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All Journal Jurnal Ekonomi : Journal of Economic JURNAL LENTERA BISNIS Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Devotion: Journal of Research and Community Service JURNAL ILMIAH GLOBAL EDUCATION JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) MES Management Journal International Journal of Economics (IJEC) Neo Journal of economy and social humanities Innovative: Journal Of Social Science Research JURNAL ABDIMAS PLJ Communication and Information Journal International Journal of Economics, Management and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Ika Baskara
Universitas Esa Unggul
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Effect of Price, Promotion and Service Quality on Customer Satisfaction at PT. Triguna Karya Nusantara Agnesda Servina; Ika Baskara
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6105

Abstract

This study aims to determine the effect of Price, Promotion and Service Quality on Customer Satisfaction. Where independent variables consist of Price, Promotion Quality of Service and Customer Satisfaction as its dependent variables, this research was conducted at PT. Triguna Karya Nusantara in the city of Bekasi. The data collection method in this study was a questionnaire filled out by respondents, namely PT. Triguna Karya Nusantara has bought a forklift at least twice. The sampling of 100 respondents in this study used the Purposive Sampling method. The free variable in this study consists of Price, Promotion and Service Quality, while the dependent variable is Customer Satisfaction. The analysis used in this study includes index number analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis and hypothesis testing, which provides for a t-test, F test, and coefficient of Determination (R2). The study's multiple linear regression results show that the price variable has no positive and significant influence on pt. Triguna Karya Nusantara. Second, promotion variables have a positive and significant effect on customer satisfaction of PT. Triguna Karya Nusantara. Third, the variable quality of service has a positive and significant impact on the joy of PT. Triguna Karya Nusantara. The analysis results using the F test can be known price, Promotion and service quality to customer satisfaction.
Co-Authors Abnar Uhibah Ulhaq Adini Putri, Aisyah Agnesda Servina Agustiningsih, Wulandari Aisyah Adini Putri Amel, Dika Amelia An Nisa, Milenia Arief, Muhammad Baskara, Puspita Chairun Nisa Baskara, Unggul Kustiawan Beny Witjaksono Dewiana, Dewiana Diana Fajarwati Diawati, Prety Djuarni, Wenny Eny Purwaningsih, Eny Erlin Dolphina Evelyn, Patriciaa Fadli, Jul Aidil Fajar Satria Fatrisia, Mixilia Embun Fauziah, Sofi Idianti Gilang Pratama Hafids Hafidz, Gilang Pratama Husnawati Rachman Istianti, Nela Tri Kacaribu, Hendri Kusumaningsih, Dila Lamtiur Sihombing Menik Indrati Muhammad Arief Muhammad Rizky Nela Tri Istianti Nisa, Puspita Chairun Nizarlie, Eriene Iranie NUNUNG, AI Primasatria Edastam Rahman, Andri Ali Rina Anindita Said, Umar Salbintan Fadilah Sari Siti Nurlaela Sophiyanto wuryan Sri Purwati, Sri Sumarni, Iseu Sundoro, Aries Susanti Budiastuti Susanto Susanto Unggul Kustiawan Unggul Kustiawan Baskara Valorie Yang Cen, Ronald Yudistria, Yuyus