Garuda - Garba Rujukan Digital

Ergo-Technopreneurship Training to Improve Knowledge and Attitude of Technology Entrepreneurs Palembang Local Culinary Traders Setiawan, Heri; Susanto, Sani; Rinamurti, Micheline; Alfian, Achmad; Pratama, Yohanes Dicka; Budiarto, Dominikus; Clara, Catharina
Jurnal Ekuisci Vol 2 No 4 (2025): Vol 2 No 4 March 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v2i4.633

Aim. The research objective is to empower the community through Palembang local culinary businesses for the process of developing and implementing innovative ideas that use technology to create new products, services, or businesses that have the potential to grow and develop attitudes of mastery of technology and entrepreneurship and income of Palembang local culinary traders. Methods. The methodology combined the Systemic, Holistic, Interdisciplinary, and Participatory (SHIP) approach and quasi-experimentation. The study employed a post-test-only group design (treatment by subject design). Identifying the issue was the first step in the activities, followed by problem prioritization and action plan creation. As a research intervention, this action plan was implemented. After determining the percentage of change, the acquired data were descriptively analyzed using a paired t-test. Result. The findings indicated that merchants' income grew by 29.69% (p<0.05), and technology entrepreneurs' attitude scores increased by 37.45%. This demonstrates that community empowerment through a participative method is highly effective. Conclusion. Starting from the results of the analysis and discussion reviewed based on relevant literature, it can be concluded: (1) the strategy of community empowerment through ergo-technopreneurship training is quite adequate, as seen from the enthusiasm of culinary traders to develop their business; (2) Ergo-technopreneurship training can significantly expand the understanding of community empowerment of local Palembang culinary traders in the field of ergonomics-based technology entrepreneurial strategies by 37.45% (p < 0.05); and (3) Training in ergo-technopreneurship for community empowerment can significantly increase the technology entrepreneurial attitudes of local Palembang culinary traders by 29.69% (p < 0.05).

MEMPERSIAPKAN IMAM ERA DIGITAL: TANTANGAN FORMATIO DI SEMINARI MENENGAH ST. PAULUS PALEMBANG Clara, Catharina; Inharjanto, Anselmus; Leovani, Ega; Pranoto, Yohanes Heri; Ismadi, Florentinus Heru
Asawika : Media Sosialisasi Abdimas Widya Karya Vol 10 No 1 (2025): Juni : Asawika
Publisher : LPPM Unika Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/asawika.v10i1.246

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk mengatasi permasalahan yang berkaitan dengan perkembangan psikologis, kesehatan mental, dan manajemen konflik bagi para seminaris di era digital. Program ini dilakukan bekerja sama dengan Seminari Menengah St. Paulus Palembang melalui serangkaian tahapan yang terstruktur. Tahap awal mencakup koordinasi dengan mitra, penyusunan materi pelatihan, serta pengembangan instrumen umpan balik. Pelatihan yang diberikan mencakup topik penting seperti perkembangan psikologis remaja, kesadaran akan kesehatan mental, dan strategi penyelesaian konflik dengan menekankan nilai-nilai Kristiani seperti kasih dan pengampunan. Selain itu, lokakarya dan diskusi juga dilakukan untuk mendorong refleksi mengenai penggunaan teknologi digital dalam formatio spiritual. Umpan balik dari peserta menunjukkan peningkatan kesadaran akan kesehatan mental, pemahaman yang lebih baik tentang manajemen konflik, serta perlunya pengelolaan teknologi secara bijak. Sebagian besar seminaris juga menyatakan minat untuk mengikuti sesi lanjutan atau pendampingan jangka panjang guna mendukung penerapan ilmu yang telah diperoleh. Program ini ditutup dengan pengumpulan data, penyusunan laporan akhir, serta publikasi hasil dalam media massa dan jurnal akademik. Umpan balik positif dari peserta menunjukkan bahwa kegiatan ini memiliki relevansi dan dampak yang signifikan dalam membekali seminaris dengan keterampilan esensial untuk formatio di era digital.

DETERMINANTS OF LIFE INSURANCE PURCHASE DECISIONS: THE MEDIATING ROLE OF BRAND TRUST Clara, Catharina; Dwiputra, Benito
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 1 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v9i1.34362

Industri asuransi jiwa di Indonesia menghadapi tantangan dalam memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan produk, persepsi risiko, pengaruh sosial, dan kepercayaan merek terhadap keputusan pembelian asuransi jiwa. Data dikumpulkan melalui survei terhadap 279 pemegang polis asuransi jiwa berusia 25 hingga 55 tahun di berbagai kota besar di Indonesia. Kuesioner didistribusikan melalui agen asuransi, platform daring, dan jaringan komunitas keuangan untuk memastikan partisipasi responden yang beragam dengan tingkat literasi keuangan dan minat terhadap asuransi yang bervariasi. Analisis data dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menguji efek langsung dan tidak langsung dari variabel-variabel tersebut. Hasil penelitian menunjukkan bahwa persepsi risiko dan pengaruh sosial memiliki pengaruh positif signifikan terhadap keputusan pembelian, dengan kepercayaan merek berperan sebagai mediator penting, terutama dalam mengubah persepsi risiko menjadi tindakan pembelian. Sebaliknya, pengetahuan produk tidak menunjukkan pengaruh signifikan, baik secara langsung maupun melalui kepercayaan merek, yang mengindikasikan bahwa konsumen dengan pengetahuan lebih tinggi cenderung mengandalkan evaluasi pribadi daripada reputasi merek. Temuan ini menekankan pentingnya membangun kepercayaan merek untuk mengurangi ketidakpastian dalam keputusan pembelian yang bersifat high-risk seperti asuransi jiwa. Kesimpulannya, perusahaan asuransi perlu fokus pada strategi komunikasi dan manajemen merek yang efektif untuk meningkatkan kepercayaan konsumen, meminimalkan persepsi risiko, dan mendorong keputusan pembelian di pasar berkembang seperti Indonesia. The life insurance industry in Indonesia faces challenges in understanding the factors that influence consumer purchase decisions. This study aims to analyze the effects of product knowledge, perceived risk, social influence, and brand trust on life insurance purchase decisions. Data were collected through a survey of 279 life insurance policyholders aged 25 to 55 in major Indonesian cities. The questionnaire was distributed via insurance agents, online platforms, and financial community networks to ensure diverse respondent participation with varying levels of financial literacy and interest in insurance. Partial Least Squares Structural Equation Modeling (PLS-SEM) was then used to test both direct and indirect effects of these variables. The results indicate that perceived risk and social influence have significant positive effects on purchase decisions, with brand trust serving as a crucial mediating factor, especially in converting perceived risk into purchase action. In contrast, product knowledge does not show a significant effect, either directly or through brand trust, suggesting that better-informed consumers may rely more on personal evaluation than brand reputation. These findings highlight the importance of building brand trust to reduce uncertainty in high-risk purchase decisions such as life insurance. In conclusion, insurance companies should focus on effective communication strategies and brand management to enhance consumer trust, mitigate perceived risk, and encourage purchase decisions in a developing market context like Indonesia.

Customer Loyalty in Urban Restaurants: The Role of Experience and Atmosphere Clara, Catharina; Irawan, Celesta; Sandra, Monaly
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 7 No. 2 (2025): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v7i2.13742

This study aims to investigate the influence of experiential marketing, store atmosphere, offline service quality, and electronic service quality on customer satisfaction and loyalty within the context of omnichannel urban restaurants in Indonesia. This study extends the S-O-R and ECT models by demonstrating how experiential and atmospheric cues outweigh functional digital factors in emerging market contexts. A quantitative method was employed, and data were collected through an online questionnaire distributed to customers who had experienced both online and offline services from urban restaurants. A total of 250 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that customer satisfaction significantly affects customer loyalty, confirming its mediating role. Experiential marketing strongly influences both satisfaction and loyalty, emphasizing the importance of emotional and sensory engagement. Store atmosphere positively impacts satisfaction, underlining the role of physical environment in enhancing the dining experience. While offline service quality has a marginal effect on satisfaction, electronic service quality does not show a significant impact. These findings suggest that digital features alone are insufficient to generate emotional responses unless combined with meaningful physical interactions. Therefore, urban restaurant managers should prioritize integrated experiences that blend digital efficiency with memorable offline touchpoints. Future studies could examine moderating variables such as customer digital readiness or include constructs like trust or engagement to enrich the model. This study contributes to the growing literature on omnichannel customer experience by offering a comprehensive perspective that integrates both online and offline service quality into a unified satisfaction–loyalty framework.

Peninjauan Kembali Determinan Pembelian Minuman Sehat di Kalangan Konsumen Muda Indonesia Clara, Catharina; Angel, Alycia
Jurnal Manajemen Indonesia Vol. 25 No. 2 (2025): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v25i2.9005

This study investigates the influence of ethical marketing, social environment, and health consciousness on consumers’ purchasing decisions of beverages claimed to be “healthy.” Employing a quantitative approach with a purposive sample of 193 respondents, data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The findings show that social environment and health consciousness significantly influence purchase decisions, while ethical marketing does not have a direct impact. Furthermore, health consciousness does not moderate the relationship between ethical marketing or social environment and purchasing decisions. These results suggest that consumers are more strongly influenced by social factors and personal health awareness than by ethical marketing messages alone. The study’s contribution lies in its integrated model, which examines the combined and interactive effects of these variables—offering a more comprehensive understanding of consumer behavior in the growing health beverage sector. While previous research has considered these factors separately, this study highlights the relative strength of social and health-driven motivations and reveals the limited moderating role of health consciousness—an area often overlooked in existing literature. Practically, marketers should prioritize strategies that leverage peer influence and social media engagement while communicating clear health benefits to enhance brand appeal. Ethical marketing efforts may be more effective when embedded within socially resonant and health-oriented narratives. For policymakers, these findings underscore the importance of promoting public health awareness and ensuring transparent marketing practices. Overall, the study offers new insights relevant to both academic and industry efforts aimed at encouraging responsible and health-conscious consumer behavior.

Impact of herding behavior, risk perception, and financial literacy on student investment decisions in Palembang Marvin, Maureen Marcia; Clara, Catharina; Elissia, Gustiah
Jurnal Manajemen Vol 15 No 1 (2025): November 2025 – April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v15i1.1506

College students’ investment decisions are often affected by their financial illiteracy and socio behavior in their environment. "This study aims to understand the relationship between herding behavior, risk perception, and financial literacy towards college student investment decisions in Palembang. The exploratory quantitative approach was used in this study and the respondents were student of the Faculty of Business and Accounting (FBA) in Palembang. The sample were 100 respondents with purposive sampling method. For data collection in this research using survey techniques. This analysis uses Smart PLS software 4.0 for Structural Equation Modeling (SEM-PLS). This method includes two parts: the measurement system (outer model) and the structural system (inner model). The data revealed that financial literacy and risk perception significantly and positively influence students’ investment choices, while herding behavior positively but insignificant influence on students’ investment decisions. Improving understanding of financial concepts can lead to more informed decision-making on investments. This study suggests that future researchers explore other factors not covered here that may influence investment decisions.

Impact of herding behavior, risk perception, and financial literacy on student investment decisions in Palembang Marvin, Maureen Marcia; Clara, Catharina; Elissia, Gustiah
Jurnal Manajemen Vol 15 No 1 (2025): November 2025 – April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v15i1.1506

College students’ investment decisions are often affected by their financial illiteracy and socio behavior in their environment. "This study aims to understand the relationship between herding behavior, risk perception, and financial literacy towards college student investment decisions in Palembang. The exploratory quantitative approach was used in this study and the respondents were student of the Faculty of Business and Accounting (FBA) in Palembang. The sample were 100 respondents with purposive sampling method. For data collection in this research using survey techniques. This analysis uses Smart PLS software 4.0 for Structural Equation Modeling (SEM-PLS). This method includes two parts: the measurement system (outer model) and the structural system (inner model). The data revealed that financial literacy and risk perception significantly and positively influence students’ investment choices, while herding behavior positively but insignificant influence on students’ investment decisions. Improving understanding of financial concepts can lead to more informed decision-making on investments. This study suggests that future researchers explore other factors not covered here that may influence investment decisions.

Market Orientation, Competitive Environment, and Value Creation in Private Higher Education: Evidence from Palembang During COVID-19 Ahmad Maulana; Catharina Clara; Nurkardina Novalia
Binus Business Review Vol. 16 No. 3 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i3.13606

The research addressed a gap in the literature by examining how market orientation and competitive environment jointly influenced value creation and marketing performance in private Higher Education Institutions (HEIs), a relationship that remained underexplored, particularly in emerging economies during the COVID-19 recovery period. While previous studies had examined market orientation or competitive factors in isolation, few had integrated these constructs with the mediating role of value creation in the context of service marketing for HEIs. Data were collected through purposive sampling from 225 students enrolled in private universities in Palembang, South Sumatra, Indonesia, between July and September 2023. Ordinary Least Squares (OLS) regression was employed due to the observed variables, relatively small sample size, and the need for a parsimonious model estimation. The findings show that the competitive environment significantly enhances value creation, whereas market orientation does not significantly affect value creation. Market orientation has a direct positive impact on marketing performance, while the competitive environment exerts a negative influence. Moreover, value creation partially mediates the relationship between competitive environment and marketing performance, but not between market orientation and marketing performance. These results highlight the strategic role of value creation in navigating environmental challenges and sustaining marketing effectiveness. The research contributes to the literature by integrating competitive environment into the market orientation–performance framework in the under-researched context of Indonesian private HEIs. It also offers practical implications for institutional leaders to align their strategic orientation with value-driven initiatives to enhance competitiveness.

CUPS, COSTS, AND CLICKS AS DRIVERS OF COFFEE SHOP LOYALTY IN PALEMBANG Clara, Catharina; Angelita, Fifi
Jurnal Manajemen Vol. 22 No. 2 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i2.7049

Customer loyalty has become difficult to maintain for independent coffee shops in Palembang due to increasing competition and changing consumer preferences. This study aims to examine how service quality, price perception, and social media marketing relate to customer loyalty, with customer satisfaction and brand image considered as mediating variables. The study collected data from 130 coffee shop customers in Palembang using purposive sampling. Data were gathered through a structured questionnaire adapted from previous studies and analyzed using Structural Equation Modeling with SmartPLS. The results show that customer satisfaction has a central role in shaping customer loyalty. Service quality and social media marketing do not directly influence loyalty but show stronger effects when they improve customer satisfaction. Brand image also affects loyalty, especially in relation to price perception. These findings indicate that customer loyalty is formed through consistent value delivery and positive consumption experiences rather than short term promotional activities. For coffee shop owners, the results suggest the need to maintain service performance, offer fair pricing, and engage customers consistently to support satisfaction and loyalty in a competitive market.

CUPS, COSTS, AND CLICKS AS DRIVERS OF COFFEE SHOP LOYALTY IN PALEMBANG Clara, Catharina; Angelita, Fifi
Jurnal Manajemen Vol. 22 No. 2 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i2.7049

Customer loyalty has become difficult to maintain for independent coffee shops in Palembang due to increasing competition and changing consumer preferences. This study aims to examine how service quality, price perception, and social media marketing relate to customer loyalty, with customer satisfaction and brand image considered as mediating variables. The study collected data from 130 coffee shop customers in Palembang using purposive sampling. Data were gathered through a structured questionnaire adapted from previous studies and analyzed using Structural Equation Modeling with SmartPLS. The results show that customer satisfaction has a central role in shaping customer loyalty. Service quality and social media marketing do not directly influence loyalty but show stronger effects when they improve customer satisfaction. Brand image also affects loyalty, especially in relation to price perception. These findings indicate that customer loyalty is formed through consistent value delivery and positive consumption experiences rather than short term promotional activities. For coffee shop owners, the results suggest the need to maintain service performance, offer fair pricing, and engage customers consistently to support satisfaction and loyalty in a competitive market.

Title

Found 30 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 30 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 30 Documents
Search