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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Outline Journal of Management and Accounting Neraca Manajemen, Akuntansi, dan Ekonomi International Journal of Economics and Management Sciences Green Inflation: International Journal of Management And Strategic Business Leadership
Ritha F. Dalimunthe
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

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ARTIFICIAL INTELLIGENCE TRENDS IN HUMAN RESOURCES MANAGEMENT : A SYSTEMATIC LITERATURE REVIEW: ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCES MANAGEMENT Sri Annisa; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i2.2946

Abstract

Advances in technology and the need for efficiency in human resource management have fuelled the application of artificial intelligence (AI) in the context of HR management. This literature review investigates the recent developments of AI in HR management, covering AI applications in recruitment, employee selection, training, performance evaluation, and employee welfare management. By delving into the relevant literature, this research identifies the trends, challenges, and benefits of applying AI in various aspects of HR management. The results of this review provide in-depth insights into the role of AI in improving efficiency, equity, and productivity in HR management, while illustrating the future direction of AI research and implementation in the context of HR management.
THE ROLE OF SOCIAL MEDIA IN BUILDING BRAND AND ENHANCING CUSTOMER ENGAGEMENT FOR YOUNG ENTREPRENEURS: A LITERATURE REVIEW Johan Manurung; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i2.2947

Abstract

Social media plays a crucial role in strengthening the position of young entrepreneurs in an increasingly competitive market. No longer just an additional tool, social media has become a strategic necessity in building a strong brand and fostering meaningful customer engagement. Through these platforms, young entrepreneurs can achieve several strategic objectives, including increasing political awareness, expanding customer knowledge about products, and enhancing meaningful interactions with customers. Effective marketing strategies are required to fully leverage the potential of social media in achieving desired business goals, making it a strong foundation for building sustainable brands in this increasingly digital business environment. The methodology used in this study is descriptive qualitative, where researchers rely on various literature to obtain research data and use a qualitative approach because the data produced are in the form of words or descriptions.
A LITERATURE REVIEW: WOMEN'S ENTREPRENEURSHIP IN THE MODERN ERA Samuel Morales Simanjuntak; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i2.2950

Abstract

This literature review provides an understanding of the structure of publication-based knowledge about women's entrepreneurship in the modern era. Women entrepreneurs continue to take part in the economy in this era. Women's empowerment is related to women's power in decision making, easy access to information, and control of resources. Women's empowerment plays an important role in economic and social development. Women's entrepreneurial intentions are influenced by cognitive and psychological factors such as creativity, innovation, proactiveness and risk taking. Business ownership by women is widely recognized as an important component of a healthy economy because women play a critical role in creating new jobs and services and contributing to overall economic development. In the business world, men and women have the same rights, without discriminating between each other. Women entrepreneurs have developed their potential and improved the welfare of women who want to start entrepreneurship. Sustainable development in society, business, and, ultimately, countries, among other things, is influenced by important driving forces, such as gender equality. This research uses a literature review method. This review provides a comprehensive knowledge structure based on women's entrepreneurship in the modern era.
EMPOWERING WOMEN ENTREPRENEURS: ENHANCING COMPETENCY AND CAPACITY THROUGH UNIVERSITY EDUCATION Putri Khalijah Tricahyanti Siregar; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i2.2979

Abstract

This research aims to explore the potential of human capital, competitive advantages, and women entrepreneurship innovation in Indonesia and Kuala Lumpur, as well as to provide academic policies to the government by establishing a cluster of human resources (HR) expertise and enhancing the development of women entrepreneurship, resulting in regulations to improve human capital and women entrepreneurship. The research problem is how female entrepreneurs can transform HR expertise in their business. The survey sample of active female entrepreneurs in various cities were selected using a multi-stage random sampling method, totaling 47 female entrepreneurs, consisting of 39 respondents from Medan and Deli Serdang, 5 from West Sumatra, and 3 from Kelantan, Malaysia. The qualitative descriptive research and a comparative analysis were applied to this research. This research proves that female entrepreneurs who act as housewives must continue to develop their human resource potential, competitive advantages, and innovative abilities in entrepreneurship to produce superior products, be competitive, increase economic income, and improve the welfare of their families.
CHALLENGES OF DIGITAL TRANSFORMATION IN THE VUCA ERA ON MICRO, SMALL AND MEDIUM ENTERPRISES: A SYSTEMATIC REVIEW OF THE LITERATURE Elva Citra Sari; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i3.2995

Abstract

The era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) has created a business environment that is very dynamic and full of uncertainty. This has an impact on the digital transformation carried out by Micro, Small and Medium Enterprises (MSMEs) so that they remain competitive and sustainable. However, MSMEs face significant challenges in adopting digital technology in this VUCA era. This research uses the Systematic Literature Review ( SLR ) methodology. By exploring relevant literature, this research aims to explore and synthesize the digital transformation challenges faced by MSMEs in the VUCA era based on existing literature. This SLR also explores potential strategies and solutions to overcome these challenges in the context of the VUCA era, such as flexible technology adoption, continuous digital skills training, and strategic collaboration and partnerships. The findings from this SLR provide valuable insights for policy makers, MSME support organizations, and academics to facilitate MSME digital transformation more effectively and sustainably in the challenging VUCA era.
Co-Authors Affiza Elzera Chair Lubis Debora Tifani Turnip Elva Citra Sari Endang Sulistya Rini Fadhli Ahmad Fakhita Hannan Nasutioin Fionita Idanesia Br Tarigan Johan Manurung Kartika Dinda Udhaty M. Ikmal Husein Lubis Mario Tondi Partogi Lubis Muhammad Syahrizal Nasution Mu’thial Abadi Nico Tri Aganta Nur Aisyah Fitri Nurul Huda Chasanah Parapat Gultom Pesta Damayanti Prihantin Lumbanraja Prihatin Lmbanraja Prihatin Lumbanraja Putri Khalijah Tricahyanti Siregar Qori Fadla Ajmilia R. Hamdani Harahap Robert Sanjaya Sembiring Samuel Morales Simanjuntak Sartika Ningsih Shalsabilla Shafira Siti Putri Luthfiyyah Sitti Raha Agoes Salim Sri Annisa Sukaria Sinulingga Tety Novriyanti Zebua Tonny Setiawan Sinaga Utari Tri Handayani Victoria Via Dolorosa Situmorang Yeni Absah Zhafirah Hanan