Article Per Year (5 Year)
p-Index From 2021 - 2026
4.269
P-Index
This Author published in this journals
All Journal SEIKO : Journal of Management & Business Maker: Jurnal Manajemen Budimas : Jurnal Pengabdian Masyarakat Jurnal Scientia Ilomata International Journal of Management International Journal of Social and Management Studies (IJOSMAS) Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Pengabdian Mandiri Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Pengabdian Masyarakat Waradin Golden Ratio of Data in Summary Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Indonesian Economic Review Journal of Innovative and Creativity Jurnal Social Society Jurnal Ekonomi, Manajemen, Akuntansi
Dhuha Safria
Universitas Bina Sarana Informatika
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Sosialisasi Pemasaran Kreatif di Era Tiktok pada Pelaku UMKM Desa Kedung Waringin Purwatiningsih Purwatiningsih; Dhuha Safria; Frida Aprillia; Alan Budi Kusuma
Jurnal Pengabdian Masyarakat Waradin Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v4i2.520

Abstract

This community service program is designed to help MSMEs in Kedung Waringin Village utilize TikTok as a creative marketing medium. A total of 22 business actors participated in the training which included theory and practice, including understanding the TikTok algorithm, creating video content, and using features such as hashtags and TikTok Shop. The results of the training showed a significant increase. Before the training, 60% of participants did not understand digital marketing, but this figure increased to 85% after the training. In addition, 90% of participants felt that the training was relevant to their business needs, and 60% of them recorded an increase in sales of up to 30% after implementing the strategies taught. This activity provides direct benefits by improving participants' skills in digital marketing and building their confidence to use technology independently. This program shows the success of a practice-based approach and can be a model for MSME empowerment that can be applied in other areas
PERAN KEPUASAN KERJA PADA KOMITMEN ORGANISASI DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR Safria, Dhuha; Purwatiningsih, Purwatiningsih; Kusuma, Alan Budi
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 8 No 2 (2022): Volume 8 Nomor 2 Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v8i2.481

Abstract

Tujuan penelitian adalah memahami pengaruh variabel kepuasan kerja pada komitmen organisasi dan organizational citizenship behaviour di Bank XYZ. Data penelitian diperoleh dari kuesioner pada 47 responden. Metode penelitian menggunakan analisis jalur dengan SPSS 28.0. Penelitian ini memperlihatkan hasil bahwasanya kepuasan kerja berpengaruh signifikan pada komitmen organisasi dan kepuasan kerja melalui komitmen organisasi berpengaruh signifikan pada organizational citizenship behaviour di Bank XYZ. Sumbangan pengaruh variabel kepuasan kerja terhadap variabel komitmen organisasi adalah 68 persen. sedangkan sumbangan pengaruh variabel kepuasan kerja dan komitmen organisasi terhadap variabel organizational citizenship behavior adalah 73,9 persen. Organizational citizenship behavior yang tinggi dapat dibangun dengan menjaga kepuasan kerja dan komitmen organisasi pada seluruh karyawan yang tergabung di perusahaan. Saran untuk penelitian berikutnya yaitu mempergunakan variabel lainnya yang kemungkinan juga mempengaruhi organizational citizenship behavior agar terlihat apa variabel yang paling berpengaruh.
Pengaruh Disiplin Dan Motivasi Terhadap Kepuasan Kerja Karyawan Dhuha Safria; Purwatiningsih Purwatiningsih; Alan Budi Kusuma; Frida Aprillia
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6062

Abstract

This study aims to analyze the influence of discipline and motivation on employee job satisfaction at CV. ABC. Using a quantitative approach with a descriptive method, data were collected through a Likert scale questionnaire distributed to 30 employees during the period of July to September 2024. Data analysis was conducted using multiple linear regression with SPSS software version 26. The results indicate that there is a positive and significant effect of discipline and motivation on job satisfaction, both partially and simultaneously. Based on these findings, it is recommended that the company enhances discipline through a clear system of rewards and sanctions as well as regular performance evaluations. To increase motivation, the company is advised to provide recognition for achievements and offer career development opportunities. Implementing these strategies is expected to improve overall employee job satisfaction.
Analisa Promosi Free Biaya Kirim, Online Consumer Rating dan Panic Buying Tiktok Terhadap Keputusan Pembelian Purwatiningsih, Purwatiningsih; Kusuma, Alan Budi; Aprillia, Frida; Safria, Dhuha
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3811

Abstract

Abstrak Pertumbuhan pada era digitalisasi kini semakin meningkat, dengan peningkatan tersebut penjualan secara online pun juga turut meningkat. Tidak menutup kemungkinan bahwa penjualan yang dilakukan secara live menjadi ajang yang sangat mempengaruhi tingkat penjualan pada online shop khususnya di Indonesia. Beragam penawaran dan kemudahan pembelanjaan secara online memberikan dampak persaingan yang sangat ketat antar perusahaan dari beberapa aspek. Oleh karena itu, tujuan dari penelitian ini adalah untuk menganalisa promosi biaya kirim, online consumer rating dan panic buying tiktok terhadap keputusan pembelian. Penelitian dilakukan secara kuantitatif dengan analisis menggunakan persamaan structural dengan Pendekatan Partial Least Square (PLS) 4 . korespondensi pada penelitian ini berjumlan 100 orang dari seluruh lapisan masyarakat yang berdomisili di kepulauan jawa. Dan dari hasil penelitian ini menunjukan bahwa promosi biaya kirim tidak berpengaruh dan tidak signifikan. Dari hasil penelitian ini pula bahwa online consumer rating berpengaruh dan signifikan terhadap keputusan pembelian. Dan panic buying menunjukan bahwa tidak berpengaruh dan tidak signifikan terhadap keputusan pembelian. Kata Kunci: Free Biaya Kirim, Online Consumer Rating, Panic Buying dan Keputusan Pembelian Abstract Growth in the era of digitalization is now increasing, with this increase, online sales have also increased. It is possible that sales made live become an event that greatly affects the level of sales in online shops, especially in Indonesia. Various offers and ease of online shopping have an impact on very tight competition between companies from several aspects. Therefore, the purpose of this study is to analyze tiktok's free shipping promotions, ratings and panic buying on purchase interest. The study was conducted quantitatively with Partial Least Square analysis (PLS) 4. Correspondence in this study consisted of 100 people from all walks of life who lived in the Java Islands. And from the results of this study, it shows that the promotion of shipping costs has no effect and is not significant. From the results of this study, online consumer ratings also have an effect and are significant on purchasing decisions. And panic buying shows that it has no effect and is not significant to the buying decision. Keywords: Free Shipping, Online Consumer Ratings, Panic Buying and Buying Interest
Balanced Scorecard As A Tool For Measuring Employee Performance Cedaryana, Cedaryana; Safria, Dhuha
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the implementation of the Balanced Scorecard (BSC) at PT. DHF as a tool to measure employee performance, which is crucial for improving organizational efficiency and effectiveness. Using a qualitative case study approach, data were collected through in-depth interviews with management and employees, as well as internal document analysis. Overall, the study demonstrates that the implementation of the Balanced Scorecard method can serve as an effective tool for measuring employee performance at PT. DHF. The implications of these findings highlight the importance of considering multiple perspectives in performance measurement to achieve sustainable competitive advantage, with this study focusing on the learning and growth perspective. However, the study also revealed a low level of employee motivation at PT. DHF. This suggests that although the BSC is effective in measuring performance, other factors, such as employee motivation, also play a significant role in achieving optimal performance.
Exploring The Link Between Counterproductive Work Behavior and Job Performance : Narrative Review Purwatiningsih, Purwatiningsih; Alan Budi Kusuma; Frida Aprillia; Dhuha Safria
Indonesian Economic Review Vol. 5 No. 2 (2025): August : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v5i1.48

Abstract

Counterproductive Work Behavior (CWB) has been widely recognized as a major challenge affecting job performance in organizations. This study provides a narrative review of existing literature to analyze the impact of CWB on different dimensions of job performance, including task performance, contextual performance, and adaptive performance. By synthesizing findings from various studies, this review identifies key factors influencing the relationship between CWB and job performance, such as organizational culture, leadership styles, and workplace justice. Additionally, the study highlights gaps in the literature and suggests future research directions to better understand and mitigate the negative effects of CWB.
Analysis of Job Satisfaction and Work Environment on Employee Turnover Intention Cedaryana, C.; Safria, Dhuha
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.798

Abstract

High turnover rates can lead to losses for a company. The turnover phenomenon begins with turnover intention, which is influenced by several factors, including job satisfaction and work environment. This study quantitatively analyzes the influence of job satisfaction and work environment on employee turnover intention at PT. XYZ. Involving 62 respondents and using multiple linear regression analysis, the study results show that both job satisfaction and work environment, partially and simultaneously, have a positive and significant effect on employee turnover intention. The R-square calculation result is 0.225, which means that the job satisfaction and work environment variables collectively explain 25.5% of the variance in turnover intention among PT. XYZ employees. The remaining variance can be explained by other variables beyond the scope of this study.
Pengaruh Stres Kerja dan Kepuasan Kerja Terhadap Kinerja Karyawan Aprillia, Frida; Safria, Dhuha; Purwatiningsih, Purwatiningsih; Kusuma, Alan Budi
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13666

Abstract

Kinerja karyawan merupakan hal yang selalu menjadi ukuran penilaian dalam sebuah perusahaan. Namun, kinerja karyawan umumnya menunjukkan bagaimana pekerja dapat menjalankan pekerjaannya dengan baik, sehingga akan selalu ada karyawan atau pekerja yang kinerjanya baik, dan ada juga yang kinerjanya kurang baik. Dua faktor yang secara umumnya mempengaruhi kinerja karyawan adalah stres kerja dan kepuasan kerja. Kedua faktor ini tidak hanya berpengaruh secara individual terhadap kinerja karyawan, tetapi juga memiliki hubungan saling mempengaruhi. Stres kerja yang tinggi dapat mengurangi kepuasan kerja, sementara kepuasan kerja yang tinggi dapat berfungsi sebagai buffer terhadap stres kerja dan meningkatkan kinerja karyawan. Penelitian dilakukan menggunakan metode kuantitatif dengan total sampel 40 responden. Teknik analisis menggunakan regresi linier berganda dan pengelolaan data menggunakan SPSS versi 25. Hasil penelitian menyimpulkan bahwa secara simultan Stres Kerja dan Kepuasan Kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan dengan Koefisien determinasi sebesar 0,567 menunjukkan bahwa variabel kepuasan kerja dan stress kerja berpengaruh sebesar 56,7% terhadap kinerja karyawan, sedangkan sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
A Systematic Literature Review of Hybrid Working: Trends, Challenges, and Future Directions Kusuma, Alan Budi; Aprillia, Frida; Safria, Dhuha; Purwatiningsih, Purwatiningsih
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid advancement of digital technology and the post-pandemic transformation of work have accelerated the adoption of hybrid working as a flexible model that combines remote and on-site work arrangements. This study aims to systematically review and analyze the existing body of research on hybrid working in order to identify key trends, research gaps, and future directions. A Systematic Literature Review (SLR) method was employed to synthesize prior studies and to evaluate the theoretical and practical implications of hybrid working for organizational productivity, employee well-being, and management practices. Complementing the SLR, a bibliometric analysis using VOSviewer and data from the Scopus database was conducted to map the distribution of publications, collaboration patterns, and scholarly impact within this research domain. The results indicate that research on hybrid working has expanded significantly since the COVID-19 pandemic, with a primary focus on digital transformation, employee engagement, and work–life balance. However, notable gaps remain, particularly in studies addressing leadership adaptability, organizational culture transformation, and the long-term sustainability of hybrid work models. Overall, the findings provide a comprehensive overview of the evolution of hybrid working research and offer valuable insights for policymakers, organizational leaders, and scholars seeking to design effective, inclusive, and sustainable hybrid work systems.
Perceptions On Halal Labels Impact On Purchase Decisions With Brand Image As Intervening Variables: A Consumer Study Of Solaria Restaurants In Jakarta Suleman, Dede; Febriyantoro, Mohamad Trio; Fadly, Rachmat; Napitupulu, Rohani Lestari; Safria, Dhuha; Hasibuan, Reza Rahmadi
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.257

Abstract

This study aims to examine the impact of halal labels on purchasing decisions with brand image as an intervening variable on Solaria restaurant consumers in Jakarta. This quantitative study was conducted using a questionnaire, the questionnaire as a research instrument using a Likert scale. Determination of the research sample using purposive sampling, with the criteria of Solaria restaurant consumers in the last year located in Jakarta and willing to fill out the questionnaire given by the researcher. From the distribution of data, 80 questionnaires were collected which were suitable for further processing. The collected data is processed using SmartPLS software. The results showed that the halal label and brand image had a significant effect on purchasing decisions, brand image brand image was a significant mediating variable between the influence of halal labels on purchasing decisions
Co-Authors Achmad Husen Alan Budi Kusuma Alan Budi Kusuma Alan Budi Kusuma Ana Ramadhayanti Ani Wijayanti Ani Wijayanti Aprillia, Frida Aprillia, Frida Cedaryana, C. Cedaryana, Cedaryana Chaerunnisa, Karina Azhar Dede Suleman Frida Aprilia Frida Aprillia Hasibuan, Reza Rahmadi Katrine Yorisha Kusuma, Alan Budi Mentari Pratami Nur Azizah Nurhidayati Nurhidayati Nurvi Oktiani Purwatiningsih Purwatiningsih Purwatiningsih Purwatiningsih Purwatiningsih Putra, Erick Julian Prima Rachmat Fadly Refany Novia Siboro Rohani Lestari Napitupulu Suparno Suparno Suparno Viki Sulistia Yoseph Tajul Arifin