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Pengaruh Keterampilan Wirausaha Dan Promosi Penjualan Terhadap Minat Beli Konsumen Pada Toko Serba 35 di Desa Perlabian, Kampung Rakyat, Labuhanbatu Selatan Setiawati, Teti Windi; Ulya, Basyarul; Syafriyeti, Rahmi
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2828

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keterampilan wirausaha dan promosi penjualan terhadap minat beli konsumen pada Toko Serba 35 di Desa Perlabian, Kampung Rakyat, Labuhanbatu Selatan. Dalam menghadapi persaingan yang semakin ketat, usaha mikro seperti Toko Serba 35 harus memanfaatkan keterampilan wirausaha pemiliknya serta strategi promosi yang efektif untuk menarik minat konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif dan kausal. Populasi penelitian adalah konsumen yang pernah berbelanja di Toko Serba 35, dengan sampel 50 konsumen yang dipilih secara acak sederhana. Data dikumpulkan melalui kuesioner yang mengukur variabel keterampilan wirausaha, promosi penjualan, dan minat beli konsumen. Analisis data dilakukan menggunakan regresi linier berganda untuk mengetahui hubungan antar variabel. Hasil penelitian menunjukkan bahwa keterampilan wirausaha dan promosi penjualan memiliki pengaruh signifikan terhadap minat beli konsumen. Keterampilan wirausaha, seperti pengelolaan keuangan, perencanaan bisnis, dan pengambilan keputusan yang tepat, berperan penting dalam meningkatkan minat beli konsumen. Selain itu, promosi penjualan, termasuk penggunaan diskon, hadiah, dan promosi melalui media sosial, juga terbukti efektif dalam mendorong keputusan konsumen untuk membeli produk. Dengan keterampilan wirausaha yang baik dan promosi yang tepat, Toko Serba 35 dapat menarik lebih banyak konsumen.
The Impact of Professional Fiqh’s Teacher on Enhancing the Student’s Learning Achievement Ayuni Hasibuan, Winda; Ritonga, Maisaroh; Ulya, Basyarul
Darul Ilmi: Jurnal Ilmu Kependidikan dan Keislaman Vol 12, No 2 (2024)
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/di.v12i2.14958

Abstract

Research on the impact of Fiqh educators' professionalism on students' academic achievement is significant for investigation, it offers insights into how aspects expertise, classroom management, contribute to enhancing learning quality. The results may serve as a foundation for crafting more effective educational policies and training programs for educators to enhance their professionalism. This study aims to assess the impact of Fiqh teachers' professionalism on improving student learning outcomes in class X at MAS Islamiyah Subulussalam, Sumberjo District, Torgamba District, Labuhanbatu. The research employs a quantitative approach, utilizing the product-moment correlation technique to test the validity of the questionnaire.The results indicate that teacher professionalism in the teaching and learning process is satisfactory, as reflected by the percentage range of 56%-100%. Student learning achievement, based on the calculations, scores 7.7, falling within the range of 56%-100% according to the established standards. Data analysis reveals a correlation value of 0.829, which exceeds the critical value (rt). The validity test for the research instrument yielded a result of 0.538 at a 5% significance level. The influence observed is classified as high/strong, as indicated by an "rxy" value of 0.289, which corresponds to a strong effect, leading to the acceptance of the alternative hypothesis (Ha).
Pengaruh Saluran Distribusi Dan Promosi Terhadap Peningkatan Volume Penjualan Produk Terasi Pada Pelaku Usaha Di Desa Sei Sanggul, Kecamatan Panai Hilir, Labuhanbatu Madzhry, T. Devrida Yani; Ulya, Basyarul; Pasaribu, Endi Zunaedy 
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2824

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh saluran distribusi dan promosi terhadap peningkatan volume penjualan produk terasi pada pelaku usaha di Desa Sei Sanggul, Kecamatan Panai Hilir, Labuhanbatu. Penelitian ini menggunakan pendekatan kuantitatif dengan desain deskriptif dan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 30 pelaku usaha terasi yang dipilih dengan teknik purposive sampling. Hasil analisis regresi linier menunjukkan bahwa baik saluran distribusi maupun promosi memiliki pengaruh yang signifikan terhadap volume penjualan produk terasi. Promosi memberikan kontribusi yang lebih besar dibandingkan saluran distribusi dalam meningkatkan penjualan. Uji F simultan menunjukkan bahwa kedua variabel ini secara bersama-sama memberikan pengaruh yang signifikan terhadap volume penjualan. Penelitian ini memberikan implikasi praktis bagi pelaku usaha terasi untuk lebih memperhatikan strategi distribusi dan promosi guna meningkatkan daya saing produk mereka.
PENGARUH STRATEGI PEMASARAN, KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA TOKO OKEY ELEKTRONIK, KOTAPINANG Dani Siregar, Rahma; Ulya, Basyarul; Endang Srimulat, Fitri
Sultra Journal of Economic and Business Vol 6 No 1 (2025): Edisi April 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Sulawesi Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54297/sjeb.v6i1.1032

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh strategi pemasaran dan kualitas produk terhadap minat beli konsumen pada took okey elektronik kota pinang. Metode penelitian yang digunakan adalah metode survei dengan pendekatan kuantitatif. Jenis Sampel yang digunakan sebanyak 55 responden. Data yang digunakan adalah data primer dan data sekunder. Teknik yang digunakan dalam pengumpulan data menggunakan kuesioner. Alat analisis yang digunakan dalam penelitian ini adalah SmartPls4. Berdasarkan hasil penelitian menunjukkan bahwa strategi pemasaran dan kualitas produk berpengaruh signifikan terhadap minat beli konsumen. Penelitian ini memberikan wawasan penting bagi took agar meningkatkan strategi pemasaran dan kualitas produk untuk mendorong minat beli konsumen. Dengan demikian, took okey elektronik dapat merancang strategi pemasaran yang lebih efektif untuk meningkatkan minat beli konsumen pada Masyarakat kota pinang.
Pengaruh Harga dan Kemudahan Bertransaksi terhadap Minat Konsumen Menggunakan QRIS pada Warung Nasgor Mas Adi di Jalan Veteran Rantauprapat Harahap, Fitri Yani; Ulya, Basyarul; Hasibuan, Midrawati
VISA: Journal of Vision and Ideas Vol. 5 No. 2 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v5i2.7671

Abstract

This research aims to find out whether the perceived usefulness of QRIS and the convenience of QRIS have a significant effect on the efficiency of digital payments at the Mas Adi fried rice stall on Jalan Veteran Rantau Perapat. This research uses a quantitative approach. The population of this research is the local community with a sample size of 100 respondents. The sampling technique used in this research was Non Probability Sampling using purposive sampling. The data collection technique in this research is by using a questionnaire. The data that has been obtained is then processed using the SPSS version 15.0 application. Data processing and analysis techniques include instrument testing, classical assumption testing, multiple regression analysis and hypothesis testing. From the results of simultaneous hypothesis testing on the variables Usefulness of QRIS and Ease of QRIS, the calculated F value (96.947) > F table (3.09) was obtained, with a significance value of 0.000 < 0.05, meaning that the Benefits of QRIS and Ease of QRIS simultaneously (together) have a significant influence on Digital Payment Efficiency.Apart from that, from the results of the determination test, it is known that the coefficient of determination value in the R Square column is 0.667, meaning that the QRIS Benefits and QRIS Ease variables have an influence of 66.7% on the Digital Payment Efficiency variable, while 33.3% is influenced by other variables not explained in this research. For the partial QRIS Benefit variable, t count (4.269) > t table (1.988), has a significant effect on Digital Payment Efficiency. The QRIS Convenience variable partially obtained t count (6.538) > t table (1.988) has a significant effect on Digital Payment Efficiency.
Pengaruh Sidik Jari (Finger Print) dan Motivasi Kerja terhadap Kedisiplinan Pegawai pada PT Asda Perkebunan Aek Buru Selatan Sagala, Indriyani Sahfitri; Ulya, Basyarul; Zunaedi, Endy
VISA: Journal of Vision and Ideas Vol. 5 No. 2 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v5i2.7727

Abstract

This research aims to analyze the influence of the fingerprint attendance system and work motivation on employee discipline at PT ASDA Perkebunan Aek Buru Selatan. This study uses a quantitative approach with multiple linear regression methods. The research sample consisted of 34 employees of PT ASDA Perkebunan Aek Buru Selatan. The results showed that both the fingerprint attendance system and work motivation had a positive and significant influence on employee discipline. Specifically, work motivation was found to have a more dominant influence than the fingerprint attendance system. This research concludes that the use of the fingerprint attendance system and increased work motivation can be effective strategies for improving employee discipline in a plantation environment.
Sistem Pakar Untuk Mendiagnosis Penyakit Obsessive Compulsive Disorder (OCD) Dengan Metode Certainty Factor Pada Kimia Farma Rantauprapat Rambe, Ade Nopriansyah; Dalimunthe, Abdul Hakim; Ulya, Basyarul
U-NET Jurnal Teknik Informatika Vol. 8 No. 2 (2024): U-NET Jurnal Teknik Informatika | Agustus
Publisher : LPPM Universitas Al Washliyah Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52332/u-net.v8i2.827

Abstract

Anxiety is a normal reaction to stress and can be beneficial in some situations. They can alert us to danger and help us be prepared and pay attention. Anxiety disorders are different from normal feelings of nervousness or anxiety, and involve excessive fear or anxiety. Anxiety disorders can cause people to try to avoid situations that trigger or worsen their symptoms. There are several types of anxiety disorders, inclObsessive Compulsive Disorder. Obsessive Compulsive Disorder (OCD) is a disorder in which people have repeated unwanted thoughts, ideas, or sensations (obsessions) that make them feel compelled to do something repeatedly (compulsions). Repetitive behaviors, such as hand washing, checking items, or cleaning, can significantly interfere with a person's daily activities and social interactions. Expert System that applies the MethodCertainty Factor this can help anyone to ensure that they have OCD and need the help of a psychologist to prevent this disorder from getting worse.
Pengaruh Fasilitas Kerja dan Semangat Kerja Terhadap Produktivitas Kerja Karyawan Pada PT ASDA Perkebunan Aek Buru Selatan Liana, Sandria; Ulya, Basyarul; Srimulat, Fitri Endang
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18684

Abstract

This study aims to analyze the effect of work facilities and work enthusiasm on employee work productivity at PT Asda Perkebunan Aek Buru Selatan. The study methodology employs quantitative analysis via data collection approaches via questionnaires. The research sample comprised 35 employees. The study's findings demonstrate that workplace amenities and employee motivation significantly influence productivity. Work facilities encompass tools, resources, and infrastructure that assist employees in performing their tasks more efficiently, hence enhancing their productivity. High work passion demonstrates a commitment to performing tasks and motivates individuals to work more efficiently. Organizations ought to prioritize work environments and enhance employee motivation to boost productivity. Work productivity pertains to the issue of the ultimate outcome, namely the quantity of results achieved in the manufacturing process. This opinion indicates that work productivity is the outcome attained
Pengaruh Label Halal dan Tanggal Kadaluarsa Terhadap Keputusan Pembelian Prouduk Mie Instan di Kelurahan Pulo Padang Ritonga, Nurhamidah; Ulya, Basyarul; Syafriyeti, Rahmi
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18724

Abstract

Since the majority of Indonesia's population is Muslim, halal labels and expiration dates on food and beverage products are very important when purchasing. This study focuses on people aged 18 and over in Pulo Padang Village who buy instant noodles. This study will investigate how halal labeling and expiration dates affect buyer choices. The data collection method is by using a questionnaire. The results of the study indicate that halal labels and expiration dates influence customer choices when purchasing goods. The results of the determination test were 72.4 percent, with 27.6 percent influenced by external variables that were not studied.
Pengaruh Promosi Online dan Kenyamanan Konsumen Terhadap Pembelian Produk Makanan di Toko Rumah Roti Kota Pinang Labuhanbatu Selatan Harahap, Suryana Sinta; Ulya, Basyarul; Syafriyeti, Rahmi
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18728

Abstract

This study aims to determine the influence of online promotion and consumer convenience on the purchase of food products at the bakery house of Kota Pinang Labuhan Batu Selatan. Explanatory research method using hypothesis tests using a quantitative approach using data collection through a questionnaire. The population studied in this study is 50 active consumers at the areca nut bread house. The results of the study show that online promotion has a positive and significant effect on purchase decisions, and convenience also has a positive and significant effect on purchase decisions at the Kota Pinang Bakery. Keywords : Online Promotion, consumer convenience, Purchase Decision.