie) and international (Samyang) instant noodle brands. Data were collected using a structured questionnaire based on a Likert scale, and analyzed through Partial Least Squares (PLS) modeling utilizing SMARTPLS software version 3.2.9. The analysis included both measurement and structural model evaluations. The results revealed that Brand Association, Brand Awareness, and Perceived Quality all have a positive and statistically significant influence on Brand Trust for both brands. Moreover, among all variables, Perceived Quality was the only factor consistently demonstrating a significant effect on Brand Loyalty. In contrast, the direct impact of Brand Trust on Brand Loyalty was found to be statistically insignificant. Nevertheless, Brand Trust was identified as an essential mediating construct in fostering Brand Loyalty, although its direct effect may not always be substantial.
Analysis of the Effect of Brand Equity Elements on Brand Loyalty through Brand Trust on Instant Noodle Products of Local and International Brand on Generation Z in Solo Raya Windi Nur Azizah; Moechammad Nasir
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study primarily aims to examine the impact of brand equity components on brand loyalty, with brand trust functioning as a mediating variable, within the context of local and international instant noodle brands consumed by Generation Z in the Solo Raya region. A total of 250 respondents were purposively selected based on predetermined criteria, particularly those who regularly purchase or consume both local (Indomie) and international (Samyang) instant noodle brands. Data were collected using a structured questionnaire based on a Likert scale, and analyzed through Partial Least Squares (PLS) modeling utilizing SMARTPLS software version 3.2.9. The analysis included both measurement and structural model evaluations. The results revealed that Brand Association, Brand Awareness, and Perceived Quality all have a positive and statistically significant influence on Brand Trust for both brands. Moreover, among all variables, Perceived Quality was the only factor consistently demonstrating a significant effect on Brand Loyalty. In contrast, the direct impact of Brand Trust on Brand Loyalty was found to be statistically insignificant. Nevertheless, Brand Trust was identified as an essential mediating construct in fostering Brand Loyalty, although its direct effect may not always be substantial.
The Effect of Brand Image, Product Quality, and Halal Labeling on Junkfood Product Purchase Decision (Case Study of FEB Students of Universitas Muhammadiyah Surakarta) Trisno, Rafi; Nasir, Moechammad
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.434

Abstract

This study explores the influence of Brand Image, Product Quality, and Halal Labeling on the purchase decisions of junk food products among students of the Faculty of Economics and Business at Universitas Muhammadiyah Surakarta. Using a quantitative approach, data were obtained from 150 purposively selected active consumers through structured questionnaires with a 5-point Likert scale. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Brand Image and Product Quality significantly and positively influence purchase decisions, indicating that favorable brand perception and perceived quality drive student preferences for junk food. Conversely, Halal Labeling does not show a significant effect, despite the predominantly Muslim student population. This surprising result suggests a possible shift in consumer priorities or limited awareness of halal concepts, warranting further qualitative research. Methodologically, the use of PLS-SEM is appropriate; however, the sample’s restriction to one faculty and purposive selection limits generalizability. The study provides valuable insights for marketers to improve product appeal while maintaining halal certification. Future research should broaden the sample scope, include additional variables such as price and promotion, and consider mixed-method approaches to deepen understanding of consumer behavior.
The Effect of Brand Image, Product Quality, and Halal Labeling on Junkfood Product Purchase Decision (Case Study of FEB Students of Universitas Muhammadiyah Surakarta) Trisno, Rafi; Nasir, Moechammad
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.434

Abstract

This study explores the influence of Brand Image, Product Quality, and Halal Labeling on the purchase decisions of junk food products among students of the Faculty of Economics and Business at Universitas Muhammadiyah Surakarta. Using a quantitative approach, data were obtained from 150 purposively selected active consumers through structured questionnaires with a 5-point Likert scale. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Brand Image and Product Quality significantly and positively influence purchase decisions, indicating that favorable brand perception and perceived quality drive student preferences for junk food. Conversely, Halal Labeling does not show a significant effect, despite the predominantly Muslim student population. This surprising result suggests a possible shift in consumer priorities or limited awareness of halal concepts, warranting further qualitative research. Methodologically, the use of PLS-SEM is appropriate; however, the sample’s restriction to one faculty and purposive selection limits generalizability. The study provides valuable insights for marketers to improve product appeal while maintaining halal certification. Future research should broaden the sample scope, include additional variables such as price and promotion, and consider mixed-method approaches to deepen understanding of consumer behavior.
Studi Komparasi Brand Characteristic dan Consumer Brand Characteristic terhadap Brand Loyalty dengan Trust Based Brand Credibility and Resonance (TBBCR) sebagai Variabel Intervening pada Dua UMKM Susu Segar di Wilayah Solo Raya Nikmatussholekha, Nur Fitriani; Nasir, Moechammad
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8930

Abstract

Penelitian ini bertujuan untuk menguji pengaruh brand characteristic dan consumer brand characteristic terhadap brand loyalty dengan Trust Based Brand Credibility and Resonance (TBBCR) sebagai variabel intervening pada dua UMKM susu segar di wilayah Solo Raya, yaitu Shi Jack dan Mom Milk. Permasalahan utama yang diangkat dalam penelitian ini adalah bagaimana karakteristik merek dan persepsi konsumen terhadap merek dapat membentuk loyalitas konsumen, serta peran kepercayaan dan resonansi merek dalam memediasi hubungan tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Data diperoleh melalui penyebaran kuesioner kepada 260 responden yang merupakan konsumen susu Shi Jack dan Mom Milk, menggunakan teknik purposive sampling. Analisis data dilakukan dengan metode Partial Least Square (PLS) melalui software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa brand characteristic dan consumer brand characteristic berpengaruh positif dan signifikan terhadap TBBCR dan brand loyalty. Selain itu, TBBCR terbukti memediasi secara signifikan hubungan antara brand characteristic dan consumer brand characteristic terhadap brand loyalty. Temuan ini memperkuat model TBBCR dengan mengintegrasikan indikator service quality sebagai komponen dalam membangun brand credibility dan resonance. Penelitian ini memberikan kontribusi teoritis dalam pengembangan konsep loyalitas merek di sektor UMKM, serta rekomendasi praktis bagi pelaku usaha dalam merancang strategi branding berbasis kepercayaan dan keterikatan emosional konsumen.
Analisis Pengaruh Indikator Brand Resonance Terhadap Brand Loyalty pada Pengguna Motor Vespa di Solo Raya Pratiwi, Dinda Shindi Putri; Nasir, Moechammad
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8931

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengevaluasi pengaruh brand credibility, service quality, consumer expected, dan brand knowledge terhadap brand loyalty pada pengguna motor Vespa di Solo Raya. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 200 responden yang merupakan pengguna motor Vespa di wilayah Solo Raya. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) versi 3. Hasil penelitian menunjukkan bahwa keempat variabel independen, yaitu brand credibility, service quality, consumer expected, dan brand knowledge, memiliki pengaruh positif dan signifikan terhadap brand loyalty. Temuan ini menunjukkan bahwa kredibilitas merek yang kuat, kualitas layanan yang baik, kesesuaian harapan konsumen dengan pengalaman, serta pengetahuan merek yang tinggi dapat memperkuat keterikatan emosional dan loyalitas konsumen terhadap Vespa. Hasil ini memberikan kontribusi praktis bagi pelaku industri otomotif dalam merancang strategi pemasaran yang berfokus pada penguatan ikatan emosional konsumen guna meningkatkan loyalitas merek secara berkelanjutan.
Analisis Elemen Brand Equity terhadap Brand Loyalty Pasta Gigi Merek Pepsodent di Soloraya Ramanto, Muhammad Fadli; Nasir, Moechammad
Indonesian Research Journal on Education Vol. 5 No. 1 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i1.2002

Abstract

Penelitian ini bertujuan untuk mengetahui analisis elemen brand equity terhadap brand loyality pasta gigi merek pepsodent di Soloraya, Penggunaan pasta gigi sebagai alat untuk menjaga kebersihan gigi dan mulut telah menjadi bagian tak terpisahkan dari kehidupan sehari-hari masyarakat. Meskipun Pepsodent sudah menjadi merek yang dikenal dan dipercayai oleh masyarakat Indonesia, perusahaan tetap perlu mempertahankan dan meningkatkan loyalitas konsumennya dalam persaingan yang semakin ketat. Salah satu cara untuk meningkatkan brand loyalty adalah dengan memperkuat brand equity. Penelitian ini menggunakan jenis penelitian eksplanatori dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah masyarakat di Surakarta, Karanganyar dan Sukoharjo yang menggunakan pasta gigi merek pepsodent. batas minimal sampel sejumlah 170 responden. Untuk memperoleh hasil analisis yang lebih baik, peneliti menambah jumlah sampel sebanyak 30 responden, sehingga total sampel dalam penelitian ini menjadi 200 responden. dalam penelitian ini adalah data primer data yang diperoleh langsung dari sumbernya. Data tersebut diperoleh dari responden di wilayah Solo Raya melalui kuesioner Google Form. Hasil penelitian ini menunjukkan brand awareness memiliki pengaruh positif dan signifikan terhadap brand loyalty. Sesuai dengan hasil uji hipotesis yang menunjukkan nilai t statsitik sebesar 4.816, yang lebih besar dari 1,967 dengan P value < 0,05 yaitu sebesar 0,000 yang menyatakan bahwa brand awareness berpengaruh positif dan signifikan terhadap brand loyalty. brand association memiliki pengaruh positif dan signifikan terhadap brand loyalty. Sesuai dengan hasil uji hipotesis yang menunjukkan nilai t-statistik sebesar 2.122, yang lebih besar dari 1,967 dengan P value < 0,05 yaitu sebesar 0,017 yang berarti brand association berpengaruh positif dan signifikan terhadap brand loyalty. perceived quality berpengaruh positif dan signifikan terhadap brand loyalty. Sesuai dengan hasil uji hipotesis yang menunjukkan nilai t-statistik sebesar 1,969, yang lebih besar dari 1,967 dengan P value < 0,05 yaitu sebesar 0,025 yang berarti perceived quality berpengaruh positif dan signifikan terhadap brand loyalty.
Pengaruh Orientasi Karir Protean terhadap Keputusan Karir yang Dimediasi oleh Kemampuan Adaptasi Karir dan Efikasi Diri Echsanudin, Echsanudin; Nasir, Moechammad
Indonesian Research Journal on Education Vol. 5 No. 1 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i1.2142

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi karir protean terhadap keputusan karir dengan mediasi kemampuan adaptasi karir dan efikasi diri. Pendekatan yang digunakan adalah Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan melibatkan 173 responden mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta. Hasil penelitian menunjukkan bahwa orientasi karir protean memiliki pengaruh positif dan signifikan terhadap keputusan karir mahasiswa. Hal ini mengindikasikan bahwa individu dengan orientasi karir protean yang tinggi cenderung lebih mandiri dalam mengambil keputusan karir mereka. Namun, hasil juga menunjukkan bahwa efikasi diri berpengaruh negatif signifikan terhadap keputusan karir, yang mengindikasikan bahwa tingkat efikasi diri yang lebih rendah dapat menghambat pengambilan keputusan karir yang optimal. Sementara itu, kemampuan adaptasi karir berperan sebagai mediator dalam hubungan antara orientasi karir protean dan keputusan karir, yang berarti mahasiswa dengan orientasi karir protean yang tinggi akan lebih adaptif terhadap perubahan dan tantangan karir, sehingga meningkatkan kualitas keputusan karir mereka. Temuan ini memberikan implikasi bagi institusi pendidikan dalam merancang program pengembangan karir yang dapat meningkatkan efikasi diri dan kemampuan adaptasi karir mahasiswa guna mendukung keputusan karir yang lebih baik.
Faktor Stimulus Produk Ramah Lingkungan Nasir, Moechammad; Saputro, Edy Purwo; Setyaningrum, Dewi Probowati
Prosiding University Research Colloquium Proceeding of The 10th University Research Colloquium 2019: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Riset tentang produk ramah lingkungan menarik diteliti karena di erakekinian persoalan tentang produk ramah lingkungan kian pelik danbersamaan dengan tuntutan industrialisasi yang ramah lingkungan.Di sisi lain kepedulian dan kesadaran kolektif terhadap konsumsiproduk ramah lingkungan semakin meningkat. Oleh karena itu tujuanpenelitian ini untuk mengetahui faktor stimulus yang mempengaruhiniat beli produk ramah lingkungan. Analisis dengan riset kuantitatifmelibatkan 100 responden menggunakan regresi berganda. Hasilanalisis menunjukan pengaruh 4P sebagai stimulus niat beli produkramah lingkungan dengan setting amatan kasus di Solo. Penjelasantentang keterbatasan dan saran riset lanjutan disampaikan sebagaiupaya eksplorasi untuk membangun model niat beli produk ramahlingkungan.
Penguatan Majelis Ekonomi PCM Jebres Melalui Peningkatan Nilai Produk Pengusaha Binaan PCM Jebres Sholahuddin, Muhammad; Lestari, Wuryaningsih Dwi; Padmantyo, Sri; Irawati, Zulfa; Nasir, Moechammad; Kuswati, Rini; Saputro, Edy Purwo; Murwanti, Sri
Prosiding University Research Colloquium Proceeding of The 15th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

This activity is a community service carried out in the City of Jebres for a micro-enterprise (UMKM) with the business name PCM Jebres. The spread of COVID-19 that hit Indonesia directly had a negative impact on micro-enterprises in Indonesia, especially in the City of Jebres. The implementation of Large-Scale Social Restrictions (PSBB) by both central and regional governments significantly reduces consumer access to these micro-enterprises. The purpose of this community service is to increase the entrepreneurial knowledge and skills of business owners in selling through social networking media. The method of implementation includes the first stage of socialization and preparation, the second stage is the circumcision of materials, the third stage is the implementation, the fourth stage is monitoring and evaluation then the last stage is the preparation of scientific reports and publications. Results obtained after mentoring show an increase in partners' understanding of the P-IRT submission process. This activity is expected to be an example for other micro-businesses affected by the COVID-19 pandemic and be a solution to the existing MSME problem. This service has been implemented socialization of P-IRT submission program in January. Based on the results of the evaluation before and after the event, participants already understand how the P-IRT submission process. Participants have filled out the official adjutant form of socialization of surakarta health office. Among the requirements is a photo of yourself. Participants who do not have a photo of themselves are directly helped in the photo at the place of activity. The next activity is adjutant technical guidance to the Surakarta Health Office and uploading P-IRT adjutant.
Co-Authors Afiftama, Ilham Annisa Noviana Ramadhani Anton Agus Setyawan Aprilia, Natasya Eka Ardy Wijaya Arya Purwa Nugraha Ayu, Nandani Dwi Sukmaning Belva Ivana Ardiyanti Brutal Wijaya Bunga Agustina Perdani Burhan Permata Chairulloh, Muhammad Rafly Chalvin Septianarditya Delfiya Anggraini Devia Putri Dewi Probowati Setyaningrum Dhea Amelia Oktariana Dian Sholikhin, Raflinda Dila Aristantia Kartika Sari Dilla Nur Rahma Dinda Shindi Putri Pratiwi Dita Ristiyana Dwi Siti Sholikah Echsanudin Echsanudin Edy Purwo Saputro Fadli, Mohammad Khoirul Ihwan Susila Ikka Wijayanti Imronudin Imronudin Ivana Ardiyanti, Belva Kumala, Paramita Dewi Kussudyarsana M. Sholahuddin Ma’rifah Ma’rifah Mohamad Nisman Fadhil Muhammad Amir Anshori Muhammad Dzaki Abdillah Muhammad Fathi Salim Muhammad Ivan Muhammad Rafly Chairulloh Muhammad Rivaldo Darmawan Muhammad Sholahuddin Muhammad Zuhri Muzakar Isa Nadila Nurhaliza Nanda Meisya Putri Nikmatussholekha, Nur Fitriani Nisa, Pramesti 'Ainun Nur Fitriani Nikmatussholekha Nurhaliza, Nadila Nurizal Ismail Okta Bella Fatin Pratiwi, Dinda Shindi Putri Puro, Intan Widia Putra, Apriliano Rofi Pradana Putri Febriqa Khairun Nisa’ RACHMAT RAMADHAN Ramadhani, Dhifa Rifky Ramanto, Muhammad Fadli Ratna Yunita Setiyani Subardjo Rina Rohmantiana Rini Kuswati Rizcho Louistama Setyana Putra Romadhoni Khoiruddin Salsabila, Shafiyah Samalla, Vieda Saphira Wahyu Novitasari Sari, Dila Aristantia Kartika Sejati, Silvi Prasetyo Setyaningrum, Dewi Probowati Silfiana Melisa Anjani Silvi Prasetyo Sejati Sirda Sirda Sirda, Sirda Soepatini Sofia Anida Kusuma Sri Murwanti Sri Padmantyo Sugiyanto Sugiyanto Suranto Suranto Tazkia Amalia Trisno, Rafi wahyu saputra, Aan Widiyana, Hetty Windi Nur Azizah Wiyadi Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Zulfa Irawati Zulfa Irawati, Zulfa