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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Journal of Economic, Bussines and Accounting (COSTING) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Bisnis Eka Prasetya Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Eksos Journal of Entrepreneurship & Business Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan International Journal of Management Science and Information Technology (IJMSIT) SENTRI: Jurnal Riset Ilmiah Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Economos : Jurnal Ekonomi dan Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management JER Jurnal Simki Economic
Moechammad Nasir
Universitas Muhammadiyah Surakarta
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The Influence of Brand Image, Brand Satisfaction, and Brand Experience on Brand Loyalty Mediated by Brand Trust Ayu, Nandani Dwi Sukmaning; Nasir, Moechammad
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 5 No 2 (2024): DESEMBER 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v5i2.4830

Abstract

This research aims to examine the impact of Brand Image, Brand Satisfaction, Brand Experience on Brand Loyalty, with Brand Trust acting as a mediator, in the Gacoan Noodle Brand franchise in the Greater Solo area. The research employs a quantitative approach. The study's population consists of individuals who have visited the Gacoan Noodle franchise in the Greater Solo region. The sampling method employed is non-probability sampling using a purposive sampling technique. Primary data is utilized for data collection, with 250 respondents participating in the study. A questionnaire, based on a Likert scale, was designed using an interval scale format. The data analysis method used in this study is Partial Least Squares (PLS), performed with SMARTPLS 3.0 software. The PLS-SEM analysis consists of two models: the Inner model and the Outer model. The findings indicate that the Brand Trust variable plays a significant role in mediating the relationship between Brand Image, Brand Satisfaction, Brand Experience, and Brand Loyalty for the Gacoan Noodle brand in the Greater Solo area.
Understanding Brand Loyalty: The Impact of Brand Reputation, Corporate Reputation, and Brand Experience with Mediating Satisfaction on Skincare Facetology Dilla Nur Rahma; Moechammad Nasir
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 5 No 2 (2024): DESEMBER 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v5i2.4855

Abstract

The purpose of this study is to examine how Facetology Skincare's brand satisfaction mediate the relationship between brand loyalty and company reputation, brand experience, and brand reputation. This study's methodology is quantitative in nature. The participant in this research were students of Muhammadiyah University of Surakarta who use Facetology skincare products. The sampling method employed in this research was non-probability, utilizing a purposive sampling technique. This study compiled its data by utilizing primary data. There were two hundred respondents in this survey. The Likert scale format was employed in the questionnaire's design, and the interval scale is frequently used while creating questions. With the aid of SMARTPLS 3.0 software, PLS (Partial Least Square) was the data analysis method employed in this investigation. The Inner model and the Outer model are the two components of PLS-SEM analysis. The study's findings demonstrated that, for Facetology Skincare, brand satisfaction mediate the relationship between brand loyalty and company reputation, brand reputation, and brand experience. The study's managerial implications offer Facetology strategic direction for boosting brand loyalty through brand and corporate reputation management and consumer experience.
Analisis Pengaruh Indikator Brand Resonance Terhadap Brand Loyalty Pada Konsumen Restoran Berlabel Halal di Solo Raya Delfiya Anggraini; Moechammad Nasir
Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Vol. 8 No. 2 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/alurban_vol8.i2/18037

Abstract

This study aims to examine (1) the effect of brand credibility, (2) the effect of service quality, (3) the effect of customer satisfaction, and (4) the effect of brand association on brand loyalty among users of halal-certified restaurants in Solo Raya. This research employs a quantitative approach. The population of this study includes individuals who visit halal-certified restaurants in the Solo Raya area. Sampling was conducted using a non-probability sampling method, with a total sample size of 200 respondents. The study uses primary data collected through the distribution of questionnaires. The data analysis methods employed in this research include validity tests, reliability tests, multiple linear regression analysis, F-tests, t-tests, and the coefficient of determination (R²). The results of the study indicate that the variables brand credibility, service quality, customer satisfaction, and brand association collectively explain brand loyalty by 21.6%, while the remaining 78.4% is explained by other variables not examined in this study. Based on the findings, it was concluded that (1) brand credibility has a positive and significant influence on brand loyalty, (2) service quality has a positive and significant influence on brand loyalty, (3) customer satisfaction has a positive and significant influence on brand loyalty, and (4) brand association has a positive and significant influence on brand loyalty.
PENGARUH KEMUDAHAN, FITUR LAYANAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PENGGUNAAN APLIKASI E-WALLET DANA PADA MAHASISWA PERGURUAN TINGGI MUHAMMADIYAH Ramadhani, Dhifa Rifky; Nasir, Moechammad
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13930

Abstract

Studi ini memiliki tujuan untuk menganalisis pengaruh sebuah kemudahan penggunaan, fitur layanan, dan gaya hidup terhadap suatu keputusan dari penggunaan aplikasi e-wallet DANA oleh mahasiswa Perguruan Tinggi Muhammadiyah. Pendekatan kuantitatif dengan metode explanatory research digunakan dalam menguji suatu hipotesis yang dirumuskan. Data primer akan dikumpulkan, dan berasal dari kuesioner yang disebarkan kepada 350 mahasiswa Universitas Muhammadiyah Surakarta dan Universitas Muhammadiyah Yogyakarta, dan dianalisis menggunakan sebuah metode Partial Least Square (PLS) dengan bantuan software SmartPLS versi 3.2.9. Hasil penelitian menunjukkan kemudahan penggunaan, fitur layanan, dan gaya hidup ini memiliki sebuah pengaruh positif dan juga signifikan terhadap keputusan penggunaan aplikasi. Kemudahan penggunaan memberikan kenyamanan dalam bertransaksi, fitur layanan meningkatkan kepuasan pengguna, sementara gaya hidup mendorong adopsi teknologi digital. Penelitian ini merekomendasikan pengembang aplikasi e-wallet DANA untuk meningkatkan kemudahan penggunaan, mengembangkan fitur yang relevan, serta menyesuaikan strategi pemasaran dengan gaya hidup pengguna guna mempertahankan loyalitas pelanggan.
Membangun Brand Loyalty: Analisis Peran Brand Equity Dan Brand Trust Pada Dua Merek Mie Cup Terpopuler Di Solo Raya Nisa, Pramesti 'Ainun; Nasir, Moechammad
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.12919

Abstract

This study proposes a model that explores the influence of brand equity elements, namely brand awareness, brand association, perceived quality on brand loyalty, with brand trust as an intervening variable, on the two most popular cup noodle brands in Solo Raya, namely Mie Sedaap Cup and Pop Mie. This research was conducted to find out the differences in the impact of brand equity elements on brand trust and brand loyalty in each brand. This study uses an explanatory research method with a purposive sampling approach. This study involved 223 respondents who met the criteria. The data was processed using SmartPLS version 3.0. The results showed that perceived quality has a significant influence on brand trust and brand loyalty in both brands. However, brand awareness only has a significant influence on brand trust and brand loyalty on Sedaap Cup Noodles. Meanwhile, brand association only has a significant effect on brand trust and brand loyalty on Pop Mie. Brand trust is able to mediate the relationship between perceived quality and brand loyalty on both brands, but brand trust is unable to mediate the effect of brand association on brand loyalty on Sedaap Cup Noodles and brand trust is unable to mediate the effect of brand awareness on brand loyalty on Pop Mie.
Analysis of the influence of brand performance, perceived quality, and brand experience on brand loyalty with brand satisfaction as an intervening variable at Fore Coffee in Solo Raya Aprilia, Natasya Eka; Moechammad Nasir
Jurnal Mantik Vol. 8 No. 4 (2025): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i4.6085

Abstract

This study examines the influence of Brand Performance, Perceived Quality, and Brand Experience on Brand Loyalty, with Brand Satisfaction acting as an intervening variable at Fore Coffee in the Solo Raya region. A quantitative approach was used, collecting primary data from 200 respondents via purposive sampling, focusing on customers from Klaten, Sukoharjo, and Surakarta. Data was collected using Likert-scale questionnaires, addressing variables such as brand performance, perceived quality, and customer experiences. Partial Least Square (PLS) analysis via SmartPLS v4.0 was conducted to assess the relationships between the variables. The results indicate that Brand Performance, Perceived Quality, and Brand Experience positively affect Brand Satisfaction, while Brand Satisfaction influences Brand Loyalty. However, Brand Performance and Perceived Quality do not directly influence Brand Loyalty. Brand Satisfaction mediates the relationship between these factors and Brand Loyalty. The study's limitations include a small sample size and time constraints, and future research should expand the sample size. Recommendations for Fore Coffee include focusing on enhancing product quality, customer service, and creating positive experiences to strengthen customer loyalty
Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda, Sirda; Susila, Ihwan; Nasir, Moechammad; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
ANALISIS PENGARUH INDIKATOR BRAND RESONANCE TERHADAP BRAND LOYALTY PADA PENGGUNA SEPEDA LISTRIK DI SOLO RAYA Okta Bella Fatin; Moechammad Nasir
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1372

Abstract

This study aims to analyze the effect of Brand Resonance indicators on Brand Loyalty in electric bicycle users in Solo Raya. This research method uses a quantitative approach. The data collection method in this study uses a quantitative approach. The population in this study were all residents of Greater Solo who owned electric bicycles. Sampling technique with non-probability sampling using purposive sampling approach. Sampling refers to the Ferdinan formula. The number of samples in this study were 250 respondents. This research uses primary data. The data collection method in this study uses Google forms. The data analysis method in this study uses Partial Least Square (PLS). The results of this study are Brand credibility does not have a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Service quality does not have a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Customer Satisfaction has a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Brand awareness has a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Based on the calculation, the coefficient of determination (R²) shows that the variables of brand credibility, service quality, customer satisfaction and brand awareness have a large contribution to brand loyalty.
ANALISIS TRUST BASED BRAND CREDIBILITY AND RESONANCE TERHADAP BRAND LOYALTY PRODUK FASHION MEREK ERIGO DI SOLO RAYA Dwi Siti Sholikah; Moechammad Nasir
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1374

Abstract

This research aims to examine the impact of perceived credibility, service quality, consumer experience, and product availability on brand loyalty concerning Erigo fashion products in the Solo Raya region. The study employs a quantitative approach with an explanatory research design, utilizing questionnaires to gather data from 250 respondents who have purchased Erigo products. Data analysis was conducted using the Partial Least Square (PLS) method with the aid of SmartPLS software. The findings indicate that all independent variables positively and significantly affect brand loyalty. Perceived credibility enhances customer loyalty by fostering greater trust in the brand. Service quality contributes to heightened customer satisfaction and a stronger relationship with the company. Consumer experience facilitates memorable engagements with the brand, while product availability ensures that consumer demands are met effectively. This study underscores the critical role of these four factors in cultivating and sustaining consumer loyalty toward the Erigo brand. The study suggests that the company should focus on enhancing brand credibility, service quality, consumer interactions, and product availability to foster long-term customer loyalty.
The Effect of Market Orientation and Competitive Advantage on Retail Industry Marketing Performance with Trust as a Mediation Variable wahyu saputra, Aan; Wiyadi; Nasir, Moechammad
Journal of Entrepreneurship & Business Vol. 6 No. 2 (2025): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v6i2.7201

Abstract

Purpose: This study aims to analyze the influence of market orientation and competitive advantage on marketing performance in the retail industry in the digital transformation era, with trust as a mediating variable. This study's novelty lies in exploring trust as an intervening variable, providing a deeper understanding of its role in improving marketing performance. Method: This study uses a quantitative approach with Structural Equation Modeling analysis using SmartPLS 4 software. Primary data were collected from management and employees in the retail sector, with a conceptual framework linking market orientation, competitive advantage, trust, and marketing performance. The sample involved employees involved in retail operations, thus providing relevant insights into the industry dynamics. Result: The results of the study indicate that market orientation and competitive advantage have a significant effect on marketing performance. In addition, both variables also have a significant effect on trust. Trust, in turn, has a significant positive effect on marketing performance. Trust also mediates the relationship between market orientation and marketing performance and between competitive advantage and marketing performance. This finding confirms the important role of trust as a mediating variable in strengthening the influence of market orientation and competitive advantage on marketing performance. Further research is recommended to explore other moderating or mediating variables, such as digital literacy or organizational culture. Expanding the study to different industries can also provide a broader perspective on market orientation, competitive advantage, and trust dynamics.
Co-Authors Afiftama, Ilham Annisa Noviana Ramadhani Anton Agus Setyawan Aprilia, Natasya Eka Ardy Wijaya Arya Purwa Nugraha Ayu, Nandani Dwi Sukmaning Belva Ivana Ardiyanti Brutal Wijaya Bunga Agustina Perdani Chairulloh, Muhammad Rafly Chalvin Septianarditya Delfiya Anggraini Devia Putri Dewi Probowati Setyaningrum Dhea Amelia Oktariana Dian Sholikhin, Raflinda Dila Aristantia Kartika Sari Dilla Nur Rahma Dita Ristiyana Dwi Siti Sholikah Echsanudin Echsanudin Edy Purwo Saputro Fadli, Mohammad Khoirul Ihwan Susila Ikka Wijayanti Imronudin Imronudin Ivan, Muhammad Ivana Ardiyanti, Belva Kumala, Paramita Dewi Kussudyarsana Kusuma, Sofia Anida M. Sholahuddin Ma’rifah Ma’rifah Muhammad Dzaki Abdillah Muhammad Rafly Chairulloh Muhammad Rivaldo Darmawan Muhammad Sholahuddin Muhammad Zuhri Muzakar Isa Nanda Meisya Putri Nikmatussholekha, Nur Fitriani Nisa, Pramesti 'Ainun Nurhaliza, Nadila Okta Bella Fatin Permata, Burhan Pratiwi, Dinda Shindi Putri Puro, Intan Widia Putra, Apriliano Rofi Pradana Putri Febriqa Khairun Nisa’ RACHMAT RAMADHAN Ramadhani, Dhifa Rifky Ramanto, Muhammad Fadli Rina Rohmantiana Rini Kuswati Rizcho Louistama Setyana Putra Romadhoni Khoiruddin Salsabila, Shafiyah Samalla, Vieda Saphira Wahyu Novitasari Sari, Dila Aristantia Kartika Sejati, Silvi Prasetyo Setyaningrum, Dewi Probowati Silfiana Melisa Anjani Silvi Prasetyo Sejati Sirda Sirda Sirda, Sirda Soepatini Sri Murwanti Sri Padmantyo Sugiyanto Sugiyanto Trisno, Rafi wahyu saputra, Aan Widiyana, Hetty Windi Nur Azizah Wiyadi Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Zulfa Irawati Zulfa Irawati, Zulfa