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All Journal JURNAL TATA KELOLA SENI ABDIMAS SILIWANGI Jurnal Common Jurnal Manajemen Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Abdimas Pariwisata International Journal on Social Science, Economics and Art Jurnal Pariwisata Vokasi ArtComm : Jurnal Komunikasi dan Desain Communication & Social Media Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial West Science Business and Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Bhakti Karya dan Inovatif Comdent: Communication Student Journal Journal of Business and Management Inaba Inaba of Community Services Journal Jurnal Penelitian Pendidikan Indonesia Journal Of Digital Communication Science Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat
Ridma Meltareza
Program Studi Ilmu Komunikasi, Universitas Indonesia Membangun
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Perspektif Influencer Pada Beauty Privilege Dalam Sosial Media Instagram Niki Anartia; Riska Amaretha; Ridma Meltareza
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.679

Abstract

Beauty privilege is a very lively issue being discussed by some people. Many things cite this phenomenon, especially on the social aspect, and one of them is Instagram. The presence of the beauty privilege phenomenon makes people more aware of the importance of maintaining their appearance, both physical body and their appearance, as well as other potential that they have as a human. However, many also say that the phenomenon of beauty privilege triggers unfair treatment in terms of public morality. All of those opinion will be discussed in this journal by qualitative approach using data triangulation with the study of phenomenology theory, literature, and observation with data taken by interview techniques specified by taking samples using purposive sampling techniques on sample triangulation in various fields of work on Instagram social media, namely among influencers, youth, adults, and social media specialists. The results of the discussion show that there is a public view of beauty standards; (1) there is an influence of beauty privilege on careers on social media platforms like Instagram; (2) the importance of having awareness of beauty privilege; and (3) there are deficiencies in the issue of beauty privileges for individuals who have them.
Pola Komunikasi Organisasi Dalam Pelaksanaan Event Lomba Tingkat Nasional Jisca Putri Sagara Hati; Detya Wiryany; Ridma Meltareza
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 3 (2024): September : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i3.3891

Abstract

CREATIN photography competition event: Creative Moment INABA Photography Contest is a national level competition held to provide a platform for students from various universities to create high quality images based on a specific theme. The main purpose of this event is to encourage creativity, appreciate the art of photography, and promote the potential of young photographers, especially among students. This research uses a qualitative case study method to understand the phenomenon in depth. The focus of the research is a national-level photography competition event held by INABA University with the theme "The Quiet Street". Purposive sampling was used to select informants, and data collection techniques included direct observation of the planning, organizing, implementing, and controlling of the event. The results showed that the use of the POAC framework in organizing the national photography competition event provided clear guidance in planning, organizing, implementing, and monitoring and evaluating the event. Careful planning, good organization, coordinated execution, and continuous monitoring and evaluation helped overcome obstacles and ensure the success of the event. The final evaluation provides important insights for the committee to improve the quality of future events.
THE ROLE OF DIGITAL MARKETING COMMUNICATION OF AROMATHERAPY ALTERNATIVE MEDICINE IN INCREASING CONSUMER CONFIDENCE Ramdan, Ahmad Taufiq Maulana; Tawaqal, Rizki Surya; Meltareza, Ridma
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.117

Abstract

Communication is an important marketing techniques in promoting alternative treatment, products and services since years a go people have interact through communication serve the needs of basic human, of interacting the act of conveying information to another individual to influence the, , opinion or their behavior, either directly or indirectly through. mediaWith the use of communications technology, people now can communicate more efficient not only with those who live nearby but also across great distances by storing and send a message or information. The technologies used in communication is a tool , the structure of the organization , and social norm faced by people when gather , process , and exchange information with others .Platform social media that is ideal for marketing communications one of them is instagram .In their aromaterapisehat use instagtam with account names @ aromaterapisehat , and communication marketing that he did. This study attempts to find out how the role of marketing communications digital alternative medicine aromatherapy to increase consumer confidence. Methods used in this research is qualitative whose aim is to explore in depth a phenomenon. The result of digital communication marketing research is done by a aromaterapisehat excellent in used by the digital media instagram to communicate all kinds of information and knowledge about products they sell aromaterapi so consumers easy understand about all sorts of the advantages and disadvantages of and how to benefit from the product of a most aromaterapisehat and true.
THE INFLUENCE OF SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH AND E-SERVICE QUALITY ON PURCHASE DECISIONS IN BUKALAPAK MARKETPLACE Meltareza, Ridma; Redyanti, Chela
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.121

Abstract

Bukalapak is one of the E-commerce companies in Indonesia. From the owner of a local shopping brand through its own group which was founded in 2010. Bukalapak's net income in the 2017-2021 period fluctuated and at the end of 2021, it decreased significantly. The purpose of this study was to determine the effect of Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality on Purchase Decisions at the Bukalapak Marketplace in Bandung City. The research method used was quantitative methods with descriptive and verification approaches. The types of data used are primary and secondary data sources. The sampling technique used is purposive sampling with a sample size of 100 respondents. The descriptive results show that Purchase Decision, Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality show the poor category. The results of the Coefficient of Determination Simultaneously the effect of Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality on purchasing decisions is 74.5%, the remaining 25.5% is influenced by other factors and hypothesis testing shows that Social Media Marketing partially has a significant effect on decisions. Purchases with a Sig value of 0.035 < 0.05, Electronic Word Of Mouth partially has no significant effect on purchasing decisions with a Sig value of 0.064 > 0.05, and E-Service Quality partially has a significant effect on purchasing decisions. Social Media Marketing, Electronic Word Of Mouth, and E-Service Quality simultaneously have a significant effect on Purchase Decisions with a Sig value of 0.000 <0.05
THE OPTIMIZATION OF MARKETING CHANNELS TO INCREASE BUSINESS INCOME OF LEMON FARMERS IN LEMBANG, INDONESIA Herlina, Listri; Suryaningprang, Andre; Meltareza, Ridma
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.23

Abstract

West Bandung Regency, West Java has various types of agricultural products. One of the agricultural products produced is lemon. From the time the pandemic occurred at the end of 2019 until it peaked in 2020 and 2021 demand for lemons increased by 81%. However, at this time in 2022, there is a 50% decrease in demand which has resulted in the income of lemon farmers dropping significantly. One of the causes of the decline in demand is that lemon farmers only focus on a few regular consumers who order large quantities of lemons, as a result, when market demand falls, these consumers will automatically lower their orders. In addition, farmers are unskilled in marketing lemons because they are only used to relying on a few consumers, which makes their garden yields pile up, causing losses. The purpose of this paper is to determine the optimization of effective marketing channels so as to increase the income of lemon farmers.
THE ENGLISH PROFICIENCY TRAINING IN BANDUNG ORPHANAGES Meltareza, Ridma; Wiryany, Detya; Aryanti Rasyi Lubis, Ira; Tawaqal, Rizki Surya; Ramdan, Ahmad Taufiq Maulana
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.30

Abstract

Indonesian people are increasingly aware of the importance of English language skills. Not only in communicating academically but also in communication that occurs daily as a result of the increasing flow of information through various media. For people who have access to a place to learn and practice English skills, of course, they will be able to master their skills more effectively. But not with school students who have to study online where not all students have sufficient facilities and access to learn and practice English. For less fortunate students, such as residents of orphanages, mentoring and training activities, both academic and non-academic, they need. So this Community Service activity was carried out. English language training for orphans and poor people was held at the Mutiara Bani Sholihin Orphanage. This activity uses the Quantum teaching method where this method fosters an atmosphere of togetherness, comfort and calmness in learning. Then at the end of this activity session, an evaluation of the material that has been implemented is carried out to measure learning achievement.
EFFECTIVE PUBLIC SPEAKING TRAINING FOR YOUTH ORGANIZATIONS IN ARJASARI VILLAGE Anartia, Niki; Amaretha, Riska; Meltareza, Ridma
Inaba of Community Services Journal Vol. 1 No. 2 (2022): Volume 1 No. 2, December 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i02.134

Abstract

An organization is a place or place to collect ideas, thoughts, and even ideas to achieve a goal that is designed together. In this case, it is necessary to have internal communication between members of the organization itself. It is also necessary to disseminate information to audiences in an effective way so that the message conveyed can be received easily. In a village, a community organization becomes a beacon for residents in fostering and developing to realize organizational goals. Here the ability to speak in public (public speaking) is needed so that the message conveyed can be well received. Therefore, organizing public speaking training (public speaking) so that members of the organization are accustomed to speaking in public properly so that the intended message can be easily understood without any misunderstandings.
Analisis Pengaruh Gaya Kepemimpinan, Disiplin Kerja, dan Budaya Organisasi terhadap Kinerja Karyawan pada Machinery dan Spare Part Industries Ridma Meltareza; Prima Arti
ArtComm Vol 6 No 1 (2023): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/artcomm.v6i1.613

Abstract

This research aims to understand the impact of leadership style, work discipline, organizational culture, and employee performance at CV. Indo Karya Teknik Pameungpeuk-Bandung, as well as to analyze the influence of leadership style, work discipline, and organizational culture on employee performance in the company. The theory that will be used in this research is organizational communication theory. The data analysis will utilize regression and correlation analysis. The statistical calculations will be done using multiple regression. The research method employed in this study is a quantitative approach with a descriptive and verificative approach. The population of this study consists of a total of 69 employees at CV. Indo Karya Teknik Pameungpeuk-Bandung. Data collection will be conducted through questionnaire distribution. The results of the analysis indicate that leadership style, work discipline, and organizational culture have a significant impact on employee performance. This is evidenced by the coefficient of determination, which shows that the influence of leadership style, work discipline, and organizational culture on employee performance is 62.1%.
PENGARUH DISIPLIN KERJA KOMUNIKASI ORGANISASI DAN KOMPENSASI TERHADAP KEPUASAN KERJA PADA DIVISI DELIVERY CENTER PT POS INDONESIA CABANG CIMAHI Meltareza, Ridma
Jurnal Common Vol 7 No 2 (2023): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v7i2.11446

Abstract

This study aims to investigate the influence of Work Discipline, Organizational Communication, and Compensation on Job Satisfaction in PT Pos Indonesia Delivery Center Division, Cimahi Branch. The research method used is a quantitative approach with a descriptive and verification approach. Data were collected through questionnaires from 100 respondents, employees of PT Pos Indonesia Delivery Center Division, Cimahi Branch, and analyzed using descriptive analysis and regression analysis. The results of the study indicate that Job Satisfaction, Work Discipline, Organizational Communication, and Compensation in PT Pos Indonesia Delivery Center Division, Cimahi Branch are categorized as less satisfactory. The average scores for Job Satisfaction, Work Discipline, Organizational Communication, and Compensation fall below the threshold value for the good category, which is 78. Regression analysis shows that there is a significant influence between the variables of Work Discipline, Organizational Communication, and Compensation on Job Satisfaction. Partial coefficient determination results reveal that Work Discipline has the most significant influence on Job Satisfaction, with a percentage of 90.2%. Organizational Communication also has a significant influence on Job Satisfaction, with a percentage of 78.7%. Meanwhile, Compensation has a 66.1% influence on Job Satisfaction. The simultaneous coefficient determination test shows that the combined effect of Work Discipline, Organizational Communication, and Compensation significantly influences Job Satisfaction, with a percentage of 93.1%. The remaining 6.9% is influenced by other factors outside of this study. Based on the research findings, the company needs to improve the quality of Work Discipline, Organizational Communication, and Compensation to create a more satisfying and motivating work environment for employees to achieve better job satisfaction.
Menelusuri Makna Tersembunyi: Analisis Hambatan Komunikasi dalam Iklan IM3 'Nyatakan Silaturahmi' di Youtube melalui Perspektif Semiotika Jhon Fiske Rahmawati, Nadya; Wiryany, Detya; Meltareza, Ridma
Communication & Social Media Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v3i2.1451

Abstract

This study aims to identify and analyze communication barriers present in the IM3 "Nyatakan Silaturahmi" advertisement on YouTube, using a semiotic approach based on John Fiske's theory. This advertisement was selected for its representation of social communication phenomena within the Indonesian cultural context, which strongly values the concept of "silaturahmi" (maintaining connections). Through semiotic analysis, this research seeks to uncover hidden meanings within the ad and explore how it communicates social messages to its audience. Fiske's semiotic approach is used to highlight three levels of codes in communication: reality codes, representation codes, and ideology codes, allowing for the identification of various communication barriers in message delivery. The study results reveal communication barriers in the form of differences in perception, symbol interpretation, and cultural values presented. In conclusion, these communication barriers in the ad may affect the audience's understanding of the message, highlighting the importance of contextual and cultural considerations in conveying messages through digital media. This research is expected to provide insights into designing more effective communication strategies that are culturally sensitive and suited to diverse audiences, particularly in digital advertising.
Co-Authors Aam Hamdani, Aam Ade Gafar Abdullah, Ade Gafar Agam Dwi Permana Ahmad Taufiq Maulana Ramdan Amaretha, Riska Amy Elva Silviany Anartia, Niki Andre Suryaningprang Arie Hendra Saputro Arief Yanto Rukmana Aryanti Rasyi Lubis, Ira Baqi, Davit Al Budi Harto Budi Harto Deni Hamdani Detya Wiryany Dian Heryani Dina Yulia Wijaya Erna Herlinawati Harnani, Nining Hati, Jisca Putri Sagara Isma Widiaty Jisca Putri Sagara Hati Listri Herlina Melati, Gita Sukma Mokhamad Syaom Barliana Muhamad Restu Febfour Herman Niki Anartia Niki Anartia Oom Komalasari Prima Arti Rahmawati, Nadya Rama Chandra Jaya Ramdan, Ahmad Taufiq Maulana Redyanti, Chela Riska Amaretha Riska Amaretha Rizkiana Poedjadi, Maudy Rukmana, Arief Yanto Siti Rahmadani, Riva Syam Gunawan Tawaqal, Rizki Surya