Garuda - Garba Rujukan Digital

Enhancing UTAUT-2: Exploring Perceived Security and Innovativeness in Omnichannel Purchases of Essentials and F&B Clara, Catharina; Sulastri, Sulastri; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3661

This study highlights the critical role of omnichannel platforms in transforming purchasing behavior, particularly for essential goods and food and beverage (FB) sectors requiring frequent engagement and seamless online-offline integration. By extending the UTAUT-2 model, this research incorporates Perceived Security and Personal Innovativeness as key factors to investigate omnichannel re-adoption. Using a quantitative survey of active omnichannel users in Indonesia, analyzed with PLS-SEM, the findings reveal a novel insight: traditional UTAUT-2 factors like Performance Expectation and Effort Expectation exert minimal influence, while Perceived Security and Personal Innovativeness significantly drive Behavioral Intention, which strongly predicts Usage Behavior. This underscores the importance of addressing security concerns and leveraging user innovativeness to enhance engagement with omnichannel systems. These results provide actionable insights for practitioners aiming to refine omnichannel strategies and contribute to the academic discourse by prioritizing novel determinants in consumer technology adoption. Future research should explore additional dimensions and address methodological constraints like cross-sectional design and sampling biases.

Enhancing UTAUT-2: Exploring Perceived Security and Innovativeness in Omnichannel Purchases of Essentials and F&B Clara, Catharina; Sulastri, Sulastri; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3661

This study highlights the critical role of omnichannel platforms in transforming purchasing behavior, particularly for essential goods and food and beverage (FB) sectors requiring frequent engagement and seamless online-offline integration. By extending the UTAUT-2 model, this research incorporates Perceived Security and Personal Innovativeness as key factors to investigate omnichannel re-adoption. Using a quantitative survey of active omnichannel users in Indonesia, analyzed with PLS-SEM, the findings reveal a novel insight: traditional UTAUT-2 factors like Performance Expectation and Effort Expectation exert minimal influence, while Perceived Security and Personal Innovativeness significantly drive Behavioral Intention, which strongly predicts Usage Behavior. This underscores the importance of addressing security concerns and leveraging user innovativeness to enhance engagement with omnichannel systems. These results provide actionable insights for practitioners aiming to refine omnichannel strategies and contribute to the academic discourse by prioritizing novel determinants in consumer technology adoption. Future research should explore additional dimensions and address methodological constraints like cross-sectional design and sampling biases.

Enhancing UTAUT-2: Exploring Perceived Security and Innovativeness in Omnichannel Purchases of Essentials and F&B Clara, Catharina; Sulastri, Sulastri; Maulana, Ahmad
Journal of International Conference Proceedings Vol 7, No 5 (2024): 2024 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i5.3661

This study highlights the critical role of omnichannel platforms in transforming purchasing behavior, particularly for essential goods and food and beverage (FB) sectors requiring frequent engagement and seamless online-offline integration. By extending the UTAUT-2 model, this research incorporates Perceived Security and Personal Innovativeness as key factors to investigate omnichannel re-adoption. Using a quantitative survey of active omnichannel users in Indonesia, analyzed with PLS-SEM, the findings reveal a novel insight: traditional UTAUT-2 factors like Performance Expectation and Effort Expectation exert minimal influence, while Perceived Security and Personal Innovativeness significantly drive Behavioral Intention, which strongly predicts Usage Behavior. This underscores the importance of addressing security concerns and leveraging user innovativeness to enhance engagement with omnichannel systems. These results provide actionable insights for practitioners aiming to refine omnichannel strategies and contribute to the academic discourse by prioritizing novel determinants in consumer technology adoption. Future research should explore additional dimensions and address methodological constraints like cross-sectional design and sampling biases.

Ergo-Technopreneurship Training to Improve Knowledge and Attitude of Technology Entrepreneurs Palembang Local Culinary Traders Setiawan, Heri; Susanto, Sani; Rinamurti, Micheline; Alfian, Achmad; Pratama, Yohanes Dicka; Budiarto, Dominikus; Clara, Catharina
Jurnal Ekuisci Vol 2 No 4 (2025): Vol 2 No 4 March 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i4.633

Aim. The research objective is to empower the community through Palembang local culinary businesses for the process of developing and implementing innovative ideas that use technology to create new products, services, or businesses that have the potential to grow and develop attitudes of mastery of technology and entrepreneurship and income of Palembang local culinary traders. Methods. The methodology combined the Systemic, Holistic, Interdisciplinary, and Participatory (SHIP) approach and quasi-experimentation. The study employed a post-test-only group design (treatment by subject design). Identifying the issue was the first step in the activities, followed by problem prioritization and action plan creation. As a research intervention, this action plan was implemented. After determining the percentage of change, the acquired data were descriptively analyzed using a paired t-test. Result. The findings indicated that merchants' income grew by 29.69% (p<0.05), and technology entrepreneurs' attitude scores increased by 37.45%. This demonstrates that community empowerment through a participative method is highly effective. Conclusion. Starting from the results of the analysis and discussion reviewed based on relevant literature, it can be concluded: (1) the strategy of community empowerment through ergo-technopreneurship training is quite adequate, as seen from the enthusiasm of culinary traders to develop their business; (2) Ergo-technopreneurship training can significantly expand the understanding of community empowerment of local Palembang culinary traders in the field of ergonomics-based technology entrepreneurial strategies by 37.45% (p < 0.05); and (3) Training in ergo-technopreneurship for community empowerment can significantly increase the technology entrepreneurial attitudes of local Palembang culinary traders by 29.69% (p < 0.05).

MEMPERSIAPKAN IMAM ERA DIGITAL: TANTANGAN FORMATIO DI SEMINARI MENENGAH ST. PAULUS PALEMBANG Clara, Catharina; Inharjanto, Anselmus; Leovani, Ega; Pranoto, Yohanes Heri; Ismadi, Florentinus Heru
Asawika : Media Sosialisasi Abdimas Widya Karya Vol 10 No 1 (2025): Juni : Asawika
Publisher : LPPM Unika Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/asawika.v10i1.246

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk mengatasi permasalahan yang berkaitan dengan perkembangan psikologis, kesehatan mental, dan manajemen konflik bagi para seminaris di era digital. Program ini dilakukan bekerja sama dengan Seminari Menengah St. Paulus Palembang melalui serangkaian tahapan yang terstruktur. Tahap awal mencakup koordinasi dengan mitra, penyusunan materi pelatihan, serta pengembangan instrumen umpan balik. Pelatihan yang diberikan mencakup topik penting seperti perkembangan psikologis remaja, kesadaran akan kesehatan mental, dan strategi penyelesaian konflik dengan menekankan nilai-nilai Kristiani seperti kasih dan pengampunan. Selain itu, lokakarya dan diskusi juga dilakukan untuk mendorong refleksi mengenai penggunaan teknologi digital dalam formatio spiritual. Umpan balik dari peserta menunjukkan peningkatan kesadaran akan kesehatan mental, pemahaman yang lebih baik tentang manajemen konflik, serta perlunya pengelolaan teknologi secara bijak. Sebagian besar seminaris juga menyatakan minat untuk mengikuti sesi lanjutan atau pendampingan jangka panjang guna mendukung penerapan ilmu yang telah diperoleh. Program ini ditutup dengan pengumpulan data, penyusunan laporan akhir, serta publikasi hasil dalam media massa dan jurnal akademik. Umpan balik positif dari peserta menunjukkan bahwa kegiatan ini memiliki relevansi dan dampak yang signifikan dalam membekali seminaris dengan keterampilan esensial untuk formatio di era digital.

Physical and Digital Service Quality for Sustainable Customer Satisfaction in Lapo Tuak: Evidence from South Sumatra Clara, Catharina; Tua, Besler
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12861

This study investigates the dual impact of online and offline service quality on customer satisfaction at Lapo Tuak, a traditional Batak eatery that integrates physical and digital services. Utilizing purposive sampling, data were collected from 150 respondents through structured questionnaires and analyzed using Smart PLS for structural equation modeling. The findings demonstrate that both E-Service Quality and Service Quality significantly enhance customer satisfaction, emphasizing their critical roles in fostering loyalty and repeat business. While offline interactions remain essential for building trust, the growing significance of convenient digital services, such as smooth ordering and timely delivery, cannot be overlooked. Therefore, Lapo Tuak should focus on enhancing its digital platforms while maintaining strong offline service to improve customer experiences. From a marketing perspective, promoting the ease and reliability of online delivery alongside exceptional offline service can strengthen customer loyalty and broaden the business's digital presence. This research contributes valuable insights for SMEs in the culinary sector, highlighting the importance of service quality in achieving long-term sustainability in an increasingly competitive market.

Physical and Digital Service Quality for Sustainable Customer Satisfaction in Lapo Tuak: Evidence from South Sumatra Clara, Catharina; Tua, Besler
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 1 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i1.12861

This study investigates the dual impact of online and offline service quality on customer satisfaction at Lapo Tuak, a traditional Batak eatery that integrates physical and digital services. Utilizing purposive sampling, data were collected from 150 respondents through structured questionnaires and analyzed using Smart PLS for structural equation modeling. The findings demonstrate that both E-Service Quality and Service Quality significantly enhance customer satisfaction, emphasizing their critical roles in fostering loyalty and repeat business. While offline interactions remain essential for building trust, the growing significance of convenient digital services, such as smooth ordering and timely delivery, cannot be overlooked. Therefore, Lapo Tuak should focus on enhancing its digital platforms while maintaining strong offline service to improve customer experiences. From a marketing perspective, promoting the ease and reliability of online delivery alongside exceptional offline service can strengthen customer loyalty and broaden the business's digital presence. This research contributes valuable insights for SMEs in the culinary sector, highlighting the importance of service quality in achieving long-term sustainability in an increasingly competitive market.

DETERMINANTS OF LIFE INSURANCE PURCHASE DECISIONS: THE MEDIATING ROLE OF BRAND TRUST Clara, Catharina; Dwiputra, Benito
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 1 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v9i1.34362

Industri asuransi jiwa di Indonesia menghadapi tantangan dalam memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan produk, persepsi risiko, pengaruh sosial, dan kepercayaan merek terhadap keputusan pembelian asuransi jiwa. Data dikumpulkan melalui survei terhadap 279 pemegang polis asuransi jiwa berusia 25 hingga 55 tahun di berbagai kota besar di Indonesia. Kuesioner didistribusikan melalui agen asuransi, platform daring, dan jaringan komunitas keuangan untuk memastikan partisipasi responden yang beragam dengan tingkat literasi keuangan dan minat terhadap asuransi yang bervariasi. Analisis data dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menguji efek langsung dan tidak langsung dari variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa persepsi risiko dan pengaruh sosial memiliki pengaruh positif signifikan terhadap keputusan pembelian, dengan kepercayaan merek berperan sebagai mediator penting, terutama dalam mengubah persepsi risiko menjadi tindakan pembelian. Sebaliknya, pengetahuan produk tidak menunjukkan pengaruh signifikan, baik secara langsung maupun melalui kepercayaan merek, yang mengindikasikan bahwa konsumen dengan pengetahuan lebih tinggi cenderung mengandalkan evaluasi pribadi daripada reputasi merek. Temuan ini menekankan pentingnya membangun kepercayaan merek untuk mengurangi ketidakpastian dalam keputusan pembelian yang bersifat high-risk seperti asuransi jiwa. Kesimpulannya, perusahaan asuransi perlu fokus pada strategi komunikasi dan manajemen merek yang efektif untuk meningkatkan kepercayaan konsumen, meminimalkan persepsi risiko, dan mendorong keputusan pembelian di pasar berkembang seperti Indonesia. The life insurance industry in Indonesia faces challenges in understanding the factors that influence consumer purchase decisions. This study aims to analyze the effects of product knowledge, perceived risk, social influence, and brand trust on life insurance purchase decisions. Data were collected through a survey of 279 life insurance policyholders aged 25 to 55 in major Indonesian cities. The questionnaire was distributed via insurance agents, online platforms, and financial community networks to ensure diverse respondent participation with varying levels of financial literacy and interest in insurance. Partial Least Squares Structural Equation Modeling (PLS-SEM) was then used to test both direct and indirect effects of these variables. The results indicate that perceived risk and social influence have significant positive effects on purchase decisions, with brand trust serving as a crucial mediating factor, especially in converting perceived risk into purchase action. In contrast, product knowledge does not show a significant effect, either directly or through brand trust, suggesting that better-informed consumers may rely more on personal evaluation than brand reputation. These findings highlight the importance of building brand trust to reduce uncertainty in high-risk purchase decisions such as life insurance. In conclusion, insurance companies should focus on effective communication strategies and brand management to enhance consumer trust, mitigate perceived risk, and encourage purchase decisions in a developing market context like Indonesia.

Customer Loyalty in Urban Restaurants: The Role of Experience and Atmosphere Clara, Catharina; Irawan, Celesta; Sandra, Monaly
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 2 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i2.13742

This study aims to investigate the influence of experiential marketing, store atmosphere, offline service quality, and electronic service quality on customer satisfaction and loyalty within the context of omnichannel urban restaurants in Indonesia. This study extends the S-O-R and ECT models by demonstrating how experiential and atmospheric cues outweigh functional digital factors in emerging market contexts. A quantitative method was employed, and data were collected through an online questionnaire distributed to customers who had experienced both online and offline services from urban restaurants. A total of 250 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that customer satisfaction significantly affects customer loyalty, confirming its mediating role. Experiential marketing strongly influences both satisfaction and loyalty, emphasizing the importance of emotional and sensory engagement. Store atmosphere positively impacts satisfaction, underlining the role of physical environment in enhancing the dining experience. While offline service quality has a marginal effect on satisfaction, electronic service quality does not show a significant impact. These findings suggest that digital features alone are insufficient to generate emotional responses unless combined with meaningful physical interactions. Therefore, urban restaurant managers should prioritize integrated experiences that blend digital efficiency with memorable offline touchpoints. Future studies could examine moderating variables such as customer digital readiness or include constructs like trust or engagement to enrich the model. This study contributes to the growing literature on omnichannel customer experience by offering a comprehensive perspective that integrates both online and offline service quality into a unified satisfaction–loyalty framework.

PRAKTIK BAHASA INGGRIS KONTEKSTUAL SERTA MANAJEMEN STRES PADA PEMBELAJARAN TATAP MUKA ERA KENORMALAN BARU Pranoto, Yohanes Heri; Inharjanto , Anselmus; Leovani, Ega; Clara, Catharina; Heru Ismadi, Florentinus
Jurnal Abdimas Musi Charitas Vol. 6 No. 2 (2022): Jurnal Abdimas Musi Charitas Volume 6, Nomor 2, Desember 2022
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v6i2.755

The initial process of face-to-face learning that occurs at the beginning of the school year requires adequate preparation both physically and mentally for students. Not infrequently the initial process causes stress and eventually triggers conflict, both between individuals and groups. On the other hand, learning must continue and the competency of the predetermined subject does not experience problems in being delivered. The purpose of this PKM activity is to integrate 2 materials in one flow of activity: stress management with one of the lessons, namely English. Activities are scheduled in 4 meetings with seminary students in Rethorica A and B classes as participants. Total participants were 33 people. The results of the activity showed positive results and responses from all participants which were shown from the pretest and posttest scores and the feedback questionnaire. The experience of learning contextual English and awareness of the causes and effects of stress can provide meaningful input from the learning process and self-management for prospective priests.

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