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All Journal QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama JEMMA | Journal of Economic, Management and Accounting Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kewarganegaraan International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Sains Manajemen  Nitro Paradoks : Jurnal Ilmu Ekonomi JER
Verawaty Verawaty
Institut Bisnis Dan Keuangan Nitro
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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The Influence of Social Marketing Media and Digital Influencers on Fashion Purchase Decisions through Customer Reviews on the Shopee Marketplace Verawaty Verawaty; Yayu Pratiwi Seran
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.705

Abstract

The purpose of this study is to determine and analyze the influence of social media marketing and digital influencers on customer reviews and fashion purchase decisions. To find out and analyze the influence of customer reviews on purchase decisions on the Shopee Marketplace, to find out and analyze the influence of social media marketing and digital influencers on purchase decisions through customer reviews on the Shopee Marketplace. Data collection techniques through the distribution of questionnaires with data analysis techniques using the semPls 3.2.9 method. The results showed that social media marketing has a positive and significant effect on customer reviews, digital influencers have a positive and significant effect on customer reviews, social media marketing has a positive and significant effect on purchasing decisions, digital influencers have a positive and significant effect on purchase decisions, customer reviews have a positive and significant effect on purchase decisions, social media marketing has a significant effect Regarding Purchasing Decisions Through Customer Reviews, Digital Influencers Have a Significant Influence on Purchasing Decisions Through Shopee Market Place Customer Reviews.
The Role of Human Resource Management in Implementing the Merdeka Curriculum: A Deep Learning Approach in Elementary Education at Polewali Mandar Mesrawati Rifai; Rivai Makduani; Verawaty Verawaty; Abdul Wahab; Andi Makkulawu Panyiwi Kessi
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 18 No. 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v18i1.8194

Abstract

This study examines how human resource management (HRM) practices enable the successful implementation of Indonesia’s Merdeka Curriculum to support deep learning in elementary schools. Using a qualitative multiple-case study design, data were collected from four elementary schools in Palu City, Indonesia. The data sources included interviews with school leaders and teachers, classroom observations, and relevant district-level policy documents. Data were analyzed through thematic analysis to identify patterns in HRM practices related to curriculum implementation. The findings reveal four interdependent themes: strategic HRM alignment, professional development transformation, leadership and school culture, and systemic support and constraints. These themes form an integrated HRM–Deep Learning Synergy model, illustrating a continuous relationship in which supportive policy environments sustain teacher recruitment, capacity building, and collaborative leadership. The study also finds that weaknesses in one component—such as limited professional development or rigid administrative structures—can disrupt the overall cycle and reduce curriculum effectiveness. This research contributes to the literature on educational leadership, HRM, and deep learning by offering practical implications for policymakers and school leaders seeking to transform schools into learning organizations that foster higher-order thinking and meaningful learning.
Analisis Peran Pemasaran Melalui Sosial Media, Harga Produk dan Brand Trust Terhadap Keputusan Pembelian (Studi Kasus Clothing Online Store) Akmal Abdullah; Miftahorrozi Miftahorrozi; Henky Hendrawan; Rini Raharti; Arief Nuryana; Hilda Yuliastuti; Verawaty Verawaty; Rahmayati H.M
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3871

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh social media marketing, harga dan kepercayaan merek terhadap keputusan pembelian pada salah satu toko busana online di Jakarta. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji regresi linear berganda, dan uji hipotesis baik parsial maupun simultan dengan bantuan program SPSS versi 20. Sampel yang diambil sebanyak 155 responden. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan skala Likert untuk mengukur setiap pernyataan. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara social media marketing, harga dan kepercayaan merek terhadap keputusan pembelian.Kata Kunci: interaction design, customer review, promosi, penilaian kredibilitas online
Pengaruh Harga Dan Customer Review Terhadap Minat Beli Produk Mascara Maybelline pada Pengguna Shopee Mall Indonesia di Jakarta Verawaty Verawaty; Ade Risna Sari; Tanti Widia Nurdiani; Hendy Tannady; Irma M Nawangwulan; Samuel PD Anantadjaya; Prety Diawati; Erlin Dolphina
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3880

Abstract

AbstrakPenelitian ini menjelaskan tentang pengaruh harga dan customer review terhadap minat beli produk mascara maybelline pada pengguna Shopee Mall Indonesia di Jakarta. Dengan objek penelitian salah satu produk dari Maybelline yaitu  mascara.  Penelitian  ini membahas  mengenai teori dari 3 variabel penelitian yaitu, harga, customer review, dan minat beli. Penelitian ini menggunakan metode kuantitatif melalui penyebaran kuesioner dengan Google Form kepada 152 responden yang  kemudian diolah menggunakan program SPSS versi 13.0 dengan menggunakan teknik sampling jenuh untuk mengambil data sample. Hasil uji hipotesis (uji t) bahwa harga tidak berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 1.558 < t tabel sebesar 1.976. hasil uji hipoteis (uji t) bahwa customer review berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 9.425 > t tabel 1.976. implikasi dari penelitian ini dapat memberikan masukan kepada perusahaan untuk memperhatikan hal-hal yang dapat mempengaruhi harga dan customer review terhadap minat beli, terutama pada produk Maybelline.Kata Kunci: Harga, Customer Review, Minat Beli
Upaya Meningkatkan Minat Beli Produk Kecantikan Melalui Peran Customer Review dan Harga (Studi Kasus Pengguna Shopee) Verawaty Verawaty; Ade Risna Sari; Tanti Widia Nurdiani; Hendy Tannady; Irma M Nawangwulan; Samuel PD Anantadjaya; Prety Diawati; Erlin Dolphina
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3894

Abstract

AbstrakPenelitian ini menjelaskan tentang pengaruh harga dan customer review terhadap minat beli produk mascara maybelline pada pengguna Shopee Mall Indonesia di Jakarta. Dengan objek penelitian salah satu produk dari Maybelline yaitu mascara. Penelitian ini membahas mengenai teori dari 3 variabel penelitian yaitu, harga, customer review, dan minat beli. Penelitian ini menggunakan metode kuantitatif melalui penyebaran kuesioner dengan Google Form kepada 152 responden yang kemudian diolah menggunakan program SPSS versi 13.0 dengan menggunakan teknik sampling jenuh untuk mengambil data sample. Hasil uji hipotesis (uji t) bahwa harga tidak berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 1.558 < t tabel sebesar 1.976. hasil uji hipoteis (uji t) bahwa customer review berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 9.425 > t tabel 1.976. implikasi dari penelitian ini dapat memberikan masukan kepada perusahaan untuk memperhatikan hal-hal yang dapat mempengaruhi harga dan customer review terhadap minat beli, terutama pada produk Maybelline.Kata Kunci: Harga, Customer Review, Minat Beli
Co-Authors Abdul Wahab Ade Risna Sari Aedil Adrian Akmal Abdullah Al Kausar Andi Indah Lestari Andi Makkulawu Panyiwi Kessi Anugrah Lutfi Arief Nuryana Azis Azis Baharuddin Bilgies, Ana Fitriyatul Budhi Krisnanto Diawati, Prety Erlin Dolphina Faradiba Satasya Salsabila Effendi Feronika Pungky Muchsidin Haribowo, Rio Hendy Tannady Henky Hendrawan Hilda Yuliastuti Irma M Nawangwulan Madrianah Mesrawati Rifai Miftahorrozi Miftahorrozi Novita Rosanti Raharti, Rini Rahmayati Rahmayati Ratnawati Ratnawati Rivai Makduani Samuel PD Anantadjaya Setya Ega Susanto Siti Fatimah Sujatmiko Sujatmiko Tanti Widia Nurdiani Yayu Pratiwi Seran