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All Journal Jurnal Administrasi Bisnis Asia-Pacific Management and Business Application Resona : Jurnal Ilmiah Pengabdian Masyarakat Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Jurnal Manajemen dan Bisnis Kreatif International Journal of Humanities Education and Social Sciences Wadiah : Jurnal Perbankan Syariah Buletin Abdi Masyarakat (BAM) Asian Journal of Management Analytics Abadi: Jurnal Ahmad Dahlan Mengabdi Jurnal Manajemen Kreatif dan Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Epaper Bisnis: International Journal Entrepreneurship and Management Panggung Kebaikan : Jurnal Pengabdian Sosial Journal of Management Research and Studies
Choirul Anam
Universitas Widya Gama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Asian Journal of Management Analytics

 1 
Export-Based MSME Internationalization Development Strategy: Digital Marketing and Digital Leadership in Indonesia Mala , Iva Khoiril; Mukhlis, Imam; Fulgentinus Danardana Murwani; Choirul Anam
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8674

Abstract

This research aims to investigate export-based MSME development strategies with a focus on the role of digital marketing and digital leadership in Indonesia. The research method used is in-depth interviews with SMEs owners who have succeeded in developing their export markets using digital platforms. The research results show that using digital marketing, such as social media and search engine optimization, is very important to increase the visibility and competitiveness of SMEs in the global market. Digital leadership from SMEs owners also plays a key role in driving innovation and adaptation to global market changes. These findings have important implications for SMEs owners and other stakeholders in developing effective strategies to face challenges and exploit opportunities in export market expansion.
Co-Authors Adya Hermawati Adya Hermawati Agus Hermawan Ahmad Fairuzabadi Alfiana Alfiana Ana Sopanah, Ana Andi Nu Graha Angga Eka Alfianto Arief Purwanto Ayu Siti Ni’mah Syuridiniah Bela Melissa Arini Candra Aditya Daisy Marthina Rosyanti Dani Riyadi Dharmayanti Pri Handini Dwi Anggarani Ery Tri Djatmika RWW Fitri Widiya Kurniawati Fulgentius Danardana Murwani Hanif Rani Iswari Hanif Rani Iswari Hanif Rani Iswari Hanif Rani Iswari Hernandes Elisa Putra Imam Mukhlis Iva Khoiril Mala Kartika Candra Kirana Mala , Iva Khoiril Mega Fianita Fadilah Mirza Rizaldi Mulyono Mulyono Mulyono Nada Husniah Shofi Nasarudhin Mas Nasharuddin Mas Nasharuddin Mas Naufal Ahnaf Niken Paramita Nurchalis Matdoan Purnomowati, Wiwin Rahayu Puji Suci Rangga Pahlevi Putra Rangga Pahlevi Putra Ririen Prihandarini Sandi Mustika Prayogo Sarah Ladita Sopiah, Sopiah Sudarmiatin Suhermin Suhermin Survival Survival SURVIVAL - - survival survival Suwarta Suwarta Syamsul Bahri TUTI - HASTUTI Wahju Wulandari Widiya Rahmawati