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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) Istinbath: Jurnal Hukum dan Ekonomi Islam JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Eksos Journal of Entrepreneurship & Business Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Simki Economic International Journal of Management Science and Information Technology (IJMSIT) Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Economos : Jurnal Ekonomi dan Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management
Moechammad Nasir
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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ANALYSIS OF PRODUCT TYPES, PROMOTION AND CUSTOMER LOYALTY MEDIATED BY BRAND IMAGE AT PT. BANK MANDIRI (PERSERO) TBK Kumala, Paramita Dewi; Wiyadi, Wiyadi; Nasir, Moechammad; Isa, Muzakar
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5468

Abstract

This research endeavours to explore the influence of product categorisation and promotional strategies on consumer loyalty, with the brand image of Government bank serving as a mediating factor, along with conducting a thorough analysis. The study uses a quantitative approach to collect data by administering a questionnaire to the clientele of Government bank. The analysis of the data utilised structural equation modelling (SEM) along with statistical software. The findings of the study reveal that the type of product plays a crucial role in enhancing brand image, while advertising also significantly contributes to this enhancement. Furthermore, brand image is shown to be a key factor in fostering customer loyalty. Additionally, the type of product and marketing efforts are both significant in promoting customer loyalty, with brand image acting as a mediator in the relationships among product type, advertising, and customer loyalty.
Pengaruh Teknologi Informasi Dan Keterampilan Terhadap Efisiensi Kerja Dengan Kinerja Karyawan Sebagai Variabel Mediasi Pada Karyawan Dian Sholikhin, Raflinda; Nasir, Moechammad
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan bertujuan untuk menganalisis pengaruh teknologi informasi dan keterampilan terhadap efisiensi kerja dengan kinerja karyawan sebagai variabel mediasi pada karyawan. Jenis Penelitian ialah kuantitatif dengan pendekatan eksplanatori. Penelitian ini populasinya adalah pegawai yang bekerja di DISPERKIMTARU Kabupaten Sragen (Dinas perumahan rakyat, Kawasan permukiman, pertanahan, dan tata ruang). Dalam penelitian ini jumlah sampel yang digunakan adalah 100 responden pada pegawai DISPERKIMTARU Kabupaten Sragen (Dinas perumahan rakyat, Kawasan permukiman, pertanahan, dan tata ruang). Teknik analisis data penelitian ini dengan pendekatan pemodelan persamaan struktural kuadrat terkecil parsial (PLS-SEM). teknologi informasi berpengaruh negatif signifikan terhadap Efisiensi Kerja. Teknologi Informasi, keterampilan dan efisiensi kerja berpengaruh positif signifikan terhadap Kinerja Karyawan. Keterampilan berpengaruh negatif signifikan terhadap Efisiensi Kerja. Teknologi Informasi berpengaruh positif signifikan terhadap Efisiensi Kerja yang dimediasi oleh Kinerja Karyawan. Keterampilan berpengaruh positif signifikan terhadap Efisiensi Kerja yang dimediasi oleh Kinerja Karyawan.
Analisis Pengaruh Brand Resonance, Brand Characteristic dan Brand Trust terhadap Brand Loyalty pada Produk Scarlett Whitening di Surakarta Fadli, Mohammad Khoirul; Nasir, Moechammad
VISA: Journal of Vision and Ideas Vol. 4 No. 2 (2024): VISA: Journal of Vision and Ideas (In Press)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i2.2940

Abstract

The objective of this studies is to examine and discusing the impact of brand resonance, brand characteristics and brand trust on brand loyalty in Scarlett Whitening products in Surakarta. Problem statement in this studies revolves around whether brand resonance, brand characteristics and exert a substantial influence on brand loyalty. Conducted as a survey with a quantitativ approach, the primari data were collected through questionn distributed via Google Form. The respondents sampled for this research are individuals who use Scarlett Whitening products in Surakarta. The entire consumer population using Scarlett Whitening products in Surakarta is considered the scope of this study, and the sampling technique employed is non-probability sampling through purposive sampling, with a total of 200 respondents. The hypotheses put forward posit that brand resonance is expected to significantly impact brand loyalty (H1), brand characteristics are anticipated have significant effect on brand loyalty (H2) and brand trust are anticipated have significant effect on brand loyalty(H3). The research findings indicate that both brand resonance, brand characteristics and brand trust indeed have a significant influence on brand loyalty. In conclusion, this study establishes that brand resonance (X1), brand characteristics (X2) and brand trust (X3) significantly contribute to brand loyalty (Y) for Scarlett Whitening products in Surakarta.
ANALYSIS OF THE INFLUENCE OF EWOM AND PRODUCT DESIGN ON PURCHASING DECISIONS OF ELECTRIC MOTORCYCLES IN SOLO RAYA Chairulloh, Muhammad Rafly; Nasir, Moechammad
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14540

Abstract

This study aims to analyze the effect of EWOM and Product Design on purchasing decisions for electric motorcycles in Solo Raya. The sample used in this study amounted to 200 respondents who were in Solo Raya. The sampling method using purposive sampling and the data used was primary data in the form of a quetionnaire. The analytical tools used in this study include the measurement model (outer model), Inner model evaluation, and hypothesis testing using the SmartPLS software. The results of this study indicate that the EWOM variable has a positive effect on purchasing decisions and the Product Design variable has a positive effect on purchasing decisions. This means that all variables in EWOM and Product Design have a positive effect on purchasing decisions for electric motorcycles in Solo Raya.
The Role of Innovation Type and Startup Performance in Mediating the Influence of Entrepreneurial Intention on Business Sustainability Setyana Putra, Rizcho Louistama; Kussudyarsana, Kussudyarsana; Nasir, Moechammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.9000

Abstract

This study aims to determine whether innovation type and startup performance mediate the influence of entrepreneurial intention on business sustainability. This study is Explanatory Research with a Quantitative approach. The sample size of this study was 187 respondents. Using the SmartPLS software. Partial Least Square (PLS) was used to analyze the data in this study. The results of this study are Entrepreneurial Intention has a significant effect on Business Sustainability. Entrepreneurial Intention has a positive and significant effect on Innovation Type. Entrepreneurial Intention has a positive and significant effect on Startup Performance. Innovation Type has a positive and significant effect on Startup Performance. Innovation Type has a positive and significant effect on Business Sustainability. Startup Performance has a positive and significant effect on Business Sustainability. Innovation Type and Startup Performance can mediate the influence of Entrepreneurial Intention on Business Sustainability.
Pengaruh E-WOM, Brand Image, dan Brand Love Terhadap Brand Loyalty dengan Brand Trust Sebagai Variabel Intervening pada dua Merek Air Minum Terpopuler di Soloraya Ardy Wijaya; Moechammad Nasir
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7687

Abstract

This study aims to analyze and compare the influence of electronic word of mouth (e-WOM), Brand Image, and Brand Love on Brand Loyalty with Brand Trust as a mediating variable in AQUA and Lee Minerale brands in Solo Raya. This research is an explanatory research with a quantitative approach. Data were collected from 400 respondents, consisting of 200 AQUA consumers and 200 Lee Minerale consumers, selected using purposive sampling technique. The research instrument used a five-point Likert scale. Data were analyzed using Partial Least Squares (PLS) with SmartPLS software. The results show that for both brands, e-WOM, Brand Image, and Brand Love have a significant positive effect on Brand Trust and Brand Loyalty. In addition, Brand Trust is proven to fully mediate the influence of e-WOM, Brand Image, and Brand Love on Brand Loyalty for both AQUA and Lee Minerale. These findings indicate that building Brand Trust is an important strategy in increasing consumer loyalty in the bottled drinking water industry.
Co-Authors Afiftama, Ilham Anton Agus Setyawan Ardy Wijaya Ayu, Nandani Dwi Sukmaning Brutal Wijaya Chairulloh, Muhammad Rafly Chalvin Septianarditya Dewi Probowati Setyaningrum Dian Sholikhin, Raflinda Dwi Siti Sholikah Echsanudin Echsanudin Edy Purwo Saputro Fadli, Mohammad Khoirul Ihwan Susila Ivan, Muhammad Ivana Ardiyanti, Belva Khairun Nisa’, Putri Febriqa Kumala, Paramita Dewi Kussudyarsana Kussudyarsana Kussudyarsana Kusuma, Sofia Anida M. Sholahuddin Muhammad Sholahuddin Muhammad Zuhri Muzakar Isa Nikmatussholekha, Nur Fitriani Nisa, Pramesti 'Ainun Okta Bella Fatin Pratiwi, Dinda Shindi Putri Puro, Intan Widia Putra, Apriliano Rofi Pradana Ramadhani, Annisa Noviana Ramadhani, Dhifa Rifky Ramanto, Muhammad Fadli Rina Rohmantiana Rini Kuswati Ristiyana, Dita Romadhoni Khoiruddin S Soepatini Samalla, Vieda Saphira Wahyu Novitasari Sari, Dila Aristantia Kartika Setyana Putra, Rizcho Louistama Setyaningrum, Dewi Probowati Sirda, Sirda Sri Murwanti Sri Padmantyo Trisno, Rafi wahyu saputra, Aan Widiyana, Hetty Wiyadi Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Zulfa Irawati Zulfa Irawati, Zulfa