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All Journal JURNAL TATA KELOLA SENI ABDIMAS SILIWANGI Jurnal Common Jurnal Manajemen Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Abdimas Pariwisata International Journal on Social Science, Economics and Art Jurnal Pariwisata Vokasi ArtComm : Jurnal Komunikasi dan Desain Communication & Social Media Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial West Science Business and Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Bhakti Karya dan Inovatif Comdent: Communication Student Journal Journal of Business and Management Inaba Inaba of Community Services Journal Jurnal Penelitian Pendidikan Indonesia Journal Of Digital Communication Science Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat
Ridma Meltareza
Program Studi Ilmu Komunikasi, Universitas Indonesia Membangun
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Brand Identity Stella Freshener Dalam Event Konser Meltareza, Ridma; Ramdan, Ahmad Taufiq Maulana; Melati, Gita Sukma
Journal of Digital Communication Science Vol. 3 No. 1 (2025): Journal of Digital Communication Science
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jdcs.v3i1.439

Abstract

Sebuah brand ataupun merek sangat penting karena menjadi identitas suatu perusahaan dimana untuk membranding dirinya agar dikenal dan dipercaya oleh konsumen.Metode penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan analisis dokumen terkait. Hasil penelitian menunjukkan bahwa keterlibatan Brand Identity Stella Freshener dalam event konser menciptakan sinergi yang positif antara merek dan atmosfer acara. Melalui integrasi pengalaman event konser, Stella Freshener berhasil memberikan dimensi tambahan yang unik dan membedakan acara tersebut dari konser-konser lainnya. Keberhasilan ini tercermin dalam peningkatan kesadaran merek dan pengenalan produk di kalangan audiens lebih tepatnya di kalangan muda. Kesimpulan dari penelitian ini juga mengungkapkan beberapa faktor kunci yang mempengaruhi keterlibatan merek, seperti pemilihan aroma yang sesuai dengan tema konser, integrasi merek dalam materi pemasaran, dan respons audiens terhadap pengalaman sensoris dan yang paling terpenting dapat membaca kebutuhan pasar.
Enhancing the development of technology and partnership-based business incubator models in indonesia: the role of human resource availability, industry connections, and access to finance Rukmana, Arief Yanto; Barliana, Mokhamad Syaom; Widiaty, Isma; Hamdani, HR. Aam; Abdullah, Ade Gafar; Harnani, Nining; Meltareza, Ridma; Harto, Budi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244282

Abstract

This study aims to analyze the development of technology and partnership-based business incubator models in Indonesia is the subject of this study, which focuses on the importance of relationships with industry, the availability of funds, and the availability of human resources. Using a quantitative approach, with a random sampling technique of 300 samples representing start-ups and business incubators in various industries and regions in Indonesia, the study was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) 4. The findings show a strong correlation between human resource availability and technological advancement, industry ties and partnership-based business models, and startup growth and financing availability. These results highlight how innovation and entrepreneurial success in the Indonesian ecosystem can be encouraged by investing in human capital, fostering collaboration among industry stakeholders, and building a climate that supports startup financing.
Dinamika Toleransi Jamaat Ahmadiyah Indonesia (JAI) di Jawa Barat Susanti, Reni; Kurniawan, Rio; Rantona, Safutra; Meltareza, Ridma; Sirait, Rinda A
Jurnal Common Vol. 9 No. 2 (2025): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v9i2.18611

Abstract

The existence of minority groups often leads to conflict in a homogeneous community. Differences, misdirection, are often blamed on those who are considered controversial. One of the minority groups of public concern is the Jemaat Ahmadiyah Indonesia (JAI) in Tenjowaringin Village, Salawu District, Tasikmalaya Regency, West Java Province. In 2005 and 2013 there were conflicts between JAI and non-JAI groups in Tenjowaringin. The conflict caused damage to buildings, closure of houses of worship, and hampered communication interactions between the two groups. This study uses a qualitative interview and observation techniques. There were 8 informants among JAI and non-JAI groups. The informants represented residents, community leaders, and the local village government. The research observations were carried out for two months in Tenjowarigin Village, Salawu District, Tasikmalaya Regency. The results of the study explained that the conflict caused distrust between groups, including the closing of the mosque by non-JAI groups and making it difficult for JAI groups to carry out worship. To restore communication activities between the two groups, the two groups re-established post-conflict interaction through several activities initiated by the community or village government such as volleyball and eye donors. Keywords: The Dynamics of Communication, Conflict, Tolerance, Minority.  
Pola Komunikasi Organisasi di Kehumasan Pusat Survei Geologi Kota Bandung Deden Syukron Mubarok; Ridma Meltareza
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1405

Abstract

The limited number of studies examining organizational communication patterns within technical government institutions a research gap, particularly in understanding how communication mechanisms are implemented by public relations units in technical based governmental organizations. This research aims to identify the communication patterns applied by the Public Relations Unit of the Geological Survey Center (PSG) in Bandung, as well as the supporting factors and challenges encountered in its implementations. The study employs a qualitative descriptive approach wih data collected through interviews, observations, and literature review. The findings reveal that the organizational communication pattern operates in multiple directions using both formal communication channels, such as official letters and scheduled meetings through the Nadine system, and informal channels, including face-to-face interactions and digital messaging through WhatsApp. Supporting factors in the communication process include leadership support, a well-defined organizational structure, a collaborative work culture, and the availability of adequate communication facilities and media. However, several constraints remain, including technical and non-tehcnical challenges such as varying work priorities, inconsistents responses times, and unstable network connectivity during field activities.
Manajemen Komunikasi Krisis JKT48 Operation Team Pasca Kasus No Encore pada Konser JKT48 Full House 2025 Utami Nur Azizah; Ridma Meltareza
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1413

Abstract

This study examines the crisis communication strategies of the JKT48 Operational Team (JOT) following the 2025 “No Encore” incident, which emerged after the viral circulation of an inappropriate photo involving the group’s General Manager and escalated into a major reputational crisis. The controversy triggered strong fan backlash and culminated in the symbolic withdrawal of support during the Full House 2025 concert. Using a qualitative case study approach, this research analyzes organizational responses through interviews with fans, observations of social media interactions, and documentation of official statements. Data were interpreted using thematic analysis and compared with the principles of the Situational Crisis Communication Theory (SCCT). The findings show that JOT’s initial clarification was perceived as slow and insufficient, contributing to heightened dissatisfaction and crisis escalation. However, the second clarification and the introduction of FanSpace, a structured two-way dialogue forum, marked a shift toward more transparent and participatory communication. Fan responses indicate that FanSpace helped reduce tensions and demonstrated managerial willingness to listen, though full trust recovery requires consistent follow-up actions. This study highlights the importance of speed, openness, and dialogic engagement in crisis communication within fan-based entertainment industries. The implications emphasize that organizations must adopt adaptive, audience-centered communication strategies to rebuild legitimacy and restore public trust after preventable crises.
Co-Authors Aam Hamdani, Aam Ade Gafar Abdullah, Ade Gafar Agam Dwi Permana Ahmad Taufiq Maulana Ramdan Amaretha, Riska Amy Elva Silviany Anartia, Niki Andre Suryaningprang Arie Hendra Saputro Arief Yanto Rukmana Aryanti Rasyi Lubis, Ira Baqi, Davit Al Budi Harto Budi Harto Deden Syukron Mubarok Deni Hamdani Detya Wiryany Dian Heryani Dina Yulia Wijaya Erna Herlinawati Harnani, Nining Hati, Jisca Putri Sagara Isma Widiaty Jisca Putri Sagara Hati Listri Herlina Melati, Gita Sukma Mokhamad Syaom Barliana Muhamad Restu Febfour Herman Niki Anartia Niki Anartia Oom Komalasari Prima Arti Rahmawati, Nadya Rama Chandra Jaya Ramdan, Ahmad Taufiq Maulana Rantona, Safutra Redyanti, Chela Reni Susanti Rio Kurniawan Riska Amaretha Riska Amaretha Rizkiana Poedjadi, Maudy Rukmana, Arief Yanto Sirait, Rinda A Siti Rahmadani, Riva Syam Gunawan Tawaqal, Rizki Surya Utami Nur Azizah