Claim Missing Document
Check
Articles

Found 14 Documents
Search

Characteristics and Managerial Capacity of Rice Farmers Impacting Family Welfare in Tangerang Banten District Saleh, Khaerul; Wibowo, Aris Suprio; Sulaeni, Sulaeni; Bukhari, Ahmad
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 8 No 1 (2024): MARCH
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v8i1.5089

Abstract

The endeavor to enhance rice productivity in Tangerang district, nestled within the confines of Banten Province, has unfortunately not been paralleled by a corresponding improvement in the well-being of its agricultural community. Subjectively, prosperity is often perceived through the lens of familial harmony, while on an objective scale, it is defined by the fulfillment of fundamental human needs. This study sets out to meticulously examine the correlation between the characteristics of farmers and their managerial competencies on the welfare levels of farming households engaged in the cultivation of lowland rice. Specifically, the investigation is concentrated within the Sukamulya District, Tangerang Regency, Banten Province. The methodology embraced in this study is predominantly explanatory-descriptive, drawing insights from an amalgamation of primary and secondary data sources. The focal points of analysis encompass a triad of variables: farmer characteristics, managerial capacity, and farmer welfare. Leveraging Inferential Statistics, with a Structural Equation Modeling (SEM) analytical framework, the research delves into the intricate interplay between these variables. The empirical findings unearth a direct correlation between farmer characteristics and their managerial prowess. Furthermore, it underscores the consequential impact of farmer characteristics, channeled through managerial capacity, on the overall welfare of farmers. The augmentation of household welfare within farming communities predominantly hinges upon the adept management of resources, proficient business acumen, strategic planning capabilities, organizational adeptness, and adaptive resilience demonstrated by farmers and their managerial capacities.
Valuasi Ekonomi Agrowisata Elite Park di Kecamatan Waringinkurung denagn Metode Travel Cost Method Bukhari, Ahmad; Mulyati , Sri; Sari, Nila
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1746

Abstract

Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang memengaruhi permintaan kunjungan ke Agrowisata Elite Park serta untuk menentukan nilai ekonomi dari Agrowisata Elite Park yang diukur melalui surplus konsumen menggunakan metode Travel Cost Method (TCM). Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan alat analisis berupa Microsoft Office Excel dan perangkat lunak RStudio. Metode pengambilan sampel yang digunakan adalah accidental sampling dengan jumlah responden sebanyak 60 orang. Analisis data meliputi identifikasi faktor-faktor yang memengaruhi permintaan wisata, uji kelayakan regresi Poisson, dan analisis nilai ekonomi agrowisata. Variabel independen yang digunakan terdiri atas biaya perjalanan (X₁), tingkat pendapatan (X₂), waktu tempuh (X₃), usia (X₄), dan fasilitas (X₅), sedangkan variabel dependen adalah frekuensi kunjungan (Y). Hasil penelitian menunjukkan bahwa tingkat pendapatan (X₂) berpengaruh signifikan dan positif terhadap frekuensi kunjungan, sementara variabel biaya perjalanan, waktu tempuh, usia, dan fasilitas tidak berpengaruh signifikan. Nilai surplus konsumen per kunjungan sebesar Rp208.594 dan nilai ekonomi total Agrowisata Elite Park mencapai Rp3.656.028.000 per tahun.
Strategi Pemberdayaan Masyarakat Dalam Pengembangan Kewirausahaan (Entrepreneurship) di Daerah PenyanggaTaman Nasional Ujung Kulon (TNUK) Pandeglang – Banten Bukhari, Ahmad; Saleh, Khaerul
Journal of Economics and Economic Education Vol. 1 No. 2 (2024): Journal of Economic and Economic Education
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jeee.v1i2.912

Abstract

The results of the research are that the main strength factor is having agricultural land land that is very adequate for developing entrepreneurship in the agricultural sector. The main weakness factor is that many people have not participated in training to develop business management skills. The main opportunity factor is the government's increasingly serious efforts to increase the number of entrepreneurs, both in the agricultural and non-agricultural sectors. And the main threat is the free flow of trade which causes losses if people are unable to compete. The strategy for developing an entrepreneurial spirit is a progressive strategy, which means the community is strong and has the opportunity to develop an entrepreneurial spirit. And the most priority strategy is to encourage Human Resources who have the potential to have educational knowledge, skills and attitudes.
PENGARUH MARKETING MIX 4P TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI PILONA COFFEE TANGERANG Athiyyah, Nasywa; Suherna; Bukhari, Ahmad; Yeni Budiawati
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 8 No 2 (2025): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v8i2.42854

Abstract

Kopi merupakan komoditas potensial dalam sektor agribisnis, khususnya melalui Usaha Mikro, Kecil, dan Menengah (UMKM). Dalam beberapa tahun terakhir, bisnis kedai kopi di Indonesia, terutama di Tangerang, berkembang pesat. Pilona Coffee, sebagai UMKM lokal di tengah persaingan ketat, perlu menerapkan strategi pemasaran yang efektif agar usahanya berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran (4P), yaitu Produk, Harga, Tempat, dan Promosi terhadap keputusan pembelian konsumen di Pilona Coffee, baik secara parsial maupun simultan, serta mengidentifikasi faktor yang paling dominan. Penelitian ini menggunakan pendekatan kuantitatif. Data dikumpulkan secara daring dan luring dengan proporsi 50:50 dari 90 responden. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposif sampling. Data dianalisis menggunakan SPSS versi 21. Hasil uji t menunjukkan bahwa Produk, Harga, dan Tempat berpengaruh signifikan terhadap keputusan pembelian, sedangkan Promosi tidak. Secara simultan, ke empat variabel tersebut berpengaruh signifikan terhadap keputusan pembelian konsumen. Tempat merupakan faktor yang paling dominan, menekankan pentingnya lokasi strategis dan kenyamanan dalam menarik minat beli konsumen. Nilai koefisien determinasi (R-Square) sebesar 0,311 menunjukkan bahwa bauran pemasaran menjelaskan 31,1% variasi keputusan pembelian, sementara sisanya dipengaruhi oleh faktor lain. Namun, penelitian ini memiliki keterbatasan, seperti cakupan geografis terbatas, ketergantungan pada kejujuran responden, dan periode waktu tertentu. Oleh karena itu, diperlukan penelitian lanjutan yang lebih komprehensif di wilayah dan kondisi berbeda.