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PENGARUH CITRA DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TEH HIJAU DALAM KEMASAN SIAP MINUM “NU GREEN TEA” UB BAROKAH Budianto, Aris; Yosepha, Sri Yanthy
JURNAL ILMIAH M-PROGRESS Vol 9 No 2 (2019): JURNAL ILMIAH M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.746 KB) | DOI: 10.35968/m-pu.v9i2.340

Abstract

The purpose of this study is to know the influence of image, brand awareness on consumer purchasing decisions. This study uses a descriptive research which isa research describes the objects related to the decision taking generally.In this study, a researcher takes 50 respondents as a sample by using accidental sampling which is the consumers who do purchasing decision in Nu Green Tea, should answer the questionnaires.        The finding of this study shows two independent variables which are image and brand awareness. Those have positive and significant influenced toward dependent variable that is Nu Green Tea's purchasing decisions. The result of double regression shows all of independent variable (image and brand awareness) give positive influenced toward Nu Green Tea's purchasing decisions. The biggest positive influenced toward Nu Green Tea's purchasing decision is on the brand awareness variable with coefficient 0,934, then it is followed by image variable with coefficient 0,085. Keywords: Brand Image, Brand Awareness, and Purchasing Decision. 
Integrating Animated Video to Cause Effect Essay Writing Learning Material Aula, Farisa Afza; Hoesny, Mariana Ulfah; Budianto, Aris
Journal of English Language and Education Vol 10, No 6 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i6.1512

Abstract

Writing is a fundamental skill that supports students’ critical thinking, yet many still struggle due to ineffective teaching methods. This study was aimed at developing cause-effect writing learning material integrated with animated video. Using the Design and Development Research (DDR) approach by Richey and Klein (2007) and applying the ADDIE model, data were collected through questionnaires and interviews during the analysis stage. The result of this study is one chapter of writing learning material specific for cause-effect essay. There are reading texts, definitions of the essays, the structure of the essays, writing tips, a grammar corner, and graded exercises. While the video explained aspects of cause-effect essay, and the grammar required to write the essay.