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All Journal Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan At-Tadbir : jurnal ilmiah manajemen International Journal of Supply Chain Management Adimas : Jurnal Pengabdian Kepada Masyarakat EconBank : Journal Economics and Banking Jurnal Pengabdian Kepada Masyarakat (Mediteg) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Bisnis Dan Kajian Strategi Manajemen Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JIIP (Jurnal Ilmiah Ilmu Pendidikan) Coopetition : Jurnal Ilmiah Manajemen Finansha: Journal of Sharia Financial Management Jurnal Abdimas Sang Buana Journal of Applied Business, Taxation and Economics Reseach Jurnal Bisnis, Ekonomi, dan Sains Journal of Accounting and Finance Management (JAFM) Return : Study of Management, Economic and Bussines International Journal of Science and Environment Majapahit Journal of Islamic Finance dan Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Majapahit Journal of Islamic Finance dan Management
Nugraha Saefudin
Universitas Widyatama
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Determining Factors of Brand Loyalty on the Use of Social Media for Marketing with Brand Trust Playing a Mediating Role Setiawan, Erwin; Saefudin, Nugraha
Return : Study of Management, Economic and Bussines Vol. 3 No. 12 (2024): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i12.305

Abstract

The high level of social media use by Indonesian people has led companies to use it as a means of marketing communication for a brand. The study try to examine  the direct and indirect impacts on brand loyalty of the use of social media for marketing activities through brand trust as a mediator. The method used associative research with a research sample of 150 customers of Cafe Kopi Salarea, Bandung. The study proves that there was a direct and indirect effect social media marketing on brand loyalty through brand trust. While content marketing hasn’t a direct effect but has an indirect effect through brand trust. The results expand on the findings of earlier research that are still rare and can be used to develop subsequent research models. Marketing through social media is an effective strategy for companies to increase brand trust and brand loyalty. The findings of this study highlight the significant role of social media marketing in fostering brand loyalty, both directly and indirectly through brand trust. While content marketing does not have a direct effect on brand loyalty, its influence is mediated effectively by brand trust. These results emphasize the importance of social media as an impactful marketing strategy for enhancing brand trust and loyalty, providing valuable insights for companies aiming to strengthen their brand positioning in the digital era.
Pengaruh Kompensasi dan Pengembangan Karier terhadap Retensi Pegawai PDKB – Tm di PLN (Persero) Unit Induk Distribusi Jawa Barat Purnama, Deni; Saefudin, Nugraha
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.14914

Abstract

Retensi karyawan merupakan aspek strategis manajemen sumber daya manusia, terutama pada unit kerja dengan tingkat risiko tinggi dan persyaratan kompetensi khusus seperti Pekerjaan di Bawah Tegangan (PDKB). Penelitian ini bertujuan untuk menganalisis pengaruh kompensasi dan pengembangan karir terhadap retensi karyawan PDKB-TM di PT PLN (Persero) Unit Distribusi Jawa Barat. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Terdapat 131 karyawan PDKB sebagai responden dalam penelitian ini, dan data dianalisis menggunakan metode PLS-SEM. Hasil penelitian menunjukkan bahwa kompensasi memiliki pengaruh positif dan signifikan terhadap retensi karyawan, artinya semakin baik sistem kompensasi, semakin tinggi kecenderungan karyawan untuk tetap berada di organisasi. Pengembangan karir juga ditemukan memiliki pengaruh positif dan signifikan terhadap retensi karyawan, menunjukkan bahwa kejelasan jalur karir dan peluang pengembangan profesional meningkatkan loyalitas karyawan. Secara bersamaan, kompensasi dan pengembangan karir memiliki pengaruh yang kuat terhadap retensi karyawan PDKB di PLN UID Jawa Barat.Kata kunci: Retensi Karyawan, Kompensasi, Pengembangan Karier, PDKB
Pengaruh Kepuasan Pelanggan, Harga, dan Promosi Terhadap Loyalitas Pelanggan Yoga Nature Class Podomoro Park Aprilia Nurfadhilah; Nugraha Saefudin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.9582

Abstract

This study aims to analyze the influence of customer satisfaction, price, and promotion on customer loyalty in the Sunday yoga class at Yoga Nature Class, Podomoro Park. The research employs a quantitative approach using a survey method. The sample consists of 94 respondents who are regular participants in the Sunday yoga class held at 07.00 AM. The research instrument is a questionnaire using a Likert scale. Data were analyzed through validity and reliability tests, descriptive analysis, classical assumption tests, and multiple linear regression analysis. The results show that, partially, customer satisfaction, price, and promotion each have a positive and significant effect on customer loyalty. Simultaneously, the three variables also significantly influence customer loyalty. These findings indicate that improvements in satisfaction, appropriate pricing, and effective promotional strategies can enhance participants’ loyalty to the weekly yoga class. In conclusion, customer satisfaction, price, and promotion are key factors in building customer loyalty in fitness service offerings such as yoga classes. This study is expected to provide valuable insights for the management of Yoga Nature Class in designing more customer-oriented marketing strategies.
Co-Authors Almira, Lila Aprilia Nurfadhilah Asep Sudrajat Bhiswara, Beryl Bagoes Budiansyah, Yusep Cania Sukma Dewi Chandradewi, Puspita Dimas Maulana Dora, Yeni Maya Dora, Yenny Maya Erwin Setiawan, Erwin Ghani Gumilang Heliadi Gloria Virginia Priska Lahutung Gustina, Rita Gustina Ifa Latifah Ifa Latifah Intan Widuri Sakti Intan Widuri Sakti Ivana Shinta, Nanda Iwan Ridwansyah Jaelani, Muhammad Maya Dora, Yenny Mohd, Rd. Herman Sofiandi Muhamad Syaiful Islam Nurani Hikmat Oktora Yogi Sari Oktora Yogi Sari Oktora Yogisari Purnama, Deni Razimi, Shahril Bin Ahmad Ritanti Prasuseno, Ritanti Rivaldhi Al Banie Rohayati, Ria Malika Rohmah, Mariam Nurul Sari, Okotora Yogi Sari, Oktora Yogi Saudi, Mohd Haizam Mohd Sudrajat, Asep Suganda, Uce Karna Sumantri, Dadan Sunardi Sembiring Brahmana Upi Zulkifli Yenny Maya Dora Yenny Maya Dora Yenny Maya Dora Yudhatama, Ivan Yusep Budiansyah