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All Journal Jurnal Bisnis dan Ekonomi Jurnal Widya Manajemen & Akuntansi Jurnal Bulletin Jurnal Manajemen Atma Jaya Jurnal Manajemen. Binus Business Review Jurnal Manajemen Indonesia JMM (Jurnal Masyarakat Mandiri) JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen ASAWIKA: Media Sosialisasi Abdimas Widya Karya Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Manajemen Jurnal Abdimas Musi Charitas Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Journal of International Conference Proceedings Prosiding University Research Colloquium Journal Of Economic Sciences (Ekuisci)
Catharina, Clara
Universitas Katolik Musi Charitas
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Promosi dan Mutasi Dalam Perkembangan Karir Ega Leovani; Catharina Clara
Jurnal Bisnis dan Ekonomi Vol 29 No 2 (2022): Vol. 29 No. 2 EDISI SEPTEMBER 2022
Publisher : Faculty of Economics and Business, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/jbe.v29i2.9042

Abstract

Mutations and promotions are things that often occur in a company environment. Position transfers and promotions are intended to be able to provide encouragement to employees to be able to contribute in the form of good performance expected by the organization and can improve the abilities, skills, skills and knowledge of employees which will later be utilized in fulfilling the career development needs of employees. Job transfer and promotion programs can be carried out in all forms and sizes of organizations including a university. XYZ University has several times conducted transfer and promotion programs. In this study, we will see whether transfers and promotions have an influence on employee career development in XYZ University. The sample taken is employees who have received mutations or promotions with a total of 68 people. From the results of data processing, it is proven that there is an effect of Position Mutation and Job Promotion on the career development of employees in XYZ University.
Celebrity Endorsements And Its Brand Love On Purchase Intention At E-Marketplace Catharina Clara
Jurnal Manajemen Vol. 27 No. 1 (2023): February 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v27i1.1078

Abstract

Advertised brands are frequently endorsed by a variety of well-known public figures. The purpose of this study is to investigate the impact of celebrities and brand ambassadors on purchase intentions in the e-commerce marketplace. The method employed is an online survey sent to Indonesian fans via direct message on the Instagram official account that posts collaboration ads between the e-commerce marketplace and brand ambassador. To assess the effect of variables, a structural Equation Model (SEM) with AMOS software was used. The study's findings explain the impact of celebrity endorsement and brand love on brand ambassadors purchasing interest, particularly on online shopping sites. Although celebrity endorsement as an exogenous variable is insignificant, all factors of celebrity endorsement show a significant confirmatory factor analysis. Purchase intention is positively influenced by brand passion and affection. This study's marketing implications for related parties are presented.
Dimensions of Omnichannel Retail Quality on Customer Satisfaction and Loyalty Catharina - Clara
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2348

Abstract

The shift in consumer shopping from offline to online, and then to a hybrid of the two, combining the benefits of each to overcome the disadvantages of both. This study focuses on the dimensions of omnichannel retail quality. The emphasis is on analyzing consumer behavior in offline, online, and combined omnichannel retail channels. The rapid growth of this retail channel is due in part to the ease and security of payment, though there are still those who use the cash-on-delivery system. The methods employed include a review of the literature on omnichannel research articles, consumer surveys, and data documentation on business phenomena. SEM was used to examine the relationship between IOC, VOC, CS, and CL. The software used is Smart PLS 4. The goal of path modeling, particularly reflective models such as PLS, is to estimate the variance of endogenous constructs, as a result from their respective manifest variables. The findings of this study can be used to test OC intensity and OC shopping value in providing consumers with shopping experiences that result in customer satisfaction and loyalty. Relevant marketing implications and future research are advised.
PENINGKATAN PENGETAHUAN MANAJEMEN WAKTU DAN PERUBAHAN UNTUK PERSIAPAN MASUK PERGURUAN TINGGI BAGI SEMINARIS Ega Leovani; Florentinus Heru Ismadi; Anselmus Inharjanto; Catharina Clara; Yohanes Heri Pranoto
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 4 (2023): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i4.16127

Abstract

Abstrak: Kegiatan abdimas yang dilakukan pada Seminari St. Paulus Palembang ini menyasar para seminaris kelas Rethorica yang nantinya akan melanjutkan Pendidikan pada level perguruan tinggi membutuhkan persiapan diri yang baik. Kegiatan ini bertujuan untuk membantu para seminaris dalam mempersiapkan diri dalam menghadapi perubahan pembelajaran dari tingkat SMA ke pergguruan tinggi yang memerlukan sikap yang tepat. Persiapan yang harus dilakukan meliputi persiapan untuk dapat mengatur diri agar dapat menjalani kuliah dengan baik dan menyelesaikan kuliah tepat waktu. Manajemen waktu membantu seminaris untuk mengatur diri agar dapat menggunakan waktu secara efektif dan efisien. Manajemen perubahan akan membekali seminaris untuk mengambil sikap yang tepat dalam situasi yang akan berubah dengan tuntutan yang juga berubah. Pretest dan posttest dilakukan guna mengukur pemahaman siswa seminaris mengenai materi yang disampaikan. Berdasarkan hasil pengolahan data, menunjukan terdapat peningkatan pengetahuan para seminaris mengenai manajemen waktu dengan peningkatan rerata sebesar 13,59% dan manajemen perubahan sebesar 1,36%.Abstract: This activities carried out at the Seminary of St. Paulus Palembang is targeting Rethorica class seminarians who will later continue their education at the tertiary level, requiring good preparation. This activity aims to assist seminarians in preparing themselves to face changes in learning from high school to university level that require the right attitude. Preparations that must be made include preparing to be able to organize yourself so that you can go through college well and finish college on time. Time management helps seminarians to organize themselves in order to use time effectively and efficiently. Change management will equip seminarians to take the right attitude in changing situations with changing demands. Pretest and posttest were conducted to measure seminary students' understanding of the material presented. Based on the results of data processing, it shows that there is an increase in seminarians' knowledge regarding time management with an average increase of 13,59% and change management of 1,36%.
P5 POSTER PRESENTATION: PENINGKATAN KETERAMPILAN PRESENTASI BAHASA INGGRIS UNTUK DAYA SAING SISWA SMP DAN SMA DI BELITANG OKU TIMUR Ismadi, Florentinus Heru; Leovani, Ega; Clara, Catharina; Inharjanto, Anselmus; Pranoto , Yohanes Heri
Jurnal Abdimas Musi Charitas Vol. 8 No. 2 (2024): Jurnal Abdimas Musi Charitas Volume 8, Nomor 2, Desember 2024
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v8i2.1328

Abstract

In this global era, mastery of the English language by students is an essential skill that is emphasized. Presentation skills in English, which are used in both the educational and professional worlds, need to be developed among high school students. This is the aim of the P5 Poster Presentation program, which is implemented for high school students in Belitang District, East OKU Regency, through an interactive and enjoyable learning method. The program, which covers the basics of presentation techniques, effective use of the English language, and building self-confidence, is conducted in the form of intensive training and a competition that encourages active participation from the students.
Dimensions of Omnichannel Retail Quality on Customer Satisfaction and Loyalty Clara, Catharina -
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2348

Abstract

The shift in consumer shopping from offline to online, and then to a hybrid of the two, combining the benefits of each to overcome the disadvantages of both. This study focuses on the dimensions of omnichannel retail quality. The emphasis is on analyzing consumer behavior in offline, online, and combined omnichannel retail channels. The rapid growth of this retail channel is due in part to the ease and security of payment, though there are still those who use the cash-on-delivery system. The methods employed include a review of the literature on omnichannel research articles, consumer surveys, and data documentation on business phenomena. SEM was used to examine the relationship between IOC, VOC, CS, and CL. The software used is Smart PLS 4. The goal of path modeling, particularly reflective models such as PLS, is to estimate the variance of endogenous constructs, as a result from their respective manifest variables. The findings of this study can be used to test OC intensity and OC shopping value in providing consumers with shopping experiences that result in customer satisfaction and loyalty. Relevant marketing implications and future research are advised.
Pengaruh Citra Merek dan Kualitas Layanan dalam Menentukan Kepuasan Konsumen Coffee Shop Janji Jiwa di Kota Palembang Ayuningtyas, Brigita Maundry; Clara, Catharina
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i1.25131

Abstract

Penelitian ini bertujuan untuk menguraikan pengaruh Citra Merek dan Kualitas Layanan terhadap Kepuasan Konsumen di Coffee shop Janji Jiwa di Kota Palembang. Citra merek berperan dalam menciptakan persepsi positif di benak konsumen, sementara kualitas yang baik dapat meningkatkan pengalaman konsumen saat menikmati produk dan layanan yang ditawarkan. Dengan menggunakan metode kuantitatif, data dikumpulkan melalui kuesioner yang diberikan kepada 100 responden yang merupakan konsumen Coffee shop Janji Jiwa di kota Palembang. Analisis data dilakukan menggunakan metode regresi linier berganda menggunakan SPSS 23. Hasil penelitian membuktikan bahwa baik Citra Merek maupun Kualitas Layanan memiliki pengaruh positif dan signifikan terhadap Kepuasan Konsumen. Di antara kedua faktor tersebut, Kualitas Layanan memiliki pengaruh yang lebih dominan. Penelitian ini menyimpulkan bahwa untuk meningkatkan Kepuasan Konsumen, Coffee shop Janji Jiwa perlu terus memperkuat citra merek dan menjaga Kualitas Layanan yang tinggi.
Enhancing UTAUT-2: Exploring Perceived Security and Innovativeness in Omnichannel Purchases of Essentials and F&B Clara, Catharina; Sulastri, Sulastri; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3661

Abstract

This study highlights the critical role of omnichannel platforms in transforming purchasing behavior, particularly for essential goods and food and beverage (FB) sectors requiring frequent engagement and seamless online-offline integration. By extending the UTAUT-2 model, this research incorporates Perceived Security and Personal Innovativeness as key factors to investigate omnichannel re-adoption. Using a quantitative survey of active omnichannel users in Indonesia, analyzed with PLS-SEM, the findings reveal a novel insight: traditional UTAUT-2 factors like Performance Expectation and Effort Expectation exert minimal influence, while Perceived Security and Personal Innovativeness significantly drive Behavioral Intention, which strongly predicts Usage Behavior. This underscores the importance of addressing security concerns and leveraging user innovativeness to enhance engagement with omnichannel systems. These results provide actionable insights for practitioners aiming to refine omnichannel strategies and contribute to the academic discourse by prioritizing novel determinants in consumer technology adoption. Future research should explore additional dimensions and address methodological constraints like cross-sectional design and sampling biases.
Enhancing UTAUT-2: Exploring Perceived Security and Innovativeness in Omnichannel Purchases of Essentials and F&B Clara, Catharina; Sulastri, Sulastri; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3661

Abstract

This study highlights the critical role of omnichannel platforms in transforming purchasing behavior, particularly for essential goods and food and beverage (FB) sectors requiring frequent engagement and seamless online-offline integration. By extending the UTAUT-2 model, this research incorporates Perceived Security and Personal Innovativeness as key factors to investigate omnichannel re-adoption. Using a quantitative survey of active omnichannel users in Indonesia, analyzed with PLS-SEM, the findings reveal a novel insight: traditional UTAUT-2 factors like Performance Expectation and Effort Expectation exert minimal influence, while Perceived Security and Personal Innovativeness significantly drive Behavioral Intention, which strongly predicts Usage Behavior. This underscores the importance of addressing security concerns and leveraging user innovativeness to enhance engagement with omnichannel systems. These results provide actionable insights for practitioners aiming to refine omnichannel strategies and contribute to the academic discourse by prioritizing novel determinants in consumer technology adoption. Future research should explore additional dimensions and address methodological constraints like cross-sectional design and sampling biases.
Enhancing UTAUT-2: Exploring Perceived Security and Innovativeness in Omnichannel Purchases of Essentials and F&B Clara, Catharina; Sulastri, Sulastri; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3661

Abstract

This study highlights the critical role of omnichannel platforms in transforming purchasing behavior, particularly for essential goods and food and beverage (FB) sectors requiring frequent engagement and seamless online-offline integration. By extending the UTAUT-2 model, this research incorporates Perceived Security and Personal Innovativeness as key factors to investigate omnichannel re-adoption. Using a quantitative survey of active omnichannel users in Indonesia, analyzed with PLS-SEM, the findings reveal a novel insight: traditional UTAUT-2 factors like Performance Expectation and Effort Expectation exert minimal influence, while Perceived Security and Personal Innovativeness significantly drive Behavioral Intention, which strongly predicts Usage Behavior. This underscores the importance of addressing security concerns and leveraging user innovativeness to enhance engagement with omnichannel systems. These results provide actionable insights for practitioners aiming to refine omnichannel strategies and contribute to the academic discourse by prioritizing novel determinants in consumer technology adoption. Future research should explore additional dimensions and address methodological constraints like cross-sectional design and sampling biases.
Co-Authors Ahmad Maulana Alfian, Achmad Andreas Sarjono Angel, Alycia Anselmus Inharjanto Ayuningtyas, Brigita Maundry Deddi Duto Hartanto Dominikus Budiarto, Dominikus Dwiputra, Benito Elissia, Gustiah Florentinus Heru Ismadi Ira Irzawati Irawan, Celesta Leovani, Ega Lina . Lina Lina Maria Josephine Tyra, Maria Josephine Tyra, Merry Sylvia Micheline Rinamurti, Micheline Nurkardina Novalia Nurwijayanti Paskalina Widiastuti Ratnaningsih Paskalina Widiastuti Ratnaningsih Pranoto , Yohanes Heri Pratama, Yohanes Dicka Sandra, Monaly Sani Susanto Yohanes Heri Pranoto Yohanes Heri Pranoto YOHANES HERI PRANOTO, YOHANES HERI