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All Journal JURNAL TATA KELOLA SENI ABDIMAS SILIWANGI Jurnal Common Jurnal Manajemen Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Abdimas Pariwisata International Journal on Social Science, Economics and Art Jurnal Pariwisata Vokasi ArtComm : Jurnal Komunikasi dan Desain Communication & Social Media Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial West Science Business and Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Bhakti Karya dan Inovatif Comdent: Communication Student Journal Journal of Business and Management Inaba Inaba of Community Services Journal Jurnal Penelitian Pendidikan Indonesia Journal Of Digital Communication Science Komunika: Jurnal Ilmiah Komunikasi Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat
Ridma Meltareza
Program Studi Ilmu Komunikasi, Universitas Indonesia Membangun
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Brand Identity Stella Freshener Dalam Event Konser Meltareza, Ridma; Ramdan, Ahmad Taufiq Maulana; Melati, Gita Sukma
Journal of Digital Communication Science Vol. 3 No. 1 (2025): Journal of Digital Communication Science
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jdcs.v3i1.439

Abstract

Sebuah brand ataupun merek sangat penting karena menjadi identitas suatu perusahaan dimana untuk membranding dirinya agar dikenal dan dipercaya oleh konsumen.Metode penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan analisis dokumen terkait. Hasil penelitian menunjukkan bahwa keterlibatan Brand Identity Stella Freshener dalam event konser menciptakan sinergi yang positif antara merek dan atmosfer acara. Melalui integrasi pengalaman event konser, Stella Freshener berhasil memberikan dimensi tambahan yang unik dan membedakan acara tersebut dari konser-konser lainnya. Keberhasilan ini tercermin dalam peningkatan kesadaran merek dan pengenalan produk di kalangan audiens lebih tepatnya di kalangan muda. Kesimpulan dari penelitian ini juga mengungkapkan beberapa faktor kunci yang mempengaruhi keterlibatan merek, seperti pemilihan aroma yang sesuai dengan tema konser, integrasi merek dalam materi pemasaran, dan respons audiens terhadap pengalaman sensoris dan yang paling terpenting dapat membaca kebutuhan pasar.
Dinamika Toleransi Jamaat Ahmadiyah Indonesia (JAI) di Jawa Barat Susanti, Reni; Kurniawan, Rio; Rantona, Safutra; Meltareza, Ridma; Sirait, Rinda A
Jurnal Common Vol. 9 No. 2 (2025): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v9i2.18611

Abstract

The existence of minority groups often leads to conflict in a homogeneous community. Differences, misdirection, are often blamed on those who are considered controversial. One of the minority groups of public concern is the Jemaat Ahmadiyah Indonesia (JAI) in Tenjowaringin Village, Salawu District, Tasikmalaya Regency, West Java Province. In 2005 and 2013 there were conflicts between JAI and non-JAI groups in Tenjowaringin. The conflict caused damage to buildings, closure of houses of worship, and hampered communication interactions between the two groups. This study uses a qualitative interview and observation techniques. There were 8 informants among JAI and non-JAI groups. The informants represented residents, community leaders, and the local village government. The research observations were carried out for two months in Tenjowarigin Village, Salawu District, Tasikmalaya Regency. The results of the study explained that the conflict caused distrust between groups, including the closing of the mosque by non-JAI groups and making it difficult for JAI groups to carry out worship. To restore communication activities between the two groups, the two groups re-established post-conflict interaction through several activities initiated by the community or village government such as volleyball and eye donors. Keywords: The Dynamics of Communication, Conflict, Tolerance, Minority.  
Pola Komunikasi Organisasi di Kehumasan Pusat Survei Geologi Kota Bandung Deden Syukron Mubarok; Ridma Meltareza
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1405

Abstract

The limited number of studies examining organizational communication patterns within technical government institutions a research gap, particularly in understanding how communication mechanisms are implemented by public relations units in technical based governmental organizations. This research aims to identify the communication patterns applied by the Public Relations Unit of the Geological Survey Center (PSG) in Bandung, as well as the supporting factors and challenges encountered in its implementations. The study employs a qualitative descriptive approach wih data collected through interviews, observations, and literature review. The findings reveal that the organizational communication pattern operates in multiple directions using both formal communication channels, such as official letters and scheduled meetings through the Nadine system, and informal channels, including face-to-face interactions and digital messaging through WhatsApp. Supporting factors in the communication process include leadership support, a well-defined organizational structure, a collaborative work culture, and the availability of adequate communication facilities and media. However, several constraints remain, including technical and non-tehcnical challenges such as varying work priorities, inconsistents responses times, and unstable network connectivity during field activities.
Manajemen Komunikasi Krisis JKT48 Operation Team Pasca Kasus No Encore pada Konser JKT48 Full House 2025 Utami Nur Azizah; Ridma Meltareza
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1413

Abstract

This study examines the crisis communication strategies of the JKT48 Operational Team (JOT) following the 2025 “No Encore” incident, which emerged after the viral circulation of an inappropriate photo involving the group’s General Manager and escalated into a major reputational crisis. The controversy triggered strong fan backlash and culminated in the symbolic withdrawal of support during the Full House 2025 concert. Using a qualitative case study approach, this research analyzes organizational responses through interviews with fans, observations of social media interactions, and documentation of official statements. Data were interpreted using thematic analysis and compared with the principles of the Situational Crisis Communication Theory (SCCT). The findings show that JOT’s initial clarification was perceived as slow and insufficient, contributing to heightened dissatisfaction and crisis escalation. However, the second clarification and the introduction of FanSpace, a structured two-way dialogue forum, marked a shift toward more transparent and participatory communication. Fan responses indicate that FanSpace helped reduce tensions and demonstrated managerial willingness to listen, though full trust recovery requires consistent follow-up actions. This study highlights the importance of speed, openness, and dialogic engagement in crisis communication within fan-based entertainment industries. The implications emphasize that organizations must adopt adaptive, audience-centered communication strategies to rebuild legitimacy and restore public trust after preventable crises.
Enhancing the development of technology and partnership-based business incubator models in indonesia: the role of human resource availability, industry connections, and access to finance Arief Yanto Rukmana; Mokhamad Syaom Barliana; Isma Widiaty; HR. Aam Hamdani; Ade Gafar Abdullah; Nining Harnani; Ridma Meltareza; Budi Harto
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244282

Abstract

This study aims to analyze the development of technology and partnership-based business incubator models in Indonesia is the subject of this study, which focuses on the importance of relationships with industry, the availability of funds, and the availability of human resources. Using a quantitative approach, with a random sampling technique of 300 samples representing start-ups and business incubators in various industries and regions in Indonesia, the study was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) 4. The findings show a strong correlation between human resource availability and technological advancement, industry ties and partnership-based business models, and startup growth and financing availability. These results highlight how innovation and entrepreneurial success in the Indonesian ecosystem can be encouraged by investing in human capital, fostering collaboration among industry stakeholders, and building a climate that supports startup financing.
Proses Komunikasi Antar Budaya Antara Pedagang Lokal Dengan Wisatawan Asing Di Pantai Kuta, Bali Amanda, Syifa Sri; Meltareza, Ridma
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i3.1754

Abstract

Interacting with people from diverse cultural backgrounds can be a barrier to intercultural communication. This research aims to understand the intercultural communication process, the variables that facilitate it, and the various barriers and communication adaptation techniques faced by local vendors on Kuta Beach, Bali, when interacting with foreign tourists. Kuta Beach was chosen as the research location because it is an international tourism area with a high level of transactional intercultural interaction. The study implemented a qualitative research approach, utilizing focused ethnographic methods. Data were collected using several techniques, including direct observation, interviews, and documentation with five key informants, local vendors, and three supporting informants, including foreign tourists. Data analysis used thematic analysis, referring to Miles and Huberman's interactive analysis model and Chaney and Martin's framework of intercultural communication barriers. The research findings show that the communication process between local vendors and foreign tourists occurs through a combination of limited verbal communication and dominant nonverbal communication. The communication barriers identified include physical, cultural, perceptual, motivational, experiential, emotional, linguistic, nonverbal, and competitive barriers. To overcome these obstacles, local vendors independently developed adaptive communication strategies, such as using simple English, body gestures, friendly expressions, and utilizing communication aids. This research emphasizes the importance of intercultural communication skills for local vendors in supporting tourism interactions in the Kuta Beach area, Bali.
THE OPTIMIZATION OF MARKETING CHANNELS TO INCREASE BUSINESS INCOME OF LEMON FARMERS IN LEMBANG, INDONESIA Listri Herlina; Andre Suryaningprang; Ridma Meltareza
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.23

Abstract

West Bandung Regency, West Java has various types of agricultural products. One of the agricultural products produced is lemon. From the time the pandemic occurred at the end of 2019 until it peaked in 2020 and 2021 demand for lemons increased by 81%. However, at this time in 2022, there is a 50% decrease in demand which has resulted in the income of lemon farmers dropping significantly. One of the causes of the decline in demand is that lemon farmers only focus on a few regular consumers who order large quantities of lemons, as a result, when market demand falls, these consumers will automatically lower their orders. In addition, farmers are unskilled in marketing lemons because they are only used to relying on a few consumers, which makes their garden yields pile up, causing losses. The purpose of this paper is to determine the optimization of effective marketing channels so as to increase the income of lemon farmers.
THE ENGLISH PROFICIENCY TRAINING IN BANDUNG ORPHANAGES Ridma Meltareza; Detya Wiryany; Ira Aryanti Rasyi Lubis; Rizki Surya Tawaqal; Ahmad Taufiq Maulana Ramdan
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.30

Abstract

Indonesian people are increasingly aware of the importance of English language skills. Not only in communicating academically but also in communication that occurs daily as a result of the increasing flow of information through various media. For people who have access to a place to learn and practice English skills, of course, they will be able to master their skills more effectively. But not with school students who have to study online where not all students have sufficient facilities and access to learn and practice English. For less fortunate students, such as residents of orphanages, mentoring and training activities, both academic and non-academic, they need. So this Community Service activity was carried out. English language training for orphans and poor people was held at the Mutiara Bani Sholihin Orphanage. This activity uses the Quantum teaching method where this method fosters an atmosphere of togetherness, comfort and calmness in learning. Then at the end of this activity session, an evaluation of the material that has been implemented is carried out to measure learning achievement.
EFFECTIVE PUBLIC SPEAKING TRAINING FOR YOUTH ORGANIZATIONS IN ARJASARI VILLAGE Niki Anartia; Riska Amaretha; Ridma Meltareza
Inaba of Community Services Journal Vol. 1 No. 2 (2022): Volume 1 No. 2, December 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i02.134

Abstract

An organization is a place or place to collect ideas, thoughts, and even ideas to achieve a goal that is designed together. In this case, it is necessary to have internal communication between members of the organization itself. It is also necessary to disseminate information to audiences in an effective way so that the message conveyed can be received easily. In a village, a community organization becomes a beacon for residents in fostering and developing to realize organizational goals. Here the ability to speak in public (public speaking) is needed so that the message conveyed can be well received. Therefore, organizing public speaking training (public speaking) so that members of the organization are accustomed to speaking in public properly so that the intended message can be easily understood without any misunderstandings.
Co-Authors Aam Hamdani, Aam Ade Gafar Abdullah, Ade Gafar Agam Dwi Permana Ahmad Taufiq Maulana Ramdan Amanda, Syifa Sri Amaretha, Riska Amy Elva Silviany Anartia, Niki Andre Suryaningprang Arie Hendra Saputro Arief Yanto Rukmana Aryanti Rasyi Lubis, Ira Baqi, Davit Al Budi Harto Budi Harto Deden Syukron Mubarok Deni Hamdani Detya Wiryany Dian Heryani Dina Yulia Wijaya Erna Herlinawati Harnani, Nining Hati, Jisca Putri Sagara HR. Aam Hamdani Ira Aryanti Rasyi Lubis Isma Widiaty Jisca Putri Sagara Hati Listri Herlina Melati, Gita Sukma Mokhamad Syaom Barliana Mokhamad Syaom Barliana Muhamad Restu Febfour Herman Niki Anartia Niki Anartia Niki Anartia Oom Komalasari Prima Arti Rahmawati, Nadya Rama Chandra Jaya Ramdan, Ahmad Taufiq Maulana Rantona, Safutra Redyanti, Chela Reni Susanti Rio Kurniawan Riska Amaretha Riska Amaretha Riska Amaretha Rizkiana Poedjadi, Maudy Sirait, Rinda A Siti Rahmadani, Riva Syam Gunawan Tawaqal, Rizki Surya Utami Nur Azizah