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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Bisnis Eka Prasetya Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Eksos Journal of Entrepreneurship & Business Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan International Journal of Management Science and Information Technology (IJMSIT) SENTRI: Jurnal Riset Ilmiah Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Economos : Jurnal Ekonomi dan Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management JER Jurnal Simki Economic
Moechammad Nasir
Universitas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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ANALISIS PENGARUH SOCIAL MEDIA MARKETING, INOVASI SARANA PRASARANA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN WISATAWAN BERWISATA DI SOLO Saphira Wahyu Novitasari; Moechammad Nasir
Jurnal Manajemen Dirgantara Vol 16 No 2 (2023): Jurnal Manajemen Dirgantara, Desember 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v16i02.1012

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh social media marketing, inovasi sarana prasarana dan kualitas pelayanan terhadap keputusan wisatawan berwisata di solo. Metode penelitian ini ialah kualitatif, adapun desain penelitian ini adalah korelasional. Jenis data yang digunakan dalam penelitian ini adalah data primer dengan mengumpulkan data dengan menggunakan observasi, wawancara dan dokumentasi objek wisata. Populasi dalam penelitian ini adalah pariwisata di Kota Solo. Dalam penelitian ini terdapat tiga objek wisata yang dijadikan sampel yakni Heritage Batik Keris, Pura Mangkunegaran, dan Rumah Atsiri Indonesia. Hasil penelitian ini ialah social media marketing pada penelitian ini berpengaruh signifikan terhadap keputusan wisatawan berwisata. Inovasi sarana prasarana pada penelitian ini berpengaruh signifikan terhadap keputusan wisatawan berwisata. Kualitas pelayanan pada penelitian ini berpengaruh signifikan terhadap keputusan wisatawan berwisata Menurut data yang sudah dihasilkan dari hasil wawancara, disebutkan bahwa social media marketing, inovasi sarana prasarana, dan kualitas pelayanan berpengaruh signifikan terhadap ketiga objek pariwisata yang sudah diteliti, objek pariwisata tersebut yaitu Heritage Batik Keris (Omah Lowo), Pura Mangkunegaran, dan Rumah Atsiri Indonesia.
PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITA RASA PRODUK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABLE INTERVENING PADA 3 RESTO DI KEMUNING Brutal Wijaya; Moechammad Nasir
Jurnal Manajemen Dirgantara Vol 17 No 1 (2024): Jurnal Manajemen Dirgantara, Juli 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i1.1117

Abstract

The purpose of this study was to analyze the impact of service quality, price, and product taste on customer loyalty with satisfaction as an intervening variable at 3 Resto in Kemuning. The type of data used in this study is primary data. The population of this study were people in the Central Java region, male and female, who had visited Resto Bali Ndeso, Mbak Ning, and Ndoro Donker. The sampling technique used in this study was non-probabilitay with purposive sampling technique. The number of samples in this study were 104 respondents. The data collection method in this study used an online questionnaire. The analysis method used is descriptive analysis and structural equation model (SEM) analysis with smart partial least square (PLS). The results of this study are service quality, price and taste have a positive and significant effect on customer satisfaction. Customer satisfaction, service quality and taste have a positive and significant influence on customer loyalty. Price has no effect on customer loyalty. Customer satisfaction plays a role in mediating service quality, price, taste to loyalty.
Service Quality, Customer Relationship Management, and Brand Image On Consumer Decisions (Expedition Services In Solo City) Romadhoni Khoiruddin; Nasir, Moechammad
Economos : Jurnal Ekonomi dan Bisnis Vol. 7 No. 2 (2024): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v7i2.3174

Abstract

This study is intended to analyze the impact of service quality, customer relationship management, and brand image on consumer decisions regarding the use of expedition services in Solo City. This study uses an explanatory research type with a quantitative method measured using a Likert scale. The data analysis in this research utilizes SPSS version 23. The sample for this research refers to the calculation by Hair et al. (2010), which involves multiplying the total number of indicators in this study by a range of 5 to 10. This study uses 17 question indicators, resulting in a calculation of 17 multiplied by 6, which equals 102. Therefore, a sample of 102 respondents was used. The data collection technique employed was distributing questionnaires via Google Forms. Additionally, the collected respondent data will be classified according to gender, age, education, occupation, and income level. The research results indicate that the variables of service quality, customer relationship management, and brand image have a positive and significant impact on the decision to use expedition services in Solo City.
THE EFFECT OF INTERNSHIP AND ENTREPRENEURSHIP TRAINING ON STRAT-UP PERFORMANCE WITH ENTREPRENEURIAL MOTIVATION AS AN INTERVENING VARIABEL Puro, Intan Widia; Kussudyarsana; Nasir, Moechammad; Setyawan, Anton Agus
Jurnal Mebis Vol. 8 No. 2: December 2023
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v8i2.496

Abstract

This research aims to analyze the influence of internships and entrepreneurship training on start-up performance, both directly and through entrepreneurial motivation. This research used a quantitative approach with a sample of the first batch of UMS Independent Entrepreneurial Students in 2022, involving 869 participants. Sample selection criteria included full participation in the program and having an active business. The results of the analysis show that internships have a positive and significant impact on start-up performance and entrepreneurial motivation. While entrepreneurship training does not have a significant direct impact on start-up performance, it does influence entrepreneurial motivation significantly. Entrepreneurial motivation also has a significant positive impact on start-up performance. Interestingly, both internships and entrepreneurship training provide a significant positive impact on start-up performance when mediated by entrepreneurial motivation. Internships and entrepreneurship training have an important role in influencing start-up performance, especially when linked to entrepreneurial motivation. This emphasizes the importance of experience-based learning and formal training in supporting entrepreneurial spirit and performance among students in Indonesia.
Pengaruh Reward, Gaya Kepemimpinan dan Budaya Organisasi Terhadap Kinerja Karyawan Pada PT. PLN (Persero) ULP Sampit Samalla, Vieda; Nasir, Moechammad
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2031

Abstract

Employee performance at PT PLN (Persero) ULP Sampit is influenced by three main factors, namely organizational culture, leadership style, and rewards. Analysis was carried out through a series of instrument tests, classical tests and hypothesis tests in surveys involving respondents using questionnaires. The collected data was analyzed using SPSS version 24 statistical software. The results showed that (1) rewards have an impact on employee performance, although not significant; (2) leadership style also has an impact on employee performance, but not significantly; and (3) organizational culture has a significant and positive influence on employee performance.
Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda, Sirda; Susila, Ihwan; Nasir, Moechammad; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
THE INFLUENCE OF BRAND CHARACTERISTICS AND BRAND SATISFACTION ON BRAND LOYALTY WITH BRAND TRUST AS A MEDIATING VARIABLE ON MS GLOW PRODUCTS IN SOLORAYA Widiyana, Hetty; Nasir, Moechammad
JURSIMA Vol 11 No 2 (2023): Volume 11 Nomor 2 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i2.739

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh karakteristik merek dan kepuasan merek terhadap loyalitas merek dengan kepercayaan merek sebagai variabel mediasi pada produk Ms Glow di Soloraya. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian eksplanatori dengan menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa di Soloraya yang menggunakan MS Glow. Teknik pengambilan sampel dalam penelitian ini adalah probability sampling dengan pendekatan purposive sampling. Pengambilan sampel dengan perhitungan Malhottra. Sampel dari penelitian ini sebanyak 140 responden. Metode pengumpulan data yang digunakan dalam penelitian ini adalah penyebaran kuesioner. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square (PLS) dengan menggunakan bantuan Software SMARTPLS. Berdasarkan hasil dan pembahasan diperoleh kesimpulan bahwa karakteristik merek, kepuasan merek dan kepercayaan merek berpengaruh positif dan signifikan terhadap loyalitas merek. Karakteristik merek, kepuasan merek berpengaruh positif dan signifikan terhadap kepercayaan merek. Kepercayaan merek dapat memediasi hubungan antara karakteristik merek dan kepuasan merek terhadap loyalitas merek secara parsial.
The Effect of Brand Image, Brand Trust and Customer Experience on Brand Loyalty Afiftama, Ilham; Nasir, Moechammad
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2403

Abstract

The purpose of this study was to analyze the effect of brand image, brand trust, customer experience, on brand loyalty in Baberking haircut services. This research method is quantitative. This study uses primary data, namely data obtained directly from respondents through filling out questionnaires. The sampling technique in this study was non probability sampling. The population in this study were all people who used haircuts at Baberking haircut services in Solo Raya. The sample in this study were respondents who had used haircut services at Baberking Solo Raya. The number of samples in this study were 200 respondents. Data analysis in this study is quantitative analysis using Partial Least Square (PLS) analysis. The software used in this research is Smart PLS version 3.0. The results of this study are Based on the results of the analysis and discussion that has been carried out in this study, it is found that brand image has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Brand trust has a significant effect on brand loyalty in Barberking Solo Raya haircut services. Customer experience has a significant effect on brand loyalty at Barberking Solo Raya haircut services.
Analysis of the Influence of Social Media Marketing and Price Discounts on Online Purchase Decisions with Brand Trust as an Intervening Variable in the Tik-Tokshop Application in Soloraya Rachmat Ramadhan; Moechammad Nasir
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 2 (2023): : Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i2.321

Abstract

B
Studi Komparasi Brand Credibility, Brand Trust, dan Brand Resonance Terhadap Brand Loyalty Sepeda Montor Type Scoopy di Kota Surakarta dan Kabupaten Sukoharjo Putra, Apriliano Rofi Pradana; Nasir, Moechammad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4423

Abstract

Penelitian ini mengevaluasi pengaruh brand credibility, brand trust, dan brand resonance terhadap brand loyalty pada sepeda motor Honda Type Scoopy di Kota Surakarta dan Kabupaten Sukoharjo. Metode survei kuantitatif digunakan untuk mengumpulkan data dari pengguna sepeda motor Honda Scoopy. Hasilnya menunjukkan bahwa ketiga variabel tersebut memiliki pengaruh yang signifikan terhadap brand loyalty, menjelaskan sekitar 75,5% variasi dalam perilaku loyalitas konsumen. Hal ini menegaskan pentingnya kredibilitas, kepercayaan, dan resonansi merek dalam mempengaruhi preferensi pembelian konsumen terhadap merek sepeda motor.
Co-Authors Afiftama, Ilham Annisa Noviana Ramadhani Anton Agus Setyawan Aprilia, Natasya Eka Ardy Wijaya Arya Purwa Nugraha Ayu, Nandani Dwi Sukmaning Belva Ivana Ardiyanti Brutal Wijaya Bunga Agustina Perdani Chairulloh, Muhammad Rafly Chalvin Septianarditya Delfiya Anggraini Devia Putri Dewi Probowati Setyaningrum Dhea Amelia Oktariana Dian Sholikhin, Raflinda Dila Aristantia Kartika Sari Dilla Nur Rahma Dita Ristiyana Dwi Siti Sholikah Echsanudin Echsanudin Edy Purwo Saputro Fadli, Mohammad Khoirul Ihwan Susila Ikka Wijayanti Imronudin Imronudin Ivan, Muhammad Ivana Ardiyanti, Belva Kumala, Paramita Dewi Kussudyarsana Kusuma, Sofia Anida M. Sholahuddin Ma’rifah Ma’rifah Muhammad Dzaki Abdillah Muhammad Rafly Chairulloh Muhammad Rivaldo Darmawan Muhammad Sholahuddin Muhammad Zuhri Muzakar Isa Nanda Meisya Putri Nikmatussholekha, Nur Fitriani Nisa, Pramesti 'Ainun Nurhaliza, Nadila Okta Bella Fatin Permata, Burhan Pratiwi, Dinda Shindi Putri Puro, Intan Widia Putra, Apriliano Rofi Pradana Putri Febriqa Khairun Nisa’ RACHMAT RAMADHAN Ramadhani, Dhifa Rifky Ramanto, Muhammad Fadli Rina Rohmantiana Rini Kuswati Rizcho Louistama Setyana Putra Romadhoni Khoiruddin Salsabila, Shafiyah Samalla, Vieda Saphira Wahyu Novitasari Sari, Dila Aristantia Kartika Sejati, Silvi Prasetyo Setyaningrum, Dewi Probowati Silfiana Melisa Anjani Silvi Prasetyo Sejati Sirda Sirda Sirda, Sirda Soepatini Sri Murwanti Sri Padmantyo Sugiyanto Sugiyanto Trisno, Rafi wahyu saputra, Aan Widiyana, Hetty Windi Nur Azizah Wiyadi Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Zulfa Irawati Zulfa Irawati, Zulfa