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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Bisnis Eka Prasetya Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Eksos Journal of Entrepreneurship & Business Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan MALLOMO: Journal of Community Service International Journal of Management Science and Information Technology (IJMSIT) SENTRI: Jurnal Riset Ilmiah Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Economos : Jurnal Ekonomi dan Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management JER Jurnal Simki Economic
Moechammad Nasir
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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ANALYSIS OF PRODUCT TYPES, PROMOTION AND CUSTOMER LOYALTY MEDIATED BY BRAND IMAGE AT PT. BANK MANDIRI (PERSERO) TBK Kumala, Paramita Dewi; Wiyadi, Wiyadi; Nasir, Moechammad; Isa, Muzakar
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5468

Abstract

This research endeavours to explore the influence of product categorisation and promotional strategies on consumer loyalty, with the brand image of Government bank serving as a mediating factor, along with conducting a thorough analysis. The study uses a quantitative approach to collect data by administering a questionnaire to the clientele of Government bank. The analysis of the data utilised structural equation modelling (SEM) along with statistical software. The findings of the study reveal that the type of product plays a crucial role in enhancing brand image, while advertising also significantly contributes to this enhancement. Furthermore, brand image is shown to be a key factor in fostering customer loyalty. Additionally, the type of product and marketing efforts are both significant in promoting customer loyalty, with brand image acting as a mediator in the relationships among product type, advertising, and customer loyalty.
Pengaruh Teknologi Informasi Dan Keterampilan Terhadap Efisiensi Kerja Dengan Kinerja Karyawan Sebagai Variabel Mediasi Pada Karyawan Dian Sholikhin, Raflinda; Nasir, Moechammad
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan bertujuan untuk menganalisis pengaruh teknologi informasi dan keterampilan terhadap efisiensi kerja dengan kinerja karyawan sebagai variabel mediasi pada karyawan. Jenis Penelitian ialah kuantitatif dengan pendekatan eksplanatori. Penelitian ini populasinya adalah pegawai yang bekerja di DISPERKIMTARU Kabupaten Sragen (Dinas perumahan rakyat, Kawasan permukiman, pertanahan, dan tata ruang). Dalam penelitian ini jumlah sampel yang digunakan adalah 100 responden pada pegawai DISPERKIMTARU Kabupaten Sragen (Dinas perumahan rakyat, Kawasan permukiman, pertanahan, dan tata ruang). Teknik analisis data penelitian ini dengan pendekatan pemodelan persamaan struktural kuadrat terkecil parsial (PLS-SEM). teknologi informasi berpengaruh negatif signifikan terhadap Efisiensi Kerja. Teknologi Informasi, keterampilan dan efisiensi kerja berpengaruh positif signifikan terhadap Kinerja Karyawan. Keterampilan berpengaruh negatif signifikan terhadap Efisiensi Kerja. Teknologi Informasi berpengaruh positif signifikan terhadap Efisiensi Kerja yang dimediasi oleh Kinerja Karyawan. Keterampilan berpengaruh positif signifikan terhadap Efisiensi Kerja yang dimediasi oleh Kinerja Karyawan.
Analisis Pengaruh Brand Resonance, Brand Characteristic dan Brand Trust terhadap Brand Loyalty pada Produk Scarlett Whitening di Surakarta Fadli, Mohammad Khoirul; Nasir, Moechammad
VISA: Journal of Vision and Ideas Vol. 4 No. 2 (2024): VISA: Journal of Vision and Ideas (In Press)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i2.2940

Abstract

The objective of this studies is to examine and discusing the impact of brand resonance, brand characteristics and brand trust on brand loyalty in Scarlett Whitening products in Surakarta. Problem statement in this studies revolves around whether brand resonance, brand characteristics and exert a substantial influence on brand loyalty. Conducted as a survey with a quantitativ approach, the primari data were collected through questionn distributed via Google Form. The respondents sampled for this research are individuals who use Scarlett Whitening products in Surakarta. The entire consumer population using Scarlett Whitening products in Surakarta is considered the scope of this study, and the sampling technique employed is non-probability sampling through purposive sampling, with a total of 200 respondents. The hypotheses put forward posit that brand resonance is expected to significantly impact brand loyalty (H1), brand characteristics are anticipated have significant effect on brand loyalty (H2) and brand trust are anticipated have significant effect on brand loyalty(H3). The research findings indicate that both brand resonance, brand characteristics and brand trust indeed have a significant influence on brand loyalty. In conclusion, this study establishes that brand resonance (X1), brand characteristics (X2) and brand trust (X3) significantly contribute to brand loyalty (Y) for Scarlett Whitening products in Surakarta.
ANALYSIS OF THE INFLUENCE OF EWOM AND PRODUCT DESIGN ON PURCHASING DECISIONS OF ELECTRIC MOTORCYCLES IN SOLO RAYA Chairulloh, Muhammad Rafly; Nasir, Moechammad
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14540

Abstract

This study aims to analyze the effect of EWOM and Product Design on purchasing decisions for electric motorcycles in Solo Raya. The sample used in this study amounted to 200 respondents who were in Solo Raya. The sampling method using purposive sampling and the data used was primary data in the form of a quetionnaire. The analytical tools used in this study include the measurement model (outer model), Inner model evaluation, and hypothesis testing using the SmartPLS software. The results of this study indicate that the EWOM variable has a positive effect on purchasing decisions and the Product Design variable has a positive effect on purchasing decisions. This means that all variables in EWOM and Product Design have a positive effect on purchasing decisions for electric motorcycles in Solo Raya.
The Influence of Ewom on Mindful Consumption Behavior Mediated by Attitude, Religiosity, and Mindfulness Bunga Agustina Perdani; Rini Kuswati; Moechammad Nasir
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2799

Abstract

The purpose of this study is to analyze the influence of Ewom on mindful consumption behavior mediated by Attitude, Religiosity, and Mindfulness. This research employs an explanatory quantitative approach. The population in this study consists of consumers who actively use digital media to search for information about products and receive information from electronic word of mouth (eWOM), particularly those with experience purchasing thrift products. The data in this study are primary. The sampling technique employed in this study is a non-probability sampling approach based on purposive sampling. Data analysis techniques utilize PLS-SEM Software, specifically SMARTPLS. PLS-SEM analysis consists of two parts: the outer model and the inner model. The outer model analysis includes validity testing, reliability testing, and multicollinearity testing. The inner model analysis includes model Goodness testing and hypothesis testing. The results of this study indicate that EWOM has a positive and significant influence on Mindful Consumption Behavior. EWOM has a positive and considerable impact on Attitude. EWOM has a positive and significant effect on Religiosity. EWOM has a positive and substantial influence on Mindfulness. Attitude has no considerable effect on Mindful Consumption Behavior. Religiosity has a positive and significant impact on Mindful Consumption Behavior. Mindfulness has a positive and significant effect on Mindful Consumption Behavior. Attitude does not mediate the relationship between EWOM and Mindful Consumption Behavior. Religiosity mediates the impact of EWOM on Mindful Consumption Behavior. Mindfulness mediates the relationship between EWOM and Mindful Consumption Behavior.
Factors Influencing the Purchase Intention of Generation Z Muslim Consumers Towards Halal and Environmentally Friendly Local Cosmetic Products Dita Ristiyana; Soepatini Soepatini; Moechammad Nasir
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6179

Abstract

The aim of this research is to determine the factors that influence the purchase intention of generation Z Muslim consumers towards local cosmetic products that are halal and environmentally friendly. This research uses a quantitative method in the form of a questionnaire, the sampling technique is non-probability sampling with a purposive sampling method. The population in this study is generation Z who live in the Greater Solo area and have never used Avoskin products. The sample in this study was 312 respondents. The data analysis technique used in this research is the SEM PLS method using SmartPLS software. Based on this research, it was found that of the 23 hypotheses tested, seventeen hypotheses were confirmed. Meanwhile, six hypotheses were not accepted, from the hypotheses that were not accepted there were results that were highlighted, namely that eco-label and halal-green awareness had no effect on purchase intention, but environmental knowledge had an effect on purchase intention. This is possible because there is still little public awareness and concern in selecting a product and its impact on the environment. And of the eight hypotheses with mediating variables, two hypotheses were found that could fully mediate. It is hoped that these findings can increase the intention to purchase local cosmetics that are halal and environmentally friendly, namely by better understanding consumer behavior, especially generation Z. The practical implications of this research are that cosmetic producers gain profits by entering the halal market and increasing market share by adding halal and environmentally friendly branding.
The Influence of E-Wallet Usage on the Decision to Use the Dana Application for Transactions among State University Students in Central Java Annisa Noviana Ramadhani; Moechammad Nasir
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6219

Abstract

Modern technology has provided significant convenience in everyday life, including in economic transactions. One of the most visible innovations is the use of electronic wallets (e-wallets), which enable practical and efficient digital transactions. This study's goal is to comprehend the impact of usability, service features, and lifestyle on students' decisions when conducting transactions with the DANA application. This research utilizes a survey method combined with a quantitative method. Data were collected through questionnaires from 280 respondents consisting of students from Diponegoro University (UNDIP) and Sebelas Maret University (UNS) in Central Java. The Partial Least Square (PLS) method was used to analyze the data. According to the study's findings, usability service features, and lifestyle significantly influence the decision to use the application. Ease of use increases technology adoption, while innovative features and students' digital lifestyles drive interest and decisions to use the DANA application. The findings of this research contribute to the DANA application development strategy to continue to improve convenience, service features, and relevance to users' lifestyles, so that they can remain competitive in the digital market. However, this study has limitations covering a limited area, and exploring other variables in future research is recommended.
The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya Putri Febriqa Khairun Nisa’; Moechammad Nasir
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6236

Abstract

This study examines the influence of private label and national brands on brand loyalty for Indomaret tissue products in the Soloraya region, using perceived quality as a mediating variable. The research employs a quantitative method with primary data collected from 250 respondents through a closed-ended questionnaire. The analysis uses the Partial Least Squares (PLS) model to test relationships between variables. The findings reveal that private label and national brands significantly influence perceived quality, with private label brands showing a greater contribution. Perceived quality plays a crucial role in enhancing brand loyalty, both directly and as a mediator between brands and loyalty. Although national brands have a stronger direct impact on brand loyalty, private label brands also demonstrate potential in fostering loyalty through positive perceived quality. This study contributes to retail management by emphasizing the importance of perceived quality as a key factor in improving consumer loyalty. Future research is recommended to broaden the scope of products and regions to achieve more representative results.
The Role of Innovation Type and Startup Performance in Mediating the Influence of Entrepreneurial Intention on Business Sustainability Rizcho Louistama Setyana Putra; Kussudyarsana Kussudyarsana; Moechammad Nasir
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.9000

Abstract

This study aims to determine whether innovation type and startup performance mediate the influence of entrepreneurial intention on business sustainability. This study is Explanatory Research with a Quantitative approach. The sample size of this study was 187 respondents. Using the SmartPLS software. Partial Least Square (PLS) was used to analyze the data in this study. The results of this study are Entrepreneurial Intention has a significant effect on Business Sustainability. Entrepreneurial Intention has a positive and significant effect on Innovation Type. Entrepreneurial Intention has a positive and significant effect on Startup Performance. Innovation Type has a positive and significant effect on Startup Performance. Innovation Type has a positive and significant effect on Business Sustainability. Startup Performance has a positive and significant effect on Business Sustainability. Innovation Type and Startup Performance can mediate the influence of Entrepreneurial Intention on Business Sustainability.
PENGARUH GREEN MARKETING DAN ENVIRONMENTAL AWARENESS TERHADAP BRAND LOYALTY KONSUMEN SHOPPING GOODS DUA MEREK KOSMETIK TERKENAL YANG DIMEDIASI OLEH BRAND IMAGE DI SOLO RAYA Salsabila, Shafiyah; Nasir, Moechammad
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1928

Abstract

The present research investigates how green marketing practices and environmental awareness shape consumer brand loyalty toward N’PURE and Mineral Botanica cosmetic products in the Solo Raya region. Employing an explanatory design within a quantitative framework, the study collected primary data through online questionnaires administered to 280 users of both brands. A purposive sampling technique was applied to ensure that the selected respondents met criteria aligned with the study’s objectives. Data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The analytical procedure comprised two stages: evaluation of the outer model to assess the validity and reliability of the measurement indicators, followed by evaluation of the inner model to determine the structural relationships among the variables. The findings reveal that both green marketing and environmental awareness exert positive and significant influences on brand image and, subsequently, on brand loyalty. Furthermore, brand image functions as a mediating variable in the relationship between green marketing, environmental awareness, and loyalty. These results offer meaningful insights into how environmentally oriented marketing strategies and heightened ecological awareness can reinforce cosmetic brand loyalty through the strengthening of brand image.
Co-Authors Afiftama, Ilham Annisa Noviana Ramadhani Anton Agus Setyawan Aprilia, Natasya Eka Ardy Wijaya Arya Purwa Nugraha Ayu, Nandani Dwi Sukmaning Belva Ivana Ardiyanti Brutal Wijaya Bunga Agustina Perdani Burhan Permata Chairulloh, Muhammad Rafly Chalvin Septianarditya Delfiya Anggraini Devia Putri Dewi Probowati Setyaningrum Dhea Amelia Oktariana Dian Sholikhin, Raflinda Dila Aristantia Kartika Sari Dilla Nur Rahma Dinda Shindi Putri Pratiwi Dita Ristiyana Dwi Siti Sholikah Echsanudin Echsanudin Edy Purwo Saputro Fadli, Mohammad Khoirul Ihwan Susila Ikka Wijayanti Imronudin Imronudin Ivana Ardiyanti, Belva Kumala, Paramita Dewi Kussudyarsana M. Sholahuddin Ma’rifah Ma’rifah Mohamad Nisman Fadhil Muhammad Amir Anshori Muhammad Dzaki Abdillah Muhammad Fathi Salim Muhammad Ivan Muhammad Rafly Chairulloh Muhammad Rivaldo Darmawan Muhammad Sholahuddin Muhammad Zuhri Muzakar Isa Nadila Nurhaliza Nanda Meisya Putri Nikmatussholekha, Nur Fitriani Nisa, Pramesti 'Ainun Nur Fitriani Nikmatussholekha Nurhaliza, Nadila Nurizal Ismail Okta Bella Fatin Pratiwi, Dinda Shindi Putri Puro, Intan Widia Putra, Apriliano Rofi Pradana Putri Febriqa Khairun Nisa’ RACHMAT RAMADHAN Ramadhani, Dhifa Rifky Ramanto, Muhammad Fadli Ratna Yunita Setiyani Subardjo Rina Rohmantiana Rini Kuswati Rizcho Louistama Setyana Putra Romadhoni Khoiruddin Salsabila, Shafiyah Samalla, Vieda Saphira Wahyu Novitasari Sari, Dila Aristantia Kartika Sejati, Silvi Prasetyo Setyaningrum, Dewi Probowati Silfiana Melisa Anjani Silvi Prasetyo Sejati Sirda Sirda Sirda, Sirda Soepatini Sofia Anida Kusuma Sri Murwanti Sri Padmantyo Sugiyanto Sugiyanto Suranto Suranto Tazkia Amalia Trisno, Rafi wahyu saputra, Aan Widiyana, Hetty Windi Nur Azizah Wiyadi Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Zulfa Irawati Zulfa Irawati, Zulfa