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Online Shopping Decisions Based Perceived Ease of Use As Mediation Sirda, Sirda; Susila, Ihwan; Nasir, Moechammad; Soepatini, Soepatini
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1927

This research aims to analyze the influence of consumer lifestyles and product knowledge mediated by perceived ease of use on online shopping decisions among online shopping consumers in Sukoharjo using quantitative research methods and SMART PLS 4 analysis tools. The population in this study is online shopping consumers in Sukoharjo district using a non-probability sampling technique through a purposive sampling approach with a sample size of 153 according to the criteria. The results of this research show that Consumer Lifestyles and Perceived Ease of Use have a positive and significant influence on Online Shopping Decisions, while Product Knowledge does not have a significant influence on Online Shopping Decisions, Consumer Lifestyles and Product Knowledge have a positive and significant influence on Online Shopping Decisions which is mediated by Perceived Ease of Use.

ANALISIS PENGARUH INDIKATOR BRAND RESONANCE TERHADAP BRAND LOYALTY PADA PENGGUNA SEPEDA LISTRIK DI SOLO RAYA Okta Bella Fatin; Moechammad Nasir
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1372

This study aims to analyze the effect of Brand Resonance indicators on Brand Loyalty in electric bicycle users in Solo Raya. This research method uses a quantitative approach. The data collection method in this study uses a quantitative approach. The population in this study were all residents of Greater Solo who owned electric bicycles. Sampling technique with non-probability sampling using purposive sampling approach. Sampling refers to the Ferdinan formula. The number of samples in this study were 250 respondents. This research uses primary data. The data collection method in this study uses Google forms. The data analysis method in this study uses Partial Least Square (PLS). The results of this study are Brand credibility does not have a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Service quality does not have a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Customer Satisfaction has a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Brand awareness has a significant influence on Brand Loyalty for Electric Bicycle users in Solo Raya. Based on the calculation, the coefficient of determination (R²) shows that the variables of brand credibility, service quality, customer satisfaction and brand awareness have a large contribution to brand loyalty.

ANALISIS TRUST BASED BRAND CREDIBILITY AND RESONANCE TERHADAP BRAND LOYALTY PRODUK FASHION MEREK ERIGO DI SOLO RAYA Dwi Siti Sholikah; Moechammad Nasir
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1374

This research aims to examine the impact of perceived credibility, service quality, consumer experience, and product availability on brand loyalty concerning Erigo fashion products in the Solo Raya region. The study employs a quantitative approach with an explanatory research design, utilizing questionnaires to gather data from 250 respondents who have purchased Erigo products. Data analysis was conducted using the Partial Least Square (PLS) method with the aid of SmartPLS software. The findings indicate that all independent variables positively and significantly affect brand loyalty. Perceived credibility enhances customer loyalty by fostering greater trust in the brand. Service quality contributes to heightened customer satisfaction and a stronger relationship with the company. Consumer experience facilitates memorable engagements with the brand, while product availability ensures that consumer demands are met effectively. This study underscores the critical role of these four factors in cultivating and sustaining consumer loyalty toward the Erigo brand. The study suggests that the company should focus on enhancing brand credibility, service quality, consumer interactions, and product availability to foster long-term customer loyalty.

The Effect of Market Orientation and Competitive Advantage on Retail Industry Marketing Performance with Trust as a Mediation Variable wahyu saputra, Aan; Wiyadi; Nasir, Moechammad
Journal of Entrepreneurship & Business Vol. 6 No. 2 (2025): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v6i2.7201

Purpose: This study aims to analyze the influence of market orientation and competitive advantage on marketing performance in the retail industry in the digital transformation era, with trust as a mediating variable. This study's novelty lies in exploring trust as an intervening variable, providing a deeper understanding of its role in improving marketing performance. Method: This study uses a quantitative approach with Structural Equation Modeling analysis using SmartPLS 4 software. Primary data were collected from management and employees in the retail sector, with a conceptual framework linking market orientation, competitive advantage, trust, and marketing performance. The sample involved employees involved in retail operations, thus providing relevant insights into the industry dynamics. Result: The results of the study indicate that market orientation and competitive advantage have a significant effect on marketing performance. In addition, both variables also have a significant effect on trust. Trust, in turn, has a significant positive effect on marketing performance. Trust also mediates the relationship between market orientation and marketing performance and between competitive advantage and marketing performance. This finding confirms the important role of trust as a mediating variable in strengthening the influence of market orientation and competitive advantage on marketing performance. Further research is recommended to explore other moderating or mediating variables, such as digital literacy or organizational culture. Expanding the study to different industries can also provide a broader perspective on market orientation, competitive advantage, and trust dynamics.

The Effect of Brand Image, Product Quality, and Halal Labeling on Junkfood Product Purchase Decision (Case Study of FEB Students of Universitas Muhammadiyah Surakarta) Trisno, Rafi; Nasir, Moechammad
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.434

This study explores the influence of Brand Image, Product Quality, and Halal Labeling on the purchase decisions of junk food products among students of the Faculty of Economics and Business at Universitas Muhammadiyah Surakarta. Using a quantitative approach, data were obtained from 150 purposively selected active consumers through structured questionnaires with a 5-point Likert scale. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Brand Image and Product Quality significantly and positively influence purchase decisions, indicating that favorable brand perception and perceived quality drive student preferences for junk food. Conversely, Halal Labeling does not show a significant effect, despite the predominantly Muslim student population. This surprising result suggests a possible shift in consumer priorities or limited awareness of halal concepts, warranting further qualitative research. Methodologically, the use of PLS-SEM is appropriate; however, the sample’s restriction to one faculty and purposive selection limits generalizability. The study provides valuable insights for marketers to improve product appeal while maintaining halal certification. Future research should broaden the sample scope, include additional variables such as price and promotion, and consider mixed-method approaches to deepen understanding of consumer behavior.

The Effect of Brand Image, Product Quality, and Halal Labeling on Junkfood Product Purchase Decision (Case Study of FEB Students of Universitas Muhammadiyah Surakarta) Trisno, Rafi; Nasir, Moechammad
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.434

This study explores the influence of Brand Image, Product Quality, and Halal Labeling on the purchase decisions of junk food products among students of the Faculty of Economics and Business at Universitas Muhammadiyah Surakarta. Using a quantitative approach, data were obtained from 150 purposively selected active consumers through structured questionnaires with a 5-point Likert scale. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Brand Image and Product Quality significantly and positively influence purchase decisions, indicating that favorable brand perception and perceived quality drive student preferences for junk food. Conversely, Halal Labeling does not show a significant effect, despite the predominantly Muslim student population. This surprising result suggests a possible shift in consumer priorities or limited awareness of halal concepts, warranting further qualitative research. Methodologically, the use of PLS-SEM is appropriate; however, the sample’s restriction to one faculty and purposive selection limits generalizability. The study provides valuable insights for marketers to improve product appeal while maintaining halal certification. Future research should broaden the sample scope, include additional variables such as price and promotion, and consider mixed-method approaches to deepen understanding of consumer behavior.

Studi Komparasi Brand Characteristic dan Consumer Brand Characteristic terhadap Brand Loyalty dengan Trust Based Brand Credibility and Resonance (TBBCR) sebagai Variabel Intervening pada Dua UMKM Susu Segar di Wilayah Solo Raya Nikmatussholekha, Nur Fitriani; Nasir, Moechammad
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8930

Penelitian ini bertujuan untuk menguji pengaruh brand characteristic dan consumer brand characteristic terhadap brand loyalty dengan Trust Based Brand Credibility and Resonance (TBBCR) sebagai variabel intervening pada dua UMKM susu segar di wilayah Solo Raya, yaitu Shi Jack dan Mom Milk. Permasalahan utama yang diangkat dalam penelitian ini adalah bagaimana karakteristik merek dan persepsi konsumen terhadap merek dapat membentuk loyalitas konsumen, serta peran kepercayaan dan resonansi merek dalam memediasi hubungan tersebut. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Data diperoleh melalui penyebaran kuesioner kepada 260 responden yang merupakan konsumen susu Shi Jack dan Mom Milk, menggunakan teknik purposive sampling. Analisis data dilakukan dengan metode Partial Least Square (PLS) melalui software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa brand characteristic dan consumer brand characteristic berpengaruh positif dan signifikan terhadap TBBCR dan brand loyalty. Selain itu, TBBCR terbukti memediasi secara signifikan hubungan antara brand characteristic dan consumer brand characteristic terhadap brand loyalty. Temuan ini memperkuat model TBBCR dengan mengintegrasikan indikator service quality sebagai komponen dalam membangun brand credibility dan resonance. Penelitian ini memberikan kontribusi teoritis dalam pengembangan konsep loyalitas merek di sektor UMKM, serta rekomendasi praktis bagi pelaku usaha dalam merancang strategi branding berbasis kepercayaan dan keterikatan emosional konsumen.

Analisis Pengaruh Indikator Brand Resonance Terhadap Brand Loyalty pada Pengguna Motor Vespa di Solo Raya Pratiwi, Dinda Shindi Putri; Nasir, Moechammad
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8931

Penelitian ini dilakukan dengan tujuan untuk mengevaluasi pengaruh brand credibility, service quality, consumer expected, dan brand knowledge terhadap brand loyalty pada pengguna motor Vespa di Solo Raya. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 200 responden yang merupakan pengguna motor Vespa di wilayah Solo Raya. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) versi 3. Hasil penelitian menunjukkan bahwa keempat variabel independen, yaitu brand credibility, service quality, consumer expected, dan brand knowledge, memiliki pengaruh positif dan signifikan terhadap brand loyalty. Temuan ini menunjukkan bahwa kredibilitas merek yang kuat, kualitas layanan yang baik, kesesuaian harapan konsumen dengan pengalaman, serta pengetahuan merek yang tinggi dapat memperkuat keterikatan emosional dan loyalitas konsumen terhadap Vespa. Hasil ini memberikan kontribusi praktis bagi pelaku industri otomotif dalam merancang strategi pemasaran yang berfokus pada penguatan ikatan emosional konsumen guna meningkatkan loyalitas merek secara berkelanjutan.

Manifestation of the Assael Model on Consumer Purchase Decisions with Modern Life Style as an Intervening Variable on Three International Fast-Food Brands in Soloraya Kusuma, Sofia Anida; Nasir, Moechammad
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.627

This study aims to analyze and discuss the significant influence of brand awareness, brand association, and brand assets on lifestyle; the significant influence of brand awareness, brand association, and brand assets on brand loyalty; and the significant influence of brand awareness, brand association, and brand assets on brand loyalty mediated by lifestyle. The population in this study consists of all customers who have purchased international products, namely KFC and McDonald’s, as well as national products, namely Restoran Taman Sari and Dapur Solo in Surakarta, with a sample of 200 respondents. Data were collected through the distribution of questionnaires. The sampling technique used in this research was non-probability sampling with a purposive sampling method. Data analysis was conducted using Smart PLS 3, which included the outer model tests comprising convergent validity, discriminant validity, composite reliability, Cronbach’s alpha, and multicollinearity tests and the inner model tests comprising coefficient of determination, goodness of fit, effect size (f²) test, and hypothesis testing. The results of this study indicate that brand loyalty toward fast-food restaurants in Surakarta is significantly influenced by brand awareness, brand association, and brand assets, with lifestyle serving as a moderating variable that strengthens this relationship. These findings support the idea that shifts in contemporary lifestyles have an increasing impact on fast food consumption patterns. Practically, the results provide insights for fast-food restaurant operators on how to better tailor their marketing strategies to align with the lifestyle patterns of consumers.

Manifestation of the Assael Model on Consumer Purchase Decisions with Modern Life Style as an Intervening Variable on Three International Fast-Food Brands in Soloraya Kusuma, Sofia Anida; Nasir, Moechammad
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.627

This study aims to analyze and discuss the significant influence of brand awareness, brand association, and brand assets on lifestyle; the significant influence of brand awareness, brand association, and brand assets on brand loyalty; and the significant influence of brand awareness, brand association, and brand assets on brand loyalty mediated by lifestyle. The population in this study consists of all customers who have purchased international products, namely KFC and McDonald’s, as well as national products, namely Restoran Taman Sari and Dapur Solo in Surakarta, with a sample of 200 respondents. Data were collected through the distribution of questionnaires. The sampling technique used in this research was non-probability sampling with a purposive sampling method. Data analysis was conducted using Smart PLS 3, which included the outer model tests comprising convergent validity, discriminant validity, composite reliability, Cronbach’s alpha, and multicollinearity tests and the inner model tests comprising coefficient of determination, goodness of fit, effect size (f²) test, and hypothesis testing. The results of this study indicate that brand loyalty toward fast-food restaurants in Surakarta is significantly influenced by brand awareness, brand association, and brand assets, with lifestyle serving as a moderating variable that strengthens this relationship. These findings support the idea that shifts in contemporary lifestyles have an increasing impact on fast food consumption patterns. Practically, the results provide insights for fast-food restaurant operators on how to better tailor their marketing strategies to align with the lifestyle patterns of consumers.

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