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All Journal GEMA EKONOMI JOURNAL OF BUSINESS STUDIES MANAJEMEN DEWANTARA Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Pengabdian Masyarakat (ABDIRA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Action Research Literate (ARL) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ekonomi Trisakti Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Jurnal Pengabdian Masyarakat Ekonomi, Manajemen dan Akuntansi (JPMEMA) Golden Ratio of Data in Summary Dirkantara Indonesia Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Nasional (JPN) Indonesia International Journal of Community Service Implementation Atestasi : Jurnal Ilmiah Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Dorina Widowati
Universitas Trisakti
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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THE EFFECT OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES TOWARDS CONSUMER PURCHASE INTENTION AND WILLINGNESS TO PAY PREMIUM: MEDIATION AND MODERATION ANALYSIS Hadith Fadhillah; Wahyuningsih Santosa; Dorina Widowati; Ratna Darasih
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19482754

Abstract

This study aims to analyze the effect of green supply chain management practices on consumers' purchase intention and willingness to pay premium using mediation and moderation analysis. This study obtained data by distributing online questionnaires to Generation Z and Millennial consumers who had purchased products from coffee shops that had implemented green supply chain management practices in Jakarta. The sample used in this study consisted of 289 respondents. The data analysis method used was SEM-PLS analysis using SmartPLS software. The results of this study indicate that green supply chain management practices have a positive effect on perceived product performance, willingness to pay premium, and consumer purchase intention. The results also show that perceived product performance mediates purchase intention but does not mediate consumers' willingness to pay more. Consumers' moral orientation towards the environment does not moderate the direct effect of green supply chain management practices on the other three variables.
Co-Authors Adawiyah, Wiwik Robiatul Andjani Putri Ramadhani Anya Sitaresmi Pribadi Arthemisia, Puan Asih, Rayi Retno Dwi Astrid Maria Esther, Astrid Maria Camila, Syafa Alya Daffa, Alif Danya Ibrahim, Harsha Darasih, Ratna Dewi Kinanti Khasanah Evan Akbar Evan Akbar Gatri Lunarindiah Hadist Fadhillah Hadith Fadhillah Harsha Danya Ibrahim Ibrahim, Harsha Danya Karlina, Yuniasari Kartika, Nurmaya Kurniawati Kusumasari, R.A. Hera Purnami Lunarindiah, Gatri Maharani, Nabila Manurung, Harris Maria Widiastuti, Maria Masfar Gazali Mochammad Sabur Muhammad Rayzan Muvasha Muhammad, Akmal Aziz Nico Lukito Nurhayati Prastiyo Diatmono Putri, Dewi Sabrina Eka R. Rosiyana Dewi Ratna Darasih Ratna Darasih Richard Fleeming Himawan Rizki Sulaeman Santosa, Wahyuningsih Sarfilianty Anggiani, Sarfilianty Shania Juviana Sutano Sumiyarti Sumiyarti, Sumiyarti Tatik Mariyanti, Tatik Willy Arafah