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All Journal Jurnal Administrasi Bisnis Asia-Pacific Management and Business Application Resona : Jurnal Ilmiah Pengabdian Masyarakat Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Jurnal Manajemen dan Bisnis Kreatif International Journal of Humanities Education and Social Sciences Wadiah : Jurnal Perbankan Syariah Buletin Abdi Masyarakat (BAM) Asian Journal of Management Analytics Abadi: Jurnal Ahmad Dahlan Mengabdi Jurnal Manajemen Kreatif dan Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Epaper Bisnis: International Journal Entrepreneurship and Management Panggung Kebaikan : Jurnal Pengabdian Sosial Journal of Management Research and Studies
Choirul Anam
Universitas Widya Gama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Manajemen Kreatif dan Inovasi

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Globalizing Small Businesses: Harnessing Human Capital for Digital Marketing Success Choirul Anam; Iva Khoiril Mala; Imam Mukhlis; F. Danardana Murwani
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2967

Abstract

In the contemporary landscape of globalization, small and medium-sized enterprises (SMEs) face escalating challenges in navigating international markets. This research purpose to explore the pivotal role of human capital in propelling the internationalization of SMEs, particularly through the lens of digital marketing. The research methodology involved document analysis to understand global market dynamics and the key role of human capital in optimising digital marketing for international expansion. The main results show that investment in human capital development and digital capability enhancement are key factors in the successful internationalisation of SMEs. The findings provide an in-depth understanding of how SMEs can effectively utilise their human capital in the face of increasingly complex global market challenges. Overall, this article concludes that the integration of strong human capital with digital marketing strategies can contribute significantly to the successful internationalisation of SMEs and has important implications for the future development of SMEs in an era of globalization.
Analisis Kompetensi Dan Perilaku Kerja Inovatif Terhadap Kinerja Pegawai Yang Dimediasi Knowledge Sharing Nurchalis Matdoan; Nasharuddin Mas; Choirul Anam
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3916

Abstract

The purpose of this research is to empirically determine the analysis of competency and innovative work behavior on employee performance mediated by knowledge sharing by conducting a study at the Tual City Personnel and Human Resource Development Agency). This research is positivism research, with the type of research being explanatory research. The population in this study was all employees of the Tual City Personnel and Human Resource Development Agency, totaling 33 people. The data analysis technique used in this research is Partial Least Square-Structural Equation Modeling (PLS-SEM) with the SmartPLS application. The research results show that competency is empirically unable to encourage increased employee performance. Innovative work behavior is empirically unable to encourage increased employee performance. Competency can empirically encourage increased knowledge sharing. Innovative work behavior is empirically able to encourage increased knowledge sharing. Knowledge sharing is empirically able to encourage increased employee performance. Competency is empirically able to encourage increased employee performance mediated by knowledge sharing. Innovative work behavior is empirically able to encourage increased employee performance mediated by knowledge sharing.
Co-Authors Adya Hermawati Adya Hermawati Agus Hermawan Ahmad Fairuzabadi Alfiana Alfiana Ana Sopanah, Ana Andi Nu Graha Angga Eka Alfianto Arief Purwanto Ayu Siti Ni’mah Syuridiniah Bela Melissa Arini Candra Aditya Daisy Marthina Rosyanti Dani Riyadi Dharmayanti Pri Handini Dwi Anggarani Ery Tri Djatmika RWW Fitri Widiya Kurniawati Fulgentius Danardana Murwani Hanif Rani Iswari Hanif Rani Iswari Hanif Rani Iswari Hanif Rani Iswari Hernandes Elisa Putra Imam Mukhlis Iva Khoiril Mala Kartika Candra Kirana Mala , Iva Khoiril Mega Fianita Fadilah Mirza Rizaldi Mulyono Mulyono Mulyono Nada Husniah Shofi Nasarudhin Mas Nasharuddin Mas Nasharuddin Mas Naufal Ahnaf Niken Paramita Nurchalis Matdoan Purnomowati, Wiwin Rahayu Puji Suci Rangga Pahlevi Putra Rangga Pahlevi Putra Ririen Prihandarini Sandi Mustika Prayogo Sarah Ladita Sopiah, Sopiah Sudarmiatin Suhermin Suhermin Survival Survival SURVIVAL - - survival survival Suwarta Suwarta Syamsul Bahri TUTI - HASTUTI Wahju Wulandari Widiya Rahmawati