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Journal : Proceedings of International Conference on Multidiciplinary Research

Pragmatic Study of Display Advertisements in Harian Rakyat Aceh Faisal, Faisal; Fauzia, Siti Naila; Haris, A
International Conference on Multidisciplinary Research Vol 3, No 2 (2020): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.818 KB) | DOI: 10.32672/pic-mr.v3i2.2694

Abstract

This study aims to describe the role of pragmatics in delivering the meaning of print advertisements in the Harian Rakyat Aceh newspaper. This research used a qualitative approach. The data was analyzed using a pragmatic approach. The data of this research were advertisements published in the Harian Rakyat Aceh newspaper in January 2019. The data were identified, classified, analyzed, described, and summarized. The results showed that all the advertisements used pragmatic power to convey information. The pragmatic power that appears is the presupposition and context of the advertisement. The presupposition arises from the main trademark of a product or product brand that has been popular in society. Context refers to images, letter shapes, colours, and motives of images and letters in advertisements published in the Harian Rakyat Aceh newspaper. Keywords: pragmatics, advertisement, Harian Rakyat Aceh 
Indirect Speech Act Analysis of Indonesian Education Department Students of Serambi Mekkah University Faisal, Faisal; Saputri, Dinda; Nurliza, Eli; Azmi, Nurul; Fauzia, Siti Naila; Indani, Indani
International Conference on Multidisciplinary Research Vol 4, No 1 (2021): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.404 KB) | DOI: 10.32672/pic-mr.v4i1.3755

Abstract

This study raises the issue about the employment of indirect speech acts of Indonesian language education students at FKIP Serambi Mekkah University. The purpose of this study was to determine the indirect speech acts of Indonesian language education students FKIP Serambi Mekkah University. The research method used is descriptive qualitative method. The data in this study are indirect speech acts of Indonesian language education students, FKIP, Serambi Mekkah University. The subjects in this study were all Indonesian language students. Data collection was carried out by using listening techniques which included tapping techniques, free speaking listening techniques, conversational free listening techniques, recording techniques, and notetaking techniques. The data analysis technique was carried out by means of data reduction, data presentation, interpreting the meaning of the data, and drawing conclusions. The results of the study found that the utterances spoken by Indonesian language education students at FKIP Serambi Mekkah University contained indirect speech acts. In general, the indirect speech acts used by Indonesian students are news sentences which have the intention of commanding the speech partner to do something, then requesting sentences and news sentences that function to ask the speech partner to give something. Speakers use indirect speech acts when interacting so that the speech conveyed seems more polite and not pushy. Keywords : Pragmatics, Indirect Speech Act, Student Speech