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All Journal Jurnal Manajemen AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Perilaku dan Strategi Bisnis BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian UNDIKMA Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bhinneka Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Masyarakat Nusantara Journal of Sustainable Agriculture Extension Economics and Digital Business Review
Djaelani Susanto
Universitas Mercu Buana Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Attributes Influencing Brand Loyalty: A Study of Products, Services, and Purchases Djaelani Susanto; Kifni Yudianto; Arif Fakhrudin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8408

Abstract

The quality of goods and service is determined by the customers. Therefore, customer satisfaction can be achieved bu giving a good quality. Providing customer satisfaction, measuring it and identifying the factors contributing the customer satisfaction is necessary. In conventional marketing, many marketers believe that the customers loyalty upon a product depends on the customers satisfaction. During the time, the marketers recognize that customer loyalty is the drine to make purchase. This study tests the effect from attribute related to the product, attribute related to the service, attribute related to the purchase towards the brand loyalty on Rent cars Murni. The independent variable involves attribute related to the product, attribute related to the service, attribute related to the purchase. The dependent variable in this study is the brand loyalty. The result of the ANOVA test on the F-test shows that there is significant effect from attribute related to the product, attribute related to the service, attribute related to the purchase towards the brand loyalty on Murni car rental.
Peran Literasi Digital sebagai Variabel Mediasi dalam Hubungan Implementasi Artificial Intelligence terhadap Kinerja Karyawan pada Industri Jasa Keuangan Syariah Djaelani Susanto; Subarjo Subarjo; Dwi Lesno Panglipursari; Busthanul Arifin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 5 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i5.11761

Abstract

This study aims to analyze the effect of Artificial Intelligence (AI) implementation on employee performance with digital literacy as a mediating variable in the service sector. The research adopts a quantitative approach using survey data from 300 respondents and is analyzed through Structural Equation Modeling (SEM) with AMOS 24. The results show that AI implementation has a positive and significant effect on digital literacy, indicating that the adoption of AI technology encourages employees to enhance their digital skills and adaptability. However, the direct influence of AI implementation on employee performance is found to be insignificant, suggesting that technology alone cannot improve productivity without adequate human readiness and organizational support. Furthermore, digital literacy significantly affects employee performance and fully mediates the relationship between AI implementation and employee performance. This finding implies that the successful adoption of AI requires not only technological investment but also the development of employees’ digital competencies. Theoretically, the study reinforces the role of digital literacy as a strategic enabler for technology-driven performance improvement in the era of digital transformation
Pendampingan Model Bisnis dan Pemasaran Digital pada Pengrajin Wuwung Hias Desa Kalongan Bantul Djaelani Susanto; Subarjo Subarjo; Busthanul Arifin
Parta: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2026)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/parta.v7i1.7031

Abstract

This community service program aims to strengthen business capacity and expand market access for decorative wuwung craftsmen in Kalongan Village, Bantul Regency, through business model mentoring and digital marketing assistance. The main problems faced by the craftsmen include limited generational regeneration, dependence on middlemen, weak product branding, and low utilization of digital technology in marketing. The program was implemented through preparation, training, and hands-on mentoring stages, focusing on knowledge transfer of traditional wuwung craftsmanship from senior artisans to younger participants and practical training in digital marketing using social media and online marketplaces. A participatory and practice-based approach was applied to ensure direct implementation of acquired skills. The results indicate an improvement in participants’ knowledge and skills in both wuwung production and digital promotion. Participants successfully created business social media accounts and began uploading promotional content for their products. This program contributes to preserving local cultural heritage while enhancing the economic independence of craftsmen through technology-based capacity building. Sustainable impact requires continuous mentoring and strengthened marketing networks.
Inovasi Produk Minyak Kelapa dan Penguatan Literasi Keuangan: Pemberdayaan Ibu-Ibu PKK Menuju Kemandirian Ekonomi Rumah Tangga Ika Wulandari; Endang Sri Utami; Djaelani Susanto
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18362

Abstract

This community service program aims to empower members of the PKK women’s group through the transfer of technology in processing virgin coconut oil (VCO) into herbal balm products, accompanied by business financial management mentoring to promote economic self-reliance in Padukuhan Kenteng, Gunungkidul. The program was implemented using a Participatory Rural Appraisal (PRA) approach, with activities comprising counseling sessions, training, and mentoring. Program evaluation employed structured pre-test and post-test questionnaires, supported by observations of practical activities and interviews. Data were analyzed using descriptive and comparative methods, as well as qualitative analysis. Based on the program outcomes, all training components demonstrated significant improvement following the intervention. Participants’ understanding and skills in coconut utilization, VCO production, and herbal balm processing increased from approximately 25–45% prior to the program to around 85–90% after its implementation. Meanwhile, competencies in financial management, including the calculation of cost of production and pricing strategies, also improved from approximately 50–55% to 90–95%, indicating the effectiveness of the program in enhancing both technical and managerial capacities. Overall, this activity is expected to foster community empowerment that ultimately leads to increased household income and family economic independence.
E-Commerce as A Solution For MSMEs in Malang City: A Study on Economic Growth Business Sustainability Reza Safitri; Djaelani Susanto
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.822

Abstract

Penelitian ini bertujuan untuk menganalisis peran E-commerce sebagai solusi bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Malang dalam mencapai pertumbuhan ekonomi yang berkelanjutan. Dalam era digitalisasi dan globalisasi, UMKM seringkali menghadapi tantangan dalam mempertahankan dan memperluas bisnis mereka. Oleh karena itu, kehadiran Platform E-commerce dapat menjadi alternatif yang menjanjikan bagi UMKM untuk mengatasi hambatan tersebut. Penelitian ini mengunakan penelitian kualitatif yaitu dengan menggunakan alat analisis data software atau yang di sebut Qualitative Data Analysis Software (Q-DAS) untuk menganalisis data berupa kata-kata yang dibantu dengan software Nvivo 12 Plus. Hasil dari penelitian ini yaitu pertama, dengan adanya Platform E-commerce, UMKM Kota Malang dapat meningkatkan daya saing, menciptakan lapangan kerja, dan mendorong pengembangan sektor ekonomi lokal; kedua, Adopsi E-commerce oleh UMKM perlu didukung dengan aksesibilitas yang baik, peningkatan keterampilan digital, perlindungan keamanan, infrastruktur logistik yang handal, regulasi yang mendukung, dan strategi pemasaran yang efektif. Dengan menggabungkan faktor-faktor ini, UMKM di Kota Malang dapat memanfaatkan potensi E-commerce untuk meningkatkan kinerja bisnis mereka dan berkontribusi pada pertumbuhan ekonomi keberlanjutan di Kota Malang.
Co-Authors Ajat Sudrajat Aliami, Sri Ariani, Dorothea Wahyu Busthanul Arifin Diani Nurhajati Dwi Lesno Panglipusari Endang Sri Utami Fakhrudin, Arif Gunawan, Hamzah Ika Wulandari Isty, Gallusia Marhaneny Nur Iswara, Dani Kakanita Ari Puspitasari Kifni Yudianto Kifni Yudianto Nanang Khuzaini, Nanang Nuryadi Nuryadi Reza Safitri Subarjo, Subarjo Sumiyarsih, Sumiyarsih Suprapto, Yetti Lutiyan Suprapto, Yetti Luttiyan Wahyuningsih, Tri Harsini Widarta, Widarta