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All Journal Jurnal Bisnis dan Ekonomi Jurnal Widya Manajemen & Akuntansi Jurnal Bulletin Jurnal Manajemen Atma Jaya Jurnal Manajemen. Binus Business Review Jurnal Manajemen Indonesia Wacana Akademika : Majalah Ilmiah Kependidikan JMM (Jurnal Masyarakat Mandiri) JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen ASAWIKA: Media Sosialisasi Abdimas Widya Karya Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Manajemen Jurnal Manajemen Jurnal Abdimas Musi Charitas Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Journal of International Conference Proceedings Prosiding University Research Colloquium Jurnal Keuangan dan Bisnis Jurnal Pengabdian Kepada Masyarakat Darma Saskara Journal Of Economic Sciences (Ekuisci)
Catharina, Clara
Universitas Katolik Musi Charitas
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Unlocking Reading Comprehension: Empowering English Language Learners through Main Idea Identification Strategies Pranoto, Yohanes Heri; Inharjanto, Anselmus; Ismadi, Florentinus Heru; Clara, Catharina; Leovani, Ega
Wacana Akademika: Majalah Ilmiah Kependidikan Vol 7 No 2 (2023)
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

English reading can be challenging for language learners, as they often require a high level of comprehension and critical thinking skills. Developing a strategy for identifying the main idea of each paragraph can be a helpful tool for improving reading proficiency. This study investigated the effectiveness of teaching students to identify the main idea of each paragraph in order to empower their English reading skills. The study employed an experiment with a pre and post-test design, with 22 students from St. Paul Minor Seminary participating in the study. The pre and post-test design was used to measure the effectiveness of the intervention. The pre and post test results were analyzed with a dependent sample t-Test to determine if there was a significant improvement or not. The study found that identifying the main idea can be helpful in improving reading comprehension and motivation, as the students are better able to understand the plot. Overall, the study provided valuable insights into the use of specific strategies for enhancing reading skills in language learners.
Peninjauan Kembali Determinan Pembelian Minuman Sehat di Kalangan Konsumen Muda Indonesia Clara, Catharina; Angel, Alycia
Jurnal Manajemen Indonesia Vol. 25 No. 2 (2025): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v25i2.9005

Abstract

This study investigates the influence of ethical marketing, social environment, and health consciousness on consumers’ purchasing decisions of beverages claimed to be “healthy.” Employing a quantitative approach with a purposive sample of 193 respondents, data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The findings show that social environment and health consciousness significantly influence purchase decisions, while ethical marketing does not have a direct impact. Furthermore, health consciousness does not moderate the relationship between ethical marketing or social environment and purchasing decisions. These results suggest that consumers are more strongly influenced by social factors and personal health awareness than by ethical marketing messages alone. The study’s contribution lies in its integrated model, which examines the combined and interactive effects of these variables—offering a more comprehensive understanding of consumer behavior in the growing health beverage sector. While previous research has considered these factors separately, this study highlights the relative strength of social and health-driven motivations and reveals the limited moderating role of health consciousness—an area often overlooked in existing literature. Practically, marketers should prioritize strategies that leverage peer influence and social media engagement while communicating clear health benefits to enhance brand appeal. Ethical marketing efforts may be more effective when embedded within socially resonant and health-oriented narratives. For policymakers, these findings underscore the importance of promoting public health awareness and ensuring transparent marketing practices. Overall, the study offers new insights relevant to both academic and industry efforts aimed at encouraging responsible and health-conscious consumer behavior.
Market Orientation, Competitive Environment, and Value Creation in Private Higher Education: Evidence from Palembang During COVID-19 Ahmad Maulana; Catharina Clara; Nurkardina Novalia
Binus Business Review Vol. 16 No. 3 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i3.13606

Abstract

The research addressed a gap in the literature by examining how market orientation and competitive environment jointly influenced value creation and marketing performance in private Higher Education Institutions (HEIs), a relationship that remained underexplored, particularly in emerging economies during the COVID-19 recovery period. While previous studies had examined market orientation or competitive factors in isolation, few had integrated these constructs with the mediating role of value creation in the context of service marketing for HEIs. Data were collected through purposive sampling from 225 students enrolled in private universities in Palembang, South Sumatra, Indonesia, between July and September 2023. Ordinary Least Squares (OLS) regression was employed due to the observed variables, relatively small sample size, and the need for a parsimonious model estimation. The findings show that the competitive environment significantly enhances value creation, whereas market orientation does not significantly affect value creation. Market orientation has a direct positive impact on marketing performance, while the competitive environment exerts a negative influence. Moreover, value creation partially mediates the relationship between competitive environment and marketing performance, but not between market orientation and marketing performance. These results highlight the strategic role of value creation in navigating environmental challenges and sustaining marketing effectiveness. The research contributes to the literature by integrating competitive environment into the market orientation–performance framework in the under-researched context of Indonesian private HEIs. It also offers practical implications for institutional leaders to align their strategic orientation with value-driven initiatives to enhance competitiveness.
Impact of herding behavior, risk perception, and financial literacy on student investment decisions in Palembang Maureen Marcia Marvin; Catharina Clara; Gustiah Elissia
Jurnal Manajemen Vol 15 No 1 (2025): November 2025 – April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v15i1.1506

Abstract

College students’ investment decisions are often affected by their financial illiteracy and socio behavior in their environment. "This study aims to understand the relationship between herding behavior, risk perception, and financial literacy towards college student investment decisions in Palembang. The exploratory quantitative approach was used in this study and the respondents were student of the Faculty of Business and Accounting (FBA) in Palembang. The sample were 100 respondents with purposive sampling method. For data collection in this research using survey techniques. This analysis uses Smart PLS software 4.0 for Structural Equation Modeling (SEM-PLS). This method includes two parts: the measurement system (outer model) and the structural system (inner model).  The data revealed that financial literacy and risk perception significantly and positively influence students’ investment choices, while herding behavior positively but insignificant influence on students’ investment decisions. Improving understanding of financial concepts can lead to more informed decision-making on investments. This study suggests that future researchers explore other factors not covered here that may influence investment decisions.
Pembekalan Keterampilan Manajerial dan Komunikasi Efektif Bagi OSIS dan Siswa SMA Pangudi Luhur Sukaraja Catharina Clara; Ega Leovani; Florentinus Heru Ismadi; Yohanes Heri Pranoto; Anselmus Inharjanto
Jurnal Pengabdian Kepada Masyarakat Darma Saskara Vol. 6 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/abdimasug.2026.v6i1.173

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan manajerial dan komunikasi siswa, khususnya anggota pengurus OSIS dan siswa non-OSIS di SMA Pangudi Luhur Sukaraja, OKU Timur. Kegiatan ini dilatarbelakangi oleh masih terbatasnya pembekalan praktis terkait keterampilan kepemimpinan, public speaking, dan komunikasi efektif yang dibutuhkan siswa dalam mendukung aktivitas organisasi dan akademik. Program dilaksanakan pada 13 Oktober 2025 dengan melibatkan 138 siswa yang dibagi ke dalam dua kelompok, yaitu kelompok pengurus OSIS yang mendapatkan pelatihan desain presentasi visual dan public speaking, serta kelompok siswa kelas X, XI, dan XII yang mendapatkan pelatihan komunikasi efektif. Metode yang digunakan meliputi ceramah, diskusi kelompok, dan praktik langsung berbasis experiential learning. Hasil kegiatan menunjukkan adanya peningkatan kepercayaan diri, kemampuan presentasi, serta efektivitas komunikasi siswa dalam berbagai situasi formal maupun informal. Kegiatan ini memberikan kontribusi penting dalam memperkuat kapasitas kepemimpinan siswa dan mendukung peran aktif mereka dalam organisasi sekolah serta kehidupan sosial yang lebih luas. This community service program aimed to enhance the managerial and communication skills of students, particularly student council (OSIS) members and non-OSIS students at SMA Pangudi Luhur Sukaraja, East OKU. The program was initiated due to the limited practical training in leadership, public speaking, and effective communication skills, which are essential for supporting students’ academic and organizational activities. The activity was conducted on October 13, 2025, involving 138 students divided into two groups. The first group consisted of OSIS members who received training in visual presentation design and public speaking, while the second group included students from grades X, XI, and XII who participated in effective communication training. The methods applied included lectures, group discussions, and experiential learning-based practice sessions. The results indicated an improvement in students’ confidence, presentation abilities, and communication effectiveness in both formal and informal contexts. This program contributes to strengthening students’ leadership capacity and supports their active participation in school organizations and broader social interactions.
How Marketing Ethics Drives Customer Loyalty Through Consumer Empowerment in the Skincare Industry Catharina Clara; Cindy Devilia Putri
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 8 No. 1 (2026): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v8i1.15835

Abstract

This study aims to examine the effect of marketing ethics on customer loyalty with consumer empowerment as a mediating variable in the skincare industry. Grounded in Self-Determination Theory (SDT), this research adopts a quantitative approach using survey data collected from 206 respondents who have used skincare products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both measurement and structural models. The results indicate that marketing ethics has a positive and significant effect on customer loyalty and consumer empowerment, while consumer empowerment also significantly influences customer loyalty. Furthermore, consumer empowerment is found to act as a complementary mediator, suggesting that ethical marketing strengthens loyalty both directly and indirectly by enhancing consumers’ sense of autonomy and control. These findings highlight the importance of transparency, honesty, and responsible communication in fostering long-term customer relationships. In conclusion, ethical marketing practices not only strengthen customer-brand relationships but also empower consumers, ultimately leading to sustainable customer loyalty.
CUPS, COSTS, AND CLICKS AS DRIVERS OF COFFEE SHOP LOYALTY IN PALEMBANG Catharina Clara; Fifi Angelita
Jurnal Manajemen Vol. 22 No. 2 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i2.7049

Abstract

Customer loyalty has become difficult to maintain for independent coffee shops in Palembang due to increasing competition and changing consumer preferences. This study aims to examine how service quality, price perception, and social media marketing relate to customer loyalty, with customer satisfaction and brand image considered as mediating variables. The study collected data from 130 coffee shop customers in Palembang using purposive sampling. Data were gathered through a structured questionnaire adapted from previous studies and analyzed using Structural Equation Modeling with SmartPLS. The results show that customer satisfaction has a central role in shaping customer loyalty. Service quality and social media marketing do not directly influence loyalty but show stronger effects when they improve customer satisfaction. Brand image also affects loyalty, especially in relation to price perception. These findings indicate that customer loyalty is formed through consistent value delivery and positive consumption experiences rather than short term promotional activities. For coffee shop owners, the results suggest the need to maintain service performance, offer fair pricing, and engage customers consistently to support satisfaction and loyalty in a competitive market.
CUPS, COSTS, AND CLICKS AS DRIVERS OF COFFEE SHOP LOYALTY IN PALEMBANG Catharina Clara; Fifi Angelita
Jurnal Manajemen Vol. 22 No. 2 (2025): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v22i2.7049

Abstract

Customer loyalty has become difficult to maintain for independent coffee shops in Palembang due to increasing competition and changing consumer preferences. This study aims to examine how service quality, price perception, and social media marketing relate to customer loyalty, with customer satisfaction and brand image considered as mediating variables. The study collected data from 130 coffee shop customers in Palembang using purposive sampling. Data were gathered through a structured questionnaire adapted from previous studies and analyzed using Structural Equation Modeling with SmartPLS. The results show that customer satisfaction has a central role in shaping customer loyalty. Service quality and social media marketing do not directly influence loyalty but show stronger effects when they improve customer satisfaction. Brand image also affects loyalty, especially in relation to price perception. These findings indicate that customer loyalty is formed through consistent value delivery and positive consumption experiences rather than short term promotional activities. For coffee shop owners, the results suggest the need to maintain service performance, offer fair pricing, and engage customers consistently to support satisfaction and loyalty in a competitive market.
Co-Authors Ahmad Maulana Alfian, Achmad Andreas Sarjono Angel, Alycia Anselmus Inharjanto Anselmus Inharjanto Ayuningtyas, Brigita Maundry Cindy Devilia Putri Deddi Duto Hartanto Dominikus Budiarto, Dominikus Dwiputra, Benito Fifi Angelita Florentinus Heru Ismadi Florentinus Heru Ismadi Gustiah Elissia Inharjanto , Anselmus Ira Irzawati Irawan, Celesta Leovani, Ega Lina . Lina Lina Maria Josephine Tyra, Maria Josephine Tyra, Marvin, Sharen Fernanda Maureen Marcia Marvin Merry Sylvia Micheline Rinamurti, Micheline Nurkardina Novalia Nurwijayanti Paskalina Widiastuti Ratnaningsih Paskalina Widiastuti Ratnaningsih Pranoto , Yohanes Heri Pratama, Yohanes Dicka Sandra, Monaly Sani Susanto Yohanes Heri Pranoto Yohanes Heri Pranoto Yohanes Heri Pranoto YOHANES HERI PRANOTO, YOHANES HERI