Garuda - Garba Rujukan Digital

Sosialisasi Pemasaran Kreatif di Era Tiktok pada Pelaku UMKM Desa Kedung Waringin Purwatiningsih Purwatiningsih; Dhuha Safria; Frida Aprillia; Alan Budi Kusuma
Jurnal Pengabdian Masyarakat Waradin Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v4i2.520

This community service program is designed to help MSMEs in Kedung Waringin Village utilize TikTok as a creative marketing medium. A total of 22 business actors participated in the training which included theory and practice, including understanding the TikTok algorithm, creating video content, and using features such as hashtags and TikTok Shop. The results of the training showed a significant increase. Before the training, 60% of participants did not understand digital marketing, but this figure increased to 85% after the training. In addition, 90% of participants felt that the training was relevant to their business needs, and 60% of them recorded an increase in sales of up to 30% after implementing the strategies taught. This activity provides direct benefits by improving participants' skills in digital marketing and building their confidence to use technology independently. This program shows the success of a practice-based approach and can be a model for MSME empowerment that can be applied in other areas

PERAN KEPUASAN KERJA PADA KOMITMEN ORGANISASI DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR Safria, Dhuha; Purwatiningsih, Purwatiningsih; Kusuma, Alan Budi
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 8 No 2 (2022): Volume 8 Nomor 2 Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v8i2.481

Tujuan penelitian adalah memahami pengaruh variabel kepuasan kerja pada komitmen organisasi dan organizational citizenship behaviour di Bank XYZ. Data penelitian diperoleh dari kuesioner pada 47 responden. Metode penelitian menggunakan analisis jalur dengan SPSS 28.0. Penelitian ini memperlihatkan hasil bahwasanya kepuasan kerja berpengaruh signifikan pada komitmen organisasi dan kepuasan kerja melalui komitmen organisasi berpengaruh signifikan pada organizational citizenship behaviour di Bank XYZ. Sumbangan pengaruh variabel kepuasan kerja terhadap variabel komitmen organisasi adalah 68 persen. sedangkan sumbangan pengaruh variabel kepuasan kerja dan komitmen organisasi terhadap variabel organizational citizenship behavior adalah 73,9 persen. Organizational citizenship behavior yang tinggi dapat dibangun dengan menjaga kepuasan kerja dan komitmen organisasi pada seluruh karyawan yang tergabung di perusahaan. Saran untuk penelitian berikutnya yaitu mempergunakan variabel lainnya yang kemungkinan juga mempengaruhi organizational citizenship behavior agar terlihat apa variabel yang paling berpengaruh.

Pengaruh Disiplin Dan Motivasi Terhadap Kepuasan Kerja Karyawan Dhuha Safria; Purwatiningsih Purwatiningsih; Alan Budi Kusuma; Frida Aprillia
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6062

This study aims to analyze the influence of discipline and motivation on employee job satisfaction at CV. ABC. Using a quantitative approach with a descriptive method, data were collected through a Likert scale questionnaire distributed to 30 employees during the period of July to September 2024. Data analysis was conducted using multiple linear regression with SPSS software version 26. The results indicate that there is a positive and significant effect of discipline and motivation on job satisfaction, both partially and simultaneously. Based on these findings, it is recommended that the company enhances discipline through a clear system of rewards and sanctions as well as regular performance evaluations. To increase motivation, the company is advised to provide recognition for achievements and offer career development opportunities. Implementing these strategies is expected to improve overall employee job satisfaction.

Analisa Promosi Free Biaya Kirim, Online Consumer Rating dan Panic Buying Tiktok Terhadap Keputusan Pembelian Purwatiningsih, Purwatiningsih; Kusuma, Alan Budi; Aprillia, Frida; Safria, Dhuha
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3811

Abstrak Pertumbuhan pada era digitalisasi kini semakin meningkat, dengan peningkatan tersebut penjualan secara online pun juga turut meningkat. Tidak menutup kemungkinan bahwa penjualan yang dilakukan secara live menjadi ajang yang sangat mempengaruhi tingkat penjualan pada online shop khususnya di Indonesia. Beragam penawaran dan kemudahan pembelanjaan secara online memberikan dampak persaingan yang sangat ketat antar perusahaan dari beberapa aspek. Oleh karena itu, tujuan dari penelitian ini adalah untuk menganalisa promosi biaya kirim, online consumer rating dan panic buying tiktok terhadap keputusan pembelian. Penelitian dilakukan secara kuantitatif dengan analisis menggunakan persamaan structural dengan Pendekatan Partial Least Square (PLS) 4 . korespondensi pada penelitian ini berjumlan 100 orang dari seluruh lapisan masyarakat yang berdomisili di kepulauan jawa. Dan dari hasil penelitian ini menunjukan bahwa promosi biaya kirim tidak berpengaruh dan tidak signifikan. Dari hasil penelitian ini pula bahwa online consumer rating berpengaruh dan signifikan terhadap keputusan pembelian. Dan panic buying menunjukan bahwa tidak berpengaruh dan tidak signifikan terhadap keputusan pembelian. Kata Kunci: Free Biaya Kirim, Online Consumer Rating, Panic Buying dan Keputusan Pembelian Abstract Growth in the era of digitalization is now increasing, with this increase, online sales have also increased. It is possible that sales made live become an event that greatly affects the level of sales in online shops, especially in Indonesia. Various offers and ease of online shopping have an impact on very tight competition between companies from several aspects. Therefore, the purpose of this study is to analyze tiktok's free shipping promotions, ratings and panic buying on purchase interest. The study was conducted quantitatively with Partial Least Square analysis (PLS) 4. Correspondence in this study consisted of 100 people from all walks of life who lived in the Java Islands. And from the results of this study, it shows that the promotion of shipping costs has no effect and is not significant. From the results of this study, online consumer ratings also have an effect and are significant on purchasing decisions. And panic buying shows that it has no effect and is not significant to the buying decision. Keywords: Free Shipping, Online Consumer Ratings, Panic Buying and Buying Interest

Balanced Scorecard As A Tool For Measuring Employee Performance Cedaryana, Cedaryana; Safria, Dhuha
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study examines the implementation of the Balanced Scorecard (BSC) at PT. DHF as a tool to measure employee performance, which is crucial for improving organizational efficiency and effectiveness. Using a qualitative case study approach, data were collected through in-depth interviews with management and employees, as well as internal document analysis. Overall, the study demonstrates that the implementation of the Balanced Scorecard method can serve as an effective tool for measuring employee performance at PT. DHF. The implications of these findings highlight the importance of considering multiple perspectives in performance measurement to achieve sustainable competitive advantage, with this study focusing on the learning and growth perspective. However, the study also revealed a low level of employee motivation at PT. DHF. This suggests that although the BSC is effective in measuring performance, other factors, such as employee motivation, also play a significant role in achieving optimal performance.

Job Satisfaction of Lecturer: A Systematic Literature Review Using the Prisma Method Safria, Dhuha; Husen, Achmad; Suparno
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1582

Using a systematic literature review approach following the PRISMA guidelines, this study analyzed 20 scholarly articles published between 2020 and 2024 from various countries, focusing on the job satisfaction of lecturers. To ensure the quality of the included studies, only articles indexed in Scopus Q1, Q2, and Q3 were considered using the Watase UAKE database. The objective of this study is to provide a comprehensive understanding of the context and theoretical foundations employed in these studies. In terms of context, all analyzed articles used lecturers as their research subjects. Regarding theoretical foundations, Herzberg's two-factor theory is the most frequently used framework. This study also maps the variables that can be antecedents and consequences of lecturers' job satisfaction. The findings of this study are expected to contribute to the development of more effective policies for enhancing the job satisfaction of lecturers.

Job Satisfaction of Lecturer: A Systematic Literature Review Using the Prisma Method Safria, Dhuha; Husen, Achmad; Suparno
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1582

Using a systematic literature review approach following the PRISMA guidelines, this study analyzed 20 scholarly articles published between 2020 and 2024 from various countries, focusing on the job satisfaction of lecturers. To ensure the quality of the included studies, only articles indexed in Scopus Q1, Q2, and Q3 were considered using the Watase UAKE database. The objective of this study is to provide a comprehensive understanding of the context and theoretical foundations employed in these studies. In terms of context, all analyzed articles used lecturers as their research subjects. Regarding theoretical foundations, Herzberg's two-factor theory is the most frequently used framework. This study also maps the variables that can be antecedents and consequences of lecturers' job satisfaction. The findings of this study are expected to contribute to the development of more effective policies for enhancing the job satisfaction of lecturers.

Exploring The Link Between Counterproductive Work Behavior and Job Performance : Narrative Review Purwatiningsih, Purwatiningsih; Alan Budi Kusuma; Frida Aprillia; Dhuha Safria
Indonesian Economic Review Vol. 5 No. 2 (2025): August : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v5i1.48

Counterproductive Work Behavior (CWB) has been widely recognized as a major challenge affecting job performance in organizations. This study provides a narrative review of existing literature to analyze the impact of CWB on different dimensions of job performance, including task performance, contextual performance, and adaptive performance. By synthesizing findings from various studies, this review identifies key factors influencing the relationship between CWB and job performance, such as organizational culture, leadership styles, and workplace justice. Additionally, the study highlights gaps in the literature and suggests future research directions to better understand and mitigate the negative effects of CWB.

Analisis Penilaian Kinerja Keuangan Menggunakam Penerapan Economic Value Added Pada PT. Fiber Networks Indonesia Siti Nurhalizah; Dhuha Safria; Chanissa Purwaningrum
Jurnal Akuntansi Keuangan Dan Perpajakan | E-ISSN : 3063-8208 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Financial performance assessment is essential in creating added value for shareholders, especially when a company faces operational and capital management challenges. This study aims to analyze the financial performance of PT Fiber Networks Indonesia using the Economic Value Added (EVA) method to evaluate the extent to which the company is able to generate economic value. The research employs a quantitative non-statistical approach, utilizing secondary data obtained from the company’s annual financial statements. The EVA calculation in this study considers three main variables: NOPAT, WACC, and Invested Capital. The results indicate that the company did not create economic value in all observed years. For instance, in 2022, the EVA value was negative, implying that the company had not yet covered its cost of capital. However, in 2024, the EVA turned positive, reflecting improved efficiency and the success of implemented financial strategies. The study concludes that EVA trends fluctuated, showing a downward tendency from 2021 to 2023, before increasing again in 2024. Factors influencing EVA include operational efficiency, capital structure, and investment management. It is recommended that PT Fiber Networks Indonesia continue enhancing operational efficiency, optimizing capital structure, and strengthening communication with shareholders to ensure sustainable economic value creation.

Analisis Pengukuran Kinerja Keuangan PT Bank Negara Indonesia (PERSERO) TBK Dengan Metode Economic Value Added (EVA) Periode 2022-2024 Septia Khoirina; Dhuha Safria; Chanissa Purwaningrum
Jurnal Akuntansi Keuangan dan Bisnis Vol. 3 No. 3 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study aims to analyse the measurement of financial performance using the Economic Value Added (EVA) method for the period 2022-2024. The research was conducted at PT Bank Negara Indonesia (Persero) Tbk as the object under study. The population and sample are the company's last 3 (three) years of financial statements. The research method uses quantitative methods through a descriptive approach. The sampling technique used is the saturated sample technique. The data analysis technique uses formulas in accordance with the Economic Value Added (EVA) method and uses some of the company's financial statement data as the required analysis material. The results showed that the financial performance of PT Bank Negara Indonesia (Persero) Tbk, for the period 2022-2024 was still considered positive but still low. PT Bank Negara Indonesia (Persero) Tbk, in the period 2022-2024, has not been able to create economic value added in the morning of its shareholders. Judging from the results of the calculation of Economic Value Added (EVA) shows a negative value, which means ‘Does Not Have Economic Added Value’. PT Bank Negara Indonesia (Persero) Tbk, in the period 2022-2024, is still considered ‘Negative’. Judging from the results of the calculation of Economic Value Added (EVA) which shows the value of Net Operating Profit After Tax (NOPAT) is smaller than the value of Capital Charger (Capital Cost).

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