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All Journal Jurnal Manajemen AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Perilaku dan Strategi Bisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian UNDIKMA Economics and Digital Business Review Jurnal Pengabdian Masyarakat Bhinneka Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Masyarakat Nusantara Journal of Ekonomics, Finance, and Management Studies Journal of Sustainable Agriculture Extension
Djaelani Susanto
Universitas Mercu Buana Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pelatihan Digital Marketing Pada Pelaku UMKM Sociopreneur Batik Kebon Indah Klaten Nurhajati, Diani; Gunawan, Hamzah; Susanto, Djaelani; Aliami, Sri
Jurnal Pengabdian Masyarakat Nusantara Vol 3 No 1 (2023): Vol.3 No.1 (Desember 2023)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dimastara.v3i1.21169

Abstract

Batik Kebon Indah is the name of a batik business managed by some villagers in Kebon village, Bayat sub-district, Klaten Regency, Central Java. This batik business is managed by one of the village residents involving 15 batik craftsmen. Soiciopreuner's main products are handmade batik and printed batik in cloth form. During and after the Covid 19 pandemic, sales of Kebon Indah batik stopped, because the main consumers were foreign tourists who came directly to the production location to see the batik making process. Another problem that occurs is that Sociopreneur members are mothers/women who rarely use social media which can actually be used to promote their products anywhere. For this reason, the service team provides training which objective of this community service is to train the members of Sociopreuner Batik Kebon Indah to make use of social media platforms to promote their products. The results of the training show the enthusiasm of the training participants, it is proven that several training participants have started to promote their products regularly through social media: Instagram, Facebook and TikTok. The followers and viewers visiting the training participants' social media increased. By increasing the number of followers and viewers on the platform, it is hoped that it can increase product sales and increase guest visits to the batik product show room.
Inovasi Produk Minyak Kelapa dan Penguatan Literasi Keuangan: Pemberdayaan Ibu-Ibu PKK Menuju Kemandirian Ekonomi Rumah Tangga Wulandari, Ika; Sri Utami, Endang; Susanto, Djaelani
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18362

Abstract

This community service program aims to empower members of the PKK women’s group through the transfer of technology in processing virgin coconut oil (VCO) into herbal balm products, accompanied by business financial management mentoring to promote economic self-reliance in Padukuhan Kenteng, Gunungkidul. The program was implemented using a Participatory Rural Appraisal (PRA) approach, with activities comprising counseling sessions, training, and mentoring. Program evaluation employed structured pre-test and post-test questionnaires, supported by observations of practical activities and interviews. Data were analyzed using descriptive and comparative methods, as well as qualitative analysis. Based on the program outcomes, all training components demonstrated significant improvement following the intervention. Participants’ understanding and skills in coconut utilization, VCO production, and herbal balm processing increased from approximately 25–45% prior to the program to around 85–90% after its implementation. Meanwhile, competencies in financial management, including the calculation of cost of production and pricing strategies, also improved from approximately 50–55% to 90–95%, indicating the effectiveness of the program in enhancing both technical and managerial capacities. Overall, this activity is expected to foster community empowerment that ultimately leads to increased household income and family economic independence.
The Impact of Value Co-Creation on Customer Satisfaction with Customer Participation as a Mediator Arif Fakhrudin; Kifni Yudianto; Djaelani Susanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7405

Abstract

This research aims to understand the role of customer participation and value co-creation in enhancing customer satisfaction. The importance of student satisfaction during their academic journey is highlighted through the value creation process in education. This value creation requires participation between students and educators, which encompasses various behaviors, each playing a significant role in shaping customer perceptions regarding the process and outcomes tied to specific service contexts. In particular, information sharing, responsible behavior, and voluntary in-role feedback are found to be especially important in educational services for achieving student satisfaction during their studies in higher education. This study employs a quantitative method using purposive sampling as the sampling technique. The respondents involved in the research are 100 final-year students at STTKD Yogyakarta. The data analysis technique utilized is Smart PLS version 3.3. The results of this study indicate that customer participation, which includes information sharing, responsible behavior, and voluntary in-role feedback, has a positive and significant impact on value co-creation. The study also reveals that value co-creation positively and significantly influences customer satisfaction.
Consumer Satisfaction Using Airlines in Indonesia is Influenced by Several Factors Fakhrudin, Arif; Kifni Yudianto; Djaelani Susanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7424

Abstract

This study aims to analyze the effect of service quality through (tangible, reliability, responsiveness, assurance, and empathy) to customer satisfaction. This study uses independent variables, namely tangible, reliability, responsiveness, assurance, and empathy with dependent variable, customer satisfaction. After literature and field reviews and hypothesis formulation, the data in this study were collected through distributing questionnaires to 100 people using the Lion Air airline as a research sample. The sampling technique used was purposive sampling. The data analysis method used is a quantitative analysis of the validity and reliability test, multiple regression analysis, t test and f test and the determinant coefficient. The results of this study indicate that the indicators in this study are valid and reliable. In the tangible hypothesis test, reliability, responsiveness, assurance and empathy have a significant effect on consumer satisfaction partially and simultaneously. The determinant coefficient test results in this study obtained a determinant value of 0.326 which means that the magnitude of the influence of tangible variables (X1), reliability (X2), responsiveness (X3), assurance (X4) and empathy (X5) on customer satisfaction variables (Y) are by 32,6%.
Attributes Influencing Brand Loyalty: A Study of Products, Services, and Purchases Djaelani Susanto; Kifni Yudianto; Arif Fakhrudin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8408

Abstract

The quality of goods and service is determined by the customers. Therefore, customer satisfaction can be achieved bu giving a good quality. Providing customer satisfaction, measuring it and identifying the factors contributing the customer satisfaction is necessary. In conventional marketing, many marketers believe that the customers loyalty upon a product depends on the customers satisfaction. During the time, the marketers recognize that customer loyalty is the drine to make purchase. This study tests the effect from attribute related to the product, attribute related to the service, attribute related to the purchase towards the brand loyalty on Rent cars Murni. The independent variable involves attribute related to the product, attribute related to the service, attribute related to the purchase. The dependent variable in this study is the brand loyalty. The result of the ANOVA test on the F-test shows that there is significant effect from attribute related to the product, attribute related to the service, attribute related to the purchase towards the brand loyalty on Murni car rental.
Co-Authors Ajat Sudrajat Aliami, Sri Ariani, Dorothea Wahyu Diani Nurhajati Endang Sri Utami, Endang Fakhrudin, Arif Gallusia Marhaeny Nur Isty Gunawan, Hamzah Ika Wulandari Iswara, Dani Kakanita Ari Puspitasari Kifni Yudianto Kifni Yudianto Nanang Khuzaini, Nanang Nuryadi Nuryadi Reza Safitri Sumiyarsih, Sumiyarsih Suprapto, Yetti Lutiyan Suprapto, Yetti Luttiyan Wahyuningsih, Tri Harsini Widarta, Widarta