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All Journal Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan At-Tadbir : jurnal ilmiah manajemen International Journal of Supply Chain Management Adimas : Jurnal Pengabdian Kepada Masyarakat EconBank : Journal Economics and Banking Jurnal Pengabdian Kepada Masyarakat (Mediteg) Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JIIP (Jurnal Ilmiah Ilmu Pendidikan) Finansha: Journal of Sharia Financial Management Jurnal Abdimas Sang Buana Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis, Ekonomi, dan Sains Journal of Accounting and Finance Management (JAFM) Return : Study of Management, Economic and Bussines International Journal of Science and Environment Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management
Nugraha Saefudin
Universitas Widyatama
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Determining Factors of Brand Loyalty on the Use of Social Media for Marketing with Brand Trust Playing a Mediating Role Setiawan, Erwin; Saefudin, Nugraha
Return : Study of Management, Economic and Bussines Vol. 3 No. 12 (2024): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i12.305

Abstract

The high level of social media use by Indonesian people has led companies to use it as a means of marketing communication for a brand. The study try to examine  the direct and indirect impacts on brand loyalty of the use of social media for marketing activities through brand trust as a mediator. The method used associative research with a research sample of 150 customers of Cafe Kopi Salarea, Bandung. The study proves that there was a direct and indirect effect social media marketing on brand loyalty through brand trust. While content marketing hasn’t a direct effect but has an indirect effect through brand trust. The results expand on the findings of earlier research that are still rare and can be used to develop subsequent research models. Marketing through social media is an effective strategy for companies to increase brand trust and brand loyalty. The findings of this study highlight the significant role of social media marketing in fostering brand loyalty, both directly and indirectly through brand trust. While content marketing does not have a direct effect on brand loyalty, its influence is mediated effectively by brand trust. These results emphasize the importance of social media as an impactful marketing strategy for enhancing brand trust and loyalty, providing valuable insights for companies aiming to strengthen their brand positioning in the digital era.
Pengaruh Rantai Pasok dan Manajemen Persediaan Terhadap Pengembangan Produk Yenny Maya Dora; Nugraha Saefudin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2110

Abstract

The intense competition in the business world requires companies to innovate their products so that customers do not switch to competitors' products. Product development is a crucial factor that companies must undertake. This research aims to determine the influence of the supply chain and inventory management on product development. The research method used is quantitative research conducted in pharmaceutical companies. Data were obtained by distributing questionnaires to 60 employees of PT. Pharmacy. The collected data were analyzed using SPSS 26. The research results indicate that the supply chain, together with inventory management, has an impact on product development. This illustrates the crucial role of raw material suppliers and the availability of supporting raw materials in meeting the needs, which will support the success of product development.
PELATIHAN PENYUSUNAN STANDARD OPERATING PROCEDURES (SOP) UNTUK MENINGKATKAN PRODUKTIVITAS USAHA KATERING DAPUR ENIN BANDUNG Dora, Yenny Maya; Sari, Oktora Yogi; Saefudin, Nugraha; Sudrajat, Asep; Sakti, Intan Widuri
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v7i1.6654

Abstract

Dapur Enin Bandung UMKM memulai usahanya dengan menjual rice bowl tetapi sekarang lebih fokus pada usaha katering, Usaha katering yang digeluti Dapur Enin Bandung semakin berkembang, tetapi juga memiliki banyak pesaing. Karena UMKM yang menjalankan usaha katering juga cukup banyak. Oleh karena itu kondisi ini menuntut pihak pengelola untuk meningkatkan produktivitas supaya tetap dapat memenuhi permintaan konsumen sesuai dan jumlah, kualitas dan waktu yang ditentukan. Tujuan kegiatan PKM ini adalah untuk membantu Dapur Enin Bandung untuk bisa meningkatkan produktivitasnya dengan menggunakan SOP (Standard Operating Procedures). Karena saat ini Dapur Enin Bandung belum memiliki SOP (Standard Operating Procedures) untuk kegiatan usahanya. Sehingga memungkinkan terjadinya kegagalan produksi, kualitas produksi yang rendah dan produk yang dihasilkan tidak sesuai standar bahkan bisa terjadi kecelakan selama melakukan pekerjaan, Kegiatan dilakukan dimulai dengan mengunjungi lokasi kegiatan PkM, yaitu ke Dapur Enin Bandung, wawancara, Pemaparan Materi,  pelatihan dan pendampingan dan evaluasi. Hasil kegiatan PkM ini pihak Dapur Enin Bandung memahami mengenai SOP , manfaat dan tujuan digunakanya SOP, bisa menyusun SOP,  serta menerapkannya.
Business Development Strategy of KALN: A Community-Based Men’s Activewear Brand in Indonesia Almira, Lila; Saefudin, Nugraha
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 2 (2025): December 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i2.491

Abstract

This study aims to analyze the feasibility and business development strategy of KALN, a local men's fashion brand targeting automotive communities in Indonesia. The research adopts the Customer Value Theory, Design Thinking, Business Model Canvas (BMC), and the Timmons Model. A qualitative descriptive approach is employed through literature review, field observation, and interviews with automotive community members. The findings reveal that KALN holds strong market potential, particularly through the integration of functional, emotional, and social values in its product design. SWOT and BMC analyses indicate that KALN can compete by leveraging a community-based differentiation strategy. This article recommends digital marketing strategies, collaborations with communities, and enhanced brand engagement to support business growth.
Pengaruh Kepuasan Pelanggan, Harga, dan Promosi Terhadap Loyalitas Pelanggan Yoga Nature Class Podomoro Park Aprilia Nurfadhilah; Nugraha Saefudin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.9582

Abstract

This study aims to analyze the influence of customer satisfaction, price, and promotion on customer loyalty in the Sunday yoga class at Yoga Nature Class, Podomoro Park. The research employs a quantitative approach using a survey method. The sample consists of 94 respondents who are regular participants in the Sunday yoga class held at 07.00 AM. The research instrument is a questionnaire using a Likert scale. Data were analyzed through validity and reliability tests, descriptive analysis, classical assumption tests, and multiple linear regression analysis. The results show that, partially, customer satisfaction, price, and promotion each have a positive and significant effect on customer loyalty. Simultaneously, the three variables also significantly influence customer loyalty. These findings indicate that improvements in satisfaction, appropriate pricing, and effective promotional strategies can enhance participants’ loyalty to the weekly yoga class. In conclusion, customer satisfaction, price, and promotion are key factors in building customer loyalty in fitness service offerings such as yoga classes. This study is expected to provide valuable insights for the management of Yoga Nature Class in designing more customer-oriented marketing strategies.
The Influence of Work Experience, Education Level, and Work Discipline On Employee Work Productivity at The Business Division of Perumda BPR Bank Sumedang Gustina, Rita Gustina; Saefudin, Nugraha
International Journal of Science and Environment (IJSE) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v6i1.358

Abstract

This study aims to determine the influence of work experience, education level and employee work productivity on employee work productivity in the business division of Perumda BPR Bank Sumedang both partially and simultaneously. The type of research used in this study is a type of quantitative research with descriptive research objectives. The collection technique in this study uses questionnaires, interviews, documentation, and observations. The sample in this study used a census method with 118 respondents. The method used was quantitative descriptive verification through a questionnaire to 118 employees in the business division, analyzed by multiple linear regression using SPSS 27. The results of the study show that work experience has a significant positive effect on employee work productivity, education level has a positive and significant effect on employee work productivity, and work discipline has a positive and significant effect on employee work productivity.
Analisis Multi Kriteria Pemilihan Lokasi Baru PT. Adi Sarana Armada Tbk (ASSA) Cabang Bandung dengan Metode AHP, SAW, dan TOPSIS Rivaldhi Al Banie; Nugraha Saefudin
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7311

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan lokasi cabang baru PT. Adi Sarana Armada Tbk (Assa Rent) di Kota Bandung, dengan fokus pada penggabungan dua divisi usaha, yaitu divisi rental dan divisi lelang kendaraan. Permasalahan utama yang dihadapi saat ini meliputi keterbatasan lahan parkir, biaya mobilisasi kendaraan antar lokasi, serta ketergantungan pada vendor eksternal untuk penitipan kendaraan. Metode yang digunakan dalam penelitian ini adalah Analytical Hierarchy Process (AHP) untuk menentukan bobot kepentingan masing-masing kriteria, serta metode Simple Additive Weighting (SAW) dan Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) untuk menilai dan membandingkan alternatif lokasi berdasarkan kriteria-kriteria utama, yaitu: ketersediaan lahan, aksesibilitas, biaya operasional, dan kedekatan dengan pasar. Data diperoleh melalui observasi lapangan dan kuesioner kepada para pengambil keputusan di perusahaan. Hasil analisis menunjukkan bahwa ketiga metode menghasilkan kecenderungan yang serupa, di mana lokasi PO menjadi alternatif paling layak sebagai lokasi cabang baru. Sementara itu, posisi kedua dan ketiga secara konsisten ditempati oleh lokasi Cibiru dan Jl. Rumah Sakit.
The Effect of Product Quality and Service Quality on Customer Satisfaction of Nazar Paint Wall Paint Bandung Muhamad Syaiful Islam; Nugraha Saefudin
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7337

Abstract

The purpose of this research is to identify the factors influencing Nazar Paint wall paint customers' happiness in Bandung, Indonesia, with respect to the product and service quality. Customer complaints about product and service quality are one of the important topics that formed the basis of this study. The study makes use of a quantitative technique that combines descriptive and verification techniques. The data was gathered by sending out surveys to one hundred people who had bought and used wall paint from Nazar Paint. Several statistical tests, including multiple linear regression, the F-test, and the t-test, were used to examine the data. The research found that customer satisfaction is positively and significantly impacted by both product and service quality, either singly or in combination. If the Nazar Paint wall paint business unit in Bandung wants to keep its customers happy, it should follow these recommendations and make their products more consistent and their services better.
Pelatihan design thinking, lean startup, dan agile pada UMKM Kadin Kota Bandung Yenny Maya Dora; Sunardi Sembiring Brahmana; Nugraha Saefudin; Uce Karna Suganda
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30970

Abstract

Abstrak Tantangan para UMKM untuk mempertahankan dan mengembangkan usahanya adalah memuaskan pelanggannya. Untuk memuaskan pelanggannya para UMKM harus dapat mengetahui dengan pasti yang menjadi kebutuhan dan keinginan dari pelanggannya. Sehingga produk dan layanan yang diberikan dan dikembangkan dapat sesuai dengan kebutuhan dan keinginan para pelanggan. Menciptakan produk dan layanan yang sesuai dengan kebutuhan dan keinginan pelanggan tentunya tidaklah mudah. Bila tidak benar-benar dipahami tentunya akan terjadi pemborosan dalam melakukan pembuatan produk atau layanan yang akan diberikan. Oleh karena itu para UMKM perlu diberi pengetahuan dan wawasan tentang Design Thinking, Lean Startup dan Agile. Supaya para UMKM dapat mengetahui kebutuhan dan keinginan konsumen, sehingga akan membuat desain produk atau layanan yang sesuai dengan kebutuhan dan keinginan konsumen. Hal ini juga akan berdampak pada penurunan pemborosan saat melakukan perancangan, pembuatan dan penyampaian produk dan layanan kepada pelanggan. Kegiatan PkM ini dilakukan dengan tujuan memberi pengetahuan dan wawasan tentang Design Thinking, Lean Startup dan Agile. Dan mempraktekkan menyusun design thinking lean startup, dan agile. Kegiatan ini melibatkan sebanyak 30 UMKM Binaan Kadin Kota Bandung. Metode kegiatan ini adalah Pelatihan kemudian dilanjutkan dengan praktek. Dari kegiatan ini para UMKM dapat menyusun rancangan design thinking dan cara untuk mengurangi/menghilangkan pemborosan dan teknologi yang tepat untuk membuat usaha para UMKM dapat bertumbuh dan berkembang. Kata Kunci: agile; design thinking; lean startup Abstract The challenge for MSMEs to maintain and develop their businesses is to satisfy their customers. To satisfy their customers, MSMEs must be able to know for sure what their customers need and want. So that the products and services provided and developed can be in accordance with the needs and desires of customers. Creating products and services that are in accordance with the needs and desires of customers is certainly not easy. If it is not truly understood, of course there will be waste in making the products or services that will be provided. Therefore, MSMEs need to be given knowledge and insight about Design Thinking, Lean Startup and Agile. So that MSMEs can know the needs and desires of consumers, so that they will create product or service designs that are in accordance with the needs and desires of consumers. This will also have an impact on reducing waste when designing, making and delivering products and services to customers. This PkM activity is carried out with the aim of providing knowledge and insight about Design Thinking, Lean Startup and Agile. And practicing compiling lean startup design thinking, and agile. This activity involved 30 MSMEs fostered by the Bandung City Chamber of Commerce and Industry. The method of this activity is Training then continued with practice. From this activity, MSMEs can create design thinking plans and ways to reduce/eliminate waste and the right technology to make MSME businesses grow and develop.Keywords: agile; design thinking; lean startup.
Co-Authors Almira, Lila Aprilia Nurfadhilah Asep Sudrajat Bhiswara, Beryl Bagoes Budiansyah, Yusep Cania Sukma Dewi Chandradewi, Puspita Dimas Maulana Dora, Yeni Maya Dora, Yenny Maya Erwin Setiawan, Erwin Ghani Gumilang Heliadi Gloria Virginia Priska Lahutung Gustina, Rita Gustina Ifa Latifah Ifa Latifah Intan Widuri Sakti Intan Widuri Sakti Ivana Shinta, Nanda Iwan Ridwansyah Maya Dora, Yenny Mohd, Rd. Herman Sofiandi Muhamad Syaiful Islam Nurani Hikmat Oktora Yogi Sari Oktora Yogi Sari Oktora Yogisari Razimi, Shahril Bin Ahmad Rivaldhi Al Banie Rohayati, Ria Malika Rohmah, Mariam Nurul Sari, Okotora Yogi Sari, Oktora Yogi Saudi, Mohd Haizam Mohd Sudrajat, Asep Suganda, Uce Karna Sumantri, Dadan Sunardi Sembiring Brahmana Upi Zulkifli Yenny Maya Dora Yenny Maya Dora Yenny Maya Dora Yudhatama, Ivan Yusep Budiansyah