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All Journal WARTA Jurnal Manajemen Dayasaing Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen Visipena SEIKO : Journal of Management & Business ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Bisnis Eka Prasetya Jurnal Ilmu Manajemen Advantage International Journal of Management Science and Information Technology (IJMSIT) Economic Reviews Journal Prosiding University Research Colloquium Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Al-Zayn: Jurnal Ilmu Sosial & Hukum
Zulfa Irawati, Zulfa
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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The RESEARCH MAPPING: THE MILLENNIAL GENERATION AND CONSUMPTION OF FAKE PRODUCTS Edy Purwo Saputro, Edy; Irawati, Zulfa; Setyaningrum, Dewi Probowati
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.411

Abstract

Counterfeit products are not only a serious threat to the sustainability of the production process but also have a systemic impact on the economy and business economy. Therefore, the consumption of counterfeit products is a threat to marketing and on the other hand can damage the perception of the market leader. Therefore, research related to the consumption of counterfeit products in the current era is important. The long-term goal of this research is to build collective awareness to consume original products. The mapping results explain that there are various factors that influence behavior towards the consumption of counterfeit products, not only in Asia but also in Europe. Research findings show that there is a challenge to reduce the circulation of counterfeit products. Limitations and suggestions for further research are presented so that they can provide an overview of theoretical depth
Pengaruh Kualitas Produk, Citra Merek, Harga, dan Promosi terhadap Minat Beli Produk Second Brand Saputro, A.ang Wahyu; Irawati, Zulfa
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (373.31 KB) | DOI: 10.37034/infeb.v5i3.515

Abstract

This study aims to determine the effect of product quality, brand image, price and promotion on the purchase intention of Second Brand products among consumers in Surakarta. In recent years, many people have wanted to buy Second Brand products. This resulted in a change in sales volume for Second Brand products in Surakarta. This research is a quantitative research, involving 200 community respondents in Surakarta. The data in this study were collected by means of a questionnaire via a Google form using a Likert measurement scale. The data analysis technique of this study used multiple linear regression with the SPSS version 21 program. The results of this study indicate that product quality has a significant effect on purchase intention, brand image has a significant effect on purchase intention, price has a significant effect on purchase intention and promotion has a significant effect on purchase intention. The results of the F test calculations show that Product Quality, Brand Image, Price, and Promotion have a simultaneous effect on the intention to buy Second Brand Products in Surakarta.
Pengaruh Strategi Pemasaran Digital, Harga dan Kualitas Produk terhadap Kepuasan Pelanggan Mie Gacoan Setiawan, Deni; Irawati, Zulfa
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.386 KB) | DOI: 10.37034/infeb.v5i3.517

Abstract

This study aims to determine the effect of digital marketing strategy, the price offered, product quality on customer satisfaction Mie Gacoan in Surakarta. In recent years, many students have been interested in buying Gacoan Noodles. This resulted in an increase in the sales volume of Gacoan Noodles in Surakarta, as well as the addition of new branches in various Surakarta areas. This research is a quantitative research, involving 200 student respondents in Surakarta. The data in this study were collected using a questionnaire via a Google form using a Likert measurement scale. The data analysis technique of this study used multiple linear regression with the SPSS version 21 program. The results showed that the Digital Marketing Strategy had a significant effect on customer satisfaction on Mie Gacoan in Surakarta, Price had a significant effect on customer satisfaction on Mie Gacoan in Surakarta, Product quality had a significant effect on customer satisfaction Gacoan noodles in Surakarta. The coefficient of determination with Adjusted R2 is 56.1%, this means that the independent variables in the model (digital marketing strategy, price, and product quality) explain the variation in customer satisfaction of Mie Gacoan in Surakarta by 55.1%.
Analisis Perbedaan Kinerja Keuangan Sebelum Dan Sesudah Merger & Akuisisi Periode 2021 Husna, Dai Kamalal; Irawati, Zulfa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4809

Abstract

The year 2021 posed significant challenges for the business world in Indonesia due to the ongoing pandemic and relentless globalization trends. This research aims to evaluate the financial performance of companies before and after mergers & acquisitions to understand the impact of these strategic moves on their financial performance. The sampling technique used in this study is purposive sampling. Three samples, namely PT Indosat Ooredoo Hutchison, Smartfren Telecom Tbk, and XL Axiata Tbk, met the criteria as observation units. The method of analysis employed is both parametric and non-parametric data analysis tests. The results of the study indicate significant differences in financial ratios before and after mergers & acquisitions, particularly in Total Asset Turnover (TATO), Return on Assets (ROA), Return on Equity (ROE), Net Profit Margin (NPM), and Earnings Per Share (EPS).
Pengaruh profitabilitas likuiditas dan leverage terhadap return saham perusahaan industri manufaktur sub makanan dan minuman yang terdafar dalam BEI 2021-2023 Mumtaz, Russell Ahmad; Irawati, Zulfa
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1254

Abstract

Penelitian ini secara ketat menyelidiki elemen-elemen berpengaruh yang membentuk pengembalian saham dalam paradigma yang menekankan interaksi profitabilitas, likuiditas, dan leverage sebagai aspek penting dari kinerja perusahaan. Menggunakan data panel yang bersumber dari entitas yang diperdagangkan secara publik selama rentang waktu yang ditentukan, kerangka analisis menggabungkan hubungan nonlinier melalui transformasi logaritmik yang diterapkan pada variabel pengembalian saham, Rasio Saat Ini, dan Rasio Kas. Kinerja ekuitas, yang berfungsi sebagai barometer efisiensi pasar, dipengaruhi oleh indikator profitabilitas seperti Return on Assets (ROA) dan Return on Equity (ROE), ukuran likuiditas termasuk Current Ratio (CUR) dan Cash Ratio (CHR), di samping metrik leverage yang diwakili oleh Debt to Asset Ratio (DAR) dan Debt to Equity Ratio (DER). Identifikasi kerangka regresi optimal dicapai melalui penerapan tes Chow dan Hausman, yang dimaksudkan untuk mengamankan spesifikasi paling tepat di antara Model Efek Umum (CEM), Model Efek Tetap (FEM), dan Model Efek Acak (REM). Selain itu, ketahanan model dievaluasi terhadap asumsi klasik untuk menjamin bahwa estimasi sesuai dengan kriteria BLUE (Best Linear Unbias Estimator). Temuan menunjukkan bahwa hubungan antara variabel fundamental dan pengembalian saham tidak linier seragam, menunjukkan bahwa leverage memberikan pengaruh asimetris pada volatilitas pasar. Kesimpulan ini menyiratkan bahwa metodologi investasi yang didasarkan pada analisis fundamental harus mempertimbangkan karakteristik nonlinier dan kerapuhan keuangan perusahaan ketika memperkirakan pengembalian saham.
Price, Quality, and Availability Factors on Consumption Intention of Healthy Food Kusdiyanto, Kusdiyanto; Purwo Saputro, Edy; Irawati, Zulfa; Murwanti, Sri; Irmawati, Irmawati; Probowati Setyaningrum, Dewi
International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i1.878

Abstract

The food people consume and how the food is consumed are essential determinants of health.Consumption of healthy food is an intriguing topic with contradictory findings in various cases. It provides an indirect overview of the diversity and interest in the study of healthy food products throughout both pandemic and endemic periods. Using regression analysis, this study examined the influence of price, quality, and availability on the purchase intention of healthy food products of 100 students. The results revealed that price, quality, and availability influenced the intention to purchase healthy food products. Limitations and suggestions for further studies are offered for consideration.
Profitabilitas, Likuiditas, dan Kecukupan Modal: Sebuah Studi tentang Pengaruhnya terhadap Nilai Bank Syariah Saputra, Femas Adi; Irawati, Zulfa
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8459

Abstract

Upaya penelitian ini bertujuan untuk mengkaji secara ketat dampak profitabilitas, likuiditas, dan kecukupan modal terhadap penilaian bank syariah di Indonesia melalui penerapan metodologi Ordinary Least Squares (OLS) dan Robustness Test OLS. Sampel untuk penyelidikan ini mencakup pilihan bank syariah yang secara resmi terdaftar di Indonesia dalam batas waktu Januari 2016 hingga Desember 2023. Temuan yang diperoleh dari analisis regresi OLS menunjukkan bahwa profitabilitas memberikan efek negatif dan signifikan secara statistik pada penilaian bank syariah, sedangkan likuiditas dan kecukupan modal menunjukkan efek yang serupa. Uji Kekokohan OLS dilakukan untuk memastikan validitas hasil perkiraan, yang menegaskan bahwa hubungan antara semua variabel dan nilai perusahaan bank syariah tetap stabil meskipun ada potensi adanya heteroskedastisitas dan autokorelasi. Hasil ini memberikan wawasan berharga bagi para pemangku kepentingan dalam sektor perbankan syariah, memungkinkan mereka untuk meningkatkan daya saing dan stabilitas keuangan melalui penerapan strategi yang bijaksana dalam pengelolaan profitabilitas, likuiditas, dan kecukupan modal.
Pengaruh Keputusan Investasi, Keputusan Pendanaan Dan Kebijakan Dividen Terhadap Nilai Perusahaan Pada Perusahaan Manufaktur Sub Makanan Dan Minuman Yang Terdaftar di Bursa Efek Indonesia (Bei) Tahun 2021-2023 Bhaskara, Jenar Cahya; Irawati, Zulfa
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1281

Abstract

Penelitian ini menyelidiki dampak pilihan investasi, kerangka keuangan, dan kebijakan dividen terhadap penilaian perusahaan dalam sektor manufaktur makanan dan minuman, sebagaimana terdaftar di Bursa Efek Indonesia (BEI) selama jangka waktu 2021-2023. Menggunakan analisis regresi panel melalui pendekatan model statis, penelitian mengungkapkan bahwa pilihan investasi, yang ditunjukkan oleh Rasio Penghasilan Harga (PER), di samping kerangka keuangan yang dinilai melalui Rasio Utang ke Ekuitas (DER), memberikan efek positif dan signifikan secara statistik pada penilaian perusahaan yang ditentukan oleh Harga ke Nilai Buku (PBV). Temuan ini menunjukkan bahwa investor menempatkan penekanan yang cukup besar pada potensi profitabilitas dan struktur modal yang kuat ketika mengevaluasi nilai perusahaan. Sebaliknya, kebijakan dividen, yang dievaluasi oleh Dividen Payout Ratio (DPR), tidak menunjukkan efek signifikan terhadap PBV, menunjukkan bahwa distribusi dividen bukan merupakan perhatian utama bagi investor dalam industri ini. Oleh karena itu, disarankan agar perusahaan fokus pada penerapan strategi investasi yang cermat dan manajemen pembiayaan yang mahir untuk meningkatkan penilaian perusahaan dan menarik lebih banyak investor.
Pengaruh Struktur Modal dan Modal Intelektual terhadap Kinerja Keuangan Perusahaan (Studi Kasus Pada Perusahaan Sektor Barang Konsumen Primer) Putra, Achmad Yasfi Ramadhana; Irawati, Zulfa
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Companies experience competitive competition in this era of globalization, forcing companies to innovate technology and change the patterns of running their businesses. Companies are required to innovate quickly so that they are expected to provide increased value for the entity. Tight company competition has an impact on good performance and company excellence so that the company can successfully achieve its goals as set by Hidayat & Pamungkas (2023). The data collection method used in this study is the documentation method. This method is carried out by examining an organization's documents to detect changes during a certain period. The data used are in the form of annual financial reports of primary consumer goods sector companies published by the Indonesia Stock Exchange (IDX) and related company websites.
Pengaruh Literasi Keuangan, Pengetahuan Keuangan Dan Sikap Keuangan Terhadap Perilaku Manajemen Keuangan Pada Pelaku Umkm Kuliner Di Kabupaten Sukoharjo Wardhani, Byan Satia; Irawati, Zulfa
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1325

Abstract

The micro, small, and medium enterprises (MSMEs) sector has an important role in economic growth in Indonesia. MSMEs have a great influence on the country's economic growth because MSMEs can reduce the unemployment rate by growing new businesses which will later open job vacancies for the community and improve social welfare (Nadhiroh & Hermawan, 2024). This is also supported by a positive and enthusiastic public response to the existence of MSMEs. Competition between various businesses cannot be prevented in the business world. This type of research is a type of quantitative research, this study is also an explanatory research with a sample of 160 respondents. With results of 1) Financial Literacy has a positive and significant effect on Financial Management Behavior (The first hypothesis is accepted). 2) Financial Knowledge has a positive and significant effect on Financial Management Behavior (The second hypothesis is accepted). 3) Financial Attitudes have a positive and significant effect on Financial Management Behavior (The third hypothesis is accepted). 4) Financial Literacy, Financial Knowledge, and Financial Attitudes affect Financial Management Behavior together. 5) Financial Literacy, Financial Knowledge, and Financial Attitudes affect Financial Management Behavior by 24.2%.
Co-Authors Aditomo, Imam Riefly Ahmad Fausi, Candra Idris Amrullah, Haqi Sidqi Anak Agung Istri Sri Wiadnyani Angellia, Anggi Anggreini, Nadilla Anugerah Maya A, Anugerah Arifiani Sulha, Fika Bagdin, Amalya Hanifah Bhaskara, Jenar Cahya Choirunnisa, Bella A. Chuzaemah, C Dedi Hanwar DENI SETIAWAN Edy Purwo Saputro Eko Sugiyanto Fadhila, Shalma Nur Gustina, Anisa Eka Hariyadi, Fauzan Husna, Dai Kamalal Irmawati Irmawati Ismadi Ismadi Jati Waskito Justiro, Nur Iqbal Krisniawati, Dewi Kusdiyanto Kusdiyanto Kussudyarsana Lukman Hakim M. Sholahuddin Mabruroh, M Maulidiah, Dhonna Nur Mirzam Arqy Ahmadi Moechammad Nasir Muhammad Halim Maimun Mumtaz, Russell Ahmad Novel Idris Abas Nur Achmad Probowati Setyaningrum, Dewi Putra, Achmad Yasfi Ramadhana Ramadhan, Muhammad Farid Rini Kuswati Salsabila, Dea Khansa Saputra, Femas Adi Saputro, A.ang Wahyu Sari Ayuningtyas, Yashinta Anisa Setyaningrum, Dewi Probowati Soepatini Sri Murwanti Sri Padmantyo Sujadi, S Sulton, Ahmad Shilbi Utari, Sri Wardhani, Byan Satia Widianingtyas, Rifa Pramesti Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yahya Wijayanto, Adelya