Article Per Year (5 Year)
p-Index From 2021 - 2026
5.292
P-Index
This Author published in this journals
All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) Istinbath: Jurnal Hukum dan Ekonomi Islam JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Eksos Journal of Entrepreneurship & Business Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Simki Economic International Journal of Management Science and Information Technology (IJMSIT) Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Economos : Jurnal Ekonomi dan Bisnis IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management
Moechammad Nasir
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
Factors Influencing the Purchase Intention of Generation Z Muslim Consumers Towards Halal and Environmentally Friendly Local Cosmetic Products Ristiyana, Dita; Soepatini, Soepatini; Nasir, Moechammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6179

Abstract

The aim of this research is to determine the factors that influence the purchase intention of generation Z Muslim consumers towards local cosmetic products that are halal and environmentally friendly. This research uses a quantitative method in the form of a questionnaire, the sampling technique is non-probability sampling with a purposive sampling method. The population in this study is generation Z who live in the Greater Solo area and have never used Avoskin products. The sample in this study was 312 respondents. The data analysis technique used in this research is the SEM PLS method using SmartPLS software. Based on this research, it was found that of the 23 hypotheses tested, seventeen hypotheses were confirmed. Meanwhile, six hypotheses were not accepted, from the hypotheses that were not accepted there were results that were highlighted, namely that eco-label and halal-green awareness had no effect on purchase intention, but environmental knowledge had an effect on purchase intention. This is possible because there is still little public awareness and concern in selecting a product and its impact on the environment. And of the eight hypotheses with mediating variables, two hypotheses were found that could fully mediate. It is hoped that these findings can increase the intention to purchase local cosmetics that are halal and environmentally friendly, namely by better understanding consumer behavior, especially generation Z. The practical implications of this research are that cosmetic producers gain profits by entering the halal market and increasing market share by adding halal and environmentally friendly branding.
Analisis Elemen Brand Equity terhadap Brand Loyalty dengan Brand Trust sebagai Variabel Intervening pada Shopping Goods Laptop Merek Terpopuler di Solo Raya Sari, Dila Aristantia Kartika; Nasir, Moechammad
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1022

Abstract

The research was conducted to analyze the effect of brand awareness, brand association, and perceived quality on brand loyalty with the intervening variable of brand trust on Asus and Acer brand laptops. The method used is a quantitative approach. The sampling technique was carried out through non-probability sampling based on purposive sampling approach. Data was collected by applying questionnaire techniques and data analysis applying Partial Least Square (PLS) by utilizing SmartPLS assistance. The results of the analysis reveal that brand awareness and perceived quality influence brand trust also brand loyalty in significant positive way on Asus also Acer brand laptops. Brand association also affects brand trust and brand loyalty significantly positively on Acer laptops, but has no effect on Asus laptops. Brand trust is also able to mediate between brand awareness, brand association, and perceived quality in influencing brand loyalty on Asus also Acer brand laptops.
Membangun Brand Loyalty: Analisis Peran Brand Equity Dan Brand Trust Pada Dua Merek Mie Cup Terpopuler Di Solo Raya Nisa, Pramesti 'Ainun; Nasir, Moechammad
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 1 (2025): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i1.12919

Abstract

This study proposes a model that explores the influence of brand equity elements, namely brand awareness, brand association, perceived quality on brand loyalty, with brand trust as an intervening variable, on the two most popular cup noodle brands in Solo Raya, namely Mie Sedaap Cup and Pop Mie. This research was conducted to find out the differences in the impact of brand equity elements on brand trust and brand loyalty in each brand. This study uses an explanatory research method with a purposive sampling approach. This study involved 223 respondents who met the criteria. The data was processed using SmartPLS version 3.0. The results showed that perceived quality has a significant influence on brand trust and brand loyalty in both brands. However, brand awareness only has a significant influence on brand trust and brand loyalty on Sedaap Cup Noodles. Meanwhile, brand association only has a significant effect on brand trust and brand loyalty on Pop Mie. Brand trust is able to mediate the relationship between perceived quality and brand loyalty on both brands, but brand trust is unable to mediate the effect of brand association on brand loyalty on Sedaap Cup Noodles and brand trust is unable to mediate the effect of brand awareness on brand loyalty on Pop Mie.
The Influence of E-Wallet Usage on the Decision to Use the Dana Application for Transactions among State University Students in Central Java Ramadhani, Annisa Noviana; Nasir, Moechammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6219

Abstract

Modern technology has provided significant convenience in everyday life, including in economic transactions. One of the most visible innovations is the use of electronic wallets (e-wallets), which enable practical and efficient digital transactions. This study's goal is to comprehend the impact of usability, service features, and lifestyle on students' decisions when conducting transactions with the DANA application. This research utilizes a survey method combined with a quantitative method. Data were collected through questionnaires from 280 respondents consisting of students from Diponegoro University (UNDIP) and Sebelas Maret University (UNS) in Central Java. The Partial Least Square (PLS) method was used to analyze the data. According to the study's findings, usability service features, and lifestyle significantly influence the decision to use the application. Ease of use increases technology adoption, while innovative features and students' digital lifestyles drive interest and decisions to use the DANA application. The findings of this research contribute to the DANA application development strategy to continue to improve convenience, service features, and relevance to users' lifestyles, so that they can remain competitive in the digital market. However, this study has limitations covering a limited area, and exploring other variables in future research is recommended.
The Influence of Private Brand and National Brand on Brand Loyalty with Perceived Quality as an Intervening Variable on Tissue Products in Soloraya Khairun Nisa’, Putri Febriqa; Nasir, Moechammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6236

Abstract

This study examines the influence of private label and national brands on brand loyalty for Indomaret tissue products in the Soloraya region, using perceived quality as a mediating variable. The research employs a quantitative method with primary data collected from 250 respondents through a closed-ended questionnaire. The analysis uses the Partial Least Squares (PLS) model to test relationships between variables. The findings reveal that private label and national brands significantly influence perceived quality, with private label brands showing a greater contribution. Perceived quality plays a crucial role in enhancing brand loyalty, both directly and as a mediator between brands and loyalty. Although national brands have a stronger direct impact on brand loyalty, private label brands also demonstrate potential in fostering loyalty through positive perceived quality. This study contributes to retail management by emphasizing the importance of perceived quality as a key factor in improving consumer loyalty. Future research is recommended to broaden the scope of products and regions to achieve more representative results.
Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda, Sirda; Susila, Ihwan; Nasir, Moechammad; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

Abstract

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.
ANALISIS PENGARUH INDIKATOR BRAND RESONANCE TERHADAP BRAND LOYALTY PADA PENGGUNA SEPEDA LISTRIK DI SOLO RAYA Okta Bella Fatin; Moechammad Nasir
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1372

Abstract

This study aims to analyze the effect of Brand Resonance indicators on Brand Loyalty in electric bicycle users in Solo Raya. This research method uses a quantitative approach. The data collection method in this study uses a quantitative approach. The population in this study were all residents of Greater Solo who owned electric bicycles. Sampling technique with non-probability sampling using purposive sampling approach. Sampling refers to the Ferdinan formula. The number of samples in this study were 250 respondents. This research uses primary data. The data collection method in this study uses Google forms. The data analysis method in this study uses Partial Least Square (PLS). The results of this study are Brand credibility does not have a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Service quality does not have a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Customer Satisfaction has a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Brand awareness has a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Based on the calculation, the coefficient of determination (R²) shows that the variables of brand credibility, service quality, customer satisfaction and brand awareness have a large contribution to brand loyalty.
ANALISIS TRUST BASED BRAND CREDIBILITY AND RESONANCE TERHADAP BRAND LOYALTY PRODUK FASHION MEREK ERIGO DI SOLO RAYA Dwi Siti Sholikah; Moechammad Nasir
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1374

Abstract

This research aims to examine the impact of perceived credibility, service quality, consumer experience, and product availability on brand loyalty concerning Erigo fashion products in the Solo Raya region. The study employs a quantitative approach with an explanatory research design, utilizing questionnaires to gather data from 250 respondents who have purchased Erigo products. Data analysis was conducted using the Partial Least Square (PLS) method with the aid of SmartPLS software. The findings indicate that all independent variables positively and significantly affect brand loyalty. Perceived credibility enhances customer loyalty by fostering greater trust in the brand. Service quality contributes to heightened customer satisfaction and a stronger relationship with the company. Consumer experience facilitates memorable engagements with the brand, while product availability ensures that consumer demands are met effectively. This study underscores the critical role of these four factors in cultivating and sustaining consumer loyalty toward the Erigo brand. The study suggests that the company should focus on enhancing brand credibility, service quality, consumer interactions, and product availability to foster long-term customer loyalty.
The Effect of Market Orientation and Competitive Advantage on Retail Industry Marketing Performance with Trust as a Mediation Variable wahyu saputra, Aan; Wiyadi; Nasir, Moechammad
Journal of Entrepreneurship & Business Vol. 6 No. 2 (2025): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v6i2.7201

Abstract

Purpose: This study aims to analyze the influence of market orientation and competitive advantage on marketing performance in the retail industry in the digital transformation era, with trust as a mediating variable. This study's novelty lies in exploring trust as an intervening variable, providing a deeper understanding of its role in improving marketing performance. Method: This study uses a quantitative approach with Structural Equation Modeling analysis using SmartPLS 4 software. Primary data were collected from management and employees in the retail sector, with a conceptual framework linking market orientation, competitive advantage, trust, and marketing performance. The sample involved employees involved in retail operations, thus providing relevant insights into the industry dynamics. Result: The results of the study indicate that market orientation and competitive advantage have a significant effect on marketing performance. In addition, both variables also have a significant effect on trust. Trust, in turn, has a significant positive effect on marketing performance. Trust also mediates the relationship between market orientation and marketing performance and between competitive advantage and marketing performance. This finding confirms the important role of trust as a mediating variable in strengthening the influence of market orientation and competitive advantage on marketing performance. Further research is recommended to explore other moderating or mediating variables, such as digital literacy or organizational culture. Expanding the study to different industries can also provide a broader perspective on market orientation, competitive advantage, and trust dynamics.
The Effect of Brand Image, Product Quality, and Halal Labeling on Junkfood Product Purchase Decision (Case Study of FEB Students of Universitas Muhammadiyah Surakarta) Trisno, Rafi; Nasir, Moechammad
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.434

Abstract

This study explores the influence of Brand Image, Product Quality, and Halal Labeling on the purchase decisions of junk food products among students of the Faculty of Economics and Business at Universitas Muhammadiyah Surakarta. Using a quantitative approach, data were obtained from 150 purposively selected active consumers through structured questionnaires with a 5-point Likert scale. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Brand Image and Product Quality significantly and positively influence purchase decisions, indicating that favorable brand perception and perceived quality drive student preferences for junk food. Conversely, Halal Labeling does not show a significant effect, despite the predominantly Muslim student population. This surprising result suggests a possible shift in consumer priorities or limited awareness of halal concepts, warranting further qualitative research. Methodologically, the use of PLS-SEM is appropriate; however, the sample’s restriction to one faculty and purposive selection limits generalizability. The study provides valuable insights for marketers to improve product appeal while maintaining halal certification. Future research should broaden the sample scope, include additional variables such as price and promotion, and consider mixed-method approaches to deepen understanding of consumer behavior.
Co-Authors Afiftama, Ilham Anton Agus Setyawan Ardy Wijaya Ayu, Nandani Dwi Sukmaning Brutal Wijaya Chairulloh, Muhammad Rafly Chalvin Septianarditya Dewi Probowati Setyaningrum Dian Sholikhin, Raflinda Dwi Siti Sholikah Echsanudin Echsanudin Edy Purwo Saputro Fadli, Mohammad Khoirul Ihwan Susila Ivan, Muhammad Ivana Ardiyanti, Belva Khairun Nisa’, Putri Febriqa Kumala, Paramita Dewi Kussudyarsana Kussudyarsana Kussudyarsana Kusuma, Sofia Anida M. Sholahuddin Muhammad Sholahuddin Muhammad Zuhri Muzakar Isa Nikmatussholekha, Nur Fitriani Nisa, Pramesti 'Ainun Okta Bella Fatin Pratiwi, Dinda Shindi Putri Puro, Intan Widia Putra, Apriliano Rofi Pradana Ramadhani, Annisa Noviana Ramadhani, Dhifa Rifky Ramanto, Muhammad Fadli Rina Rohmantiana Rini Kuswati Ristiyana, Dita Romadhoni Khoiruddin S Soepatini Samalla, Vieda Saphira Wahyu Novitasari Sari, Dila Aristantia Kartika Setyana Putra, Rizcho Louistama Setyaningrum, Dewi Probowati Sirda, Sirda Sri Murwanti Sri Padmantyo Trisno, Rafi wahyu saputra, Aan Widiyana, Hetty Wiyadi Wiyadi Wiyadi Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Zulfa Irawati Zulfa Irawati, Zulfa