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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) Istinbath: Jurnal Hukum dan Ekonomi Islam JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Eksos Journal of Entrepreneurship & Business Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Simki Economic International Journal of Management Science and Information Technology (IJMSIT) Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Economos : Jurnal Ekonomi dan Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Majapahit Journal of Islamic Finance dan Management
Moechammad Nasir
Universitas Muhammadiyah Surakarta
Religion Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Service Quality, Customer Relationship Management, and Brand Image On Consumer Decisions (Expedition Services In Solo City) Romadhoni Khoiruddin; Nasir, Moechammad
Economos : Jurnal Ekonomi dan Bisnis Vol. 7 No. 2 (2024): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v7i2.3174

Abstract

This study is intended to analyze the impact of service quality, customer relationship management, and brand image on consumer decisions regarding the use of expedition services in Solo City. This study uses an explanatory research type with a quantitative method measured using a Likert scale. The data analysis in this research utilizes SPSS version 23. The sample for this research refers to the calculation by Hair et al. (2010), which involves multiplying the total number of indicators in this study by a range of 5 to 10. This study uses 17 question indicators, resulting in a calculation of 17 multiplied by 6, which equals 102. Therefore, a sample of 102 respondents was used. The data collection technique employed was distributing questionnaires via Google Forms. Additionally, the collected respondent data will be classified according to gender, age, education, occupation, and income level. The research results indicate that the variables of service quality, customer relationship management, and brand image have a positive and significant impact on the decision to use expedition services in Solo City.
THE EFFECT OF INTERNSHIP AND ENTREPRENEURSHIP TRAINING ON STRAT-UP PERFORMANCE WITH ENTREPRENEURIAL MOTIVATION AS AN INTERVENING VARIABEL Puro, Intan Widia; Kussudyarsana; Nasir, Moechammad; Setyawan, Anton Agus
Jurnal Mebis Vol. 8 No. 2: December 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i2.496

Abstract

This research aims to analyze the influence of internships and entrepreneurship training on start-up performance, both directly and through entrepreneurial motivation. This research used a quantitative approach with a sample of the first batch of UMS Independent Entrepreneurial Students in 2022, involving 869 participants. Sample selection criteria included full participation in the program and having an active business. The results of the analysis show that internships have a positive and significant impact on start-up performance and entrepreneurial motivation. While entrepreneurship training does not have a significant direct impact on start-up performance, it does influence entrepreneurial motivation significantly. Entrepreneurial motivation also has a significant positive impact on start-up performance. Interestingly, both internships and entrepreneurship training provide a significant positive impact on start-up performance when mediated by entrepreneurial motivation. Internships and entrepreneurship training have an important role in influencing start-up performance, especially when linked to entrepreneurial motivation. This emphasizes the importance of experience-based learning and formal training in supporting entrepreneurial spirit and performance among students in Indonesia.
Pengaruh Reward, Gaya Kepemimpinan dan Budaya Organisasi Terhadap Kinerja Karyawan Pada PT. PLN (Persero) ULP Sampit Samalla, Vieda; Nasir, Moechammad
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2031

Abstract

Employee performance at PT PLN (Persero) ULP Sampit is influenced by three main factors, namely organizational culture, leadership style, and rewards. Analysis was carried out through a series of instrument tests, classical tests and hypothesis tests in surveys involving respondents using questionnaires. The collected data was analyzed using SPSS version 24 statistical software. The results showed that (1) rewards have an impact on employee performance, although not significant; (2) leadership style also has an impact on employee performance, but not significantly; and (3) organizational culture has a significant and positive influence on employee performance.
Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda, Sirda; Susila, Ihwan; Nasir, Moechammad; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
THE INFLUENCE OF BRAND CHARACTERISTICS AND BRAND SATISFACTION ON BRAND LOYALTY WITH BRAND TRUST AS A MEDIATING VARIABLE ON MS GLOW PRODUCTS IN SOLORAYA Widiyana, Hetty; Nasir, Moechammad
JURSIMA Vol 11 No 2 (2023): Volume 11 Nomor 2 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i2.739

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh karakteristik merek dan kepuasan merek terhadap loyalitas merek dengan kepercayaan merek sebagai variabel mediasi pada produk Ms Glow di Soloraya. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian eksplanatori dengan menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa di Soloraya yang menggunakan MS Glow. Teknik pengambilan sampel dalam penelitian ini adalah probability sampling dengan pendekatan purposive sampling. Pengambilan sampel dengan perhitungan Malhottra. Sampel dari penelitian ini sebanyak 140 responden. Metode pengumpulan data yang digunakan dalam penelitian ini adalah penyebaran kuesioner. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square (PLS) dengan menggunakan bantuan Software SMARTPLS. Berdasarkan hasil dan pembahasan diperoleh kesimpulan bahwa karakteristik merek, kepuasan merek dan kepercayaan merek berpengaruh positif dan signifikan terhadap loyalitas merek. Karakteristik merek, kepuasan merek berpengaruh positif dan signifikan terhadap kepercayaan merek. Kepercayaan merek dapat memediasi hubungan antara karakteristik merek dan kepuasan merek terhadap loyalitas merek secara parsial.
The Effect of Brand Image, Brand Trust and Customer Experience on Brand Loyalty Afiftama, Ilham; Nasir, Moechammad
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2403

Abstract

The purpose of this study was to analyze the effect of brand image, brand trust, customer experience, on brand loyalty in Baberking haircut services. This research method is quantitative. This study uses primary data, namely data obtained directly from respondents through filling out questionnaires. The sampling technique in this study was non probability sampling. The population in this study were all people who used haircuts at Baberking haircut services in Solo Raya. The sample in this study were respondents who had used haircut services at Baberking Solo Raya. The number of samples in this study were 200 respondents. Data analysis in this study is quantitative analysis using Partial Least Square (PLS) analysis. The software used in this research is Smart PLS version 3.0. The results of this study are Based on the results of the analysis and discussion that has been carried out in this study, it is found that brand image has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Brand trust has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Customer experience has a significant effect on brand loyalty at Barberking Solo Raya haircut services.
Studi Komparasi Brand Credibility, Brand Trust, dan Brand Resonance Terhadap Brand Loyalty Sepeda Montor Type Scoopy di Kota Surakarta dan Kabupaten Sukoharjo Putra, Apriliano Rofi Pradana; Nasir, Moechammad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4423

Abstract

Penelitian ini mengevaluasi pengaruh brand credibility, brand trust, dan brand resonance terhadap brand loyalty pada sepeda motor Honda Type Scoopy di Kota Surakarta dan Kabupaten Sukoharjo. Metode survei kuantitatif digunakan untuk mengumpulkan data dari pengguna sepeda motor Honda Scoopy. Hasilnya menunjukkan bahwa ketiga variabel tersebut memiliki pengaruh yang signifikan terhadap brand loyalty, menjelaskan sekitar 75,5% variasi dalam perilaku loyalitas konsumen. Hal ini menegaskan pentingnya kredibilitas, kepercayaan, dan resonansi merek dalam mempengaruhi preferensi pembelian konsumen terhadap merek sepeda motor.
The Influence of Brand Image, Brand Satisfaction, and Brand Experience on Brand Loyalty Mediated by Brand Trust Ayu, Nandani Dwi Sukmaning; Nasir, Moechammad
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 5 No 2 (2024): DESEMBER 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v5i2.4830

Abstract

This research aims to examine the impact of Brand Image, Brand Satisfaction, Brand Experience on Brand Loyalty, with Brand Trust acting as a mediator, in the Gacoan Noodle Brand franchise in the Greater Solo area. The research employs a quantitative approach. The study's population consists of individuals who have visited the Gacoan Noodle franchise in the Greater Solo region. The sampling method employed is non-probability sampling using a purposive sampling technique. Primary data is utilized for data collection, with 250 respondents participating in the study. A questionnaire, based on a Likert scale, was designed using an interval scale format. The data analysis method used in this study is Partial Least Squares (PLS), performed with SMARTPLS 3.0 software. The PLS-SEM analysis consists of two models: the Inner model and the Outer model. The findings indicate that the Brand Trust variable plays a significant role in mediating the relationship between Brand Image, Brand Satisfaction, Brand Experience, and Brand Loyalty for the Gacoan Noodle brand in the Greater Solo area.
PENGARUH KEMUDAHAN, FITUR LAYANAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI E-WALLET DANA PADA MAHASISWA PERGURUAN TINGGI MUHAMMADIYAH Ramadhani, Dhifa Rifky; Nasir, Moechammad
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13930

Abstract

Studi ini memiliki tujuan untuk menganalisis pengaruh sebuah kemudahan penggunaan, fitur layanan, dan gaya hidup terhadap suatu keputusan dari penggunaan aplikasi e-wallet DANA oleh mahasiswa Perguruan Tinggi Muhammadiyah. Pendekatan kuantitatif dengan metode explanatory research digunakan dalam menguji suatu hipotesis yang dirumuskan. Data primer akan dikumpulkan, dan berasal dari kuesioner yang disebarkan kepada 350 mahasiswa Universitas Muhammadiyah Surakarta dan Universitas Muhammadiyah Yogyakarta, dan dianalisis menggunakan sebuah metode Partial Least Square (PLS) dengan bantuan software SmartPLS versi 3.2.9. Hasil penelitian menunjukkan kemudahan penggunaan, fitur layanan, dan gaya hidup ini memiliki sebuah pengaruh positif dan juga signifikan terhadap keputusan penggunaan aplikasi. Kemudahan penggunaan memberikan kenyamanan dalam bertransaksi, fitur layanan meningkatkan kepuasan pengguna, sementara gaya hidup mendorong adopsi teknologi digital. Penelitian ini merekomendasikan pengembang aplikasi e-wallet DANA untuk meningkatkan kemudahan penggunaan, mengembangkan fitur yang relevan, serta menyesuaikan strategi pemasaran dengan gaya hidup pengguna guna mempertahankan loyalitas pelanggan.
Analysis Of The Effect Of Green Product And Corporate Social Responsibility (Csr) On Brand Loyalty Of Two Most Popular Handbody Brands With Brand Awareness As A Mediation Variable Ivana Ardiyanti, Belva; Nasir, Moechammad
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3681

Abstract

The study, titled Analysis of the Influence of Green Products and Corporate Social Responsibility (CSR) on Brand Loyalty of the Two Most Popular Handbody Brands with Brand Awareness as a Mediating Variable. Examines the influence of green product attributes and CSR initiatives on brand loyalty, with brand awareness as a mediating variable. The research focuses on two popular handbody brands, Nivea and Love and Beauty Planet, which emphasize eco-friendly practices and social responsibility. Employing a quantitative explanatory research method, the study collected data from 250 respondents in the Soloraya region using a structured questionnaire. Results indicate that both green product attributes and CSR initiatives significantly enhance brand awareness, which in turn positively impacts brand loyalty. Additionally, brand awareness serves as an effective mediator between green practices, CSR, and brand loyalty, providing valuable insights for sustainable brand management strategies. These findings contribute to marketing literature and offer practical implications for enhancing customer loyalty through green marketing and CSR initiatives.
Co-Authors Afiftama, Ilham Anton Agus Setyawan Ayu, Nandani Dwi Sukmaning Brutal Wijaya Chairulloh, Muhammad Rafly Chalvin Septianarditya Dewi Probowati Setyaningrum Dian Sholikhin, Raflinda Dwi Siti Sholikah Echsanudin Echsanudin Edy Purwo Saputro Fadli, Mohammad Khoirul Ihwan Susila Ivan, Muhammad Ivana Ardiyanti, Belva Khairun Nisa’, Putri Febriqa Kumala, Paramita Dewi Kussudyarsana Kussudyarsana Kussudyarsana Kusuma, Sofia Anida M. Sholahuddin Muhammad Sholahuddin Muhammad Zuhri Muzakar Isa Nikmatussholekha, Nur Fitriani Nisa, Pramesti 'Ainun Okta Bella Fatin Pratiwi, Dinda Shindi Putri Puro, Intan Widia Putra, Apriliano Rofi Pradana Ramadhani, Annisa Noviana Ramadhani, Dhifa Rifky Ramanto, Muhammad Fadli Rina Rohmantiana Rini Kuswati Ristiyana, Dita Romadhoni Khoiruddin S Soepatini Samalla, Vieda Saphira Wahyu Novitasari Sari, Dila Aristantia Kartika Setyana Putra, Rizcho Louistama Setyaningrum, Dewi Probowati Sirda, Sirda Sri Murwanti Sri Padmantyo Trisno, Rafi wahyu saputra, Aan Widiyana, Hetty Wiyadi Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Zulfa Irawati Zulfa Irawati, Zulfa